Spreaker
Spreaker is a podcast hosting, distribution, and monetization platform serving individual creators, SMB podcast teams, and enterprise networks like the NFL and iHeart Podcast Network. Operated as a wholly-owned subsidiary of iHeartMedia, it offers tiered subscriptions, AdHub advertising, and one-click distribution to all major listening platforms.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Spreaker does
Spreaker is a podcast hosting, distribution, and monetization platform operated as a wholly-owned subsidiary of iHeartMedia (NYSE: IHRT). Founded in 2009 and headquartered in New York, the company provides a unified, cloud-based dashboard where individual podcasters, podcast networks, and enterprise publishers can create, host, distribute, and monetize spoken-word audio. The platform's core technology is a content management system layered with one-click distribution to all major listening surfaces — Apple Podcasts, Spotify, iHeartRadio, Amazon, Deezer, Castbox, Podcast Addict, Podchaser — plus customizable RSS feeds and embedded players for external websites. Analytics are IAB Tech Lab certified with a Nielsen partnership for audience measurement, and the platform offers a JavaScript API for player embedding.
Spreaker operates a four-tier subscription model (Free Speech, Broadcaster at $20/month, Anchorman at $50/month, Publisher at $250/month) complemented by three monetization modules: AdHub (CPM-based cross-promotion advertising), Supporters Club (subscription memberships with a 20% fee on the free tier and 0% on paid tiers), and Campaign Manager (direct ad sales). Recent product investment has focused on browser-based creation tooling (Spreaker Create for Web, 2025) and AI governance, including AI-content disclosure using Podcast Namespace RSS tags and AI-based community moderation. Customer segments include long-tail individual creators, SMB podcast teams, and enterprise publishers such as the NFL Podcast Network and the iHeart Podcast Network, served primarily through a product-led growth motion with freemium onboarding and organic social distribution. The company maintains multilingual support across English, Italian, Spanish, and Portuguese, and integrates with Headliner, WordPress, Bluesky, Facebook, X, and Alexa Flash Briefing to extend its ecosystem footprint.
Spreaker firmographics
Firmographics- Name
- Spreaker
- Legal name
- Spreaker Inc.
- Website
- https://spreaker.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spreaker is a podcast hosting, distribution, and monetization platform serving individual creators, SMB podcast teams, and enterprise networks like the NFL and iHeart Podcast Network. Operated as a wholly-owned subsidiary of iHeartMedia, it offers tiered subscriptions, AdHub advertising, and one-click distribution to all major listening platforms.
- Ownership category
- akta.pro rank
Spreaker industry classification
Industry- Product category
- Podcast Hosting Platform
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA)
- akta.pro secondary industries
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Networks & Multi-Show Publishers (MPACADAB), Podcast Hosting & Distribution Platforms (MPAIADAB), Podcast Distribution Directories & Listening Apps (MPACADAC), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Spreaker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spreaker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription plans (Free, Broadcaster, Anchorman, Publisher tiers) with recurring billing via credit card. Upgrades from existing subscriptions include prorated credits.
- AdHub Advertising: CPM-based audio promo advertising where creators pay in advance to promote their podcasts within other creators' shows on Spreaker and connected apps via RSS distribution.
- Supporters Club Memberships: Podcasters can offer subscription-based memberships to supporters with exclusive content. Spreaker charges a processing fee (20% for Free tier, 0% for Broadcaster tier) deducted from creator earnings. Payments processed monthly with 60-day accrual period, $10 minimum payout via PayPal.
