Samsung Life Insurance
- Company typePublic
- Founded1957
- HeadquartersSeocho, South Korea
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Samsung Life Insurance firmographics
Firmographics- Name
- Samsung Life Insurance
- Legal name
- Samsung Life Insurance Co., Ltd. (삼성생명보험주식회사)
- Website
- http://www.samsunglife.com
- Company type
- Public
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Samsung Life Insurance industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
Keywords
Where Samsung Life Insurance is headquartered
LocationHeadquarters
- HQ city
- Seocho
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Samsung Life Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Premium Revenue: Core revenue from life insurance premiums including whole life, term, health, cancer, and retirement/savings insurance products. The company achieved its highest-ever consolidated net profit of KRW 2.3028 trillion in 2024, driven by expanded sales of profitable health insurance products with new contract service margin of KRW 3.595 trillion (75% from health insurance).
- Investment Income: Returns from investment portfolio including dividends from strategic holdings in Samsung affiliates (Samsung Electronics, Samsung C&T, Samsung Biologics) which account for over 90% of Samsung C&T's NAV and significantly influence Samsung Life's investment valuations.
- Retirement Pension Management: Corporate retirement pension (IRP/DC) management services generating fees from pension fund management and investment advisory services for corporate clients.
- Loan Operations: Insurance contract loans, credit loans (Smartloan, Premium Credit, Mobile), and collateral loans (mortgage, jeonse) generating interest income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Whole life insurance with cancer treatment coverage and death benefit increase features |
| Subscription | Monthly | Age-differentiated health insurance products |
| Freemium | Monthly | Direct insurance (direct.samsunglife.com) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Samsung Life Insurance product offering
Product offeringCore offering
Samsung Life Insurance is a South Korean life insurer that sells life, health, cancer, dental, and indemnity insurance policies, pension and savings products, retirement pension (IRP/DC) management, investment funds, and trust services. It also offers policy-backed, credit, and secured loans, and provides high-net-worth wealth management via Samsung Family Office. Distribution runs through financial consultants, the Samsung Life Direct online channel, and Samsung Financial Network affiliates.
Product overview
Samsung Life Insurance operates as a comprehensive financial services platform offering a diverse portfolio of insurance products, loans, retirement pensions, investment funds, and trust services. The core offerings include whole life and term insurance, cancer and health insurance products (with specialized variants for patients with medical history), dental and indemnity insurance, loan products (policy loans, credit loans, secured loans), retirement pension management (IRP, DC), fund investments, and trust services. Products are accessible through both traditional consulting channels and the Samsung Life Direct digital platform, enabling customers to purchase select insurance products online with cost savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Return Pension Savings Insurance (돌려받는 연금저축보험) Pension savings insurance product that provides tax benefits during annual settlements while offering lifetime pension payments for individual retirement planning.
- Immediate Pension Insurance (바로받는 연금보험) Pension insurance that provides 100% principal guarantee (pre-tax) with pension payments starting from the following month upon subscription.
- Term Life Insurance (정기보험) Term life insurance providing death protection during a specified period with focus on cost-effective coverage for individuals and families.
- Whole Life Insurance (종신보험) Permanent life insurance providing lifetime coverage with accumulated cash value and death benefits.
- Loan Safety Guarantee Insurance (대출안전보장보험) Insurance product that reduces the financial burden of debt left for family members by providing loan safety guarantees.
- Cancer Treatment Insurance (암치료보험) Cancer insurance providing coverage for advanced cancer treatments (chemotherapy, radiation, surgery) with high-quality care while improving quality of life during treatment.
- Cancer Insurance Non-Renewable (암보험 비갱신형) Non-renewable cancer insurance offering coverage up to age 100 with fixed premiums that do not increase.
- Cancer Insurance Renewable (암보험 갱신형) Renewable cancer insurance providing continuous coverage even if cancer occurs initially or recurs.
- Pack Health Insurance Comprehensive (팩 건강보험 종합팩) Comprehensive health insurance pack covering major and everyday illnesses with optional rider coverage.
- Pack Health Insurance Cancer-Heart-Brain (팩 건강보험 암뇌심팩) Health insurance pack covering cancer, brain, and cardiovascular diseases with diagnosis, treatment, and rehabilitation coverage.
- Hospitalization Health Insurance (입원건강보험) Health insurance providing overlapping coverage for hospitalization and nursing care expenses not covered by indemnity insurance.
- Brain-Heart Health Insurance (뇌심건강보험) Health insurance covering brain and cardiovascular diseases with special provisions for patients with medical history.
- Dental Insurance (치아보험) Dental insurance covering expensive dental treatments including implants and nerve treatments.
- Indemnity Insurance Contract Conversion (실손보험 계약전환) Indemnity insurance available for conversion from corporate to individual coverage, protecting family health across four generations.
- New Simple Brain-Heart Health Insurance (신간편 뇌심건강보험) Simplified health insurance for patients with medical history covering brain and cardiovascular diseases in one package.
- New Simple Cancer Treatment Insurance (신간편 암치료보험) Simplified cancer treatment insurance allowing easy subscription after medical examination for those with health conditions.
- Savings Insurance (저축보험) Savings insurance product that returns more than 100% of premiums paid (pre-tax) after a one-month holding period.
- Signal Health Insurance (시그널건강보험) Health insurance product with signal-based coverage features for individual customers.
