Coast Music

What Coast Music does

Coast Music is a private, family-owned music education school headquartered at 2417 N Sepulveda Blvd, Manhattan Beach, California, founded in 2004 by Beth and Matt Rohde. The school delivers one-on-one private instruction across piano, guitar, bass, ukulele, voice, drums, percussion, violin/viola/cello, woodwinds, brass, and music theory/production, with 30+ instructors who are themselves working performing musicians. Group programs include Band Groups (pop, rock, jazz), Voice Ensembles (Coast Youth Choir, Coast Music A Cappella, Singers Workshop), Chamber Music, Musical Theatre Audition Workshop, and a Piano and Theory Practice Lab operating at a 4:1 student-to-teacher ratio. Summer programming spans ~12 week-long camps covering music production, jazz intensive, chamber music, guitar/bass, songwriting, musical theatre, a cappella, content creation, and youth recreation. Ancillary revenue lines include hourly music-room rentals (Band Showcase Room, Recital Room, Brick House Band Room, Ella Fitzgerald Room), formal Music Assessments, and specialty events.

The business is a direct-to-consumer and community-led operation with no proprietary software platform. Booking and registration run through the Coast Music website, phone, email, and the WellnessLiving scheduling platform; facility rentals are also distributed via southbayeventproductions.com and Giggster. The customer base is horizontal across age groups (kids, teens, adults), with named segment verticals including individual students (all ages), children/youth ages 7-18, vocal students, schools and home-school programs (via WASC-accredited academic credit eligibility and a partnership with Laurel Springs School), and local musicians/bands renting rehearsal space. Pricing mixes recurring weekly subscriptions (private lessons; 95% of students are recurring; rates range $50-$250 per 30-60 minute session depending on instructor and length), monthly subscriptions (band programs at $281-$337/month; vocal ensembles at $180-$345/month), and one-time charges for summer camps ($395-$995 per week) and room rentals. The business is fully bootstrapped with no external investors, and a 2026 adjacent initiative - Coast Music Conservatory (coastmusicconservatory.com) - extends the brand into formal classical conservatory programming.

Name

Coast Music

Legal name

Coast Music

Website

https://coastmusicrocks.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Coast Music is a Manhattan Beach-based, family-owned music school offering private lessons, ensembles, and summer camps across all major instruments to students of all ages in the South Bay and greater Los Angeles area.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (611610), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ), Music Theory, Ear Training & Musicianship (EDAMANAF), Music (Instruments, Voice, Music Theory) (EDAAAGAC)

Keywords

• Private music lessons
• Music education services
• Group music classes
• Summer music camps
• Music room rentals

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Private Music Lessons: Individual one-on-one lessons with instructors teaching piano, guitar, voice, drums, strings, woodwinds, brass, and music theory. Lessons are booked recurring weekly with teachers setting their own rates.
2. Summer Music Camps: Week-long immersive summer programs including band camps, music production, jazz intensive, guitar camp, chamber music, songwriting, musical theatre, a cappella, and content creation camps for various age groups.
3. Music Room Rentals: Hourly rental of rehearsal rooms, performance spaces, and practice rooms including the Band Showcase Room, Recital Room, Brick House Band Room, Ella Fitzgerald Room, and small practice rooms.
4. Band Programs: Pop and jazz band groups that rehearse weekly. Tuition is charged per rehearsal/performance with monthly payments ranging from $281.25 to $337.50 depending on the day of the week.
5. Vocal Ensembles: Group vocal programs including Coast Youth Choir ($900 or $180/month), Coast Music A Cappella ($1725 or $345/month), and Singers Workshop ($180/month or $60 drop-in).
6. Piano and Theory Practice Lab: 55-minute structured practice sessions offered at least three times per week with 4:1 student-to-teacher ratio. Sold in sets of 10 at $45 per session.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Coast Music operates a music education school offering one-on-one private lessons across piano, guitar, voice, drums, strings, woodwinds, brass, and music theory/production, alongside group programs such as bands, choirs, a cappella ensembles, and chamber music. They also run week-long summer music camps covering jazz, music production, songwriting, musical theatre, guitar, and content creation, and rent rehearsal and performance rooms to local musicians and bands.

