What Ole Henriksen does

Ole Henriksen is a clinical Scandinavian skincare brand operating as a direct-to-consumer e-commerce business through its owned Shopify storefront at olehenriksen.com. The company sells skincare products spanning cleansers, toners, serums, moisturizers, eye care, lip care, body care, and value sets, organized into collections including Truth, Strength, Balance, Transform, Peach Glaze, Pout Preserve, and Banana Bright. Individual products are priced $22-$54 and value sets are priced $46-$89. The company serves broad horizontal consumer segments including general skincare users, oily/acne-prone consumers, anti-aging-focused buyers, and those seeking brightening and radiance benefits, with no B2B or enterprise customers disclosed.

The brand is owned by Kendo Holdings Inc, a division of LVMH (Moët Hennessy Louis Vuitton) focused on beauty brand incubation and development, providing corporate backing within a global luxury conglomerate portfolio. The technology stack centers on a Shopify-based e-commerce platform with an AI-mapping Virtual Skin Scan tool for personalized routine recommendations, and payment integrations with Klarna and Afterpay for installment options. Free standard shipping is offered on orders $60+ and a 15% discount incentive drives newsletter acquisition. The brand emphasizes clinically proven actives (Vitamin C, peptides, niacinamide, mandelic acid) within a Scandinavian-inspired formulation philosophy.

The go-to-market model is direct-to-consumer with global reach to 200+ countries, supported by multi-channel marketing across Instagram, Facebook, Twitter, YouTube, TikTok, an owned blog (The Ole Glow Edit), email, and an affiliate program. Revenue mechanics are based on one-time product purchases with no disclosed subscription program beyond the "Replen. Save. Glow." initiative referenced in site navigation. No revenue, headcount, funding, or financial figures are disclosed in the source material.

Name

Ole Henriksen

Legal name

Kendo Holdings Inc

Website

https://olehenriksen.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Clinical Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Clinical skincare products
• Scandinavian facial care
• Anti-aging treatments
• Vitamin C serums
• Lip care treatments

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Skincare Product Sales: Direct-to-consumer sale of skincare products including cleansers, moisturizers, serums, toners, eye care, lip care, and body care. Products sold at various price points from $22 to $89 for individual items and sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ole Henriksen formulates, manufactures, and sells clinical-grade Scandinavian-inspired skincare products directly to consumers through its owned e-commerce platform. The portfolio spans cleansers, toners, serums, moisturizers, eye care, lip care, body care, and value sets/bundles, organized into themed collections (Truth, Strength, Balance, Transform, Peach Glaze, Pout Preserve, Banana Bright). The brand supplements product sales with an AI-powered Virtual Skin Scan tool that recommends personalized daily routines.

Product overview

Ole Henriksen is a clinical Scandinavian skincare brand offering a comprehensive portfolio of skincare products organized into distinct collections (Truth, Strength, Balance, Transform, Peach Glaze, Pout Preserve) and standalone bestsellers. The product line spans cleansers, moisturizers, serums, treatments, eye care, lip care, toners, sunscreen, primers, and body care. The brand integrates personalized skincare recommendations through a Virtual Skin Scan feature that uses AI-mapping technology. Recent launches include the Silkfoliant Daily Tri-Acid Smoothing Toner and B5 Boost Solid Foaming Gentle Cleanser. The company operates on a direct-to-consumer e-commerce model with Shopify infrastructure and offers flexible payment options through Klarna and Afterpay integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Truth Collection: Skincare collection
• Strength Collection
• Peach Glaze Collection
• Balance Collection
• Transform Collection
• Pout Preserve
• Banana Bright
• Glow Cycle

