Holo

What Holo does

Holo (now operating as Greene Group Newark following its March 2024 acquisition by Greene Group Industries) is a metal additive manufacturing service company that produces complex, high-resolution metal parts on demand using its proprietary PureForm platform. PureForm combines high-resolution Digital Light Processing (DLP) 3D printing — using Texas Instruments DLP chipsets to cure metal powder-filled photopolymer slurries layer-by-layer — with metal injection molding (MIM) sintering to deliver solid metal components with features as small as 50 microns, tolerances of ±0.025–0.075 mm, and surface finish of 1–3 µm Ra without post-processing. Production materials include 17-4PH stainless steel, 316 stainless steel, and 99.9% pure copper, with aluminum, titanium, Inconel, Hastelloy, cobalt, tool steels, and alumina in development.

The company operates a service-based business model: customers submit CAD files (STEP, Parasolid, or native formats), Holo's engineering team reviews requirements, and parts are printed, sintered, and inspected in-house at its Newark, California facility, with typical lead times of two weeks or less and capacity for tens of thousands of parts per month. Pricing is quote-based and transaction-fee in nature, eliminating customer capex on metal AM equipment. Target verticals span medical devices and surgical tools, thermal and electronics management, consumer electronics and wearables, aerospace and defense, precision robotics, and MIM prototyping/bridge production. The company was founded in 2017 as a spinout from Autodesk (where the team built the Ember 3D printer), holds 22 granted patents with 34 pending, and was backed by Prelude Ventures, Lightspeed Venture Partners, Tao Capital, Autodesk, Aurus Capital, Lam Capital, and Atreides Management prior to its acquisition by Greene Group Industries.

Name

Holo

Legal name

Holo, Inc.

Website

https://holoam.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Holo is a metal additive manufacturing service company that produces complex, high-resolution metal parts on demand using its proprietary PureForm platform, which combines DLP 3D printing with MIM sintering to serve medical, electronics, aerospace, and robotics customers.

Ownership category

akta.pro rank

Product category

Metal Additive Manufacturing Services

NAICS

All Other Fabricated Metal Product Manufacturing (33299)

SIC

Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Metal 3D Printing Service Bureaus (SLM/DMLS, EBM, Binder Jetting) (IMAAADAB)

akta.pro secondary industry

Electronics & Industrial Component 3D Printing Services (enclosures, fixtures, functional parts) (IMAAADAL)

Keywords

• Metal 3D printing
• Additive manufacturing service
• Digital light processing
• Metal injection molding sintering
• Metal parts prototyping

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Metal Parts Manufacturing Service: Holo generates revenue by offering metal additive manufacturing as a service rather than selling 3D printing equipment. Customers submit CAD files and receive printed, sintered metal parts. The company positions itself as a '3D printing company that doesn't sell 3D printers,' providing frictionless access to technology without upfront capital investment for customers. Pricing is quote-based, scaled by part complexity, material, and volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Holo provides metal parts manufacturing as a service using its proprietary PureForm™ platform, which combines Digital Light Processing (DLP) 3D printing with metal injection molding (MIM) sintering. Customers submit CAD files and Holo prints, sinters, and inspects complex metal components in-house, shipping finished parts in two weeks or less for use in prototyping through volume production. Production materials include 17-4PH stainless steel, 316 stainless steel, and 99.9% pure copper.

Product overview

Holo offers the PureForm™ metal additive manufacturing platform, a two-stage process combining DLP (Digital Light Processing) 3D printing with metal injection molding (MIM) sintering to produce complex, high-accuracy metal parts. The platform enables rapid prototyping through volume production without changing technologies. Production materials include 17-4PH stainless steel, 316 stainless steel, and pure copper. Development materials include Aluminum 6061, Titanium 6Al-4V, Inconel 625, and Hastelloy C22. Materials under development include cobalt alloy, tool steels, and alumina. The company was acquired by Greene Group Industries in March 2024 and is now operating as Greene Group Newark.

Differentiator

Problem solved

Functional benefit

Brands

• PureForm: Holo's proprietary metal additive manufacturing technology platform that combines DLP 3D printing with metal injection molding sintering processes to produce complex metal parts with high resolution and accuracy.

