Purple Heart Homes
Purple Heart Homes is a 501(c)(3) nonprofit founded in 2008 that builds and modifies accessible, dignified housing—home modifications, modular homes, and donated rental homes—at no cost for service-connected disabled and aging veterans across all 50 states and Puerto Rico.
- Company typePrivate
- Founded2008
- HeadquartersStatesville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Purple Heart Homes does
Purple Heart Homes, Inc. is a 501(c)(3) nonprofit organization founded in 2008 in Statesville, North Carolina by combat-wounded veterans John Gallina and Dale Beatty. The organization provides accessible, dignified housing solutions to service-connected disabled and aging veterans across all 50 states and Puerto Rico at no cost to qualifying recipients. Its delivery is structured around three core programs: Veterans Aging in Place (VAIP), which provides home modifications such as wheelchair ramps, accessible bathrooms, grab bars, doorway widening, and exterior repairs (210+ projects per year); Veteran Modular Home Solutions, which manufactures purpose-built, fully accessible 3-bedroom/2-bathroom modular homes in its in-house Statesville facility using cross-laminated timber (CLT) for faster, durable construction; and the Veteran Home Opportunity Program (VHOP), which provides donated, renovated rental homes to qualified veterans who do not own homes (17 homes sold in 2025).
Operationally, the organization runs a hybrid model that combines national coordination with regional delivery through six local volunteer chapters (Central Indiana, Central Virginia, Golden Corner SC, Northeast Ohio, Puerto Rico, and REEL Heroes, plus a newly launched Tee Off For A Veteran chapter). Veterans apply directly via the website or phone, are assessed by PHH staff, and projects are executed by combinations of professional contractors, corporate volunteer teams, and community volunteers. Since founding, the organization reports 1,700+ total projects completed, 4,000+ veterans served, and 8,500+ family and community members impacted, with 100% reported veteran satisfaction and an average project completion of 77 days once funded.
As a nonprofit, Purple Heart Homes does not sell to veterans; its revenue mechanics rest entirely on philanthropic capital. Funding sources include individual donations (including the Hearts of Honor Club recurring monthly giving program at $25, $75, and $200 tiers), corporate donations and in-kind materials (The Home Depot Foundation, FOX Sports, Owens Corning, Lowe's, Food Lion, CMP Metal Systems, Smart Cabinetry), government and foundation grants (including North Carolina state funding for ADA-compliant homes), planned giving and bequests, vehicle donations, and event-driven fundraising (Strikeouts for Veterans, golf and fishing tournaments, runs, and clay shoots). The organization amplifies reach and donor acquisition through its flagship partnership with the nationally broadcast TV show Military Makeover with Montel (Lifetime TV and American Forces Network) and the Stars & Stripes Adventures outdoor program. It holds a Charity Navigator 4-Star Rating and the Candid Platinum Seal of Transparency (both 2025).
Purple Heart Homes firmographics
Firmographics- Name
- Purple Heart Homes
- Legal name
- Purple Heart Homes, Inc.
- Website
- https://purplehearthomesusa.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purple Heart Homes is a 501(c)(3) nonprofit founded in 2008 that builds and modifies accessible, dignified housing—home modifications, modular homes, and donated rental homes—at no cost for service-connected disabled and aging veterans across all 50 states and Puerto Rico.
- Ownership category
- akta.pro rank
Purple Heart Homes industry classification
Industry- Product category
- Veteran Housing Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
Keywords
Where Purple Heart Homes is headquartered
LocationHeadquarters
- HQ city
- Statesville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Purple Heart Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Individual Donations: One-time and monthly donations from individual supporters. Monthly giving program called Hearts of Honor Club with tiers at $25/month (Foundation), $75/month (Champion), and $200/month (Legacy). One-time gift amounts range from $25 (ramp supplies) to $1,000+ (modular home contribution).
- Corporate Donations: Major corporate donors including The Home Depot Foundation, FOX Sports, Owens Corning (Roof Deployment Project), Lowe's, Food Lion, CMP Metal Systems, Smart Cabinetry, and Owens-Corning. Companies sponsor events, provide in-kind materials, and engage employee volunteers.
- Grants: Grant funding from government sources (North Carolina state funding for veteran homes) and private foundations. State grants have funded ADA-compliant home construction in New Bern, NC and other locations.
- Planned Giving/Bequests: Estate planning vehicles including bequests, Donor Advised Funds, IRA Required Distributions, and corporate matching programs.
- Vehicle Donations: Partnership with Vehicles for Charity to facilitate vehicle donations. Call 866-628-2277.
