Serve You Rx
Serve You Rx is an independent, full-service pharmacy benefit manager established in 1987, providing specialty drug management, opioid risk management, diabetes care, home delivery pharmacy, and member portal services to employers, government entities, labor unions, tribal nations, hospitals, and coalitions nationwide via broker, TPA, consultant, and captive partnerships.
- Company typePrivate
- Founded1987
- HeadquartersMilwaukee, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Serve You Rx does
Serve You Rx is an independent, privately held, full-service pharmacy benefit manager (PBM) headquartered in Milwaukee, Wisconsin and operating since 1987. The company provides pharmacy benefit management services to employers, government entities, labor unions, tribal nations, hospitals and health systems, and coalitions, reaching members nationwide primarily through broker, third-party administrator (TPA), consultant, and captive insurance partnerships, with dedicated Account Executives and Clinical Account Executives supporting client relationships. Its core services include Specialty Drug Management, an Opioid Risk Management program, a Diabetes Care Program, Home Delivery (mail-order) Pharmacy, a Member Portal, and Specialty Pharmacy services.
The company's technology layer is anchored by an integration with Waltz Health's AI-powered Waltz Connect specialty pharmacy platform, launched May 1, 2025. Waltz Connect operates as an open marketplace that analyzes clinical efficacy and patient eligibility to match members with competing specialty pharmacies, replacing traditional exclusive pharmacy relationships. Reported outcomes from the partnership include $917 in average savings per specialty prescription, a 14% overall reduction in specialty drug costs, and a 90% biosimilar conversion rate achieved between May and July 2025. Serve You Rx supplements this with validated pass-through contracts, unrestricted client access to claims data, and rapid onboarding (30 days or less, including Q4 implementations), and operates a sub-brand called Sure Path GLP-1 for weight loss and diabetes management.
Serve You Rx generates revenue primarily through per-prescription and managed-services fees charged to health plans, employers, and plan sponsors, with pricing structured via RFP submissions, custom negotiations, and multi-year contracts. Distribution is conducted almost entirely through indirect B2B channels (brokers, TPAs, consultants, captives) supplemented by direct enterprise relationships, and the company maintains an active content/thought-leadership presence via its News/Blog covering drug pipeline reports, biosimilar strategy, and GLP-1 programs.
Serve You Rx firmographics
Firmographics- Name
- Serve You Rx
- Legal name
- Serve You Rx
- Website
- https://serve-you-rx.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Serve You Rx is an independent, full-service pharmacy benefit manager established in 1987, providing specialty drug management, opioid risk management, diabetes care, home delivery pharmacy, and member portal services to employers, government entities, labor unions, tribal nations, hospitals, and coalitions nationwide via broker, TPA, consultant, and captive partnerships.
- Ownership category
- akta.pro rank
Serve You Rx industry classification
Industry- Product category
- Pharmacy Benefit Management
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Pharmacy Benefit Management (Specialty PBM) (HLAEAKAE)
- akta.pro secondary industries
- Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK), Claims Processing, Adjudication & Payment Integrity (HLAEAKAC), Pharmacy Benefit Management (PBM) & Pharmacy Network Administration (HLAFALAI), Pharmacy Benefit Management (PBM) & Formulary Management IT (HLACAKAD)
Keywords
Where Serve You Rx is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Serve You Rx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Pharmacy Benefit Management Services: Serve You Rx generates revenue as a pharmacy benefit manager by providing PBM services including specialty drug management, opioid risk management, and diabetes care programs. The company charges per-prescription fees to health plans, employers, and other plan sponsors.