Product overview

Coast Music is a music education school offering a comprehensive suite of private lessons and group programs. The core offering consists of private music lessons across all major instruments (piano, guitar, bass, drums, voice, strings, woodwinds, brass, and music theory/production) and group programs including Band Groups, Voice Ensembles (Choir and A Cappella), Chamber Music, and the Piano and Theory Practice Lab. Summer programs include intensive camps for Music Production, Guitar and Bass, Jazz, Chamber Music, Songwriting, Musical Theatre, A Cappella, Content Creation, and Youth Band/Outdoor Recreation. Additional services include Music Room Rentals and formal Music Assessments. Classes may be taken for academic credit through WASC accreditation, and many programs are eligible for school arts/elective requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Music Lessons One-on-one personalized instruction across a wide range of instruments including piano, guitar, bass, drums, percussion, voice, violin, viola, cello, woodwinds, brass, and music theory/production for students of all ages and skill levels.
• Band Groups Pop, rock, and jazz bands offering students hands-on experience in rehearsals, live performances, and community events, teaching teamwork, musicality, and real-world performance skills.
• Voice Ensembles Vocal programs including Coast Youth Choir, Coast Music A Cappella, and Singers Workshop that develop harmony, ear training, stage presence, and vocal technique through group singing.
• Chamber Music Small-group classical ensemble programs helping students develop ensemble skills, listening, and musical expression through collaborative chamber music performance.
• Musical Theatre Audition Workshop Skills-based course helping students build confidence in singing, acting, and performance techniques through focused training for musical theater and performance auditions.
• Piano and Theory Practice Lab Structured group practice sessions with 4:1 student-to-teacher ratio focusing on music theory, technique, and guided practice for students of all ages.
• Youth Music and Band Camp Half-day and full-day band camps for youth ages 7-12 offering small-group instruction in vocals and instruments, band rehearsals, music games, crafts, and performance workshops.
• Music Production Camp Immersive camp teaching recording, digital audio workstation (DAW) skills, arranging, and mixing for students ages 12-16, covering Pro Tools, Ableton, FL Studio, Logic, and GarageBand.
• Music Production Intensive

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• WASC (Western Association of Schools and Colleges)coreOthersCoast Music is fully accredited by WASC, allowing their classes to be taken for academic credit to satisfy school arts and elective requirements. This accreditation validates the quality of their music education program.
• Laurel Springs SchoolcoreStrategic or Co-development PartnerCoast Music is listed on Laurel Springs School's approved vendor list, allowing students from this online private school to take music lessons for academic credit.
• Ernie BallminorGTM or Marketing PartnerErnie Ball is listed as a trusted partner/music brand, indicating a marketing or promotional relationship.
• AquarianminorGTM or Marketing PartnerAquarian (drum head manufacturer) is listed as a trusted partner/music brand.
• South Bay Event ProductionscoreImplementation/ SI/ Consulting PartnerSouth Bay Event Productions handles room rentals and event production for Coast Music's performance spaces including the Band Showcase Room and Recital Room.
• WellnessLivingcoreTechnology or IntegrationWellnessLiving platform is used for online registration and class scheduling for various programs including summer camps and vocal ensembles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lessonface: Online platform for live, one-on-one music lessons with vetted instructors. Comparable instructor-student matching and lesson delivery, but delivered remotely rather than at a single physical location.
• Berklee Online: Online music school offering courses, certificates, and degrees from Berklee College of Music. Adjacent competitor for serious adult learners and music production students, the same audience targeted by Coast Music's intensives.

Direct peers

• School of Rock: National franchise offering private lessons, group rehearsals, and performance-based music education for students of all ages. Highly comparable business model focused on ensemble playing and live shows, with a much larger geographic footprint.
• TakeLessons: Online marketplace connecting students with music instructors for private and group lessons. Comparable end-customer and lesson-delivery model, but with lower overhead and broader geographic reach.
• Musika Music Lessons: In-home and in-studio private music lesson marketplace. Comparable in private lesson focus, though operating with an agency model rather than a single owned facility.
• Bach to Rock: Music school franchise providing private lessons, band programs, and early-childhood music classes. Closely comparable in product mix (private + ensemble) and target demographic (kids through adults).

Others

• McNally Smith College of Music: Former music conservatory where Beth Rohde served as head of the vocal department. Not a current competitor but relevant context for founder pedigree and alumni network.
• Giggster: Marketplace for hourly rental of production-ready spaces including rehearsal rooms and event venues. Coast Music already uses Giggster for room rentals — adjacent enabling platform rather than a competitor.

Broad incumbents

• Yamaha Music School: Globally established music education brand offering group and private lessons for children through adults. Comparable curriculum-driven music instruction, backed by Yamaha's instrument manufacturing scale.

Regional players

• California Music Studios: In-home private music lesson provider serving California, including Los Angeles. Directly comparable target market and lesson-based delivery model in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CoastMusicRocks
• Xx.com/coastmusic
• Facebookfacebook.com/coastmusicmb
• LinkedInlinkedin.com/company/coastmusic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast Music