Knott's Berry Farm

What Knott's Berry Farm does

Knott's Berry Farm is a regional theme park and integrated entertainment resort located in Buena Park, California, operated as a subsidiary of Six Flags Entertainment Corporation (NYSE: FUN) following the 2024 merger of Six Flags and Cedar Fair. The company's core product is a California-heritage theme park organized into four themed areas — Ghost Town (1800s Old West), Fiesta Village (Hispanic heritage), the Boardwalk (beach lifestyle), and Camp Snoopy / High Sierras (anchored by the Peanuts licensing partnership) — with flagship thrill rides such as the Silver Bullet and Xcelerator roller coasters and live entertainment including the historic Bird Cage Theatre. The physical footprint is extended by the adjacent 15-acre Knott's Soak City waterpark, the 320-room Knott's Hotel, and the California Marketplace dining and retail area, creating a multi-venue resort that captures spend across admission, lodging, F&B, and merchandise.

The company monetizes through a hybrid revenue model combining one-time daily admissions and waterpark tickets, subscription-style recurring access via season passes and the Gold Membership (starting at $12/month), ancillary add-ons (Fast Lane priority access, cabana rentals, VIP experiences), on-site F&B including Mrs. Knott's Chicken Dinner Restaurant, hotel packages with bundled park admission, branded merchandise sold through the on-site California Marketplace and online store, and a co-branded Wescom Knott's Visa credit card that returns 5% cash back on select purchases. Distribution is exclusively direct-to-consumer: online ticketing via the Six Flags platform, on-site box office sales, group sales for events and weddings, and direct hotel reservations. Marketing operates through the Six Flags digital ecosystem — website, dedicated mobile app, email signup, blog content, and seasonal/event-driven promotions.

Knott's serves primarily families, thrill seekers, Southern California tourists, and group/corporate event customers within a regional catchment anchored by the Anaheim resort area ten minutes away. It competes in the highly concentrated Southern California theme park market alongside Disneyland, Disney California Adventure, and Universal Studios Hollywood, and differentiates on the basis of its 1920s heritage as California's original theme park, its authentic Ghost Town and Fiesta Village theming, and its integrated waterpark-plus-hotel vertical. There is no disclosed AI/ML capability; the technology base is conventional theme park operations, and standalone revenue is not publicly reported.

Name

Knott's Berry Farm

Legal name

Knott's Berry Farm

Website

https://knotts.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Knott's Berry Farm is a regional theme park and integrated entertainment resort in Buena Park, California — owned by Six Flags Entertainment Corporation — combining a four-area California-heritage park, a 15-acre waterpark, a 320-room hotel, and retail/dining to serve families, thrill seekers, and Southern California tourists.

Ownership category

akta.pro rank

Product category

Theme Park / Amusement Park

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Theme park attractions
• Amusement park rides
• Waterpark admissions
• Family entertainment destination
• Season pass memberships

Headquarters

HQ city

Buena Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Theme Park Admission: Revenue from daily tickets, season passes, and memberships granting access to rides, shows, and attractions
2. Food and Beverage: On-site dining including Mrs. Knott's Chicken Dinner Restaurant, California Marketplace food vendors, and event catering
3. Merchandise: Park merchandise sold through California Marketplace shops and online marketplace
4. Hotel Accommodations: 320-room Knott's Hotel with rooms, wedding venues, and meeting facilities
5. Fast Lane: Skip-the-line priority access add-on for rides
6. Waterpark Admission: Separate admission to Knott's Soak City waterpark with cabana rentals and add-ons
7. Wescom Co-branded Credit Card: Financial partnership offering credit card with 5% cash back on select Knott's purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Knott's Berry Farm operates an integrated family entertainment destination in Buena Park, California, comprising a theme park with four themed areas (Ghost Town, Fiesta Village, Boardwalk, and Camp Snoopy) featuring roller coasters and attractions, a 15-acre adjacent waterpark (Knott's Soak City), a 320-room on-site hotel (Knott's Hotel), and a California Marketplace retail and dining complex including Mrs. Knott's Chicken Dinner Restaurant. Revenue is generated through daily admission tickets, season passes, memberships, Fast Lane priority access, food and beverage sales, merchandise, hotel accommodations, and event venue rentals.

