Equally Wed
Equally Wed is an international online magazine, vendor directory, and B2B certification platform serving LGBTQ+ couples planning weddings and inclusive wedding professionals seeking to reach them, operated by Palladino Publishing, LLC out of Atlanta, GA.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Equally Wed does
Equally Wed, founded in 2009 by Kirsten Palladino and operated by Palladino Publishing, LLC out of Atlanta, GA, is an international online media platform focused exclusively on LGBTQ+ wedding planning. The platform serves two customer segments: LGBTQ+ couples and marriers seeking inclusive wedding resources, and wedding industry vendors and venues seeking to demonstrate inclusivity and reach queer couples. Core product surfaces include an editorial online magazine covering every category of wedding planning (ceremonies, fashion, legal, photography, honeymoons, real weddings), three free consumer planning tools (wedding budgeter, checklist, and guestlist manager), a searchable LGBTQ+ inclusive vendor directory with identity-based filtering and a paid Platinum tier, and an integrated e-commerce shop.
The underlying technology is a standard web content management system extended with a vendor directory module, user accounts, planning tool utilities, and e-commerce/affiliate functionality. Equally Wed Pro, operated from a separate domain (equallywedpro.com), extends the platform into B2B education, offering an LGBTQ+ inclusive certification course for wedding professionals. The company also publishes a printed and digital book, 'Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding,' distributed through Amazon and the website shop.
The business operates four revenue streams: display and directory advertising from LGBTQ+ inclusive brands and vendors, recurring annual subscription fees from standard and Platinum vendor directory listings (pricing quote-based, not publicly disclosed), one-time and affiliate revenue from book sales, and commission-based affiliate marketing. The company is privately held, has 1-10 employees, has raised no external institutional capital, and generates revenue from a long tail of small and mid-market wedding vendors rather than a small set of enterprise contracts.
Equally Wed firmographics
Firmographics- Name
- Equally Wed
- Legal name
- Palladino Publishing, LLC
- Website
- https://equallywed.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equally Wed is an international online magazine, vendor directory, and B2B certification platform serving LGBTQ+ couples planning weddings and inclusive wedding professionals seeking to reach them, operated by Palladino Publishing, LLC out of Atlanta, GA.
- Ownership category
- akta.pro rank
Equally Wed industry classification
Industry- Product category
- LGBTQ+ Wedding Media and Vendor Directory
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industry
- Partial Wedding Planning (HSACABAB)
Keywords
Where Equally Wed is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equally Wed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: The primary revenue stream comes from advertising partnerships with LGBTQ+ inclusive businesses, venues and vendors who believe in marriage equality. Advertisers pay for display ads placed throughout the website and directory.
- Vendor Directory Listings: Wedding vendors pay for preferred and platinum listings in the LGBTQ+ inclusive vendor directory. Platinum vendors receive premium placement and featured status on the homepage.
- Book Sales: Sale of the published book 'Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding' by Kirsten Palladino through the Shop section and Amazon affiliate links.
- Affiliate Marketing: The company earns affiliate commissions when readers click links and purchase products, disclosed as part of their business model in the footer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Vendor Listing |
| Subscription | Annual | Platinum Vendor Listing |
| Subscription | Annual | Equally Wed Pro Training |
| One time/ perpetual license | Pay-as-you-go | Wedding Planning Book |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Equally Wed product offering
Product offeringCore offering
Equally Wed operates an international online LGBTQ+ wedding magazine that publishes editorial wedding content, real wedding features, and advice for queer couples. It also operates a searchable directory of LGBTQ+ inclusive wedding vendors, a set of free wedding planning tools (budgeter, checklist, guestlists), a published wedding planning book, and a professional education arm (Equally Wed Pro) that offers LGBTQ+ inclusive certification for wedding industry professionals.
Product overview
Equally Wed is a comprehensive LGBTQ+ wedding platform consisting of an international online magazine (the core product), a suite of three wedding planning digital tools (Wedding Budgeter, Wedding Checklist, and Wedding Guestlists), an LGBTQ+ inclusive vendor directory with Platinum tier vendors and business owner self-identification filters, an education arm called Equally Wed Pro offering LGBTQ+ inclusive certification for wedding professionals, a published book titled 'Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding,' and an e-commerce shop. The platform serves both LGBTQ+ couples seeking inclusive vendors and wedding professionals seeking LGBTQ+ education and visibility.
Differentiator
Problem solved
Functional benefit
Brands
- Equally Wed Pro: LGBTQ+ inclusive education and certification platform for wedding industry professionals
Products and services
- Equally Wed Online Magazine International online LGBTQ+ wedding magazine featuring real weddings, planning advice, fashion, beauty, ceremonies, legal guidance, and marriage equality news, targeted at LGBTQ+ couples planning weddings.
