US Army

What US Army does

The US Army is the land warfare service branch of the United States Armed Forces, established by the Continental Congress on June 14, 1775 and reorganized as a permanent branch under the National Security Act of 1947. Headquartered at the Pentagon in Washington, D.C., the Army maintains approximately 1 million soldiers across active duty, Army Reserve, and Army National Guard components, with a global posture spanning the US, Europe (35,000-40,000 troops in Germany), the Indo-Pacific (USARPAC at Fort Shafter, Balikatan exercises with 17,000 troops from seven countries), the Middle East, and Africa (African Lion 26 with 5,600 personnel from 40+ nations). Its core mission is national defense and alliance commitments through NATO, Indo-Pacific partnerships, and coalition operations including a 40-country effort to reopen the Strait of Hormuz.

The Army's technology portfolio centers on multi-domain operations and next-generation systems: the Dark Eagle long-range hypersonic missile (Mach 5+, ~1,725 mile range, approximately $15M per unit), IonStrike and Bumblebee counter-drone interceptors, the HADES ISR platform led by Sierra Nevada Corporation, and AI-enabled decision support including the Victor chatbot (drawing from 500+ data sources including Ukraine-Russia War lessons) and the Army Data Operations Center (ADOC) under US Army Cyber Command. Enterprise platforms include PTC's Windchill PLM (designated as the Department of the Army Approved Data Platform), Palantir's Vantage financial dashboard for the $253 billion budget, and AI-powered personalization through the Army Marketing Cloud that doubled recruitment conversion rates. The force fields over 200 job specialties, runs advanced training programs at Fort Huachuca, Pabradė, Fort Magsaysay, Yukon Training Center, and other installations, and operates the World Class Athlete Program alongside ROTC at US colleges.

The Army is funded through annual federal defense appropriations, with a $253 billion FY2027 budget request including a 12.9% R&D increase and $2.9 billion science and technology fund for the Army of 2040. It awards large-scale production and service contracts to defense primes and tech partners (KBR, Dynetics, Sierra Nevada, Palantir, PTC, DZYNE, Redwire, Heven Aerotech, GSI Technology, Palladyne AI, Vantor) and procures commercial AI and autonomous-systems capabilities through mechanisms such as the Disruptive Applications Broad Agency Announcement and xTech SBIR. The Army's recruitment GTM spans GoArmy.com, local recruiting offices, Army ROTC, the World Class Athlete Program, and direct recruiter interactions; it recently raised the maximum enlistment age from 35 to 42 and removed marijuana conviction waiver requirements to expand the eligible pool. The Army Enterprise Marketing Office operates from Chicago, while recruiting and operational communications flow through social channels including Instagram, YouTube, Facebook, Snapchat, LinkedIn, and X.

Name

US Army

Legal name

United States Army

Website

https://goarmy.com

Company type

Private

Founded year

1775

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The US Army is the US Armed Forces' land warfare service branch, fielding approximately 1 million active, Reserve, and National Guard soldiers globally. It executes national defense, alliance, and coalition operations funded by a $253 billion FY2027 federal budget.

Ownership category

akta.pro rank

Product category

Military Defense Services

NAICS

National Security (928110), National Security and International Affairs (928)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Guided Missiles & Space Vehicles & Parts (3760)

akta.pro primary industry

Defense Infrastructure, Installations & Base Operations (BPAIAHAK)

akta.pro secondary industries

Military Unmanned Aircraft Systems (UAS) & Autonomous Aerial Platforms (IMABAMAC), Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms (IMABAIAD), Military Space Systems (Defense Spacecraft) (IMABACAC)

Keywords

• Land warfare service
• Military recruitment services
• National defense operations
• Soldier training programs
• Military career benefits

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Federal Defense Budget: The US Army is funded through the federal defense budget, with a proposed $253 billion budget request for fiscal 2027 including $2.1 billion R&D increase (12.9% increase). Includes $2.9 billion for science and technology fund focused on next-generation systems for Army of 2040.
2. LOGCAP V Logistics Contracts: Logistics Civil Augmentation Program V contracts for logistics and base support operations, including $449 million in task order modifications supporting US European Command and National Training Center operations through March 2027.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The United States Army is the land warfare service branch of the US Armed Forces, recruiting, training, and employing soldiers across active duty, reserve, and National Guard components. It provides national defense, conducts global combat operations, and offers structured military careers with over 200 job specialties, education benefits, healthcare, housing, and retirement programs.

