Coffee Mania

What Coffee Mania does

Coffee Mania is a family-owned specialty coffee company founded in 1999 by Craig and Michelle Brooks, operating a vertically integrated coffee business headquartered in Cortland, New York. The company runs three retail locations — two in Cortland (a drive-thru at 160 Port Watson Street and a second at Groton Avenue Plaza) and one sit-down cafe in Homer — alongside the Coffee Depot wholesale roasting facility on South Avenue (established 2006) and a wholesale bakery/catering kitchen on James Street. Its core product set is retail coffee: 20+ signature blends sold as whole bean or ground in 1lb ($16), premium 1lb ($18.50), 12oz specialty ($12), and 5lb bulk ($75) formats, plus compostable single-serve pods and $3 pillow packs. All decaf coffees use water-process decaffeination rather than chemical processing, and packaging features custom artwork by Yorkshire artist Vyctoria Hart.

The business operates four distinct revenue streams: in-store beverage and food sales across the cafes, direct-to-consumer e-commerce with weekly/monthly subscription delivery, a wholesale program supplying specialty coffee, equipment, and cafe supplies to other Central New York businesses, and a fundraising channel serving not-for-profit organizations at $5 per sale with no minimums. The beverage menu spans espresso-based drinks ($2.50–$7.25) in Small/Grande/Maniac sizes with 100+ flavor syrups, plus iced beverages, smoothies, and chai. Technology infrastructure is light: a Wix-hosted website for e-commerce, Square for gift cards and payment processing, and Printify for print-on-demand merchandise fulfillment. The company has 11–50 employees, no external institutional funding, and a 25-year operating history concentrated entirely within the Central New York region.

Name

Coffee Mania

Legal name

Coffee Mania

Website

https://cnycoffee.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Coffee Mania is a family-owned specialty coffee company operating drive-thru and sit-down cafes in Cortland and Homer, New York, alongside an in-house wholesale roasting operation (Coffee Depot). It sells 20+ signature blends via retail, e-commerce, subscription, wholesale, and fundraising channels across Central New York.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shops

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFADAE

Coffee Roasters with Cafe (Roastery Cafes)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYTHAFADAK

Drive-Thru Coffee Stands & Coffee Kiosks

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

Keywords

• Specialty coffee retail
• Coffee roasting wholesale
• Coffee subscription service
• Espresso beverage cafe
• Coffee fundraising program

Headquarters

HQ city

Cortland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee Shop Sales: In-person sales at multiple Central New York locations including drive-thru and sit-down cafes serving hot drinks, cold drinks, and specialty espresso beverages.
2. Online Coffee Sales: E-commerce sales of whole bean and ground coffee in various sizes (1lb, 5lb, 12oz) through their website, including subscription options for weekly or monthly delivery.
3. Wholesale Coffee & Supplies: Full-service wholesale partnership providing specialty coffee, equipment, café supplies, and ongoing support to other businesses throughout Central New York.
4. Fundraising Program: Coffee fundraising program for not-for-profit organizations where partners earn $5 per sale with no minimums or hidden fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Coffee Mania is a multi-location specialty coffee company operating drive-thru and sit-down coffee shops in Central New York. It roasts its own coffee in-house at Coffee Depot, sells over 20 signature blends in retail bags, pods, and pillow packs through its own e-commerce store and subscription service, and runs a wholesale program supplying other businesses plus a fundraising program for non-profits.