Product overview

Knott's Berry Farm is a multi-venue family entertainment destination comprising the main theme park (Knott's Berry Farm), an adjacent waterpark (Knott's Soak City), a retail/dining area (California Marketplace), and an on-site hotel (Knott's Hotel). The core product is the theme park with its themed areas (Ghost Town, Fiesta Village, Boardwalk, and Camp Snoopy), supplemented by ticketing products (Season Passes, Fast Lane), dining experiences, and a co-branded credit card. The offerings are designed to provide comprehensive entertainment, lodging, and retail experiences for families and visitors seeking weekend getaways or extended stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Knott's Berry Farm Theme Park The main amusement park featuring dozens of thrilling rides, shows, and attractions across four themed areas (Ghost Town, Fiesta Village, Boardwalk, and Camp Snoopy), including flagship roller coasters Silver Bullet and Xcelerator. Targeted at families, thrill seekers, and general visitors.
• Knott's Soak City Waterpark A 15-acre waterpark adjacent to the main theme park featuring slides, lazy rivers, and other water attractions. Sold as a separately ticketed offering and available as an add-on to season passes.
• Knott's Hotel A full-service 320-room hotel located steps from Knott's Berry Farm, offering modern amenities, wedding venues, meeting facilities, and hotel packages that combine lodging with park admission.
• California Marketplace A collection of shops offering treats, treasures, and merchandise, alongside Mrs. Knott's Chicken Dinner Restaurant—the original restaurant that launched the business. Provides on-site dining and retail for park visitors.
• Season Passes and Memberships Season-long access passes to Knott's Berry Farm with exclusive deals and benefits. Gold Membership starts at $12 per month, providing recurring park access and discounts on food and merchandise.
• Wescom Knott's Visa Credit Card A co-branded Visa credit card offered through Wescom Financial partnership, providing 5% cash back on select Knott's purchases and additional rewards for park visitors.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Six FlagscoreStrategic or Co-development PartnerSix Flags acquired Knott's Berry Farm and operates it under its theme park portfolio. The park is marketed through the Six Flags platform (sixflags.com/knotts) with shared systems for ticketing, passes, and memberships.
• Peanuts Worldwide (Snoopy/Linus)coreStrategic or Co-development PartnerLicensing partnership for Peanuts characters including Snoopy and Charlie Brown featured in Camp Snoopy area and High Sierras themed zone, representing the world's most loveable beagle.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disneyland Park: Disney's flagship California theme park located minutes from Knott's in Anaheim. Direct competitor for family vacation visitors, season-pass holders, and tourist spend in the same Southern California tourism corridor.
• Disney California Adventure: Adjacent Disney-branded theme park sharing the Anaheim resort district. Competes for multi-day family itineraries and is often bundled with Disneyland, directly pressuring Knott's overnight-stay and pass-holder economics.
• Universal Studios Hollywood: Major SoCal theme park combining rides with studio-based attractions and IP (Harry Potter, Jurassic World). Competes head-to-head for family and tourist visitation in the greater Los Angeles market.
• Six Flags Magic Mountain: Sister park under the Six Flags portfolio located in Valencia, CA. Closest internal competitor for thrill-seekers and season-pass holders in Southern California; competes within the same membership and pass system.
• SeaWorld San Diego: Marine-themed theme park in Southern California offering rides, animal exhibits, and seasonal events. Competes directly for family visitors and tourist day-trips in the same regional market as Knott's.
• LEGOLAND California: Carlsbad-based theme park targeted at families with younger children. Directly competes for the same young-family segment that drives Knott's Camp Snoopy / Boardwalk attendance.
• Cedar Point: Flagship Cedar Fair/Six Flags roller-coaster destination park in Ohio. Closest portfolio analog in terms of ride-centric positioning, season-pass model, and family/thrill-seeker mix, although in a different geography.
• Silver Dollar City: Branson, MO-based heritage theme park known for its 1880s-themed area and craft-focused entertainment. Strong analog for Knott's authentic-period theming, family positioning, and integrated culinary/shopping attractions.

Broad incumbents

• Busch Gardens Tampa Bay: Large-scale theme park combining thrill rides with animal experiences, now operated under the combined Six Flags entity. Comparable multi-day destination resort model with on-site lodging, similar to Knott's integrated park + hotel + F&B strategy.
• Herschend Family Entertainment: Largest US family-owned theme park operator (Silver Dollar City parent, plus Dollywood). Comparable heritage-themed, family-focused park operator with integrated lodging, demonstrating an alternative ownership and operating model to the public Six Flags structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/knotts
• Facebookfacebook.com/knottsberryfarm

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knott's Berry Farm