What The Hirsh Center does

The Hirsh Center is an independent, privately held rheumatology and sports medicine practice operating from a single location at 14610 S. Military Trail in Delray Beach, Florida. Founded by Dr. Marc J. Hirsh, the practice employs approximately 40 healthcare professionals and serves adult patients with arthritis (osteoarthritis, rheumatoid arthritis, psoriatic arthritis, gout), autoimmune and inflammatory diseases (lupus, osteoporosis), sports injuries, and chronic joint pain conditions. The center markets itself as the only Florida practice nationally accredited by the American Institute of Ultrasound in Medicine (AIUM) to perform ultrasound-guided joint injections, having been the first in Florida and third in the U.S. to earn this credential in 2010.

The practice's core technology stack centers on AIUM-accredited musculoskeletal (MSK) ultrasound, used for both diagnostic imaging and real-time needle guidance during joint injections, aspirations, nerve blocks, and PRP therapy. On-site digital X-ray with reduced radiation exposure complements the diagnostic suite, and treatment modalities include ultrasound-guided corticosteroid and viscosupplement injections, PRP therapy, intravenous biologic infusions (Remicade, Orencia, Benlysta, Cosentyx, and others), custom braces and splints, and prescription pharmacotherapy. Dr. Hirsh personally holds dual national MSK ultrasound certifications and serves as centennial president of the Palm Beach County Medical Society and a peer reviewer for the Journal of Ultrasound in Medicine.

The business model is a fee-for-service specialty medical practice. Revenue is generated per patient visit and procedure, billed primarily through insurance (Medicare, Blue Cross Blue Shield, AvMed, United Healthcare, Champ VA/Tricare) with a cash-pay option for uninsured or out-of-network patients at Medicare allowable rates with a $500 initial deposit. Patient acquisition is driven by physician referrals from internists, online reviews (4.8/5 across 69 Google reviews), the practice's regional reputation, and presence on Google, Facebook, Instagram, and LinkedIn. Clinical affiliations with Florida Atlantic University College of Medicine, Keiser University, Miami Dade College, and Palm Beach State College support training and recruitment pipelines.

Name

The Hirsh Center

Legal name

The Hirsh Center

Website

https://thehirshcenter.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hirsh Center is an independent, single-location rheumatology and sports medicine practice in Delray Beach, Florida, employing ~40 healthcare professionals. It serves adult patients with arthritis, autoimmune conditions, and sports injuries using AIUM-accredited ultrasound-guided diagnostics and injectable treatments.

Ownership category

akta.pro rank

Product category

Rheumatology and Sports Medicine

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Rheumatology care
• Sports medicine
• Arthritis treatment
• Musculoskeletal ultrasound
• Joint injections

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Patient Visits and Procedures: The practice generates revenue through evaluation and management visits with rheumatologists and physician assistants, diagnostic procedures including ultrasound and X-ray imaging, and various injectable treatments including corticosteroids, viscosupplements, and PRP therapy. Services are billed to insurance or paid directly by patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Hirsh Center is a single-location rheumatology and sports medicine practice providing diagnostic imaging (AIUM-accredited musculoskeletal ultrasound and digital X-ray) and non-surgical treatments including ultrasound-guided joint injections, viscosupplementation, PRP therapy, infusion therapy for biologic drugs, custom braces, and prescription medication management for patients with arthritis, autoimmune diseases, and musculoskeletal sports injuries.

Product overview

The Hirsh Center is a medical practice offering arthritis and sports medicine services through a unified care model combining diagnostic technologies and treatment procedures. The practice operates as a single-location specialty center in Delray Beach, FL, providing musculoskeletal ultrasound (AIUM-accredited), digital X-ray, joint injections, PRP therapy, infusion therapy, and regenerative medicine as integrated components of rheumatologic care. The core offerings include Arthritis Treatment, Sports Medicine, and Rheumatology Services, supported by diagnostic technologies (MSK Ultrasound, Digital X-Ray) and treatment procedures (Joint Injections, Viscosupplements, PRP, Infusion Therapy, Custom Braces, and Prescription Medications).

