What Via.com does

Via.com, operated by EBIX Travels Private Limited (formerly FlightRaja Travels Private Limited), is an India-headquartered online travel agency and distribution platform founded in 2006/2007 in Bangalore. The company operates a B2B2C model combining a consumer-facing portal (in.via.com) and mobile applications with a B2B agent network of over 100,000 travel agents and tour operators across 2,600+ cities, plus a corporate travel management platform (corp.via.com) serving 5,000+ corporates and 7,000+ SMEs. Core products span flight, hotel, holiday package, bus, forex, cab, and cruise bookings, distributed through proprietary platforms integrated with global GDS systems (Galileo, Amadeus, Sabre) and 30+ hotel channel managers.

Via's technology stack is a cloud-based, multi-channel platform supporting web, iOS, Android, and Windows clients, a centralized 24-hour customer service operation, and a white-label API enabling agents to issue tickets through their own websites. The platform aggregates 10,000+ suppliers and is differentiated by the Via Hotel Card distribution mechanism, which monetizes unsold hotel inventory through 75,000+ physical retail outlets in smaller Indian markets without brand dilution. The company has expanded internationally with offices in the Philippines, Indonesia, Singapore, UAE, Thailand, Oman, Hong Kong, and Saudi Arabia.

Revenue is generated through four streams: transaction and booking fees paid by agents and consumers, supplier commissions from airlines/hotels/transport operators, corporate travel management service fees, and Via Hotel Card advance payments from hoteliers. Pricing is dynamic and quote-based across consumer products, with subscription-based agent registration for the B2B channel. The company was venture-backed by Sequoia Capital India ($10M, 2007), NEA-IndoUS Ventures ($5M, 2007), and Peak XV Partners/Kalaari/NEA/WestBridge across subsequent rounds, with public plans (unconfirmed closing) to raise up to $100M for global expansion in 2010-2011.

Name

Via.com

Legal name

EBIX Travels Private Limited

Website

https://via.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Via.com is an India-headquartered online travel agency operating a B2B2C platform that distributes flights, hotels, holidays, bus, forex, cabs, and cruises to over 100,000 travel agents, 5,000+ corporates, and millions of consumers across South/Southeast Asia and the Middle East.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Travel Agencies (56151), Other Travel Arrangement and Reservation Services (56159), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Air Travel Booking Platforms (Flights) (BPAMAIAB), Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Corporate Travel & Expense Booking Platforms (BPAMAIAI), Package Travel & Dynamic Packaging Marketplaces (Flight+Hotel+Car) (THALAFAH), Corporate Travel & Expense (T&E) Management Platforms (THAKANAA)

Keywords

• Online travel agency
• Travel booking platform
• Flight booking services
• Hotel reservation platform
• Corporate travel management

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction / Booking Fees: Via earns commissions and transaction fees on each booking made through its platform by travel agents and end consumers. Agents pay registration fees and transaction fees while Via also charges listing fees for certain listings.
2. Commission from Suppliers (Airlines, Hotels, Bus Operators): Via receives commissions from airlines, hotels, and transport operators for bookings facilitated through its platform. The platform aggregates demand to secure better buying terms from suppliers.
3. Corporate Travel Management Services: Dedicated corporate travel management services helping corporate clients manage travel needs. Revenue generated from service fees and negotiated corporate rates.
4. Via Hotel Cards / Unsold Inventory Solutions: Hotel partners purchase Via Hotel Cards to sell unsold inventory through Via's network of 75,000+ retail outlets, generating revenue through guaranteed advance payments from hotels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Via.com operates a cloud-based online travel agency platform that aggregates flights, hotels, holiday packages, bus tickets, forex, cab bookings, and cruise reservations from 10,000+ suppliers. It distributes these products directly to consumers via its website and mobile app and indirectly through a B2B network of more than 100,000 travel agents and tour operators using Viaworld.in, alongside a corporate travel management practice for enterprise clients.

Product overview

Via.com (operated by EBIX Travels Private Limited, formerly FlightRaja Travels Private Limited) is an online travel agency and travel technology platform offering a comprehensive suite of travel and hospitality booking services. The platform operates on a B2C and B2B model through multiple channels: a consumer-facing portal (in.via.com) for direct bookings, the Via Agent B2B platform (viaworld.in) for travel agents with GDS connectivity, a corporate travel solution (corp.via.com) for enterprise clients, and a hotel extranet (hotels.via.com/viakeys) for hoteliers. The core product portfolio includes Flights, Hotels, Holiday Packages, Bus Tickets, Forex, Cabs, and Cruise bookings, distributed across websites, mobile apps, and APIs to over 100,000 travel partners across 2,600+ cities.

