EventPro Strategies
EventPro Strategies is a U.S. experiential marketing and event staffing agency that supplies brand ambassadors, promotional staff, street teams, and trade show personnel to marketing agencies and brands nationwide, operating under a 100% W-2 employment model backed by a proprietary staffing platform and a 68,000-person talent database.
- Company typePrivate
- Founded1999
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EventPro Strategies does
EventPro Strategies is a U.S. experiential marketing and event staffing agency founded in 1999 and headquartered in Tampa, Florida, with satellite offices in Los Angeles, Chicago, Atlanta, Denver, and Detroit. The company supplies brand ambassadors, promotional models, street teams, trade show staff, product specialists, event managers, and convention staff to marketing, advertising, and PR agencies (reportedly 65% of clients) as well as directly to brands (35%), spanning verticals that include consumer goods, food and beverage, automotive, financial services, telecommunications, technology, sports, and retail. Named enterprise clients include MasterCard, Visa, BMW, Buick, PlayStation, Sony, T-Mobile, M&Ms, Meiomi Wines, iHeartRadio, Walmart, and Target.
The company's service portfolio is anchored on a 100% W-2 variable hour employee model — pioneered in 2016 — that transfers 1099 misclassification liability away from clients, and is supported by an in-house technology stack comprising the StaffConnect platform (licensed for the experiential marketing industry), a Talent Vault database of more than 68,000 pre-screened staff, geo-location services, a proprietary mobile consumer engagement application suite (360° engagement, lead capture, check-in, surveys), and a Learning Management System for staff training. Adjacent lines include Experiential Employee Management (EOR services) and large-scale multi-location project management.
Revenue is generated through quote-based professional services engagements and managed-services (EOR) contracts, with custom pricing tied to event scope, duration, staffing levels, and geographic coverage, structured into multi-year contracts. Sales are predominantly enterprise field sales driven by RFP and estimate request submissions through the website, with dedicated project managers assigned per client engagement. No revenue, headcount trend, or funding data is disclosed; the company is privately held with no institutional investment or parent company identified.
EventPro Strategies firmographics
Firmographics- Name
- EventPro Strategies
- Legal name
- Event Pro Strategies
- Website
- https://eventprostrategies.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EventPro Strategies is a U.S. experiential marketing and event staffing agency that supplies brand ambassadors, promotional staff, street teams, and trade show personnel to marketing agencies and brands nationwide, operating under a 100% W-2 employment model backed by a proprietary staffing platform and a 68,000-person talent database.
- Ownership category
- akta.pro rank
EventPro Strategies industry classification
Industry- Product category
- Experiential Marketing & Event Staffing Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Event Staffing & Brand Ambassadors (BPAFAGAC)
- akta.pro secondary industries
- Event Strategy & Experience Design (BPAFAGAA), Event Marketing & Audience Development Services (MPAGAJAD)
Keywords
Where EventPro Strategies is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EventPro Strategies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Event Staffing Services: Providing event staff including brand ambassadors, promotional models, street teams, trade show staff, product specialists, and convention staff for experiential marketing campaigns across the U.S.
- Experiential Employee Management Services (EEM): Employer of Record services where clients recruit talent and Event Pro Strategies serves as official employer, handling payroll, taxes, compliance, background checks, and HR administration.
- Large-Scale Project Management: End-to-end project management services including logistics, vendor coordination, risk management, quality control, and post-event analysis for multi-location event programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Event Staffing Solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
EventPro Strategies product offering
Product offeringCore offering
EventPro Strategies is a full-service experiential marketing and event staffing agency providing brand ambassadors, promotional models, street teams, trade show staff, product specialists, and event managers for marketing campaigns across the United States. The company operates a proprietary app-based staffing platform (StaffConnect) and a Talent Vault database of 68,000+ pre-screened professionals, while also offering Employer of Record (EEM) services, large-scale project management, and mobile consumer engagement technology under a 100% W-2 employment model.
