Management Systems International

What Management Systems International does

Management Systems International (MSI) is a privately held, veteran-owned and female-owned ISO management system consultancy founded in 1998 and headquartered in Carlsbad, California. The firm guides organizations through initial ISO certification and ongoing maintenance across five standards — ISO 9001 (Quality), ISO 13485 (Medical Devices), ISO 14001 (Environmental), ISO 45001 (Occupational Health & Safety), and ISO 7101 (Healthcare Quality) — with a focus on integrated management systems combining multiple standards into one unified framework. Per its own disclosures, MSI has supported 80+ certifications with a claimed 100% first-time success rate, attended 200+ registrar audits, and trained 600+ professionals.

The core offering consists of two consulting programs — SurePath, a turnkey implementation engagement for organizations pursuing initial certification, and SureResults (with an online variant), an ongoing maintenance retainer for already-certified organizations — supplemented by internal audit services and an ISO Gap Analysis tool. A secondary revenue stream comes from a self-serve member portal offering 28+ individual training courses priced $149-$1,137 per seat, plus downloadable templates and toolkits, with corporate licensing (LearningPaths) for whole-organization access with audit-ready reporting. Technology is limited to the website, the member portal, and a technology alliance with CAQ AG Factory Systems for document-control and workflow software; no proprietary software platform or AI capability is offered.

MSI operates a hybrid go-to-market: sales-led direct outreach (phone, scheduling platform) for consulting engagements, inside-sales/self-serve through the member portal for training and templates, and content-driven demand generation through an SEO-targeted blog covering ISO 2026 revisions. The firm is led by Founder and President Diana Lynn, who has 28 years of tenure, and reports a headcount of 1-10 employees. Pricing for consulting is quote-based following a free strategy and budget analysis; training is priced per seat; corporate licensing and maintenance retainers are annual.

Name

Management Systems International

Legal name

Management Systems International, LLC

Website

https://msi-international.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Management Systems International is a Carlsbad, California-based ISO management systems consultancy (founded 1998) that helps organizations in manufacturing, medical device, healthcare, and government achieve and maintain certification across five ISO standards via hands-on consulting, training courses, and templates.

Ownership category

akta.pro rank

Product category

ISO Management Systems Consulting

NAICS

Environmental Consulting Services (541620), Management Consulting Services (54161)

akta.pro primary industry

Quality Management Systems (QMS) & ISO Training (ISO 9001/IATF/AS9100) (EDABAKAD)

akta.pro secondary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

Keywords

• ISO consulting services
• ISO certification training
• ISO management systems
• Internal audit services
• Quality management consulting

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ISO Consulting Services: MSI provides hands-on ISO consulting for organizations pursuing initial certification (SurePath turnkey program), maintaining existing certifications (SureResults maintenance program), and conducting internal audits. Consulting engagements are project-based with defined scope and investment, priced after a free strategy and budget analysis.
2. Online Training Courses: Self-paced ISO training courses delivered through the member portal, including awareness, overview, and internal auditor workshops. Courses are priced individually ($149–$1,137) and include a certificate of completion. Also includes corporate licensing for whole-organization access with audit-ready reporting.
3. Templates and Products: MSI sells downloadable templates, procedure documents, and toolkits (e.g., ISO 9001 Management Review Tool Kit) through its online store at member.msi-international.com/shop/. These are one-time license purchases for documented information templates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Management Systems International provides hands-on ISO management systems consulting and training, delivering turnkey certification implementation (SurePath), ongoing maintenance and audit-readiness support (SureResults and SureResults Online), internal audit services, integrated multi-standard systems (combining ISO 9001, 13485, 14001, 45001, and 7101), and a structured training platform (LearningPaths) with self-paced online courses and corporate licensing. The firm serves manufacturing, medical device, government, healthcare, aerospace, and other regulated organizations pursuing or maintaining ISO certification.