- LGBTQ+ Wedding Vendor Directory Searchable directory of LGBTQ+ inclusive and affirming wedding vendors and venues, with category filters, business owner self-identification filters (Asian-owned, Black-owned, Latinx-owned, LGBTQ+, Trans and/or nonbinary, Woman-owned), and Platinum-tier featured placements. Vendors pay for preferred listings.
- Equally Wed Pro LGBTQ+ inclusive training and certification course for wedding industry professionals, sold via subscription through equallywedpro.com, designed to elevate the wedding industry's understanding of the LGBTQ+ community.
- Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding (Book) Comprehensive wedding planning book authored by Kirsten Palladino, covering LGBTQ+ wedding planning guidance from engagement through honeymoon, sold as a one-time purchase.
Quantifiable outcome
- First exclusively LGBTQ+ wedding magazine to achieve mainstream media recognition
- +1 more outcomes
Companies that use Equally Wed
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Equally Wed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Equally Wed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Palladino PublishingcorePalladino Publishing is the parent company of Equally Wed, publishing the Equally Wed brand including the book 'Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding' and operating the associated websites and trademarked content.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Equally Wed competitors and assessment
Company assessmentDirect peers
- The Knot: The Knot is the largest US wedding planning media and vendor marketplace, combining editorial content with a national vendor directory and planning tools. It competes head-on with Equally Wed for vendor listings and engaged-couple traffic, and is the most natural direct comparable.
- Zola: Zola is a wedding planning platform offering registry, planning tools, vendor marketplace, and a couples website builder. Like Equally Wed, it bundles editorial content, free planning tools, and a directory/listings business aimed at engaged couples planning weddings.
- A Practical Wedding: A Practical Wedding is an editorial-first wedding planning site and community known for inclusive, non-traditional coverage, including LGBTQ+ couples. It is similarly structured to Equally Wed as a content-led wedding media brand with forum/community engagement and vendor recommendations.
- Here Comes The Guide: Here Comes The Guide is a wedding vendor directory marketplace with editorial content and regional vendor listings. It mirrors Equally Wed's core directory-plus-content model on a broader, non-niche scale.
- Junebug Weddings: Junebug Weddings is a curated wedding vendor directory with editorial features on planners, photographers, and venues. It is directly comparable to Equally Wed's mix of curated directory listings and inspirational editorial content aimed at engaged couples.
- WeddingWire: WeddingWire (now merged into The Knot Worldwide) operates one of the largest wedding vendor marketplaces in the US alongside planning content. It competes with Equally Wed for vendor listing dollars and couples traffic across nearly every category the directory covers.
Broad incumbents
- Brides: Brides is a long-established mainstream wedding magazine (print + digital) covering fashion, planning, and vendor advice. It overlaps with Equally Wed's editorial mission but operates at much greater scale and without LGBTQ+ specialization.
- Autostraddle: Autostraddle is a large LGBTQ+ digital media publication covering culture, sex, and lifestyle, with notable wedding and commitment content. It compares as a broader LGBTQ+ publisher where Equally Wed's wedding focus sits inside a wider queer media portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Equally Wed social profiles
Digital presenceEqually Wed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equally Wed leadership team
Management profileNumber of profiles
Profiles1 record
Equally Wed subsidiaries and ownership
Company hierarchySubsidiaries1 record
Equally Wed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equally Wed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equally Wed
What does Equally Wed do?
Equally Wed operates an international online LGBTQ+ wedding magazine that publishes editorial wedding content, real wedding features, and advice for queer couples. It also operates a searchable directory of LGBTQ+ inclusive wedding vendors, a set of free wedding planning tools (budgeter, checklist, guestlists), a published wedding planning book, and a professional education arm (Equally Wed Pro) that offers LGBTQ+ inclusive certification for wedding industry professionals.
Is Equally Wed a public or private company?
Equally Wed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equally Wed founded?
Equally Wed was founded in 2009. It employs 1 to 10 people.
Where is Equally Wed based?
Equally Wed is headquartered in Atlanta, United States, in the North America region.
How does Equally Wed make money?
Four revenue lines are on record. Advertising is the primary driver. The others are vendor Directory Listings, book Sales and affiliate Marketing.
Who are Equally Wed's main competitors?
Direct peers on record are The Knot, Zola, A Practical Wedding, Here Comes The Guide, Junebug Weddings and WeddingWire. Broad incumbents are Brides and Autostraddle.
Does Equally Wed have an API?
No public API is recorded for Equally Wed.
What industry is Equally Wed in?
Equally Wed's product category is LGBTQ+ Wedding Media and Vendor Directory. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of HSACABAB, Partial Wedding Planning. Its NAICS code is 513120 and its SIC code is 2721.