Product overview

Coffee Mania is a specialty coffee company founded in 1999, operating primarily as a multi-location drive-thru and sit-down coffee shop chain in Central New York. The company operates three retail locations (Cortland, Homer) and a wholesale operation called Coffee Depot from a converted train depot building. The product portfolio centers on retail coffee products including over 20 signature coffee blends (sold as whole bean, ground, pods, pillow packs, and bulk 5-pound bags), a subscription delivery service, and an in-store beverage menu featuring espresso drinks, iced beverages, smoothies, and over 100 specialty flavor syrups. Additional revenue streams include a wholesale program serving other businesses, a fundraising program for organizations (offering $5 per sale with no minimums), branded merchandise via Printify, and gift cards through Square. The company roasts its own coffee in-house at the Coffee Depot facility and sources beans globally from Africa, Central America, South America, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Coffee Blends

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Wholesale Customers (Central New York)coreChannel Partner/ Reseller/ DistributorCoffee Mania supplies specialty coffee to a handful of wholesale customers around Central New York who resell their coffee to end consumers. They offer a full-service wholesale partnership including coffee, equipment, café supplies, and ongoing support.
• Not-for-Profit Organizations (Fundraising)coreChannel Partner/ Reseller/ DistributorCoffee Mania partners with not-for-profit organizations for coffee fundraising programs. Partners sell Coffee Mania products and keep $5 per sale with no minimums or hidden fees. Each 12oz bag yields approximately 30-35 cups.
• New Hope MillsminorOthersLocal producer of hot cocoa mix for Coffee Mania. New Hope Mills produces the hot cocoa mix sold at Coffee Mania locations and online.
• Vyctoria HartcoreStrategic or Co-development PartnerGraphic artist from Yorkshire, England who designed the distinctive artwork for Coffee Mania's coffee bag packaging. The partnership began in 2012 and resulted in 10 unique bag designs, each telling a personal or regional story.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Scooter's Coffee: Scooter's is a drive-thru-focused coffee franchise with a growing U.S. footprint, similar specialty espresso menu, and small-town/regional expansion strategy. Highly comparable to Coffee Mania's drive-thru-plus-cafe hybrid model.
• Dutch Bros Coffee: Dutch Bros is a drive-thru coffee chain that has rapidly scaled across the U.S. It shares Coffee Mania's drive-thru-led format, espresso-heavy menu, and focus on speed and convenience, making it the closest direct comparable on operating model.
• Stumptown Coffee Roasters: Stumptown is a specialty third-wave coffee roaster that operates its own cafes and a wholesale program — closely mirroring Coffee Mania's vertically integrated roaster-plus-retail-plus-wholesale structure with a focus on single-origin coffees.
• Blue Bottle Coffee: Blue Bottle roasts specialty single-origin coffee, operates company-owned cafes, and runs a subscription delivery program — directly paralleling Coffee Mania's roastery cafe and weekly/monthly subscription model.
• Intelligentsia Coffee: Intelligentsia is a specialty roaster with direct-trade sourcing, company-owned cafes, and wholesale distribution. It is comparable to Coffee Mania on the roastery-cafe vertical integration model and single-origin third-wave positioning.

Broad incumbents

• Dunkin': Dunkin' is a national drive-thru coffee and breakfast chain with thousands of U.S. locations. It competes with Coffee Mania in the Central NY drive-thru coffee market but operates at vastly greater scale and broader menu scope.
• Starbucks: Starbucks is the dominant global coffee chain with extensive retail, packaged goods, and subscription (Stars) programs. It is comparable as the category leader against which any U.S. coffee retailer — including Coffee Mania — is benchmarked.
• Peet's Coffee: Peet's is a specialty coffee roaster with company-owned cafes, grocery distribution, and a subscription business. It overlaps Coffee Mania's premium-roastery-cafe model but at a much larger scale and national footprint.
• Caribou Coffee: Caribou is a regional/national coffee chain with company-owned and franchised cafes, plus packaged retail coffee. Comparable to Coffee Mania on the cafe-plus-packaged-coffee model but with significantly larger geographic reach.

Emerging players

• Trade Coffee: Trade is a coffee subscription marketplace that curates roasters and ships to subscribers nationwide. It overlaps Coffee Mania's subscription revenue stream and could be either a channel partner or a competitor for the same end-customer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coffeemania
• Facebookfacebook.com/coffeemania13045
• Instagraminstagram.com/coffeemania607
• LinkedInlinkedin.com/company/coffee-mania

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Mania