Product overview

MSI offers a consulting and training portfolio centered on ISO management system certification and maintenance. The core service combines hands-on consulting (SurePath for new certification, SureResults for ongoing maintenance) with a structured training platform (LearningPaths) and modular training courses. SurePath is the turnkey implementation program for organizations pursuing initial certification, while SureResults (including SureResults Online) provides year-round maintenance support for certified organizations including internal audits and surveillance prep. Training offerings include both self-paced online courses (ISO 9001 Overview, ISO 14001 Awareness, Internal Auditor Workshop) and instructor-led programs (2-Day Internal Auditing, Inspired Leadership Workshop), plus specialized transition courses for the 2026 ISO revisions. Free tools include ISO Gap Analysis, Process Map, and the Management Review Tool Kit. The company also implements Integrated Management Systems combining multiple standards into unified platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• SurePath Turnkey ISO certification implementation program that guides organizations through the complete certification process from start to finish, designed to achieve first-time certification success without disrupting operations. Priced as a defined project investment after a free strategy and budget analysis.
• SureResults ISO Maintenance Program

Quantifiable outcome

• 100% first-time certification success rate across 80+ certifications supported
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CAQ AG Factory SystemscoreTechnology or IntegrationMSI has formed an alliance with CAQ AG Factory Systems to provide document-control and workflow capabilities to clients. This partnership enables MSI to offer software-layer capabilities (document management, workflow automation) alongside its consulting services, following the company's 'design the management system to the standard's intent first, then digitize and certify the validated system' principle.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SGS: SGS is a global leader in inspection, verification, testing, and certification, including ISO management systems certification and training. It competes with MSI on enterprise certification and training engagements, with broader service portfolio and deeper enterprise relationships.
• DEKRA: DEKRA is one of the world's largest testing, inspection, and certification organizations, providing ISO certification, consulting, and training services. It is a broad incumbent competing for the same mid-market and enterprise ISO engagements as MSI.
• Intertek: Intertek is a global quality assurance and testing company offering ISO certification, auditing, and training services. It overlaps with MSI on management systems consulting and auditor training, primarily at the enterprise end of the market.
• TÜV SÜD: TÜV SÜD is a global testing, certification, and management systems consulting firm. It competes with MSI across ISO management systems consulting and auditor training, with significant advantage in brand recognition and multi-country delivery.
• BSI Group: BSI is the originator of many ISO standards and a global incumbent in management systems certification, training, and consulting. It overlaps directly with MSI across ISO 9001/14001/45001 consulting and training but operates at vastly larger scale with proprietary platforms and global delivery.

Direct peers

• DQS: DQS is a global certification body providing ISO management systems auditing, consulting support, and training. It is a direct peer to MSI across ISO certification consulting and training, with broader international reach.
• LRQA: LRQA is a global certification body and ISO consulting/training provider covering ISO 9001, 14001, 45001, 13485 and more. It is a direct competitor to MSI in delivering certification support, internal audits, and training programs, but with much larger brand reach and enterprise customer base.
• PECB: PECB is a certification body focused on professional ISO/IEC training and auditor certification programs. It is a direct competitor to MSI's training courses and corporate licensing, with a larger course catalog and global online distribution.
• Core Business Solutions: Core Business Solutions is a small US ISO consulting firm focused on helping organizations achieve ISO 9001, 14001, 45001, and other certifications. It is a direct boutique competitor to MSI with a similar consulting-led, training-supported model.

Emerging players

• Exemplar Global: Exemplar Global is a personnel certification body specializing in auditor certification and ISO training. It overlaps with MSI's internal auditor workshop and 2-day internal auditor training offerings, with a focus on certifying individual auditors rather than full management systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ISO_AS_Expert
• YouTubeyoutube.com/@ISOStandards-ct9yo
• Facebookfacebook.com/iamdianamsi
• LinkedInlinkedin.com/company/managementsystemsinternational
• Instagraminstagram.com/iamdianamsi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Management Systems International