ElderAid
ElderAid (ElderAid Wellness Pvt. Ltd.) is a Bengaluru-based elder care social enterprise founded in 2016 that delivers holistic health, concierge, and wellness services through dedicated Care Managers to senior citizens and their families across four South Indian cities.
- Company typePrivate
- Founded2016
- HeadquartersBengaluru, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ElderAid does
ElderAid (legally ElderAid Wellness Pvt. Ltd.) is a Bengaluru-based, privately-held social enterprise founded in 2016 that delivers holistic, end-to-end elder care services to senior citizens in South India. Operated across four cities — Bengaluru, Hyderabad/Secunderabad, Chennai, and Kochi — the company combines three core service lines: Health Services (full-time caretakers/nurses, doctor house visits, teleconsultations, accompanied hospital visits, at-home physiotherapy, diagnostics, and health monitoring); Concierge Services (bill payments, errands, grocery/medicine pickup, technology support, accompanied travel, and property management); and Wellness Services (engagement activities, wellness events, and the free GEO! digital literacy programme). A designated Care Manager acts as a single point of contact coordinating all needs for each senior and family, supported by a 24/7 hotline and WhatsApp channel.
The underlying platform is a care management model rather than a software product — services are dispatched and coordinated by Care Managers across city-based teams, with volunteer engagement through the Care Friend Programme (college-graduate volunteers providing companionship, board games, walks, memoirs, and art projects) and free digital literacy through GEO!. Technology partners (Phicus, Sublimis, Scanbo India) support the website and digital presence rather than proprietary AI models.
Commercially, ElderAid earns revenue through service fees for healthcare and concierge work and customizable subscription-style care plans with monthly billing, while wellness events, Care Friend companionship, and GEO! are freemium/community offerings used to feed the top of funnel. Pricing is bespoke and quote-based with no public tiers. Marketing runs through a 100+ article Resource Hub, social media, PR coverage (Times of India, Healthcare Executive, New Indian Express, YourStory), community events, and a monthly newsletter. The company is founder-led (CEO Santosh Abraham, Chief Evangelist Dr. Vandana Nadig Nair), has disclosed only one angel round (2017, Rugmini Menon) and a 2021 DBS Foundation grant, and serves individual seniors, adult children, and NRI families as primary customer segments.
ElderAid firmographics
Firmographics- Name
- ElderAid
- Legal name
- ElderAid Wellness Pvt. Ltd.
- Website
- https://elderaid.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ElderAid (ElderAid Wellness Pvt. Ltd.) is a Bengaluru-based elder care social enterprise founded in 2016 that delivers holistic health, concierge, and wellness services through dedicated Care Managers to senior citizens and their families across four South Indian cities.
- Ownership category
- akta.pro rank
ElderAid industry classification
Industry- Product category
- Elder Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Dementia Companion & Engagement Care (HSABAEAA)
- akta.pro secondary industries
- Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where ElderAid is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
ElderAid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Healthcare Services: Fees for at-home healthcare support including full-time caretakers/nurses, doctor house visits, teleconsultations, accompanied hospital visits, physiotherapy, nursing services, diagnostics, and health monitoring
- Concierge Services: Personalized assistance for daily tasks including bill payments, errands, grocery/medicine pickup, technology support, accompanied travel, and property management
- Wellness Services: Engagement services, Care Friend companionship, wellness events, and digital literacy programmes. Some services like wellness events and GEO! are free; others are paid offerings
- Care Plans: Customizable care plans tailored to individual senior needs ranging from independent seniors to those requiring closer attention. Pricing varies by service selection and frequency
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized care plans based on individual needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ElderAid product offering
Product offeringCore offering
ElderAid delivers paid elder care services to senior citizens and their families, bundling health management, daily concierge assistance, and wellness activities under a personalised care plan managed by a dedicated Care Manager. Members access services through a 24/7 helpline and WhatsApp, with supplementary offerings such as the Care Friend engagement programme and the GEO! digital literacy initiative.
Product overview
ElderAid is an elder care service provider offering a holistic suite of services organized into three core pillars: Health Services (healthcare support including caretakers, nurses, emergency assistance, doctor visits, diagnostics, and health monitoring), Concierge Services (daily errands, bill payments, technology support, travel assistance, and property management), and Wellness Services (engagement, Care Friend companionship, wellness events, and digital literacy via Get Elders Online). The company operates through designated Care Managers who coordinate all services, supported by a verified network of partners. Services are available in Bangalore, Hyderabad/Secunderabad, Chennai, and Kochi. The Care Friend Programme provides social engagement through young volunteers, while the Get Elders Online (GEO!) program offers free digital literacy training for seniors.