- Event Fundraising: Revenue from fundraising events including golf tournaments, fishing tournaments, runs, clay shoots, and peer-to-peer fundraising campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hearts of Honor Club monthly giving - Foundation tier |
| Subscription | Monthly | Hearts of Honor Club monthly giving - Champion tier |
| Subscription | Monthly | Hearts of Honor Club monthly giving - Legacy tier |
| One time/ perpetual license | Pay-as-you-go | One-time donation amounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Purple Heart Homes product offering
Product offeringCore offering
Purple Heart Homes is a 501(c)(3) nonprofit that provides free housing solutions to service-connected disabled and aging veterans across all 50 states and Puerto Rico. Its core offerings include the Veterans Aging in Place (VAIP) program for home modifications such as wheelchair ramps, accessible bathrooms, grab bars, and doorway widening; Veteran Modular Home Solutions, which delivers purpose-built fully accessible modular homes manufactured in-house at its Statesville, NC facility; and the Veteran Home Opportunity Program (VHOP), which provides donated renovated rental homes to qualified veterans who do not own a home.
Product overview
Purple Heart Homes is a 501(c)(3) nonprofit founded by combat-wounded veterans in 2008, providing housing solutions for service-connected disabled and senior veterans across all 50 states and Puerto Rico. The organization operates three core housing programs: Veterans Aging in Place (VAIP) for home modifications like ramps and accessible bathrooms; Veteran Modular Home Solutions for purpose-built, fully accessible homes; and the Veteran Home Opportunity Program (VHOP) for donated renovated rental homes. Additional offerings include the Katherine Baich Endowed Scholarship for veteran family members, Stars & Stripes Adventures outdoor experiences, Military Makeover TV partnership, Hearts of Honor monthly giving club, Strikeouts for Veterans fundraising campaign, REEL Heroes kayak fishing chapter, and six local volunteer chapters across the U.S.
Differentiator
Problem solved
Functional benefit
Brands
- Veterans Aging in Place (VAIP): Flagship program providing home modifications that allow veterans to safely remain in their own homes, including accessible bathroom renovations, wheelchair ramps, doorway widening, and grab bars.
- Veteran Modular Home Solutions
- Veteran Home Opportunity Program (VHOP)
- Hearts of Honor Club
- Strikeouts for Veterans
- Military Makeover
- Stars & Stripes Adventures
- REEL Heroes
Products and services
- Veterans Aging in Place (VAIP) Flagship home modification program providing wheelchair ramps, accessible bathrooms, grab bars, doorway widening, and exterior repairs to enable service-connected disabled and aging veterans to safely remain in their own homes. Completes 210+ projects per year with 100% veteran satisfaction; all services provided at no cost to qualifying veterans.
- Veteran Modular Home Solutions Purpose-built, fully accessible modular homes manufactured in-house at the Statesville, NC facility using cross-laminated timber (CLT) panels and placed on veterans' property. Designed with 3-bedroom, 2-bathroom ADA-compliant layouts for durability and faster construction. Production target of 12 homes in 2026 and 20 in 2027; all provided at no cost to qualifying veterans.
- Veteran Home Opportunity Program (VHOP) Provides newly renovated and/or modified rental homes donated from various sources for qualified service-connected disabled veterans who do not own a home. 17 VHOP homes were sold in 2025 with 5 currently available for qualified veterans.
- Katherine Baich Endowed Scholarship Endowed scholarship of $2,500 awarded to children and grandchildren of veterans with service-connected disabilities. Recipients must be North Carolina residents under 25 years of age pursuing undergraduate studies. Applications are mailed to the Statesville headquarters.
- Stars & Stripes Adventures Outdoor adventure experiences for veterans paired with the Purple Heart Homes housing mission. Season 1 episodes re-air on Sportsman Channel and stream on MyOutdoorTV (MOTV), featuring veteran stories and tying viewers to the housing mission.
Quantifiable outcome
- 210+ projects completed per year through Veterans Aging in Place program
- +8 more outcomes
Companies that use Purple Heart Homes
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Purple Heart Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Purple Heart Homes partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Military Makeover with Montel / BrandStarflagshipPurple Heart Homes is the official nonprofit partner of Military Makeover with Montel, a nationally broadcast TV show on Lifetime TV and American Forces Network. PHH provides housing expertise and veteran referrals for complete home renovation episodes. Montel Williams (Marine Corps and Navy veteran) serves as host. The show transforms homes and lives of military veterans and their families.
- FOX SportscorePresenting sponsor of inaugural 'Hearts for the Holidays' campaign (November 6 - December 31, 2025). Campaign aims to raise $250,000 to complete 25 veteran home projects in 2026. FOX Sports kicked off campaign with Ramp Build Day in Charlotte.
- Locke-Lane ConstructioncoreService-Disabled Veteran-Owned Small Business (SDVOSB) construction company providing construction, engineering, and project management for veteran home builds. Headquartered in Stony Point, NC. Partnered on New Bern, NC state-funded home construction project.
- Evergreen CLTcoreTimber supplier providing cross-laminated timber (CLT) panels for modular home construction. Engineered multilayered wood product enables faster, sustainable construction compared to concrete and steel while maintaining quality.
