Mandoon Estate
Mandoon Estate is a private Western Australian boutique winery and integrated hospitality business. It produces wines from Swan Valley, Margaret River, and Greater Perth, and operates a Cellar Door, the Wild Swan fine-dining restaurant, Homestead Brewery, The Llawn, Maya Maya boutique accommodation, and event venues for weddings and corporate functions. Customers are wine enthusiasts, event hosts, and Swan Valley tourists.
- Company typePrivate
- Founded2009
- HeadquartersCaversham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mandoon Estate does
Mandoon Estate is a privately held Australian boutique winery and integrated hospitality business headquartered at 10 Harris Road, Caversham, Western Australia, operating as Mandoon Estate Pty Ltd. It produces wines sourced from the Swan Valley, Margaret River, and Greater Perth regions and was recognised as Western Australia's most awarded boutique winery between 2012 and 2017, accumulating 88 trophies and hundreds of gold, silver, and bronze medals. The estate holds both a Hotel Licence and a Producer's Licence under the Liquor Control Act 1988 (WA), enabling on-site manufacture, sale, and service of alcohol.
Mandoon Estate firmographics
Firmographics- Name
- Mandoon Estate
- Legal name
- Mandoon Estate Pty Ltd
- Website
- https://mandoonestate.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mandoon Estate is a private Western Australian boutique winery and integrated hospitality business. It produces wines from Swan Valley, Margaret River, and Greater Perth, and operates a Cellar Door, the Wild Swan fine-dining restaurant, Homestead Brewery, The Llawn, Maya Maya boutique accommodation, and event venues for weddings and corporate functions. Customers are wine enthusiasts, event hosts, and Swan Valley tourists.
- Ownership category
- akta.pro rank
Mandoon Estate industry classification
Industry- Product category
- Winery and Hospitality
- NAICS
- Wineries (312130), Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Malt Beverages (2082)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Mandoon Estate is headquartered
LocationHeadquarters
- HQ city
- Caversham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mandoon Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Wine Sales: Direct-to-consumer wine sales through online shop and Cellar Door, including Estate, Reserve, and Museum range wines.
- Wine Club Subscriptions: Wine club memberships offering exclusive releases, discounts on wines and dining venues, gift cards, and special events access.
- Dining and Venue Experiences: Revenue from Wild Swan restaurant, Homestead Brewery, The Llawn, and venue hire for functions and events.
- Experiences and Events: Wine tasting experiences, blending sessions, cellar door tours, and event hosting including weddings and corporate functions.
- Accommodation: Maya Maya accommodation providing deluxe rooms, superior rooms, and executive suites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wine tasting at Cellar Door |
| Unit Pricing | Pay-as-you-go | Underground Cellar Tasting - private tasting experience |
| Unit Pricing | Pay-as-you-go | Group tastings |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Mandoon Estate product offering
Product offeringCore offering
Mandoon Estate is a Western Australian boutique winery producing award-winning wines from the Swan Valley, Margaret River, and Greater Perth regions. The estate operates an integrated hospitality business including a Cellar Door, the Wild Swan fine dining restaurant, Homestead Brewery, The Llawn outdoor dining, Maya Maya boutique accommodation, wine experiences, and venue hire for weddings, corporate functions, and private events. Sales occur through on-site Cellar Door, online shop, and a Wine Club membership program.
Product overview
Mandoon Estate is Western Australia's most awarded boutique winery (2012-2017) operating as an integrated hospitality and wine business. The core offering includes wine production and sales through the Cellar Door and online shop, complemented by multiple dining venues (Wild Swan restaurant with Chef's Hat 2025 award, Homestead Brewery, The Llawn), boutique accommodation (Maya Maya with Deluxe, Superior, and Executive Rooms), and diverse experiences (wine tastings, blending sessions, Aboriginal cultural experiences). The portfolio also includes event services for weddings, corporate functions, and Long Table Events, plus a Wine Club membership. The business integrates eWAY for payment processing and nowbookit.com for venue bookings.
Differentiator
Problem solved
Functional benefit
Brands
- Wild Swan: Fine dining restaurant featuring old vines and premium wines at Mandoon Estate.
- Homestead Brewery
- The Llawn
- Maya Maya
- Surveyors Room
Products and services
- Cellar Door Wine Tasting On-site wine tasting experience offering samples of varietals from Swan Valley, Margaret River, and Greater Perth. Includes standard tastings, Wine & Food Flights, Underground Tastings, and Group Tastings for visitors.
- Wild Swan Restaurant Fine dining restaurant featuring old vines and premium wines, awarded Chef's Hat 2025 by Australian Good Food Guide and Readers' Choice 2024.
- Homestead Brewery On-site craft brewery offering handcrafted brews and relaxed dining at the estate.
- The Llawn Outdoor dining venue along the banks of the Swan River providing a shady spot for sunny afternoons.