Products and services

• PureForm Metal 3D Printing Service Contract manufacturing service that prints, sinters, inspects, and ships complex metal parts in two weeks or less. Targets engineers and product development teams needing micron-scale features without tooling investments, spanning prototypes to tens of thousands of units per month.
• 17-4PH Stainless Steel Production Material Precipitation-hardening stainless steel offered as a production material for the PureForm process, suitable for applications requiring high strength and corrosion resistance such as surgical tools and mechanical components.
• 316 Stainless Steel Production Material Austenitic stainless steel available as a production material for the PureForm process.
• Pure Copper Production Material High-purity copper (99.9%) offered as a production material for thermal and electrical applications including liquid cold plates, inductors, RF components, and heatsinks.
• PureForm MicroAM High-resolution micro additive manufacturing capability within the PureForm platform, enabling intricate micro-scale features with excellent surface finish directly from the printing process.

Quantifiable outcome

• 20% reduction in thermal resistance compared to traditionally manufactured (micro-skived) cold plates
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Greene Group IndustriescoreStrategic or Co-development Partner · 28 March 2024Greene Group Industries acquired the assets of Holo, Inc. as of March 28, 2024. PureForm technology is now available as part of Greene Group Industries portfolio (Greene Group Newark). GGI is a leader in metal injection molding, stamping, and precision machining with a 100-year history. The acquisition enables GGI to offer PureForm AM alongside traditional MIM capabilities.
• nTopologycoreTechnology or Integration · 11 August 2022Holo partnered with nTopology for design for additive manufacturing (DfAM) software integration. Joint webinars and presentations demonstrate how nTopology's DfAM software combined with Holo's PureForm technology enables high-performance thermal management solutions. Co-founder Arian Aghababaie presented at nTopology's Metal DfAM Series on heat exchangers and liquid cooling applications.
• 5N PluscoreStrategic or Co-development Partner · 17 November 2020Partnership with 5N Plus, a high purity powder producer, for ASTM ICAM 2020 presentation on copper additive manufacturing. 5N Plus provides the low oxygen, highly spherical copper powders that enable Holo's PureForm process to achieve 99.9% pure copper parts with superior thermal conductivity.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Xometry: On-demand manufacturing marketplace aggregating thousands of suppliers including metal AM service providers. Competes with Holo for customer mindshare and transactional orders in the on-demand parts space.
• EOS: Global leader in metal powder bed fusion equipment and services. While EOS sells LPBF systems (different technology than PureForm), it competes in the same metal AM service bureau and end-customer applications.
• Protolabs: Largest on-demand digital manufacturing service bureau offering CNC, injection molding, sheet metal, and metal AM. Competes with Holo for prototype-to-production metal part orders but offers a much broader process portfolio.
• Stratasys Direct Manufacturing: Service bureau arm of Stratasys providing metal and polymer AM production services. Overlaps with Holo in offering on-demand complex part manufacturing to enterprise customers.
• 3D Systems: Diversified additive manufacturing incumbent offering metal AM equipment, materials, and on-demand services. Competes with Holo across multiple verticals including aerospace and medical devices.

Emerging players

• Markforged: Metal AM equipment vendor (Metal X binder jetting system) with growing Digital Forge service offering. Competes with Holo in distributed metal AM production, primarily via equipment sales rather than pure service.
• Incus: Austrian company developing lithography-based metal manufacturing (LMM) using photopolymer-bound metal feedstocks and sintering — a direct technology analog to PureForm at smaller scale.

Direct peers

• Velo3D: Metal AM company offering both equipment and Sapphire service bureau parts for complex, high-value aerospace and industrial applications. Competes with Holo in the metal AM service market for hard-to-make parts.
• Sintavia: Metal AM service bureau focused on aerospace and defense components. Competes with Holo for high-spec, complex metal part production in regulated end markets.
• Tritone Technologies: Israel-based metal AM company using DLP-based printing with metal-filled pastes followed by sintering — the closest direct technology analog to Holo's PureForm. Competes in similar mid-volume, complex metal part applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holoam

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holo