Apollon Nutrition

What Apollon Nutrition does

Apollon Nutrition is a privately held, direct-to-consumer sports nutrition and supplement company founded in 2015 by Robert Samborsky and Dr. Marina Samborsky in Edison, New Jersey. The company sells approximately 70+ SKUs across pre-workouts, proteins, amino acids, fat burners, muscle builders, organ and wellness support, sleep/mood, and gut health categories, with flagship products including Lionheart Combat Athlete Pre-Workout, Assassin Ultimate Anarchy, Gym Classic, The Specialist (a 26-ingredient organ-health formula at $109.99), and the 50/50 Formula X protein line. The core differentiator is a maximum-clinical-dosing philosophy supported by full label transparency (no proprietary blends), pharmaceutical-graded formulation from the PharmD co-founder, and third-party lab testing.

The business is operated by 1-10 employees and monetizes primarily through Shopify-powered DTC e-commerce at apollonnutrition.com, with pricing ranging from $3 single-serve samples to $109.99 premium SKUs, subscription/recurring options, and Sezzle installment payment plans. A tiered affiliate program (up to 10% commission) and athlete ambassador roster — including seven IFBB Pro athletes competing at the 2025 Olympia Weekend — drive community-led growth alongside Instagram (11k+), TikTok (9k), and educational blog content under the #ApollonStrong brand movement.

Distribution extends beyond DTC through the Apollon Gym Pro Shop retail location in Edison, an independent retail/wholesale partner network across the US and UK, a GovX partnership offering 20%+ discounts to verified military, first responders, and teachers, and a December 2025 India distribution agreement with Wisermerchant targeting a ~$5B market. Sub-brands Anarchy Labs and Body by K segment premium and partnership product lines within the same storefront. The company has not raised institutional funding and remains founder-controlled.

Name

Apollon Nutrition

Legal name

Apollon Nutrition

Website

https://apollonnutrition.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Apollon Nutrition is a private DTC supplement company founded in 2015 by Robert and Dr. Marina Samborsky, selling ~70+ clinically-dosed, fully transparent pre-workouts, proteins, and wellness products directly to bodybuilders, combat athletes, and health-focused consumers via Shopify and select international distribution.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Sports nutrition supplements
• Pre-workout formulas
• Protein supplements
• Fitness supplements
• Bodybuilding supplements

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer supplement sales through e-commerce storefront, offering pre-workouts, proteins, amino acids, health and wellness products with prices ranging from $3 samples to $109.99 premium products.
2. Subscription/Recurring: Subscription and recurring purchase options available for regular customers with payment plans through Sezzle (split payments).
3. International Distribution: Revenue from international markets through distribution partnerships, starting with India market valued at approximately $5 billion.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Apollon Nutrition is a direct-to-consumer sports nutrition and supplement company that manufactures, formulates, and sells approximately 70+ branded supplement products including pre-workouts, proteins, amino acids, fat burners, organ support formulas, sleep/mood aids, nootropics, and health and wellness products. The company sells primarily through its own Shopify storefront, the company-owned Apollon Gym Pro Shop, and a network of independent retail partners.

Product overview

Apollon Nutrition is a direct-to-consumer sports nutrition and supplement company offering a comprehensive portfolio of approximately 70+ products across multiple categories including pre-workouts (Lionheart, Assassin, Gym Classic, Bare Knuckle, Hooligan, Cyclone, Furiosa, JAWAN), protein supplements (50/50 Formula X, Isoblast, No Whey Out, Egg-cellent), amino acids (Enigma EAA & BCAA), fat burners (Chaos, Molotov, Anarchy Katana), health and wellness (The Specialist, Full of Heart, Omega Supreme, Collagen), organ support (Liver Lover, Kidney Kindness, TUDCA), sleep and mood (From Dusk Till Dawn, Chill Until Tomorrow, La La Land), and specialized bundles/stacks. The company positions itself around maximum clinical dosing, complete ingredient transparency, and third-party testing, with a focus on serving serious athletes and bodybuilders who demand effective supplementation. Founded in Edison, New Jersey, the brand emphasizes an 'Apollon Strong' community identity built on uncompromising quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• Anarchy Labs: Premium wellness and performance product line featuring products like Overtime nootropic stimulant and Shogun Fat Shredder.
• Body by K