Product overview

The US Army's goarmy.com website is a recruitment and information portal that does not operate as a traditional commercial software product. The site offers career exploration tools (Career Match Quiz, Jobs Browser), fitness preparation resources (AFT preparation tools), elite athlete programs (WCAP), and event information. The portfolio centers on attracting and informing potential recruits rather than delivering a software platform with modules.

Differentiator

Problem solved

Functional benefit

Brands

• World Class Athlete Program: A program enabling Soldier-athletes to compete at elite levels including the Olympics and Paralympics while serving in the Army
• Army Enterprise Marketing Office

Products and services

• Active Duty Military Service Full-time military service in the Regular Army performing day-to-day operations with specialized skillsets, available to US citizens and permanent residents meeting eligibility standards.
• Army Reserve Service Part-time military service in the Army Reserve enabling soldiers to pursue a civilian career or education while serving part-time.
• Army National Guard Service State-level military service in the Army National Guard allowing soldiers to serve their state while continuing civilian career, education, or personal pursuits.
• Army ROTC Program College-based officer training program providing scholarships, leadership development, and a path to commissioning as an Army officer, offered at universities nationwide.
• World Class Athlete Program (WCAP) Program enabling active-duty Soldiers to train and compete at elite athletic levels including the Olympics and Paralympics across sports such as biathlon, boxing, bobsled, shooting, wrestling, and track and field while serving.
• GoArmy.com Career Match Quiz Interactive digital career assessment tool that helps prospective recruits discover Army career paths matching their skills, interests, and goals by answering preference and qualification questions.
• Army Jobs Browser Comprehensive digital directory of over 200 Army career paths organized by category including Ground Forces, Aviation, Science and Medicine, Signal and Intelligence, Support and Logistics, and Mechanics and Engineering.
• Army Fitness Test (AFT) Preparation Tools Digital resources explaining the Army Fitness Test, including event descriptions, scoring scales, and training guidance for the six events: 3-Repetition Maximum Deadlift, Hand-Release Push-Up, Sprint-Drag-Carry, Plank, and Two-Mile Run.
• Army Events Search Searchable database of Army events across the United States, including recruitment events, community activities, and military demonstrations.
• Basic Training Initial entry training program that transitions civilian recruits into soldiers through standardized military instruction at Army training installations.
• Army Officer Training Officer commissioning and training pathways including Officer Candidate School, Army ROTC, and the United States Military Academy at West Point for candidates seeking to serve as commissioned officers.
• GI Bill Education Benefits Education benefits program providing tuition assistance, housing stipends, and book allowances for soldiers and veterans pursuing college degrees and professional training.

