Capstone Asset Management
Capstone Asset Management is a privately held Canadian investment firm that launched Canada's first biblically informed ETFs and mutual funds on the Toronto Stock Exchange in October 2025, serving faith-based investors seeking Christian-values-aligned Canadian and U.S. equity exposure.
- Company typePrivate
- Founded2004
- HeadquartersLangley, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Capstone Asset Management does
Capstone Asset Management Inc. is a privately held Canadian investment firm headquartered in Langley, British Columbia, founded in 2004 and operating with 11-50 employees. The firm provides wealth, fund, portfolio management, mutual funds, investment strategies, and financial consulting services. In October 2025, Capstone became the 46th ETF provider in Canada by launching the country's first biblically informed ETFs on the Toronto Stock Exchange, along with a parallel suite of biblically informed mutual funds. The product lineup includes a Canadian Equity ETF and a U.S. Equity ETF, each investing in companies screened for alignment with biblical principles and Christian values, alongside mutual fund equivalents in the same thematic framework. Leadership is centered on Glenn Murray, who serves as President and CIO.
The firm's core technology stack is not publicly disclosed, and the investment process is characterized in marketing language as a values-screened, principles-based equity selection methodology rather than a quantitative or algorithmic platform. Products are distributed exclusively through the Toronto Stock Exchange, where the ETFs are available to investors via standard brokerage accounts; marketing is conducted through press releases on financial newswires and earned media coverage. Revenue is generated primarily through recurring management fees on ETF and mutual fund assets, with disclosed distribution economics including a Q1 2026 cash distribution of $0.093443 per unit for the Canadian equity fund, payable April 7, 2026.
Capstone's competitive positioning is defined by its first-mover status in Canada's faith-based ETF category and its hybrid mutual fund/ETF product structure. No patents, certifications, partnerships, alliances, M&A activity, funding rounds, or institutional customer relationships are disclosed in the source material, and ownership is described as independent with no parent company or external investment identified.
Capstone Asset Management firmographics
Firmographics- Name
- Capstone Asset Management
- Legal name
- Capstone Asset Management Inc.
- Website
- https://capstoneassets.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capstone Asset Management is a privately held Canadian investment firm that launched Canada's first biblically informed ETFs and mutual funds on the Toronto Stock Exchange in October 2025, serving faith-based investors seeking Christian-values-aligned Canadian and U.S. equity exposure.
- Ownership category
- akta.pro rank
Capstone Asset Management industry classification
Industry- Product category
- Faith-Based Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA)
Keywords
Where Capstone Asset Management is headquartered
LocationHeadquarters
- HQ city
- Langley
- HQ country
- Canada
- HQ region
- North America
Markets served
Capstone Asset Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- ETF Management Fees: Capstone Asset Management generates revenue through management fees charged on its ETF products. The company announced Q1 2026 cash distributions of $0.093443 per unit for the Canadian equity fund and none for the U.S. equity fund, with distributions payable on April 7, 2026.
- Mutual Fund Management Fees: Revenue is also generated from mutual fund management, as the company launched both biblically informed ETFs and mutual funds on the Toronto Stock Exchange.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Canadian Equity ETF - quarterly distribution of $0.093443 per unit |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Capstone Asset Management product offering
Product offeringCore offering
Capstone Asset Management is a Canadian asset manager that designs, issues, and manages biblically informed ETFs and mutual funds investing in Canadian and U.S. equities screened for alignment with Christian values. The firm also provides wealth, fund, and portfolio management and financial consulting to individual investors. It became the 46th ETF provider in Canada by launching Canada's first biblically informed ETFs on the Toronto Stock Exchange in October 2025.
Product overview
Capstone Asset Management is a Canadian ETF provider that offers a focused suite of biblically informed investment products. The company operates as the 46th ETF provider in Canada and launched Canada's first biblically informed ETFs and mutual funds on the Toronto Stock Exchange in October 2025. The product lineup includes Canadian and U.S. equity ETFs and mutual funds that invest in companies aligned with biblical/Christian values, applying biblical principles in the investment selection process to generate positive long-term returns.
Differentiator
Problem solved
Functional benefit
Products and services
- Biblically Informed Canadian Equity ETF An exchange-traded fund that invests in Canadian companies screened for alignment with biblical principles and Christian values, targeting positive long-term returns for individual investors.