Product overview
Event Pro Strategies is a full-service experiential marketing and event staffing agency offering a unified platform combining event staffing services with proprietary technology solutions. Their core offerings include Event Staffing, Promotional Staffing, Street Teams, Trade Show Staffing, Brand Ambassadors, Large-Scale Staffing and Project Management, and Experiential Employee Management Services (EEM). These services are powered by their Event Technology Platform (for program measurement and management) and Mobile Technology solutions (for attendee engagement and data capture), supported by their Talent Vault™ database of over 68,000 professionals. The company operates under a 100% W-2 employment model, having pioneered this approach in the experiential marketing industry since 2016. With over 17 years of industry leadership, they provide nationwide coverage while maintaining local talent networks across major U.S. markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Staffing Comprehensive event staffing solutions providing experienced professionals for marketing events, including registration, crowd management, and set-up and clean-up teams, with nationwide coverage for single-market to multi-location campaigns.
- Promotional Staffing Professional promotional staffing for corporate and entertainment events, including promotional models, product specialists, brand ambassadors, VIP staff, market managers, tour managers, demonstrators, hosts, and emcees.
- Street Teams Street team marketing and promotional services that deliver brand messages directly to consumers where they live, work, and play, providing increased visibility, direct customer engagement, and cost-effective grassroots marketing.
- Trade Show Staffing Trade show and convention staffing providing sales people, promotional models, engagement specialists, product specialists, brand ambassadors, hosts, presenters, convention staff, and technical staff to convert trade show leads into business.
- Brand Ambassadors Brand ambassador services providing trained representatives who embody corporate values, resonate with target audiences, and serve as brand builders at events and promotional activations.
- Large-Scale Staffing and Project Management Comprehensive large-scale event staffing and project management services including logistics, vendor coordination, risk management, quality control, and dedicated project managers with account teams for multi-location event programs.
- Experiential Employee Management Services (EEM) Employer of Record (EOR) service where EventPro Strategies serves as the official employer, handling on-boarding, payroll services, tax withholding, employment compliance, background checks, and off-boarding while clients manage teams directly.
- Event Technology Platform and Program Measurement Proprietary app-based system providing transparency, efficiency, and scalability for event management, staffing, and measurement, featuring intelligent photo management, virtual resumes, proprietary selection algorithm, geo-location services, and advanced reporting and analytics.
- Mobile Technology and Event Enhancements Suite of mobile applications for event marketing including 360-degree Event Engagement, Mobile Lead Generation, Mobile Attendee Check-In, and Mobile Marketing Surveys designed to capture data in real time and maximize engagement opportunities.
Quantifiable outcome
- Over 68,000 talent profiles available for immediate deployment across the U.S.
- +1 more outcomes
Companies that use EventPro Strategies
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
EventPro Strategies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
EventPro Strategies partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
EventPro Strategies competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EventPro Strategies social profiles
Digital presenceEventPro Strategies financial estimates
Financial estimateRevenue estimate
Valuation estimate
EventPro Strategies leadership team
Management profileNumber of profiles
Profiles1 record
EventPro Strategies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EventPro Strategies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EventPro Strategies
What does EventPro Strategies do?
EventPro Strategies is a full-service experiential marketing and event staffing agency providing brand ambassadors, promotional models, street teams, trade show staff, product specialists, and event managers for marketing campaigns across the United States. The company operates a proprietary app-based staffing platform (StaffConnect) and a Talent Vault database of 68,000+ pre-screened professionals, while also offering Employer of Record (EEM) services, large-scale project management, and mobile consumer engagement technology under a 100% W-2 employment model.
Is EventPro Strategies a public or private company?
EventPro Strategies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EventPro Strategies founded?
EventPro Strategies was founded in 1999. It employs 11 to 50 people.
Where is EventPro Strategies based?
EventPro Strategies is headquartered in Scottsdale, United States, in the North America region.
How does EventPro Strategies make money?
Three revenue lines are on record. Event Staffing Services are the primary driver. The others are experiential Employee Management Services (EEM) and large-Scale Project Management.
Does EventPro Strategies have an API?
No public API is recorded for EventPro Strategies.
What industry is EventPro Strategies in?
EventPro Strategies's product category is Experiential Marketing & Event Staffing Services. Its primary akta.pro industry code is BPAFAGAC, Event Staffing & Brand Ambassadors, with a secondary code of BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 56192 and its SIC code is 7311.