- iHeartMedia Network Integration: Spreaker hosts and distributes iHeart Podcast Network content, leveraging iHeartMedia's advertising and content ecosystem for monetization at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Speech - Basic free tier for single podcast |
| Subscription | Monthly | Broadcaster - Best value for growing podcasters |
| Subscription | Monthly | Anchorman - For collaborative podcast teams |
| Subscription | Monthly | Publisher - Enterprise solution for large podcast networks |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Spreaker product offering
Product offeringCore offering
Spreaker is a cloud-based podcast hosting, distribution, and monetization platform that enables creators to record, publish, distribute to major podcast directories (Apple Podcasts, Spotify, iHeartRadio, etc.), and monetize their spoken-word audio content through programmatic advertising, supporter memberships, and direct ad sales. The platform offers tiered subscription plans (Free, Broadcaster at $20/month, Anchorman at $50/month, and Publisher at $250/month) along with embedded player widgets, AI content labeling, and enterprise solutions for large podcast networks.
Product overview
Spreaker is a comprehensive podcast hosting platform that enables creators to create, distribute, monetize, and analyze their podcasts from a unified dashboard. The platform offers a tiered product structure ranging from free (Free Speech) to enterprise (Publisher/Enterprise) plans. Key products include Spreaker Create for content creation, the Spreaker Podcast Player App for listening, Spreaker Prime Network for network support, AdHub for programmatic advertising, Supporters Club for membership subscriptions, Embedded Player for website integration, and Campaign Manager for ad management. The platform provides one-click distribution to major platforms including Apple Podcasts, Spotify, iHeartRadio, Amazon, and Deezer, with analytics certified by IAB Tech Lab and Nielsen partnership for audience measurement.
Differentiator
Problem solved
Functional benefit
Brands
- Spreaker Prime Network: A network of podcasts featured on the Spreaker platform, showcasing curated shows including Fast. Feast. Repeat., Giant Bombcast, and other popular titles.
Products and services
- Spreaker Platform Comprehensive cloud-based podcast hosting platform enabling creators and enterprises to host, distribute to major podcast directories, and monetize spoken-word audio from a unified dashboard. Supports unlimited episodes, one-click distribution to Apple Podcasts, Spotify, iHeartRadio, and additional directories, multiple monetization paths including programmatic advertising and supporter memberships, and analytics with 6 to 24 months of history depending on tier.
- Spreaker Create for Web Web-based podcast creation tool that enables users to record, edit, and publish podcast episodes directly from a browser without installing separate software. Part of Spreaker's podcast creation suite, designed for individual creators and teams producing spoken-word audio content.
- Spreaker Podcast Player App Mobile and desktop application for listening to podcasts on iOS, Android, and web. Allows users to discover, stream, queue, and manage podcast subscriptions distributed through Spreaker, serving as the consumer-facing listening surface for the platform.
- Spreaker Enterprise Custom podcast platform solution for enterprises with large podcast catalogs, providing tailored platform design, technology integration, campaign optimization tools, team collaboration features, and white-label options for organizations managing multiple shows at scale.
Quantifiable outcome
- Every download from embedded widgets gives a 10% boost on revenue share
- +2 more outcomes
Companies that use Spreaker
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Spreaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature6 records
Spreaker partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- iHeartMediacoreSpreaker is a wholly-owned subsidiary of iHeartMedia, one of the largest radio and media companies in the United States. This relationship provides Spreaker with access to iHeart Podcast Network content, iHeartRadio distribution, and iHeartMedia's advertising relationships and scale.
- IAB Tech LabcoreSpreaker's analytics are certified by IAB Tech Lab, meeting industry standards for programmatic advertising measurement. This certification ensures advertisers and publishers can trust the platform's audience data.
- NielsencoreSpreaker has a partnership with Nielsen for audience measurement, providing additional credibility for advertisers and enabling cross-platform audience insights.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Spreaker competitors and assessment
Company assessmentDirect peers
- Libsyn: Libsyn is one of the original podcast hosting platforms, offering tiered plans, RSS distribution, and monetization tools. It serves the same SMB and professional podcaster segments as Spreaker, with deep distribution to all major directories.
- Castbox: Castbox is both a podcast listening app and a hosting/distribution platform with monetization tools. It overlaps with Spreaker on hosting, RSS distribution, and the listening-app surface, and is a listed Spreaker distribution partner.