- Hospitalization Health Insurance for Patients (입원건강보험 유병자) Simplified hospitalization insurance for individuals with existing medical conditions, covering hospitalization and nursing care.
- Insurance Contract Loan (보험계약대출) Loan product using insurance policy as collateral with competitive interest rates.
- Credit Loan (신용대출) Unsecured credit loans including Smart Loan, Phone Loan, Premium Credit Loan, Mobile Loan, Mini Mobile Loan, Quality Employee Credit Loan, Regular Employee Mobile Loan, and Worker Sunshines Loan.
- Secured Loan (담보대출) Secured loan products including housing mortgage loans, jeonse (lease) deposit loans, and mobile housing mortgage loans.
- Retirement Pension (퇴직연금) Retirement pension products including IRP, DC plans, principal-guaranteed products, performance-linked products, and model portfolio investments for individuals and corporate clients.
- Investment Fund (펀드) Investment fund products including recommended funds, best-performing funds, best-selling funds, pension funds, and customized funds.
- Trust (신탁) Trust products including asset accumulation trusts (MMT, matching trust, customized trust) and asset succession trusts (living trust, special support trust, securities trust, will substitute trust).
- Cancer Treatment Plus Whole Life Insurance New whole life insurance product launched in June 2026 that combines cancer treatment cost coverage with death benefit increase features, available to individuals aged 15-70.
- Youth Representative and Life Representative (연령차등 건강보험) Age-differentiated health insurance products launched in April 2026 with a 40-year-old cutoff: Youth Representative for younger adults (15-40) and Life Representative for older adults (41-80).
Quantifiable outcome
- Only major life insurer to achieve profit growth in 2024 despite industry-wide challenges from population decline, aging, and tightening regulations
- +2 more outcomes
Companies that use Samsung Life Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
Samsung Life Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Samsung Life Insurance partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Samsung Life Insurance competitors and assessment
Company assessmentBroad incumbents
- MetLife: Large global life and health insurer with group, individual and retirement businesses; comparable to Samsung Life in operating scale, product breadth and bancassurance/employer distribution.
- Prudential Financial: Global life insurer with retirement, group insurance and individual life products; comparable to Samsung Life in scale, product breadth and reliance on investment income alongside underwriting results.
- Aflac: Global leader in supplemental health and cancer insurance distributed through employer and payroll channels; closely comparable to Samsung Life's cancer and health insurance focus that drove 75% of its new contract margins.
- AIA Group: Pan-Asian life insurance leader with strong presence in health, protection and wealth products; comparable to Samsung Life in scale, product mix and focus on Asia's aging demographics.
Direct peers
- Mirae Asset Life Insurance: Korean life insurer affiliated with Mirae Asset Financial Group, offering life, annuity and retirement pension products with overlapping distribution through financial consultants and bancassurance.
- Hanwha Life Insurance: Major Korean life insurer and part of the Hanwha Group conglomerate, competing with Samsung Life in life, health and retirement pension products with similar bancassurance and FP distribution.
- Hyundai Life Insurance: Korean life insurer affiliated with the Hyundai conglomerate, offering life and health products through financial consultants and direct channels; directly comparable to Samsung Life in scale, channels and product breadth.
- Kyobo Life Insurance: One of Korea's largest life insurers offering life, health, annuities and asset management products; directly competes with Samsung Life across virtually the same product set in the Korean market.
- KB Life Insurance: Life insurance arm of KB Financial Group, one of Korea's top financial groups; directly competes with Samsung Life in life, health and bancassurance-distributed protection products.
Regional players
- Samsung Fire & Marine Insurance: Sister company within Samsung Financial Networks offering P&C insurance; closely comparable as a Samsung Group financial affiliate sharing distribution and investment relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Samsung Life Insurance social profiles
Digital presenceSamsung Life Insurance compliance and trust
Trust signalCompliance3 records
Samsung Life Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samsung Life Insurance leadership team
Management profileNumber of profiles
Profiles4 records
Samsung Life Insurance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samsung Life Insurance M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samsung Life Insurance
What does Samsung Life Insurance do?
Samsung Life Insurance is a South Korean life insurer that sells life, health, cancer, dental, and indemnity insurance policies, pension and savings products, retirement pension (IRP/DC) management, investment funds, and trust services. It also offers policy-backed, credit, and secured loans, and provides high-net-worth wealth management via Samsung Family Office. Distribution runs through financial consultants, the Samsung Life Direct online channel, and Samsung Financial Network affiliates.
Is Samsung Life Insurance a public or private company?
Samsung Life Insurance is a public company. It is classified as public and is currently operating.
When was Samsung Life Insurance founded?
Samsung Life Insurance was founded in 1957. It employs 5,001 to 10,000 people.
Where is Samsung Life Insurance based?
Samsung Life Insurance is headquartered in Seocho, South Korea, in the Asia region.
How does Samsung Life Insurance make money?
Four revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are investment Income, retirement Pension Management and loan Operations.
Who are Samsung Life Insurance's main competitors?
Broad incumbents on record are MetLife, Prudential Financial, Aflac and AIA Group. Direct peers are Mirae Asset Life Insurance, Hanwha Life Insurance, Hyundai Life Insurance, Kyobo Life Insurance and KB Life Insurance. Samsung Fire & Marine Insurance is listed as a regional player.
Does Samsung Life Insurance have an API?
No public API is recorded for Samsung Life Insurance.
What industry is Samsung Life Insurance in?
Samsung Life Insurance's product category is Life Insurance. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.