- Specialty Drug Management: Revenue from managing specialty pharmacy services, including the Waltz Health partnership where Serve You Rx pays Waltz Health a per-prescription fee while generating savings for health plans and employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing through RFP process |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Serve You Rx product offering
Product offeringCore offering
Serve You Rx is an independent, full-service pharmacy benefit manager (PBM) that administers prescription drug benefit programs for self-insured employers, government entities, labor unions, hospitals, health systems, coalitions, and tribal nations. Its core offerings include specialty drug management, opioid risk management, diabetes care programs, home delivery (mail-order) pharmacy, specialty pharmacy dispensing, and a member self-service portal. The company negotiates and processes pharmacy claims, manages drug formularies, and delivers clinical programs aimed at cost containment and improved health outcomes.
Product overview
Serve You Rx is an independent, privately held, full-service pharmacy benefit manager (PBM) established in 1987. The company operates as a single unified PBM platform offering multiple interconnected clinical and administrative services including Specialty Drug Management, Opioid Risk Management, Diabetes Care Program, Home Delivery Pharmacy, and a Member Portal. The company differentiates through its partnership with Waltz Health's AI-powered Waltz Connect platform, which brings predictive analytics capabilities for specialty pharmacy optimization. The portfolio also includes a Specialty Pharmacy service for high-cost medications. These products work together to deliver comprehensive pharmacy benefit management with a focus on cost containment, clinical outcomes, and member experience.
Differentiator
Problem solved
Functional benefit
Brands
- Sure Path GLP-1: A GLP-1 management program for weight loss and diabetes care.
Products and services
- Specialty Drug Management A specialty pharmacy benefit management solution designed to contain costs and improve health outcomes for high-cost specialty medications, leveraging the AI-powered Waltz Connect open marketplace.
- Opioid Risk Management A clinical program focused on managing opioid-related risks and ensuring safe prescribing practices for plan members.
- Diabetes Care Program A specialized program designed to improve health outcomes and manage costs for members with diabetes through clinical intervention and medication management.
- Home Delivery Pharmacy Mail-order pharmacy services providing convenient medication delivery to members, supporting adherence and cost savings.
- Specialty Pharmacy Services Specialty pharmacy services for high-cost, complex medications including clinical support and patient management.
- Member Portal Online self-service portal allowing members to manage prescriptions, view drug lists, access pharmacy services, and track health benefits.
- Sure Path GLP-1 A GLP-1 management program for weight loss and diabetes care, addressing the high-cost GLP-1 therapeutic category through clinical and benefit management.
- Waltz Connect Specialty Pharmacy Platform AI-powered specialty pharmacy platform that analyzes clinical efficacy and patient eligibility to connect members with competing specialty pharmacies on quality, price, and outcomes; enabled as a partnership with Waltz Health.
Quantifiable outcome
- Average savings of $917 per prescription for specialty medications
- +5 more outcomes
Companies that use Serve You Rx
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Serve You Rx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Serve You Rx partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Waltz HealthcoreServe You Rx partnered with Waltz Health to integrate the AI-powered Waltz Connect specialty pharmacy platform, launching May 1, 2025. The platform replaces traditional exclusive specialty pharmacy relationships with an open marketplace where pharmacies compete on quality, clinical outcomes, and price. Serve You Rx pays Waltz Health a per-prescription fee. The partnership delivered $917 average savings per prescription and 14% overall cost reduction in specialty prescriptions (May-July 2025).
- Waltz Health (an EVERSANA company)coreWaltz Health merged with EVERSANA to expand access and affordability in specialty pharmacy services. This partnership bridges payers, PBMs, and pharmaceutical manufacturers through the Waltz Connect platform integrated with Serve You Rx's PBM services.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Serve You Rx competitors and assessment
Company assessmentBroad incumbents
- Express Scripts (Evernorth): Largest U.S. PBM by scripts managed, part of Cigna's Evernorth. Directly comparable business model (full-service PBM serving employer, government, and health plan clients) but vastly larger scale, owned specialty pharmacy, and broader integrated pharmacy services portfolio.
- CVS Caremark: PBM arm of CVS Health, one of the Big Three PBMs. Comparable in offering commercial PBM services, specialty pharmacy, and mail-order pharmacy; differentiates from Serve You Rx through vertical integration with retail pharmacy and Aetna.