Differentiator

Problem solved

Functional benefit

Brands

• Via Hotel Extranet (Viakeys): Hotel partner management and channel management platform for hoteliers
• Via Corporate
• Via Agent

Products and services

• Flight Tickets Search, comparison, and booking platform for domestic and international air tickets across multiple full-service and low-cost carriers, with dynamic fares sourced from GDS integrations.
• Hotel Booking Online hotel reservation platform offering 1,000+ rated properties from budget hotels to luxury resorts across domestic and international destinations.
• Holiday Packages Pre-packaged and customizable holiday bundles combining flights, hotels, and sightseeing activities for domestic destinations (Rajasthan, Kerala, Goa, Kashmir, Himachal, Northeast, Leh, Andaman) and international destinations (Maldives, Switzerland, Dubai, Sri Lanka, Singapore, Thailand, Malaysia, Europe, USA, Australia, Africa).
• Bus Tickets Online bus ticket booking across multiple operators including Volvo and luxury buses for intercity travel throughout India.
• Forex Foreign exchange service allowing customers to purchase currency for overseas trips.
• Cab Bookings Local and outstation car rental booking service providing transportation solutions for travel needs.
• Cruise Bookings International cruise package booking service accepting inquiries through an online form.
• Via Agent (B2B Travel Agent Platform) B2B platform providing travel agents, ticketing agencies, and tour operators access to Via's booking infrastructure including GDS connectivity for instant ticket issuance across all domestic airlines.
• Via Corporate (Enterprise Travel Management) Corporate travel management platform offering businesses flight and hotel bookings under the Corporate Platinum Program, with dedicated support for MICE operations and group travel, plus expense and invoicing management.
• Via Hotel Card (ViaKeys) B2B hotel distribution tool enabling hoteliers to sell unsold inventory through Via's network of 75,000+ retail outlets without brand dilution, with hotels selecting price buckets and receiving guaranteed advance payments.
• Via Mobile App Mobile application for iOS, Android, and Windows enabling on-the-go booking of flights, hotels, holidays, bus, forex, cabs, and cruises with app-exclusive discounts.

Quantifiable outcome

• 300% surge in international flight bookings per quarter
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tiger Airways SingaporecoreStrategic or Co-development Partner · 5 December 2012Via entered into an exclusive strategic alliance with Tiger Airways Singapore, one of Asia's leading low-cost carriers. This partnership enabled Via to offer Tiger Airways flights across its platform in India, Philippines, and Indonesia markets.
• Multiple Hotel Channel ManagerscoreTechnology or IntegrationVia integrates with numerous hotel channel managers and property management systems including AxisRooms, EaseRoom, STAAH, Rategain, Roomito, AsiaTech, Reznext, NidaRooms, HotelLinkSolutions, Avishm, OTASWITCH, SFConnect, Resavenue, Tripvilla Properties, FairCloud, Maximojo, iManageMyHotel, Prodis, FastrackBooking, HotelLauncher, BusyRooms, EGlobe, WebCRS, EzeeTech, Instaconnect, WealthyWalker, RateTiger, Sunglowsys, SAASARO, Sanyukt, and others for hotel inventory distribution.
• Airline GDS Systems (Galileo, Amadeus, Sabre)coreTechnology or IntegrationVia's platform integrates with Global Distribution Systems including Galileo, Amadeus, and Sabre, enabling real-time flight search, booking, and ticket issuance across multiple airlines.
• IndusInd InsuranceminorGTM or Marketing PartnerIndusInd Insurance partners with Via to offer travel insurance products integrated into the booking flow, with co-marketing banners on the Via website.
• Smile FoundationminorOthersVia partners with Smile Foundation for charitable donations and CSR initiatives, with a donation link featured on the Via website.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Agoda: Asia-focused online hotel booking platform (part of Booking Holdings). A broad incumbent competitor specifically in the hotel vertical where Via competes, with strong Asian market presence and supplier relationships.
• Expedia: Global OTA and travel platform offering flights, hotels, car rentals, cruises, and activities. A broad incumbent competitor with global scale that competes with Via in international travel and corporate segments.
• Booking.com: Global OTA leader (part of Booking Holdings) with strong presence in India and Southeast Asia. A broad incumbent in the same travel booking space, with far greater scale, technology, and supplier inventory.
• Thomas Cook India: Established Indian travel and financial services company with strong corporate travel, leisure holidays, and MICE operations. Competes with Via in the corporate travel and holiday package segments with greater brand heritage.

Direct peers

• Yatra: India-focused OTA offering flights, hotels, holiday packages, and corporate travel management. Directly competes with Via in the Indian consumer and corporate travel market, with a publicly listed parent (Yatra Online).
• MakeMyTrip: India's largest online travel agency, publicly listed on Nasdaq, offering flights, hotels, holidays, and bus bookings across B2C and corporate segments. Direct competitor to Via across nearly all verticals, with significantly greater scale, capital, and brand recognition.
• Cleartrip: Indian OTA owned by Flipkart (Walmart), offering flights, hotels, trains, and activities. A direct competitor to Via's B2C platform, with strong technology investment and access to Flipkart's massive customer base.
• Goibibo: Indian OTA merged with MakeMyTrip, focused on budget travelers and value hotels. Competitor to Via in the same low-cost Indian consumer travel segment, with overlapping supplier relationships and product mix.

Emerging players

• OYO Rooms: India-based travel and hotel booking platform that has expanded into multiple travel verticals. A direct competitor to Via in the Indian online travel market, with deep capital backing from SoftBank and aggressive pricing strategies.
• Traveloka: Leading Southeast Asia OTA operating across Indonesia, Philippines, Vietnam, Thailand, Malaysia, Singapore, and Australia — directly overlapping with Via's Asian footprint. A more recent, tech-forward competitor in the markets where Via has expanded.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/viadotcom
• YouTubeyoutube.com/user/ViadotcomOfficial
• Facebookfacebook.com/viadotcom
• LinkedInlinkedin.com/company/via-com
• Instagraminstagram.com/viadotcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via.com