Timber Ridge

What Timber Ridge does

Timber Ridge is a privately held, for-profit assisted living and memory care operator serving seniors across Northern California, organized under the Western Living Concepts management company. Founded in 1995 in Humboldt County by Dr. Dan & Larona Farnum and Dan & Kendra Johnson, the company operates three Residential Care Facility for the Elderly (RCFE)-licensed communities: Timber Ridge at Eureka, Timber Ridge at McKinleyville, and Vine Ridge Senior Living at Cloverdale, collectively serving over 200 residents. Each community offers studio, one-bedroom, multi-bedroom, and shared-suite accommodations alongside integrated services including restaurant-style dining, medication management, 24-hour caregiver availability, transportation with wheelchair accessibility, an activities program, on-site salon services, and specialized Renaissance memory care units for residents with Alzheimer's and dementia.

The operating model centers on recurring monthly rental fees ranging from $3,765 for shared suites to $4,000-$6,710 for base assisted living rates, with tiered care services billed based on individual evaluation. Pricing is presented as all-inclusive relative to competitors that charge separately for daily services. The company employs standard senior living safety technology — intercom alert systems, Code Alert Emergency Call systems, and 24-hour monitoring — alongside a Domuso-powered online rent payment system and virtual tour capabilities for prospective residents. Customer-facing technology is functional rather than differentiating, with no disclosed AI/ML, proprietary care platform, or data flywheel.

Go-to-market is direct-to-consumer and community-led, relying on a mix of in-person and virtual facility tours, physician and healthcare provider referrals, local outreach, and word-of-mouth. Digital channels include the timberridgecare.com website with inquiry and tour-scheduling forms, an email newsletter, and active Facebook and Instagram accounts. The only disclosed external operational partnership is with CVS Health for on-site vaccination clinics (established in 2021). The customer base is highly distributed across individual residents and their families, yielding low concentration risk and a stable recurring revenue profile.

Name

Timber Ridge

Legal name

Timber Ridge

Website

https://timberridgecare.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Timber Ridge is a Northern California assisted living and memory care operator running three RCFE-licensed communities (Eureka, McKinleyville, Cloverdale) under the Western Living Concepts umbrella, serving over 200 seniors with recurring monthly rental and tiered care services.

Ownership category

akta.pro rank

Product category

Assisted Living and Memory Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)

Keywords

• Assisted living services
• Memory care services
• Senior living communities
• Residential elderly care
• Senior housing facilities

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Monthly Residential Rental: Residents pay monthly rental fees for accommodation and included services. Pricing varies by accommodation type (studio, one-bedroom, shared suites) and level of care required. Many services are included in the base rate unlike other facilities that charge extra for daily services.
2. Care Services: Tiered care services where residents pay only for the services they receive. Care plans are determined through individual evaluation prior to move-in by professional staff and personal physicians. Periodic evaluations occur routinely or as needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Timber Ridge operates three assisted living and memory care communities in Northern California (McKinleyville, Eureka, and Cloverdale) under the parent management company Western Living Concepts. The company provides residential accommodations ranging from studios to multi-bedroom suites, individualized care plans with 24-hour caregiver availability, restaurant-style dining, activities programming, scheduled transportation, and specialized Renaissance memory care units for residents with Alzheimer's, Dementia, and other memory diseases.