- Maya Maya Accommodation Boutique accommodation at the estate offering Deluxe Rooms, Superior Rooms, and Executive Suites for guests wanting to stay longer.
- Wine & Food Flight Experience Curated experience featuring 5 premium Mandoon Estate wines paired with canape-sized dishes.
- Wine Immersion Experience Immersive wine tasting experience at the estate.
- Wine Blending Experience Hands-on experience allowing guests to create their own wine blend.
- Indigenous Tasting Platter Tasting platter featuring indigenous Australian flavors and bush tucker.
- Maalinup Aboriginal Gallery Indigenous art gallery showcasing Aboriginal heritage, located on the estate.
- Functions and Event Venue Hire Venue hire for weddings, corporate functions, private events, and Long Table Events along the banks of the Swan River.
- Wine Club Membership Subscription membership offering strictly limited wine releases, discounts on wines and dining venues, gift cards, special events access, and exclusive offers.
- Wine Products Wine range including White Wines, Red Wines, and Reserve Wines from Swan Valley, Margaret River, and Greater Perth regions, available for purchase online.
- Gift Cards Gift cards available through the online shop for sharing the Mandoon Estate experience.
Companies that use Mandoon Estate
Customer profileSegments3 records
Ideal customer profiles3 records
Mandoon Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Mandoon Estate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ATEC (Australian Tourism Export Council)minorATEC membership provides tourism industry recognition and networking opportunities for the estate.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mandoon Estate competitors and assessment
Company assessmentDirect peers
- Xanadu Wines: Margaret River winery with cellar door, restaurant, and tour offerings — directly comparable boutique WA winery with hospitality integration.
- Leeuwin Estate: Margaret River winery pairing award-winning wines with fine dining and events (Leeuwin Concert Series) — comparable premium destination-winery positioning.
- Vasse Felix: Margaret River pioneer winery operating a cellar door, fine dining restaurant, and art gallery — directly mirrors Mandoon's estate-experience play.
- Voyager Estate: Margaret River boutique winery with integrated cellar door and restaurant — closest analogue to Mandoon's winery-plus-hospitality model in Western Australia.
- Sandalford Wines: Long-established Swan Valley winery with cellar door, restaurant, and event facilities operating in the same Swan Valley region as Mandoon.
- Brookland Valley Estate: Margaret River winery with cellar door, restaurant, and accommodation — comparable integrated wine-estate experience business in WA.
- Cullen Wines: Biodynamic Margaret River boutique winery with cellar door and dining — comparable award-winning premium boutique operation in the same state.
Broad incumbents
- De Bortoli: Large family-owned Australian winery group with cellar doors across multiple regions including Yarra Valley — broader footprint and scale than Mandoon.
- Penfolds (Treasury Wine Estates): Australia's largest premium wine portfolio with national distribution — sets the upper-bound benchmark for cellar door, DTC, and subscription scale Mandoon could aspire to.
Regional players
- Houghton Wines: Historic Swan Valley winery also serving the Perth/Swan Valley wine tourism market; overlaps geographically with Mandoon's primary catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mandoon Estate social profiles
Digital presenceMandoon Estate compliance and trust
Trust signalCompliance4 records
Mandoon Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mandoon Estate leadership team
Management profileNumber of profiles
Profiles1 record
Mandoon Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mandoon Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mandoon Estate
What does Mandoon Estate do?
Mandoon Estate is a Western Australian boutique winery producing award-winning wines from the Swan Valley, Margaret River, and Greater Perth regions. The estate operates an integrated hospitality business including a Cellar Door, the Wild Swan fine dining restaurant, Homestead Brewery, The Llawn outdoor dining, Maya Maya boutique accommodation, wine experiences, and venue hire for weddings, corporate functions, and private events. Sales occur through on-site Cellar Door, online shop, and a Wine Club membership program.
Is Mandoon Estate a public or private company?
Mandoon Estate is a private company. It is classified as family owned and is currently operating.
When was Mandoon Estate founded?
Mandoon Estate was founded in 2009. It employs 51 to 100 people.
Where is Mandoon Estate based?
Mandoon Estate is headquartered in Caversham, United Kingdom, in the Europe region.
How does Mandoon Estate make money?
Five revenue lines are on record. Wine Sales are the primary driver. The others are wine Club Subscriptions, dining and Venue Experiences, experiences and Events and accommodation.
Who are Mandoon Estate's main competitors?
Direct peers on record are Xanadu Wines, Leeuwin Estate, Vasse Felix, Voyager Estate, Sandalford Wines, Brookland Valley Estate and Cullen Wines. Broad incumbents are De Bortoli and Penfolds (Treasury Wine Estates). Houghton Wines is listed as a regional player.
Does Mandoon Estate have an API?
No public API is recorded for Mandoon Estate.
What industry is Mandoon Estate in?
Mandoon Estate's product category is Winery and Hospitality. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 5810.