- Transistor: Transistor is a podcast hosting platform built for businesses and brands running multiple shows, offering analytics, private podcasts, and team collaboration — closely mirroring Spreaker's Anchorman and Publisher feature set.
- Acast: Acast is a global podcast hosting, monetization, and analytics platform with open marketplace advertising and IAB-compliant measurement. It competes directly with Spreaker in programmatic monetization and enterprise podcast network services.
- Buzzsprout: Buzzsprout is a popular SMB-focused podcast hosting service with tiered pricing, directory distribution, and basic monetization. It targets the same independent-podcaster segment as Spreaker's Free Speech and Broadcaster tiers.
- Anchor (Spotify): Anchor is Spotify's free podcast hosting, creation, and distribution platform. It directly competes with Spreaker across the freemium hosting, one-click distribution, and creator monetization stack, and benefits from Spotify's owned-and-operated audience.
- Podbean: Podbean is a podcast hosting and monetization platform offering unlimited hosting, distribution to major directories, ad-insertion, and listener-support features — directly comparable to Spreaker's tiered SMB offering.
- ART19 (Amazon Music / Wondery): ART19 is an enterprise-focused podcast hosting and ad-insertion platform owned by Amazon/Wondery. It targets the same premium podcast network and brand-publisher segment as Spreaker's Publisher and Enterprise tiers.
- Megaphone (Spotify): Megaphone is Spotify-owned enterprise podcast hosting and programmatic ad marketplace. It competes directly with Spreaker's Publisher plan and Spreaker Enterprise offering for large podcast networks and brand publishers.
Broad incumbents
- YouTube (Podcasts / YouTube Music): YouTube Music and YouTube's podcast initiatives increasingly bundle hosting, distribution, and ad monetization for video-first podcasters. As a broad incumbent with massive owned distribution, YouTube competes with Spreaker at the top of the creator funnel and on distribution reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spreaker social profiles
Digital presenceSpreaker compliance and trust
Trust signalCompliance1 record
Spreaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spreaker leadership team
Management profileNumber of profiles
Profiles3 records
Spreaker funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spreaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spreaker
What does Spreaker do?
Spreaker is a cloud-based podcast hosting, distribution, and monetization platform that enables creators to record, publish, distribute to major podcast directories (Apple Podcasts, Spotify, iHeartRadio, etc.), and monetize their spoken-word audio content through programmatic advertising, supporter memberships, and direct ad sales. The platform offers tiered subscription plans (Free, Broadcaster at $20/month, Anchorman at $50/month, and Publisher at $250/month) along with embedded player widgets, AI content labeling, and enterprise solutions for large podcast networks.
Is Spreaker a public or private company?
Spreaker is a private company. It is classified as corporate owned and is currently operating.
When was Spreaker founded?
Spreaker was founded in 2009. It employs 11 to 50 people.
Where is Spreaker based?
Spreaker is headquartered in New York, United States, in the North America region.
How does Spreaker make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are adHub Advertising, supporters Club Memberships and iHeartMedia Network Integration.
Who are Spreaker's main competitors?
Direct peers on record are Libsyn, Castbox, Transistor, Acast, Buzzsprout, Anchor (Spotify), Podbean, ART19 (Amazon Music / Wondery) and Megaphone (Spotify). YouTube (Podcasts / YouTube Music) is listed as a broad incumbent.
Does Spreaker have an API?
Yes. Spreaker offers a JavaScript API for embedding and customizing the player. Developers can use the JS API to embed the player on external websites, customize playback features (including starting at specific times using the SEEK method), and configure player themes. The developer documentation is available at developers.spreaker.com with guides for embedding the player. Developer documentation is at developers.spreaker.com/guides/embedding-the-player.
What industry is Spreaker in?
Spreaker's product category is Podcast Hosting Platform. Its primary akta.pro industry code is MPACADAA, Podcast Hosting Platforms (RSS, Analytics, Distribution), with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its NAICS code is 513210 and its SIC code is 7372.