- Seven Days for the TroopsminorCharity event organizer partnered with Outlets of Mississippi for veteran fundraising events. Marine Corps veteran Scott Burns resided atop tower to raise funds and awareness for veterans.
- American Forces NetworkcoreMilitary broadcast network airing Military Makeover show to American servicemen and women, Department of Defense civilians, and their families stationed overseas, as well as U.S. Navy ships at sea.
Scale indicators15 records
Recent moves7 records
Expansion highlights7 records
Purple Heart Homes competitors and assessment
Company assessmentDirect peers
- Building Homes for Heroes: Building Homes for Heroes gifts mortgage-free homes to injured veterans and first responders. Same nonprofit model of providing free, accessible housing to service-disabled veterans as Purple Heart Homes.
- Homes for Our Troops: Homes for Our Troops builds specially adapted, mortgage-free homes for severely injured post-9/11 veterans. Direct peer to Purple Heart Homes' modular home mission serving service-connected disabled veterans at no cost.
- Tunnel to Towers Foundation: Tunnel to Towers builds smart homes for catastrophically injured veterans, police, and firefighters. Provides mortgage-free accessible homes comparable to PHH's mission and similar nonprofit funding model.
- Operation Finally Home: Operation Finally Home provides custom-built, mortgage-free homes for wounded, ill, and injured veterans. Directly comparable to PHH's modular home solution mission and veteran-centric construction approach.
Broad incumbents
- Habitat for Humanity International: Habitat for Humanity builds affordable housing through volunteer-driven construction. Operates at much larger scale and broader population but shares the homebuilding-for-those-in-need model that underlies Purple Heart Homes' work.
- Wounded Warrior Project: Wounded Warrior Project serves wounded veterans across multiple dimensions including physical wellness and independence. Overlaps with PHH in serving service-connected disabled veterans, but at much larger scale and broader service scope beyond housing.
- Gary Sinise Foundation: Gary Sinise Foundation's R.I.S.E. program builds specially adapted smart homes for severely wounded veterans. Shares the adapted housing construction focus and uses celebrity-driven fundraising at meaningfully larger scale than PHH.
- Disabled American Veterans (DAV): DAV advocates for benefits and provides services for disabled veterans nationwide, including some housing-related programs. A larger veteran services incumbent whose mission overlaps Purple Heart Homes' beneficiary population.
Emerging players
- Rebuilding Together: Rebuilding Together provides free home repairs and modifications to low-income homeowners including veterans and seniors. Comparable home modification model to PHH's VAIP program, with broader beneficiary scope.
- Semper Fi & America's Fund: Semper Fi & America's Fund provides financial assistance and support programs to wounded veterans and their families, including home modifications via partner grants. Already a current PHH funding partner and a comparably-sized peer in veteran services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Purple Heart Homes social profiles
Digital presencePurple Heart Homes compliance and trust
Trust signalCompliance3 records
Purple Heart Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purple Heart Homes leadership team
Management profileNumber of profiles
Profiles9 records
Purple Heart Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purple Heart Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purple Heart Homes
What does Purple Heart Homes do?
Purple Heart Homes is a 501(c)(3) nonprofit that provides free housing solutions to service-connected disabled and aging veterans across all 50 states and Puerto Rico. Its core offerings include the Veterans Aging in Place (VAIP) program for home modifications such as wheelchair ramps, accessible bathrooms, grab bars, and doorway widening; Veteran Modular Home Solutions, which delivers purpose-built fully accessible modular homes manufactured in-house at its Statesville, NC facility; and the Veteran Home Opportunity Program (VHOP), which provides donated renovated rental homes to qualified veterans who do not own a home.
Is Purple Heart Homes a public or private company?
Purple Heart Homes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Purple Heart Homes founded?
Purple Heart Homes was founded in 2008. It employs 11 to 50 people.
Where is Purple Heart Homes based?
Purple Heart Homes is headquartered in Statesville, United States, in the North America region.
How does Purple Heart Homes make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are corporate Donations, grants, planned Giving/Bequests, vehicle Donations and event Fundraising.
Who are Purple Heart Homes's main competitors?
Direct peers on record are Building Homes for Heroes, Homes for Our Troops, Tunnel to Towers Foundation and Operation Finally Home. Broad incumbents are Habitat for Humanity International, Wounded Warrior Project, Gary Sinise Foundation and Disabled American Veterans (DAV). Emerging players are Rebuilding Together and Semper Fi & America's Fund.
Does Purple Heart Homes have an API?
No public API is recorded for Purple Heart Homes.
What industry is Purple Heart Homes in?
Purple Heart Homes's product category is Veteran Housing Services. Its primary akta.pro industry code is HLADAAAE, Independent Living with Supportive Services (Light ADL/IADL Support). Its NAICS code is 62412 and its SIC code is 8300.