Differentiator
Problem solved
Functional benefit
Brands
- GEO! (Get Elders Online): A free digital literacy program by ElderAid that pairs senior citizens with volunteers to help them learn technology skills.
- Care Friend Programme
Products and services
- ElderAid Health Services
Quantifiable outcome
- India's home healthcare market projected to grow from $16.30 billion (2025) to $74.57 billion by 2034
- +1 more outcomes
Companies that use ElderAid
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
ElderAid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ElderAid partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Cura ServitiumcoreElderAid launched services in Hyderabad in association with Cura Servitium, suggesting a strategic partnership for service delivery. Cura Servitium appears to be a healthcare services provider enabling ElderAid's entry into the Hyderabad market.
- Community Action CollabminorPartnership focused on community-level action and collaboration for elder care awareness and service delivery.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
ElderAid competitors and assessment
Company assessmentDirect peers
- Emoha Eldercare: India-based elder care services company offering comprehensive at-home health, emergency, and engagement support to seniors across multiple cities — directly competing with ElderAid's holistic Care Manager-led model.
- India Home Health Care (IHHC): Indian home healthcare and personal care provider delivering skilled nursing, attendant, and elder care services — directly comparable to ElderAid's core home-based service delivery.
- Samarth Eldercare: India-based elder care social enterprise offering companionship, daily living assistance, and family-coordinated support for seniors — closest mission-aligned peer to ElderAid's Care Friend model.
- Tribeca Care: Holistic elder care provider offering home nursing, companionship, and care management services across India — directly comparable comprehensive model.
- Vesta Elder Care: Indian elder care services startup delivering in-home personal care, medical support, and engagement programs — directly comparable service mix and target buyer.
Broad incumbents
- Portea Medical: One of India's largest home healthcare providers offering doctor visits, nursing, physiotherapy, and diagnostics at home — overlapping with ElderAid's Health Services pillar but at significantly broader scale and with broader clinical offerings.
- Nightingales Home Health Services: Established Indian home health provider offering doctor consultations, nursing, diagnostics, and physiotherapy at home — overlapping with ElderAid's Health Services pillar at greater scale.
- Medwell Ventures: India's home healthcare and chronic-care specialist providing specialty nursing and home ICU services — competing for the same medically-driven elder care spend as ElderAid's Health Services tier.
- Seniority (Tata Group): Tata Group-backed elder-focused marketplace and services platform serving Indian seniors and their families — adjacent competitor leveraging a much larger parent brand.
Emerging players
- Columbia Pacific Communities: Operator of senior living communities in India (e.g., Serene Adhinayak in Bengaluru) — adjacent peer addressing the same demographic via facility-based rather than at-home care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
ElderAid social profiles
Digital presenceElderAid financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElderAid leadership team
Management profileNumber of profiles
Profiles7 records
ElderAid funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElderAid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElderAid
What does ElderAid do?
ElderAid delivers paid elder care services to senior citizens and their families, bundling health management, daily concierge assistance, and wellness activities under a personalised care plan managed by a dedicated Care Manager. Members access services through a 24/7 helpline and WhatsApp, with supplementary offerings such as the Care Friend engagement programme and the GEO! digital literacy initiative.
Is ElderAid a public or private company?
ElderAid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ElderAid founded?
ElderAid was founded in 2016. It employs 1 to 10 people.
Where is ElderAid based?
ElderAid is headquartered in Bengaluru, India, in the Asia region.
How does ElderAid make money?
Four revenue lines are on record. Healthcare Services are the primary driver. The others are concierge Services, wellness Services and care Plans.
Who are ElderAid's main competitors?
Direct peers on record are Emoha Eldercare, India Home Health Care (IHHC), Samarth Eldercare, Tribeca Care and Vesta Elder Care. Broad incumbents are Portea Medical, Nightingales Home Health Services, Medwell Ventures and Seniority (Tata Group). Columbia Pacific Communities is listed as an emerging player.
Does ElderAid have an API?
No public API is recorded for ElderAid.
What industry is ElderAid in?
ElderAid's product category is Elder Care Services. Its primary akta.pro industry code is HSABAEAA, Dementia Companion & Engagement Care, with a secondary code of HSABANAA, Social Adult Day Care (Non-Medical Supervision & Activities). Its NAICS code is 62412 and its SIC code is 8082.