ESTAS

What ESTAS does

ESTAS Beauty, operating under legal entity Storyline Beauty LLC and headquartered in Greensboro, North Carolina, is a direct-to-consumer luxury scar care brand founded by co-founders Cristina Beltran and Alejandra Thompson. The company sells a focused line of fragrance-free, vegan, cruelty-free, dermatologically and clinically tested skincare products formulated specifically for scarred, dehydrated, inflamed, and sensitive skin, centered on a proprietary combination of ingredients including vitamin E and C, silicone, evening primrose oil, sea whip extract, hyaluronic acid, and blue seakale. Its core offering includes the flagship Daily Dose scar serum, an ESTAS 3 Step Scar Routine system (Scar Cleanser, Scar Cream Serum, Scar Mask), and the ESTAS Essentials curated set, with stretch marks identified as a secondary use case.

The business operates a Shopify-powered DTC storefront at estasbeauty.com with US-only shipping at a flat $5 ground rate, supplemented by a wholesale channel for retailers and medical practices. Revenue is generated primarily through one-time product purchases, with wholesale pricing negotiated on a multi-year basis. Customer acquisition relies on content marketing through the Scar Stories blog, earned media placements in outlets such as People en Español, Byrdie, New Beauty, and CFDA, an email newsletter, and the community-driven #ScarLoveChallenge Instagram campaign partnered with Sports Illustrated model Kelly Hughes and tied to donations to World of Children.

ESTAS is a privately held, founder-owned micro-business with 1-10 employees, no disclosed institutional funding, and no parent company. The brand is positioned at the intersection of clean beauty, niche clinical skincare, and personal narrative marketing, targeting women with C-section scars as its primary segment while also serving users with surgical, burn, acne, and keloid scars. Operating scope is limited to the United States, with international markets and a broader product surface area representing unaddressed expansion opportunities.

Name

ESTAS

Legal name

Storyline Beauty LLC

Website

https://estasbeauty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ESTAS Beauty is a US-based direct-to-consumer luxury scar care brand selling clean-beauty serums, cleansers, masks, and routines formulated for scarred skin, primarily serving women with C-section scars and individuals with surgical, burn, or acne scars through its Shopify storefront and wholesale channel.

Ownership category

akta.pro rank

Product category

Specialty Scar Care Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Esthetics / Skincare (EDAOALAE), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Scar care skincare
• Post-surgical scar treatment
• Clean beauty products
• C-section scar care
• Luxury skincare brand

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of scar care skincare products including serums, creams, cleansers, and masks. One-time purchase model for individual products and bundled routines.
2. Wholesale: Wholesale distribution to retail stores and medical practices who wish to carry ESTAS Beauty products

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ESTAS Beauty sells a focused line of luxury, clean-beauty skincare products specifically formulated for scarred skin, including the Daily Dose scar serum, the ESTAS Essentials curated set, the 3 Step Scar Routine (cleanser, cream-serum, and mask), and individual Scar Cleanser, Scar Cream Serum, and Scar Mask products. The line targets women with C-section and other surgical scars and is sold direct-to-consumer via its Shopify storefront, with wholesale available to retail and medical-practice resellers.

Product overview

ESTAS Beauty is a luxury scar care product line designed specifically for women who have undergone C-sections, surgical procedures, or have other types of scars. The product portfolio centers around Daily Dose, their flagship scar care serum, and ESTAS Essentials, a curated treatment set. The offering follows a modular approach with the ESTAS 3 Step Scar Routine system, which includes Scar Cleanser, Scar Cream Serum, and Scar Mask as individual components that work together. All products are formulated without parabens, sulfates, or phthalates, and are fragrance-free, dermatologically tested, clinically tested, and clinically proven. The products are vegan and cruelty-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Dose

Quantifiable outcome

• Results visible in as little as a few weeks of consistent use
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Kelly HughesflagshipStrategic or Co-development Partner · 1 June 2022Partnership with Sports Illustrated model Kelly Hughes to launch the #ScarLoveChallenge campaign. The campaign encourages people to share photos of their scars on Instagram, with ESTAS donating $1 to World of Children for each new photo posted (up to $1000). The campaign celebrates body positivity and helps destigmatize scars.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/estasbeauty
• LinkedInlinkedin.com/company/estas-beauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESTAS