What Tangible Development does

Tangible Development is a privately-held, bootstrapped DEI (diversity, equity, and inclusion) consulting firm founded in 2010 by Sujata Chaudhry and headquartered in Latham, New York. The firm serves organizations seeking to build more inclusive workplaces, offering a portfolio of services organized around three pillars: Research & Assessment, Planning & Implementation, and Learning & Development. Its flagship product is the DEI Climate Assessment Tool (DEI CAT), a proprietary employee assessment instrument developed in partnership with Siena College Research Institute that captures demographic and perception data used to design tailored DEI strategies. Supporting offerings include the Leadership Readiness Survey, Stakeholder Perception Survey, Policy & Practice Review, and qualitative methods such as focus groups and inclusion interviews. The DEI CAT is registered as a trademark/brand asset and is the subject of a 2024 white paper used as a top-of-funnel lead magnet. There is no software platform, app, or API; all offerings are delivered as professional services engagements.

The company operates a sales-led, consultative B2B model targeting organizations at varying stages of their DEI journey, with primary geographic concentration in the Albany/Capital Region of New York and stated global reach for select clients. Pricing is custom and quote-based per engagement, with multi-year contract cadences. Go-to-market relies heavily on thought leadership: a company blog covering DEI, HR, and workplace trends; LinkedIn and Twitter presence; earned media in regional outlets (Albany Business Review, Times Union); community engagement and roundtables; and co-developed webinars with Siena College Research Institute. Distribution is direct-to-client consulting with no channel partners. The firm is small (1-10 employees) with leadership consisting of Founder & CEO Sujata Chaudhry, President Dr. LB Hannahs (elevated 2024), and VP of Service Delivery Marlia Fontaine-Weisse (appointed 2024), supported by inclusion strategists and communications staff.

Tangible Development has been entirely bootstrapped with no disclosed external funding. It reported doubling revenue in 2017 and again in 2020, when it also added three new team members. Approximately 10% of 2020 revenue was delivered as pro bono services to organizations affected by pandemic-related budget cuts. In 2024, the firm underwent a leadership restructuring and announced a workforce reduction attributed to a shifting business and political environment, including the impact of federal executive orders on DEI demand. Customer logos disclosed in the source data are limited to two entities (Schenectady City Mission and Siena College Research Institute), with no enterprise-scale reference customers named; this reflects either a broad mid-market/SMB book or limited disclosure of client identity, both common in boutique consulting.

Name

Tangible Development

Legal name

Tangible Development LLC

Website

https://tangibledevelopment.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tangible Development is a bootstrapped, Latham, NY-based DEI consulting firm founded in 2010 that helps organizations build inclusive workplaces through proprietary assessment tools (including the DEI CAT) and tailored research, planning, and learning services.

Ownership category

akta.pro rank

Product category

DEI Consulting Services

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Equity & Inclusion Training (EDABAIAF), DEI, Culture & Employee Engagement Training (BPACANAE), Workplace Culture, DEI & Psychological Safety (EDAAAKAJ)

Keywords

• DEI consulting services
• Diversity equity inclusion
• Organizational assessment
• Learning development training
• Culture change consulting

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DEI Consulting Services: The company generates revenue through providing diversity, equity, and inclusion consulting services to organizations. Services include research and assessment, planning and implementation, and learning and development programs. Revenue has doubled during certain growth periods, indicating strong demand for these professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tangible Development is a DEI consulting firm that guides organizations through research and assessment, planning and implementation, and learning and development services. Its flagship offering is the proprietary DEI Climate Assessment Tool (DEI CAT), developed with Siena College Research Institute, which provides data-driven insights into organizational inclusion, equity, and belonging alongside tailored strategic planning support.

Product overview

Tangible Development offers a portfolio of consulting services centered around three core service areas: Research & Assessment, Planning & Implementation, and Learning & Development. The flagship product is the DEI Climate Assessment Tool (DEI CAT), developed in partnership with Siena College Research Institute, which provides comprehensive employee assessment capabilities. Supporting assessment products include the Leadership Readiness Survey and Stakeholder Perception Survey. The company also provides policy and practice review, focus groups, and inclusion interviews as part of their methodological toolkit. Training topics are available through the Learning & Development services.

Differentiator

Problem solved

Functional benefit

Products and services

• DEI Climate Assessment Tool (DEI CAT)
• Leadership Readiness Survey
• Stakeholder Perception Survey
• Research & Assessment Services
• Planning & Implementation Services
• Learning & Development Services

Quantifiable outcome

• Revenue doubled during challenging 2020 period while continuing to serve clients and grow team
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Siena College Research InstitutecoreStrategic or Co-development PartnerTangible Development partnered with Siena College Research Institute to develop the DEI Climate Assessment Tool (DEI CAT), a proprietary employee assessment tool that expands organizational demographic information and provides actionable data for DEI strategies. This partnership enables clients to develop tailored strategic planning processes with specific goals and outcomes.
• Trinity Alliance of the Capital RegionminorOthersMarlia Fontaine-Weisse, VP of Service Delivery, serves on the board of Trinity Alliance of the Capital Region, a community organization.
• HumotechminorOthersMarlia Fontaine-Weisse, VP of Service Delivery, serves on the board of Humotech.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Cook Ross: A long-standing DEI and leadership development consultancy with a similar end-to-end model spanning assessment, strategy, and learning; comparable in size and boutique positioning to Tangible Development before its integration into Accenture.
• The Winters Group: A boutique DEI consulting firm offering assessments, strategy development, and training to corporations and nonprofits. Closely mirrors Tangible Development's assessment-led, three-pillar service model.
• Kaleidoscope Group: A DEI-focused consulting firm providing culture assessments, strategic planning, and learning programs to organizations. Comparable as a mid-sized specialty DEI consultancy serving cross-sector clients.
• Paradigm Strategy: A workplace DEI and strategy consultancy offering assessment, training, and inclusion advisory. Comparable due to similar boutique structure, B2B consulting motion, and emphasis on translating DEI into measurable organizational outcomes.

Emerging players

• Kanarys: A DEI data and benchmarking platform with assessment and culture-measurement capabilities that complement consulting engagements. Comparable as an emerging tech-enabled alternative to traditional DEI advisory, particularly around the assessment layer Tangible monetizes via DEI CAT.
• Traliant: An online compliance and DEI training provider offering scalable learning content. Comparable in the Learning & Development portion of Tangible's service stack, representing a tech-enabled, lower-touch alternative for that segment.

Broad incumbents

• BetterUp: A large coaching and development platform with DEI-adjacent offerings including inclusion coaching and leadership development. Comparable as a broader incumbent expanding into the space where Tangible's leadership readiness survey operates.
• Deloitte (DEI practice): Big Four firm's human capital and DEI advisory practice serving enterprise clients with inclusion strategy, assessments, and learning programs. Comparable as the established, scaled incumbent whose enterprise clients Tangible competes for at the higher end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tangibleteam
• LinkedInlinkedin.com/company/tangibledevelopment
• Facebookfacebook.com/TangibleDevelopment

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangible Development