Hertz Investment Group

What Hertz Investment Group does

Hertz Investment Group is a private equity commercial real estate firm that acquires, owns, and operates an institutional-quality portfolio of Class-A office properties across secondary and tertiary US markets. Headquartered in Sherman Oaks, California and led by Chairman, CEO and President William Hertz, the firm manages more than 16.5 million square feet of office space spanning 21 US cities including Birmingham, Cincinnati, Cleveland, Houston, Indianapolis, Jackson, Memphis, New Orleans, Pittsburgh, Richmond, and St. Louis. The core operating model involves acquiring landmark high-rise properties, repositioning them through capital improvements and active asset management, and leasing to corporate, legal, financial, and healthcare tenants.

The firm's revenue model is anchored in recurring rental income from long-term commercial leases with enterprise-grade tenants. Notable anchor occupancies include Shell Oil Company at One Shell Square in New Orleans (the city's largest skyscraper), Citizens Bank and Dickie, McCamey & Chilcote at Four Gateway Center in Pittsburgh, and Christus Health and Baptist Memorial Health Care in HIG properties across Houston and Jackson. In 2021, the firm expanded into a new vertical with the acquisition of three multifamily communities in Austin, Texas totaling 422 units (Amor/Ascent at Quail Creek, Feliz/Ascent at Walnut Creek, and Vida/Ascent at North Burnet), diversifying beyond office into residential rental income. Distribution is handled through in-house leasing teams supported by third-party brokers such as JLL on specific assets.

The company has executed material portfolio acquisitions over its history, including the 2015 purchase of a six-building Southeast portfolio from Equity Commonwealth for approximately $417 million and a 2016 Midwest portfolio of four office buildings for $416.9 million. The firm maintains LEED Gold and Silver certifications across select properties and emphasizes sustainability and operational efficiency. No public ticker, parent company, or institutional fund sponsor is disclosed; the firm appears to operate as a privately controlled entity with direct involvement from the Hertz family in management and leasing operations.

Name

Hertz Investment Group

Legal name

Hertz Investment Group

Website

https://hertzgroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Hertz Investment Group is a private equity commercial real estate firm that owns and operates 16.5+ million square feet of Class-A office properties across 21 US cities, leasing to enterprise tenants and recently expanding into multifamily housing in Austin, Texas.

Ownership category

akta.pro rank

Product category

Commercial Real Estate

NAICS

Lessors of Other Real Estate Property (53119), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Investment Trusts (6798)

akta.pro primary industry

Real Estate (Commercial Property, REITs) (FSABACAH)

akta.pro secondary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Commercial real estate
• Office property management
• Private equity real estate
• Multifamily housing
• Property asset management

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commercial Real Estate Ownership and Leasing: Primary revenue from ownership and leasing of Class-A office properties across 21 US cities. The company acquires, repositions, and manages high-rise landmark properties in growth markets.
2. Multifamily Residential: Recent expansion into multifamily housing sector with value-add projects. The firm acquired three multifamily communities in Austin, Texas totaling 422 units (Ascent at Quail Creek, Ascent at Walnut Creek, and Ascent at North Burnet).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hertz Investment Group is a private equity commercial real estate firm that acquires, owns, repositions, and operates institutional-quality Class-A office properties across growth markets in the United States. The firm manages more than 16.5 million square feet of office space across 21 US cities and has expanded into multifamily residential housing with three value-add communities in Austin, Texas.

Product overview

Hertz Investment Group operates a dual product portfolio consisting of Class-A commercial office properties and multifamily residential properties. The commercial portfolio includes office towers and complexes across multiple US cities, while the residential segment comprises three multifamily communities in Austin, Texas (Amor, Feliz, and Vida), representing the company's 2021 expansion into multifamily housing. The company identifies, repositions, and markets landmark high-rise properties in growth markets, incorporating innovation and efficiencies into property management.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Office Portfolio A portfolio of institutional-quality Class-A commercial office properties located in cities throughout the United States, including high-rise office towers, office complexes, and parking structures owned, repositioned, and managed by Hertz Investment Group. Targeted to large corporations, law firms, financial institutions, and healthcare organizations requiring high-quality office space in prime urban locations.
• Residential Portfolio (Amor, Feliz, Vida) Multifamily residential rental properties in Austin, Texas, comprising three value-add communities: Amor (Ascent at Quail Creek, 132 units), Feliz (Ascent at Walnut Creek, 130 units), and Vida (Ascent at North Burnet, 160 units). Targeted to individual renters seeking modernized multifamily units near Austin's tech corridors.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JLL (Jones Lang LaSalle)coreChannel Partner/ Reseller/ Distributor · 6 June 2022Hertz Investment Group engaged JLL to lease and rebrand Center at 600 Vine, a 625,765-square-foot Class-A office building in downtown Cincinnati. JLL also represented Dickie, McCamey & Chilcote law firm in their 79,719 SF lease at Four Gateway Center in Pittsburgh.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Paramount Group: Public office REIT focused on Class-A office properties in primary and select secondary US markets. Comparable as a leveraged, asset-management-driven office operator.
• Equity Commonwealth: Office-focused REIT that previously sold Hertz two large portfolios (~$417M Southeast in 2015 and $416.9M Midwest in 2016). Directly comparable as a Class-A office investor/operator in US markets.
• Highwoods Properties: Sunbelt-focused public office REIT operating institutional-quality office assets in high-growth secondary markets. Highly comparable to Hertz's mid-tier US city Class-A office strategy.
• Cousins Properties: Sunbelt-focused public office REIT with Class-A trophy assets across growth markets. Comparable business model of owning, operating, and repositioning institutional office in mid-sized US cities.
• Empire State Realty Trust: Public office REIT owning and operating a Class-A office portfolio including the Empire State Building. Comparable in asset repositioning, leasing-driven value creation, and ESG certification emphasis.

Broad incumbents

• Vornado Realty Trust: Major public office REIT with a concentrated, large-scale Class-A office portfolio. A larger incumbent with overlapping capability in owning and operating institutional office, though with primary focus on NYC trophy assets.
• Brookfield Asset Management: Global alternative asset manager with one of the largest real estate platforms. Comparable as a CRE owner/operator at massive scale, but operates much more broadly across geographies and asset classes.
• Blackstone Real Estate: World's largest private equity real estate platform. Overlaps in acquiring, repositioning, and operating institutional-quality assets, but at materially greater scale and with broader fund vehicles.

Emerging players

• Trinity Investments: Private real estate investment firm focused on value-add and opportunistic strategies across US and European markets. Comparable as a PE-style CRE owner-operator, though smaller and less geographically concentrated.

Others

• JLL (Jones Lang LaSalle): Global commercial real estate services firm that is both a leasing channel partner to Hertz (engaged for Center at 600 Vine) and a broader CRE advisory/services peer. Comparable as a CRE ecosystem participant supporting similar office investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hertz-investment-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Investment Group