Products and services

• Silkfoliant Daily Tri-Acid Smoothing Toner with Mandelic Acid A toner featuring a tri-acid formula with mandelic acid that retexturizes and brightens skin overnight through chemical exfoliation.
• B5 Boost Solid Foaming Gentle Cleanser A balm-to-bubbles cleanser designed to strengthen the moisture barrier and transform skin texture overnight.
• Banana Bright Bestsellers Vitamin C Trio An exclusive bundle featuring three Banana Bright vitamin C bestselling products for comprehensive brightening skincare.
• Clinical Skin Treats Mini Bestseller Set An exclusive mini set featuring clinical strength bestselling treatments at a promotional price point.
• Daily D-Clog Pore-Clearing Cleanser A pore-clearing cleanser with vitamin D complex designed for daily use to clear and purify pores.
• Pout Preserve Hydrating Peptide Lip Treatment A bestselling hydrating peptide lip treatment that provides deep moisture and plumpness to lips.
• Pout Preserve Peptide Lip Treatment Grape Fizz An exclusive limited edition grape fizz flavored variant of the peptide lip treatment.
• Pout Preserve Chillers Peptide Lip Treatment A cooling peptide lip treatment designed for temporary plumping effect with a refreshing sensation.
• Peach Glaze 2% Niacinamide Cleanser A cleanser with 2% niacinamide formulated for dull and uneven skin to improve texture and radiance.
• Strength Trainer Peptide Boost Moisturizer

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Kendo Holdings InccoreOthersParent company of Ole Henriksen brand. Kendo Holdings is a division of LVMH (Moët Hennessy Louis Vuitton) focused on beauty brand incubation and development.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drunk Elephant: Clinical-grade, active-ingredient skincare brand with a comparable DTC-first model and similar positioning around clean, biocompatible formulations. Direct head-to-head competitor in the clinical skincare category for similar consumer segments.
• Tatcha: Heritage-inspired (Japanese) clinical skincare brand owned by Unilever, with strong DTC and prestige retail presence. Closely comparable on premium positioning, routine-based merchandising, and global DTC distribution.
• Paula's Choice: Clinical, evidence-based skincare brand with a strong DTC channel and active-ingredient portfolio (Vitamin C, niacinamide, acids). Comparable on clinical efficacy claims, ingredient-led merchandising, and direct-to-consumer scale.
• The Ordinary (DECIEM): Active-ingredient skincare brand (DECIEM/Estée Lauder) built around serums, acids, and clinical actives at accessible price points. Direct competitor for the same skincare-enthusiast shopper Ole Henriksen targets.
• Dermalogica: Professional-grade clinical skincare brand with a comparable positioning around efficacy, actives, and a structured routine system. Closely comparable on clinical positioning and skincare-concern segmentation.
• Sunday Riley: Clinical skincare brand built around active ingredients (retinoids, acids, Vitamin C) with a DTC-led go-to-market. Comparable on premium pricing, clinical claims, and direct-to-consumer merchandising.
• Youth To The People: Clinical, ingredient-led skincare brand with a strong DTC presence and similar super-ingredient positioning (Vitamin C, peptides, niacinamide). Comparable on clinical branding, premium pricing, and target consumer.
• Dr. Dennis Gross Skincare: Clinical skincare brand centered on exfoliation, Vitamin C, and peptides, sold primarily DTC with a premium price architecture. Direct peer on clinical active-ingredient positioning and skincare-enthusiast audience.

Broad incumbents

• CeraVe: Mass-market clinical skincare brand (L'Oréal) with dermatologist-developed formulations. Overlaps heavily on actives (niacinamide, peptides, acids) and clinical positioning, but serves a broader, lower-price-point consumer.
• La Roche-Posay: L'Oréal-owned clinical skincare brand with dermatologist endorsement and broad retail distribution. Comparable on clinical actives and routine-based regimens, but operates as a wider portfolio brand with mass and prestige reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OleHenriksen
• YouTubeyoutube.com/olehenriksenvideo
• Facebookfacebook.com/olehenriksen
• Instagraminstagram.com/olehenriksen
• TikToktiktok.com/@olehenriksen
• LinkedInlinkedin.com/company/olehenriksen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ole Henriksen