- OptumRx: PBM of UnitedHealth Group, another Big Three incumbent. Comparable full-service PBM capabilities including specialty pharmacy management and clinical programs; massive scale advantage and direct health plan integration.
Direct peers
- MedImpact Healthcare Systems: Independent, privately held PBM often cited alongside Serve You Rx as a non-Big-Three alternative. Comparable in transparent pass-through contract model and employer-focused go-to-market; closest like-for-like competitor by ownership profile and scale.
- Navitus Health Solutions: Independent, pass-through PBM serving health plans, employers, and government clients. Highly comparable transparent contract model and full-service pharmacy benefit administration offerings; similar competitive positioning against incumbent PBMs.
- Elixir PBM: Mid-size PBM providing commercial and Medicare Part D pharmacy benefits with pass-through pricing. Comparable in independent ownership, employer and health plan target segments, and clinical management programs.
- RxBenefits: PBM that partners with benefits brokers and TPAs to serve mid-market and smaller employers. Highly comparable distribution motion through broker/TPA partnerships and emphasis on transparent contracting and specialty drug management.
- Maxor National Pharmacy Services: Independent pharmacy services company offering PBM, specialty pharmacy, mail order, and clinical programs. Comparable in independent ownership, employer-focused PBM services, and emphasis on transparent cost containment.
Emerging players
- SmithRx: Tech-forward, transparent PBM targeting self-funded employers with a modern technology platform. Comparable in pass-through pricing philosophy and specialty drug management focus; smaller and earlier-stage than Serve You Rx but competing for similar RFP wins.
Others
- Waltz Health: AI-powered specialty pharmacy technology provider now part of EVERSANA; current Serve You Rx technology partner. Comparable only as a thematic adjacency — Waltz sells marketplace technology to multiple PBMs and payers, making it both partner and potential competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Serve You Rx social profiles
Digital presenceServe You Rx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serve You Rx leadership team
Management profileNumber of profiles
Profiles1 record
Serve You Rx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serve You Rx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serve You Rx
What does Serve You Rx do?
Serve You Rx is an independent, full-service pharmacy benefit manager (PBM) that administers prescription drug benefit programs for self-insured employers, government entities, labor unions, hospitals, health systems, coalitions, and tribal nations. Its core offerings include specialty drug management, opioid risk management, diabetes care programs, home delivery (mail-order) pharmacy, specialty pharmacy dispensing, and a member self-service portal. The company negotiates and processes pharmacy claims, manages drug formularies, and delivers clinical programs aimed at cost containment and improved health outcomes.
Is Serve You Rx a public or private company?
Serve You Rx is a private company. It is classified as unknown and is currently operating.
When was Serve You Rx founded?
Serve You Rx was founded in 1987. It employs 101 to 250 people.
Where is Serve You Rx based?
Serve You Rx is headquartered in Milwaukee, United States, in the North America region.
How does Serve You Rx make money?
Two revenue lines are on record. Pharmacy Benefit Management Services are the primary driver. The others are specialty Drug Management.
Who are Serve You Rx's main competitors?
Broad incumbents on record are Express Scripts (Evernorth), CVS Caremark and OptumRx. Direct peers are MedImpact Healthcare Systems, Navitus Health Solutions, Elixir PBM, RxBenefits and Maxor National Pharmacy Services. SmithRx is listed as an emerging player. Waltz Health is listed as an others.
Does Serve You Rx have an API?
No public API is recorded for Serve You Rx.
What industry is Serve You Rx in?
Serve You Rx's product category is Pharmacy Benefit Management. Its primary akta.pro industry code is HLAEAKAE, Specialty Pharmacy Benefit Management (Specialty PBM), with a secondary code of HLAEAKAK, Pharmacy Benefit Analytics, Reporting & Employer Consulting. Its NAICS code is 524292 and its SIC code is 6411.