Products and services

• Apollon Gym Classic Budget-friendly pre-workout with 6,000mg L-Citrulline, 3,200mg Beta Alanine, 2,500mg Betaine Anhydrous, and 300mg Caffeine per serving for everyday training; priced at $29.99.
• Lionheart - Combat Athlete Pre-workout Combat-athlete-specific pre-workout with enhanced doses including 3,200mg Beta Alanine, 3,000mg L-Tyrosine, 3,000mg Taurine, Betaine Nitrate, and extended-release caffeine for sustained energy without crash; designed for fighters and combat sports athletes.
• Assassin - Ultimate Anarchy Pre-workout High-stimulant pre-workout delivering euphoric energy and maximum workout intensity, priced at $64.99.
• Bare Knuckle - Non-Stimulant Nitrate Infused Pre-Workout V6 Non-stimulant pre-workout with nitrate technology for pump-focused training without stimulant effects.
• Bloodsport - Extreme Blood Pumping Powder with Nitrates Nitrate-infused blood pumping formula designed for enhanced vascularity and muscle pumps.
• Bloody Hell Pump Capsules Non-stimulant pump inducer in capsule format for rapid nitric oxide output and optimized blood circulation; priced at $54.99.
• Cyclone Pre-Workout Featured flagship pre-workout product highlighted as a primary formula.
• Furiosa - Performance Maximizing Pre-Workout Capsules Capsule-format pre-workout for maximum performance delivery in convenient pill form.
• JAWAN High-Octane Pre-Workout High-intensity pre-workout for maximum energy and performance.
• Anarchy Senshi Stim-Free Pre-workout Stimulant-free pre-workout variant within the Anarchy line for stim-sensitive users.
• TimeCop - Bareknuckle vs Overtime Nootropic Pre-Workout Dual-formula nootropic pre-workout combining Bareknuckle and Overtime variants for versatile energy and focus options.
• 50/50 Formula X Protein Blend Dual-source protein blend combining whey and casein for sustained amino acid delivery; available in 2lb and 5lb sizes priced at $59.99 and $119.99 respectively.
• Enigma EAA & BCAA Essential amino acid formula with EAAs and BCAAs for muscle recovery and performance support.
• Isoblast - 100% Pure Whey Isolate Protein 100% whey protein isolate for rapid amino acid absorption post-workout.
• No Whey Out Protein Non-whey protein alternative for those avoiding dairy-based proteins.
• 50/50 Formula V Vegan Protein Vegan protein blend formulated for plant-based athletes.
• Egg-cellent - Premium Grade Pure Egg Protein Powder Pure egg protein powder for alternative protein source with complete amino acid profile.
• Chaos - Hardcore Thermogenic High-stimulant thermogenic fat burner for aggressive fat loss.
• Molotov - Non-stim Thermogenic Stimulant-free thermogenic for daytime fat burning without energy side effects.
• Anarchy Katana Thermogenic Pre-workout Combined thermogenic and pre-workout formula for fat burning with workout energy.
• Black Tulip Thermogenic Pre Workout Powder Thermogenic pre-workout from the Body by K sub-brand line for enhanced fat burning.
• The Specialist - Health, Wellness, & Longevity Support Comprehensive organ health formula with 26 clinically-dosed active ingredients including TUDCA (500mg), Bergamonte, Glutathione Reduced, and CoQ10 for multi-organ protection; priced at $109.99.
• Full of Heart - Premium Cardiovascular Support

Quantifiable outcome

• 4.87/5 star average rating from 1,260+ verified reviews
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WisermerchantcoreChannel Partner/ Reseller/ Distributor · 13 December 2025Official India distribution partnership with Wisermerchant. This partnership positions Apollon to capitalize on India's rapidly expanding supplement market valued at approximately $5 billion. The partnership enables Apollon products to reach consumers across India through Wisermerchant's distribution network.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/apollonnutrition
• TikToktiktok.com/@apollonnutrition
• LinkedInlinkedin.com/company/apollon-nutrition-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollon Nutrition