Product overview

Timber Ridge operates as a senior living provider offering a platform of residential care communities with integrated service modules. The core portfolio consists of three assisted living and memory care communities (Timber Ridge at McKinleyville, Timber Ridge at Eureka, and Vine Ridge at Cloverdale), each providing accommodations ranging from studios to multi-bedroom suites. These communities are unified under the Western Living Concepts management company and share common service modules including dining services, activities programming, transportation, and specialized Renaissance memory care units. The product architecture functions as a single-platform-multi-site model where each facility offers the same core care services but with location-specific accommodations and amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Timber Ridge at McKinleyville Assisted Living & Memory Care Senior living community in McKinleyville, CA offering assisted living and memory care services with studios, one-bedroom apartments, and shared suites featuring intercom alert systems and 24-hour caregiver availability.
• Timber Ridge at Eureka Assisted Living & Memory Care Senior living community in Eureka, CA offering assisted living and memory care services with amenities including a grand piano, gardens, hair salon, and the Eureka Renaissance memory care unit.
• Vine Ridge at Cloverdale Assisted Living & Memory Care Senior living community in Cloverdale, CA offering assisted living and memory care with a non-intrusive environment that protects dignity and independence.
• Renaissance Memory Care Unit Specialized memory care program for residents with Alzheimer's, Dementia, and other memory diseases, featuring therapeutic activities and a secure home-like environment.
• Dining Services Restaurant-style dining featuring three specially prepared meals daily, weekly specials, special diet accommodations, and waiter/waitress service.
• Activities Program Comprehensive activities including tai chi, exercises, armchair travel, trivia, scrabble, bridge, poker, movies, bingo, music groups, scenic drives, crafts, and worship services.
• Transportation Services Timber Ridge passenger bus providing scheduled transportation to physician appointments, malls, libraries, parks, and community activities, equipped with motorized lift for wheelchairs.
• Care Services Individualized care plans with various levels of care, assistance with daily living activities, medication management, and 24-hour trained caregiver availability with emergency call systems.

Quantifiable outcome

• 90% COVID-19 vaccination participation rate at on-site clinics
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CVS HealthcoreStrategic or Co-development Partner · 1 January 2021Partnership with CVS as preferred pharmacy provider to administer COVID-19 vaccine onsite at Timber Ridge McKinleyville, Timber Ridge Eureka, and Vine Ridge. CVS Health conducted on-site vaccination clinics with approximately 90% resident participation rate.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Oakmont Senior Living: West Coast-based senior living operator with upscale assisted living and memory care communities, primarily in California. Oakmont has comparable upscale positioning and similar service mix to Timber Ridge, with a stronger presence in Southern California.
• Kisco Senior Living: West Coast-focused senior living operator offering assisted living and memory care communities. Kisco is comparable in scale and regional concentration, with similar service offerings and resident demographic focus.
• Pacifica Senior Living: Regional senior living operator with communities across the western U.S. including California. Pacifica offers comparable assisted living and memory care services but with broader geographic presence than Timber Ridge.
• Merrill Gardens: West Coast and Pacific Northwest senior living operator offering assisted living and memory care. Merrill Gardens is comparable in regional focus and service mix, though operating at somewhat larger scale than Timber Ridge.

Direct peers

• Belmont Village Senior Living: Operator of upscale senior living communities with assisted living and memory care services. Belmont Village is a direct peer in service category and positioning, with comparable emphasis on upscale amenities, dining, and specialized memory care programming.
• Enlivant: Senior living operator specializing in assisted living and memory care communities across the U.S. Enlivant is a direct peer with similar service focus and comparable mid-market positioning to Timber Ridge.

Broad incumbents

• Sunrise Senior Living: National senior living operator offering assisted living and memory care services across the U.S. and Canada. Sunrise is a broad incumbent with similar service categories (assisted living + memory care) but operates at significantly larger scale than Timber Ridge.
• Atria Senior Living: Large national operator of senior living communities with a similar assisted living and memory care focus. Atria serves as a broad incumbent offering overlapping capabilities but with broader geographic reach than Timber Ridge's Northern California footprint.
• Five Star Senior Living: National senior living management and operating company with assisted living and memory care communities. Five Star is a broad incumbent offering similar services but at significantly larger scale than Timber Ridge.
• Brookdale Senior Living: Largest senior living operator in the U.S. offering assisted living, memory care, and independent living. Brookdale is a broad incumbent that competes in the same assisted living and memory care categories as Timber Ridge but at much greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/timberridgecare
• Instagraminstagram.com/timberridgecare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timber Ridge