What ClarityRFID does

ClarityRFID is a Plano, Texas-based enterprise software company that provides item-level RFID-based inventory visibility solutions to large retail operators. Founded in 2002, the company sells a unified platform composed of three integrated products: Clarity Store (real-time store-level inventory accuracy and omnichannel fulfillment), Clarity Supply Chain (factory-to-store traceability, shipment verification, and vendor compliance), and Clarity IQ (behavioral intelligence for fitting room analytics, entrance/exit monitoring, and loss prevention). The platform replaces manual cycle counts and fragmented inventory systems with continuous real-time visibility from factory floor to fitting room, and reports operational benchmarks including 99.5% inventory accuracy, 85% faster cycle counts, 3x faster store fulfillment, and 50% shrinkage reduction.

The business operates on a sales-led, demo-driven enterprise go-to-market model, offering quote-based multi-year subscriptions with no publicly disclosed pricing. Customer engagement is centered on booking tailored 30-minute live demonstrations and direct sales conversations with retail operators (in-store teams, DC operators, omnichannel teams, and platform owners) rather than IT buyers. The company does not maintain a public marketplace listing, channel partner program, or self-serve onboarding; all distribution is direct enterprise field sales.

ClarityRFID's deployed footprint spans 14 countries and tracks 2 billion+ items globally, with a named customer base of 23+ enterprise retailers including Nike, H&M, Nordstrom, Ralph Lauren, Tesco, Converse, ASDA, Skims, Muji, Dillards, Dickies, and Academy Sports, distributed across apparel, footwear, grocery, department store, and sporting goods verticals. The company is privately held, with no disclosed funding, ownership, or revenue data in the available sources.

Name

ClarityRFID

Legal name

Clarity RFID, Inc.

Website

https://clarityrfid.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

ClarityRFID is an enterprise SaaS company that delivers item-level RFID-based real-time inventory visibility, supply chain traceability, and behavioral intelligence to large global retailers. Its unified platform spans factory floor to fitting room across 14 countries and 2B+ items tracked.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. RFID Platform Subscription: SaaS-based platform providing real-time inventory visibility and intelligence. The Clarity platform encompasses three product lines (Store, Supply Chain, IQ) offered as an integrated solution to retail operators. The company operates on a sales-led model with demo-based qualification, suggesting enterprise subscription contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ClarityRFID provides a unified RFID-based software platform that delivers real-time inventory visibility for retailers from the factory floor to the fitting room. The platform consists of three integrated products—Clarity Store (in-store inventory accuracy and replenishment), Clarity Supply Chain (factory-to-store traceability and shipment verification), and Clarity IQ (shopper behavior and loss prevention intelligence)—offered as a single subscription-based solution to enterprise retail operators.

Product overview

ClarityRFID offers a unified RFID platform consisting of three integrated products: Clarity Store (real-time store-level inventory visibility and replenishment), Clarity Supply Chain (factory-to-store traceability and vendor compliance), and Clarity IQ (behavioral intelligence for loss prevention and customer experience). These three products share a common real-time data layer and unified dashboard, providing retailers with a single source of truth from factory floor to fitting room.

Differentiator

Problem solved

Functional benefit

Brands

• Clarity Store: Real-time store visibility platform that replaces manual counts with continuous accuracy for inventory management and omnichannel fulfillment.
• Clarity Supply Chain
• Clarity IQ

Products and services

• Clarity Store Real-time store visibility platform that replaces manual inventory counts with continuous accuracy, providing intelligent, action-driven replenishment and seamless omnichannel fulfillment for retail store operators. Achieves 99%+ inventory accuracy.
• Clarity Supply Chain End-to-end supply chain visibility platform from factory to store, enabling shipment verification before receipt, factory-to-store traceability, and vendor compliance insights for distribution center operators and supply chain teams.
• Clarity IQ Behavioral intelligence platform that connects shopper activity, product movement, and loss data to improve customer experience while reducing risk through fitting room intelligence, entrance and exit monitoring, and behavior-driven loss prevention.

Quantifiable outcome

• 99.5% inventory accuracy
• +7 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Avery Dennison: Avery Dennison is the dominant supplier of RFID inlays and tags for retail and operates Intelligent Labels, a full-stack RFID program including tags, software, and services — directly overlapping with ClarityRFID's tag-to-software stack for retail inventory visibility.
• Manhattan Associates: Manhattan Active offers supply chain and inventory management software for retail and is increasingly integrating real-time visibility — an adjacent competitor as retailers consolidate on a single supply-chain software stack.
• Zebra Technologies: Zebra is a major enterprise RFID reader and handheld vendor, with retail-focused asset visibility solutions and a broad enterprise mobility footprint, making it both a complementary partner ecosystem and a competitive threat to ClarityRFID.

Direct peers

• SML Group: SML provides RFID tags, labels, and retail software (including source-tagging and item-level visibility) targeting apparel and footwear retailers globally, overlapping directly with ClarityRFID's store and supply-chain visibility use cases.
• Checkpoint Systems: Checkpoint Systems delivers RFID-based inventory visibility and loss prevention/merchandise visibility solutions to apparel and specialty retailers — directly comparable to the combined Clarity Store + Clarity IQ proposition.
• Nedap: Nedap's iD Cloud is a retail RFID platform providing item-level visibility across stores and supply chains for fashion and apparel retailers — a direct competitor to Clarity Store and Clarity Supply Chain in the same European and global fashion retail accounts.
• Impinj: Impinj provides the underlying RAIN RFID reader and tag silicon, platform software, and item-level visibility solutions that retailers use for the same inventory accuracy and supply-chain use cases ClarityRFID addresses, and increasingly competes at the application layer.
• Sensormatic Solutions: Sensormatic (a Johnson Controls company) provides RFID-enabled inventory intelligence and shrink management for retail, the closest incumbent to Clarity IQ's behavioral and loss-prevention intelligence layer.

Emerging players

• Mojix: Mojix provides a SaaS item-level inventory visibility platform using RFID and computer vision for retail and supply chain, directly competing with ClarityRFID at the application and analytics layer.
• Blue Yonder: Blue Yonder (Panasonic-owned) provides retail and supply chain planning and execution software, including inventory visibility and store fulfillment, making it a relevant system-of-record competitor to ClarityRFID's omnichannel and supply-chain product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarityrfid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClarityRFID