What Gazeta.pl does

Gazeta.pl sp. z o.o. is a Polish internet news portal launched in 1999 and operated as a wholly-owned subsidiary of Agora S.A., a publicly listed Polish media conglomerate headquartered in Warsaw. The portal serves Polish-speaking consumers with general-interest news, sports, entertainment, lifestyle, automotive, and business/technology content, organized through a network of 14+ vertical sub-portals including Sport.pl, Plotek.pl, Kobieta, Moto.pl, Next.gazeta.pl, Wyborcza.pl, eDziecko, haps, and Weekend. The product surface spans a responsive web platform, native iOS and Android applications, an integrated email service (Poczta), and community discussion forums covering multiple topics.

The underlying platform is a web-based multi-category content system that delivers daily editorial across news, sports, entertainment, and lifestyle verticals alongside user-generated forum activity. Distribution extends to social channels (Facebook, X), email newsletters, and organic search optimization. The technology stack is described as standard web/mobile without documented proprietary AI, ML, or platform-as-a-service components.

Gazeta.pl monetizes primarily through digital advertising across its web and mobile properties, supplemented by subscription bundles that combine Wyborcza.pl editorial access with TOK FM premium radio content under an annual billing arrangement. E-commerce sub-portals (Avanti24.pl, Cztery Kąty) add a transactional revenue layer. Pricing for individual subscription tiers is not publicly disclosed. The customer base is a horizontal, anonymized Polish consumer audience segmented by interest (sports enthusiasts, entertainment readers, women/lifestyle, automotive, community/forum users), with no named enterprise or B2B customers in the disclosed data.

Name

Gazeta.pl

Legal name

Gazeta.pl sp. z o.o.

Website

https://gazeta.pl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Gazeta.pl is a Polish multi-vertical internet news portal serving Polish-speaking consumers with news, sports, entertainment, lifestyle, automotive, and business content through 14+ sub-portals, mobile apps, and forums, operated as a subsidiary of Agora S.A.

Ownership category

akta.pro rank

Product category

Online News & Digital Media

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Digital news portal
• Online media
• Content publishing
• Digital advertising
• Online journalism

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Display advertising on website and mobile properties, sponsored content placements
2. Subscription Services: Premium subscription offerings including TOK FM + Wyborcza.pl combo packages and premium content access

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gazeta.pl is a Polish digital news portal that provides comprehensive Polish-language news coverage across multiple verticals including general news, sports, entertainment, lifestyle, automotive, business and technology. It distributes content through its website, native iOS and Android mobile applications, integrated email service (Poczta), and community forums. The platform also offers premium subscription packages, including combined access to its editorial portal Wyborcza.pl and the TOK FM radio platform.

Product overview

Gazeta.pl is a comprehensive Polish media portal network offering a unified platform with multiple specialized sub-portals and services. The core Gazeta.pl portal provides general news and information, supplemented by vertical portals including Sport.pl for sports coverage, Plotek.pl for entertainment, Kobieta.gazeta.pl for women's lifestyle content, Moto.pl for automotive news, and Next.gazeta.pl for business and technology. Additional services include Wyborcza.pl editorial content, Forum.gazeta.pl community discussions, Poczta email service, and e-commerce platforms Avanti24.pl and Cztery Kąty for fashion and home goods. The network also includes parenting portal eDziecko.pl, culinary portal haps.pl, and weekend magazine Weekend.gazeta.pl. Mobile applications for iOS and Android provide on-the-go access to content.

Differentiator

Problem solved

Functional benefit

Brands

• Sport.pl: Sports news portal covering football, athletics, tennis, and other sports
• Kobieta
• Moto.pl
• Next
• Plotek.pl
• eDziecko.pl

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Wyborcza.plcoreOthersWyborcza.pl is the digital newspaper of Gazeta Wyborcza, part of the same Agora S.A. media group. Both platforms share content and cross-promote subscriptions, offering combined TOK FM + Wyborcza.pl package.
• TOK FMcoreOthersTOK FM is a Polish radio station and digital platform also owned by Agora S.A. Gazeta.pl offers a joint subscription package combining TOK FM premium content with Wyborcza.pl access.
• Agora S.A.coreOthersAgora S.A. is the parent media company of Gazeta.pl. The group also owns Wyborcza.pl, TOK FM, several local newspapers, outdoor advertising operations, and various digital media properties.
• Sport.plminorOthersSport.pl is a dedicated sports news portal operated as part of the Gazeta.pl network, providing sports coverage including football, volleyball, tennis, and motorsports.
• Avanti24.plminorChannel Partner/ Reseller/ DistributorAvanti24.pl is a commercial partner providing e-commerce and promotional content featured on Gazeta.pl. The platform promotes Avanti24 deals and shopping offers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Onet.pl: Poland's largest news and content portal owned by Ringier Axel Springer Poland. Directly comparable as a multi-vertical Polish-language news, sports, and entertainment destination serving the same audience and ad market.
• Wirtualna Polska (WP.pl): One of Poland's leading horizontal web portals owned by Wirtualna Polska Holding S.A., offering news, sports, entertainment, and lifestyle verticals. Direct competitor for Polish-language audience and digital ad budgets.
• Interia.pl: Major Polish web portal owned by Grupa Polsat Plus, combining news, entertainment, sports, and lifestyle verticals. Direct peer competing for the same Polish consumer audience.
• Se.pl (Super Express): Online edition of the Super Express tabloid newspaper, part of ZPR Media. Competes directly with Gazeta.pl for Polish news readership and advertising.
• Fakt.pl: Online portal of Fakt, Poland's highest-circulation tabloid, owned by Ringier Axel Springer. Direct competitor in Polish news, gossip, and entertainment.
• Wyborcza.pl: Digital edition of Gazeta Wyborcza newspaper — sister property within Agora S.A. but also competes as a premium Polish news portal for editorial and subscription audience. Listed as a separate but related entity within the same parent group.
• NaTemat.pl: Independent Polish news and opinion portal covering politics, business, and lifestyle. Comparable as a competing digital-first Polish news destination targeting similar urban audiences.
• Business Insider Polska: Polish edition of Business Insider covering business, technology, and finance news. Comparable to Gazeta.pl's Next.gazeta.pl vertical as a digital business news destination in Poland.

Broad incumbents

• BBC News: Global news publisher offering multilingual news coverage. Comparable as a broad news content aggregator, though operating at much larger scale and across multiple geographies rather than focused on Poland.

Regional players

• Polsat News (Polsatnews.pl): Online news platform of Polsat, one of Poland's largest TV broadcasters. Comparable as a Polish-language news destination competing for the same national audience, though anchored by a broadcast parent rather than digital-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gazetapl_news
• Facebookfacebook.com/gazetapl
• LinkedInlinkedin.com/company/biuro-reklamy-gazeta-pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazeta.pl