Mitre Media

Name

Mitre Media

Legal name

MitreMedia Corp.

Website

https://mitremedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Financial Media & Advertising

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

• Financial media publishing
• Investment research platforms
• Digital advertising networks
• Portfolio management software
• Publishing platform technology

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Digital Display Advertising: Turnkey IAB programs, high-impact units, sponsorships and programmatic advertising. The primary revenue stream leveraging their premium financial media brands and targeted audience.
2. Native Content: Seamlessly embedded content including articles, whitepapers, PDFs, podcasts, and video within their native content platform.
3. Custom Ad Executions: Custom executions integrating real-time data and triggers into ad experiences such as live ticker modules and real-time screeners.
4. Custom Content Sponsorships: Sponsorship of custom white-paper creation, survey driven research reports, quarterly performance reports and other advisor thought leadership pieces.
5. Lead Generation: Rich data leads for sales tactics, marketing research and development for advertiser pipeline.
6. Email Marketing: Newsletter sponsorships and dedicated email blasts to engage audiences offsite.
7. Subscription Software: Recurring revenue from subscriptions to pro-walled content, tools and premium features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mitre Media owns and operates a portfolio of premium financial media brands that deliver research, analysis, tools, and content to financial advisors and individual investors making investment decisions about dividend stocks, mutual funds, municipal bonds, 529 accounts, and 401(k) plans. The company monetizes these audiences primarily through targeted digital advertising sold to leading financial institutions, and operates the proprietary Mitre Platform that powers these data-intensive media businesses.

Product overview

Mitre Media operates the Mitre Platform, a unified publishing platform that hosts multiple financial media sub-brands. The platform combines content management, financial data integration, first-party data, ad revenue generation, and subscription software capabilities. The portfolio includes Dividend.com (dividend-paying equities/ETFs research), MutualFunds.com (mutual fund allocation tools), MunicipalBonds.com (municipal bond market authority), 529s.com (education savings plans), 401ks.com (retirement planning), and Propelor (self-directed portfolio management software), all serving financial advisors and individual investors.

Differentiator

Problem solved

Functional benefit

Brands

• Dividend.com: Preeminent provider of research, analysis and tools on dividend-paying equities and ETFs for an advisor and retail audience focused on generating income in their portfolios.
• MutualFunds.com
• MunicipalBonds.com
• 529s.com
• 401ks.com
• Propelor
• Mitre Platform

Products and services

• Dividend.com Preeminent provider of research, analysis and tools on dividend-paying equities and ETFs for an advisor and retail audience focused on generating income in their portfolios.
• MutualFunds.com The industry's most innovative mutual fund resource geared towards helping advisors make allocation decisions through the use of modern interactive tools, fund research and analysis.
• MunicipalBonds.com The $4T municipal bond market authority, providing HNW investors and advisors with timely content, news and tools about new issuances, CUSIPs, bond trading activity and more.
• 529s.com

Quantifiable outcome

• 200K annual reach of financial professionals with $300B daily AUM
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered major.

• VanguardmajorGTM or Marketing PartnerLeading investment management company advertising on Mitre Media platforms to reach financial advisors and individual investors through display advertising and content marketing programs.
• BlackRockmajorGTM or Marketing PartnerWorld's largest asset manager advertising on Mitre Media platforms to reach their target audience of financial professionals and investors.
• Fidelity InvestmentsmajorGTM or Marketing PartnerMajor investment firm advertising on Mitre Media brands to reach financial advisors and individual investors.
• State Street Global AdvisorsmajorGTM or Marketing PartnerGlobal investment manager advertising on Mitre Media platforms.
• InvescomajorGTM or Marketing PartnerGlobal investment manager advertising on Mitre Media brands.
• JP MorganmajorGTM or Marketing PartnerGlobal financial services firm advertising on Mitre Media platforms.
• PrudentialmajorGTM or Marketing PartnerFinancial services company advertising on Mitre Media brands.
• New York Life InvestmentsmajorGTM or Marketing PartnerInsurance and investment company advertising on Mitre Media platforms.
• Franklin Templeton InvestmentsmajorGTM or Marketing PartnerGlobal investment manager advertising on Mitre Media brands.
• MFSmajorGTM or Marketing PartnerGlobal investment management firm advertising on Mitre Media platforms.
• Alliance BernsteinmajorGTM or Marketing PartnerGlobal investment management firm advertising on Mitre Media brands.
• AberdeenmajorGTM or Marketing PartnerGlobal investment manager advertising on Mitre Media platforms.
• NationwidemajorGTM or Marketing PartnerInsurance and financial services company advertising on Mitre Media brands.
• FlexSharesmajorGTM or Marketing PartnerExchange-traded fund provider advertising on Mitre Media platforms.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Seeking Alpha: Seeking Alpha is a financial content and analysis platform aimed at self-directed investors and advisors, monetized through premium subscriptions, advertising, and contributor programs. Direct comparable to Mitre's individual-investor-facing brands (Dividend.com, MutualFunds.com) and shares Mitre's ad-led + nascent subscription model.
• Zacks Investment Research: Zacks operates investment research websites serving individual investors and advisors, monetized through subscriptions, advertising, and broker affiliate revenue. Direct peer to Mitre's consumer-finance brands in audience, content type, and revenue mix.
• The Motley Fool: The Motley Fool is a financial content publisher combining free content with premium subscription services for retail investors. Mirrors Mitre's two-sided mix of ad-supported sites (Dividend.com) and subscription-leaning products (Propelor).
• ETF.com: ETF.com (now part of TMX VettaFi) is a dedicated ETF research, news, and data destination targeting financial advisors and institutions. Adjacent to Mitre's ETFdb.com brand (one of its acquired properties), with shared audience and similar content/advertising model.
• InvestorPlace: InvestorPlace is a financial media site covering stocks, ETFs, and investment advice for retail investors, monetized through advertising and premium subscriptions. Direct comparable in audience (retail investors), content type (stock and ETF commentary), and revenue model.
• Benzinga: Benzinga is a financial news and trading-idea publisher serving active retail and professional traders, monetized through advertising, subscriptions, and licensing. Comparable to Mitre as a finance-focused digital media business targeting similar audience demographics.
• WealthManagement.com: WealthManagement.com is a B2B digital media brand serving financial advisors and wealth managers, monetized through native advertising and custom content from financial-services advertisers. Especially close peer given Mitre's VP Sales Matt Butcher was previously a sales manager there.

Broad incumbents

• Morningstar: Morningstar is the dominant incumbent in investment research, ratings, and data for advisors and institutions. Comparable as a financial-information publisher targeting financial advisors and retail investors; broader portfolio (data, software, ratings) makes it an incumbent benchmark rather than a direct digital-ad competitor.
• MarketWatch: MarketWatch (Dow Jones/News Corp) is a major financial news site serving retail investors and advisors. Broader incumbent with a wider news mandate and larger sales force, but competes with Mitre for the same retail-investor audience and financial-brand advertising dollars.
• Yahoo Finance: Yahoo Finance is the largest free finance destination for retail investors in the US, monetized primarily through financial-services advertising. Sets the upper bound on audience scale and ad inventory; competes with Mitre for the same individual-investor audience and the same advertiser budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2660284
• Xx.com/mitremedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitre Media