- Biblically Informed U.S. Equity ETF An exchange-traded fund that invests in U.S. companies screened for alignment with biblical principles and Christian values, providing U.S. equity exposure to individual investors.
- Biblically Informed Mutual Funds Mutual fund products aligned with Christian/biblical values, providing individual investors with actively managed pooled investment options complementing the firm's ETF lineup.
- Wealth, Fund, and Portfolio Management & Financial Consulting
Companies that use Capstone Asset Management
Customer profileSegments3 records
Ideal customer profiles1 record
Capstone Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capstone Asset Management partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Capstone Asset Management competitors and assessment
Company assessmentBroad incumbents
- Horizons ETFs (Global X Canada): One of Canada's largest ETF providers (formerly Horizons ETFs) operating broadly across equity, fixed income, and thematic categories on TSX. Broad incumbent in the same Canadian ETF marketplace.
- BMO Global Asset Management (BMO ETFs): Major Canadian ETF provider offering ZEB, ZSP, and broad lineup of Canadian and U.S. equity ETFs. Broad incumbent sharing the same TSX distribution channel with vastly greater scale.
Regional players
- Picton Mahoney Asset Management: Independent Canadian asset manager offering mutual funds and ETFs on TSX. Regional peer with similar product architecture (mutual funds + ETFs), independent ownership, and small-to-mid firm profile.
- Ninepoint Partners: Canadian alternative asset manager and ETF provider (Ninepoint ETFs listed on TSX) operating in similar Canadian ETF marketplace with comparable scale. Regional peer with overlapping product type and distribution channel.
- Evolve ETFs: Canadian thematic ETF provider listed on TSX with multi-product suite approach. Regional peer sharing the same distribution channel and small-to-mid-cap ETF provider profile.
Peers
Direct peers
- Saturna Capital: U.S.-based asset manager known for faith-based mutual funds and ETFs (e.g., Saturna Sustainable Equity & Income, Amana funds). Direct peer as a faith-compliant investment product manager with both mutual fund and ETF offerings.
- Timothy Plan: U.S.-based faith-based ETF and mutual fund provider applying biblical values to investment selection across multiple equity strategies. Direct competitor in biblically informed fund product category.
- Inspire Investing: Faith-based ETF provider offering biblically responsible investing products (Inspire ETF series). Closest direct competitor in faith-aligned ETF category with multi-fund suite approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Capstone Asset Management social profiles
Digital presenceCapstone Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capstone Asset Management leadership team
Management profileNumber of profiles
Profiles1 record
Capstone Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capstone Asset Management M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capstone Asset Management
What does Capstone Asset Management do?
Capstone Asset Management is a Canadian asset manager that designs, issues, and manages biblically informed ETFs and mutual funds investing in Canadian and U.S. equities screened for alignment with Christian values. The firm also provides wealth, fund, and portfolio management and financial consulting to individual investors. It became the 46th ETF provider in Canada by launching Canada's first biblically informed ETFs on the Toronto Stock Exchange in October 2025.
Is Capstone Asset Management a public or private company?
Capstone Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capstone Asset Management founded?
Capstone Asset Management was founded in 2004. It employs 11 to 50 people.
Where is Capstone Asset Management based?
Capstone Asset Management is headquartered in Langley, Canada, in the North America region.
How does Capstone Asset Management make money?
Two revenue lines are on record. ETF Management Fees are the primary driver. The others are mutual Fund Management Fees.
Who are Capstone Asset Management's main competitors?
Broad incumbents on record are Horizons ETFs (Global X Canada) and BMO Global Asset Management (BMO ETFs). Regional players are Picton Mahoney Asset Management, Ninepoint Partners and Evolve ETFs. CI Global Asset Management is listed as a peer. Direct peers are Saturna Capital, Timothy Plan and Inspire Investing.
Does Capstone Asset Management have an API?
No public API is recorded for Capstone Asset Management.
What industry is Capstone Asset Management in?
Capstone Asset Management's product category is Faith-Based Asset Management. Its primary akta.pro industry code is FSAAAJAA, Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds). Its NAICS code is 523940 and its SIC code is 6282.