Differentiator

Problem solved

Functional benefit

Products and services

• Arthritis Treatment Treatment for various forms of arthritis including osteoarthritis, rheumatoid arthritis, psoriatic arthritis, and gout, utilizing ultrasound-guided injections and viscosupplementation for adult patients.
• Sports Medicine Non-surgical treatment for sports injuries including strains, sprains, rotator cuff injuries, ACL injuries, golfer's and tennis elbow, shin splints, and hamstring injuries for athletes and active individuals.
• Rheumatology Services Board-certified rheumatologists diagnosing and treating autoimmune diseases, inflammatory conditions, and musculoskeletal disorders including lupus, osteoporosis, and systemic lupus erythematosus.
• Musculoskeletal Ultrasound (MSK Ultrasound) Advanced diagnostic imaging using sound waves to evaluate muscles, ligaments, joints, and soft tissues in real-time, used for both diagnosis and ultrasound-guided procedures. Nationally accredited by the American Institute of Ultrasound in Medicine (AIUM).
• Digital X-Ray On-site digital radiography providing lower radiation exposure than conventional X-rays, with images transferable to CD for portability.
• Joint Injections Ultrasound-guided steroid (cortisone) and viscosupplement injections for targeted anti-inflammatory treatment and joint lubrication.
• Viscosupplements Gel-like hyaluronic acid injections that mimic natural joint fluid, FDA-approved for knee treatment and used off-label for shoulder, ankle, and thumb joints.
• Platelet Rich Plasma (PRP) Therapy Concentrated platelet injections containing growth factors that stimulate tissue repair and regeneration for tendons, ligaments, and joints. Uses ultrasound guidance for precise placement.
• Regenerative Medicine Living tissue engineering to repair or replace tissue lost due to age, disease, or damage, including PRP therapy and treatments that stimulate the body's natural healing processes.
• Infusion Therapy Intravenous medication administration to alter the immune system, including biologic drugs like BENLYSTA, COSENTYX, ACTEMRA, REMICADE, ORENCIA, CIMZIA, SIMPONI ARIA, PROLIA, RITUXAN, and others for conditions including rheumatoid arthritis, psoriatic arthritis, lupus, and osteoporosis.
• Custom Braces and Splints Custom-fitted orthopedic supports for ankles, knees, shoulders, elbows, and wrists that protect, stabilize, support, or correct injuries during rehabilitation.
• In-Office Medication Administration In-office administration of injectable medications including Prolia for osteoporosis, methotrexate, Cimzia, and Stelara for rheumatoid and psoriatic arthritis.
• Prescription Medications Prescription medications ordered by doctors to treat arthritis and other chronic conditions, tailored to each patient's medical background and current status.

Quantifiable outcome

• 43% reduction in pain during injection procedure when using ultrasound guidance vs blind technique
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Florida Atlantic University Medical SchoolminorOthersClinical affiliation for teaching and training medical students. Dr. Marc Hirsh serves as a clinical affiliate assistant professor at Florida Atlantic University College of Medicine.
• Keiser University Medical Assisting ProgramminorOthersClinical affiliation for training medical assisting students.
• Keiser University Radiology ProgramminorOthersClinical affiliation for training radiology students.
• Miami Dade College Health-Related ProgramsminorOthersClinical affiliation for training students in health-related programs.
• Palm Beach State CollegeminorOthersClinical affiliation for training students in healthcare fields.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cleveland Clinic Florida: Multi-specialty academic health system with significant orthopedic and rheumatology presence in Florida (Weston, Palm Beach). Comparable because it competes directly for the same rheumatology and sports medicine patient base in South Florida with greater scale and resources.
• Mayo Clinic Florida: Major academic medical center in Jacksonville with regional reach across Florida. Comparable as a destination provider for complex rheumatologic, autoimmune, and musculoskeletal cases that overlap with Hirsh Center's higher-acuity patient segment.
• Hospital for Special Surgery: Leading U.S. specialty hospital focused on orthopedics, rheumatology, and sports medicine. Comparable as a benchmark for the specialty musculoskeletal and rheumatology care model that The Hirsh Center aspires to, with overlapping clinical service lines (ultrasound-guided injections, PRP, biologics).
• HCA Florida Healthcare: Largest hospital network in Florida offering orthopedic, rheumatology, and infusion services across many facilities. Comparable because it provides competing musculoskeletal outpatient services and employs many rheumatologists in the same geography.

Direct peers

• OrthoFlorida: Large orthopedic and sports medicine physician group practice in Florida offering non-surgical orthopedics, joint injections, and imaging. Most directly comparable as a Florida-based multi-physician musculoskeletal specialty group competing for similar patients.
• Rothman Orthopaedic Institute: Large orthopedic specialty group with strong sports medicine focus across the Mid-Atlantic and Florida. Comparable as a multi-physician practice offering non-surgical orthopedics, ultrasound-guided procedures, and biologic therapies, although at much larger scale.
• Midwest Orthopaedics at Rush: Renowned orthopedic specialty group affiliated with Rush University with a sports medicine focus. Comparable in that it offers integrated rheumatology/orthopedics-style musculoskeletal care, ultrasound-guided injections, and biologic treatments at multi-physician specialty practice scale.
• Andrews Sports Medicine & Orthopaedic Center: Specialty sports medicine and orthopedic practice with strong reputation in athlete and active-adult care. Comparable as a multi-physician practice combining sports medicine, ultrasound-guided procedures, and biologic/regenerative therapies like The Hirsh Center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheHirshCenter
• LinkedInlinkedin.com/company/the-hirsh-center
• Instagraminstagram.com/thehirshcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hirsh Center