Quantifiable outcome

• Doubled recruitment conversion rates through Army Marketing Cloud AI-powered personalization
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• LANPAC Partner Nations (25 delegations, 16 chiefs of army)coreStrategic or Co-development Partner · 15 May 2026Land Forces Pacific Symposium and Exposition in Honolulu drawing 25 international delegations, 16 chiefs of army, and more than 2,500 participants across Indo-Pacific for strategic dialogue on interoperability, innovation, and collective security.
• African Lion 26 Partner Nations (40+ countries)coreStrategic or Co-development Partner · 14 May 2026Africa's largest multinational military exercise co-led by US Army Southern European Task Force, Africa with over 5,600 personnel from more than 40 nations across Ghana, Morocco, Senegal, and Tunisia. Includes counter-UAS training using Bumblebee interceptor platform.
• PTCcoreTechnology or Integration · 6 May 2026PTC's Windchill product lifecycle management solution designated by US Army as official Enterprise Product Data Management (ePDM) and PLM platform through DEVCOM-led initiative. Serves as Department of the Army Approved Data Platform (DADP) for weapon system development, production, and sustainment across Army enterprise.
• KBRcoreImplementation/ SI/ Consulting Partner · 5 May 2026KBR's mission technology solutions division received $449 million in task order modifications under US Army's Logistics Civil Augmentation Program V (LOGCAP V) to continue logistics and base support operations in Europe and US. Includes $304 million supporting US European Command and $145 million for National Training Center at Fort Irwin through March 2027.
• Philippine ArmycoreStrategic or Co-development Partner · 5 May 2026Philippine and US forces conducted Balikatan 2026 exercises including successful Tomahawk missile test-fire from Typhon launcher, NMESIS anti-ship missile deployment in Batanes, and joint operations with approximately 17,000 troops from seven countries.
• Sierra Nevada CorporationcoreTechnology or Integration · 2 May 2026Sierra Nevada Corporation selected as lead system integrator for HADES (High Accuracy Detection and Exploitation System), next-generation crewed ISR platform based on Bombardier Global 6500 business jet to replace aging RC-12 Guardrail aircraft with greater speed, altitude, and deep-sensing capabilities.
• DyneticscoreTechnology or Integration · 16 April 2026Dynetics awarded $617 million production contract for Indirect Fire Protection Capability (IFPC) Increment 2 air defense systems covering launchers, training systems, sustainment support, and engineering services through November 2029. Follows broader $4.1 billion contract secured in 2024.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• United States Air Force: Fellow US armed forces service branch. Comparable in budget scale, technology modernization (including AI/data initiatives), and combined-arms operations with the Army. Recent integration with US Space Force adds space-related overlap.
• United States Navy: Fellow US armed forces service branch under the Department of Defense. Comparable in mission (national defense), funding model (federal appropriations), global force posture, and technology portfolio (unmanned systems, hypersonics, AI). Most directly comparable peer along scale, budget, and operational tempo.
• United States Marine Corps: Fellow US ground combat service branch under the Department of the Navy. Overlapping ground warfare doctrine, expeditionary operations, and participation in joint exercises like Balikatan and African Lion, but smaller scale and specialized in amphibious and rapid-response missions.
• United States Space Force: Newest US armed forces service branch. Overlaps with the Army on satellite-enabled communications, missile warning, and space-based ISR supporting ground operations; relevant given Army investment in satellite data and space-touching capabilities like HADES.

Regional players

• British Army: Closest NATO partner army, operating under similar doctrine and force structure. Comparable in expeditionary operations, joint training with US forces (e.g., NATO Eastern Flank), and modernization toward multi-domain operations, but smaller budget and force size.
• Indian Army: One of the world's largest standing armies with extensive ground force modernization, contested-border experience, and large-scale mechanized formations. Comparable in scale and modernization urgency but operates in a different strategic geography (South Asia).
• Israel Defense Forces (Ground Forces): Highly experienced ground force with continuous operational tempo and significant counter-UAS, precision strike, and AI-enabled warfare investments. Comparable in combat-validated doctrine and tech adoption speed, though smaller scale and regional focus.
• German Bundeswehr (Army): Host-nation army for US Army Europe's largest forward footprint (35,000-40,000 US troops in Germany). Comparable in NATO doctrine, ground force modernization, and joint training, with growing defense spending commitments relevant to US burden-sharing discussions.
• Republic of Korea Army: Major allied ground force focused on Korean Peninsula deterrence. Receives ongoing US Army engagement (8th Army, logistics partnerships, Gen. LaNeve's appointment focus) and shares doctrine, interoperability training, and combined exercise participation.
• French Army: Major European land force with expeditionary capabilities and NATO interoperability. Comparable in professional soldier model, mechanized doctrine, and global deployment footprint, though operating primarily in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goarmy
• YouTubeyoutube.com/goarmy
• Facebookfacebook.com/goarmy
• LinkedInlinkedin.com/company/goarmy
• Instagraminstagram.com/goarmy

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments28 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Army