Marcus Hotels & Resorts
Marcus Hotels & Resorts is a Milwaukee-based hotel investment, ownership, and management company (division of NYSE-listed Marcus Corporation) operating 17 upper-upscale hotels and resorts with 4,500+ rooms across 11 U.S. states under Hilton, Marriott, Hyatt, IHG, and independent brands, serving third-party property owners, institutional capital partners, and transient/group guests.
- Company typePublic
- Founded1962
- HeadquartersMilwaukee, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Marcus Hotels & Resorts does
Marcus Hotels & Resorts is a U.S. hotel investment, ownership, and management company founded in 1962 in Milwaukee, Wisconsin, and operated as a division of The Marcus Corporation (NYSE: MCS). The company manages a portfolio of 17 upper-upscale hotels and resorts with more than 4,500 guest rooms across 11 states, operating both branded properties under Hilton, Marriott, Hyatt, and IHG franchise agreements and independent lifestyle assets such as Saint Kate — The Arts Hotel and The Pfister Hotel. Approximately 56% of the portfolio is managed for third-party owners and 44% is owned outright, with equity co-investment of 5–20% provided through the affiliated MCS Capital vehicle on a pari passu basis with majority investors.
The company generates revenue across four primary streams: third-party hotel management fees, returns on owned hotel assets and MCS Capital co-investments, food and beverage operations spanning 40+ proprietary and branded restaurants and bars (including the ChopHouse steakhouse brand across four locations, WELL Spa at three locations, and the SafeHouse concept), and shared services including the Wisconsin Hospitality Linen Service (a 32,000-SF facility processing roughly 16 million pounds of linen annually) and an in-house reservation and customer care center handling more than 250,000 calls per year. Go-to-market combines enterprise field sales to property owners and capital partners with a direct-to-consumer motion via the Marcus Rewards loyalty program, brand websites, OTAs, and social channels.
Underlying technology consists of standard hospitality infrastructure — property management systems, revenue management technology, central reservation systems, and a cloud-first IT environment — rather than proprietary AI/ML platforms. Marcus Hotels & Resorts is led by President Michael Evans (joined 2020, previously COO of MGM Hospitality), with a senior team drawn from MGM Resorts, Marriott, Hilton, Hyatt, Starwood, and Great Wolf Resorts. The parent company reported $758.5 million in fiscal 2025 revenue, up 3.1% year-over-year, with Marcus Hotels & Resorts posting record total revenues and Adjusted EBITDA for the year.
Marcus Hotels & Resorts firmographics
Firmographics- Name
- Marcus Hotels & Resorts
- Legal name
- Marcus Hotels, Inc.
- Website
- https://marcushotels.com
- Company type
- Public
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Marcus Hotels & Resorts is a Milwaukee-based hotel investment, ownership, and management company (division of NYSE-listed Marcus Corporation) operating 17 upper-upscale hotels and resorts with 4,500+ rooms across 11 U.S. states under Hilton, Marriott, Hyatt, IHG, and independent brands, serving third-party property owners, institutional capital partners, and transient/group guests.
- Ownership category
- akta.pro rank
Marcus Hotels & Resorts industry classification
Industry- Product category
- Hotel Management Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Golf Resorts (THAGACAH), Destination Spa Resorts (THAGAMAA), Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where Marcus Hotels & Resorts is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marcus Hotels & Resorts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Third-Party Hotel Management Fees: Management fees earned from operating hotels owned by third-party investors and partners. The company manages properties under branded agreements (Hilton, Marriott, Hyatt, IHG) and independent hotels.
- Hotel Ownership and Investment Returns: Returns on owned hotel assets and equity investments through MCS Capital. The company owns and co-invests in hotel properties, typically taking 5-20% equity stakes alongside majority investors.
- Food and Beverage Operations: Revenue from over 40 proprietary and branded restaurants, bars, and lounges across the hotel portfolio, including ChopHouse steakhouses, casual dining, and upscale restaurants
- Wisconsin Hospitality Linen Service: Owned laundry operations washing, drying, and processing approximately 16 million pounds of linen per year for internal properties and potentially external clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Variable pricing by property and season |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Marcus Hotels & Resorts product offering
Product offeringCore offering
Marcus Hotels & Resorts is a hotel investment, ownership, and management company operating a portfolio of 17 upper-upscale hotels, resorts, and lifestyle properties across the United States. The company provides full-service hospitality management—including revenue management, sales, marketing, IT, HR, and financial services—to both branded (Hilton, Marriott, Hyatt, IHG) and independent hotel owners, and supplements this with project management, renovation, development, and equity co-investment through MCS Capital.
Product overview
Marcus Hotels & Resorts is a hotel investment, ownership, and management company operating a portfolio of 17 upper-upscale hotels and resorts, 24+ restaurants and bars, 3 golf courses, 2 WELL Spa locations, and 1 ski hill nationwide. The company's core offering encompasses Hospitality Management Services including revenue management, food & beverage, sales, marketing, IT, HR, and financial services, supported by Project Management & Renovations and Development & Investment services. The managed property portfolio includes branded hotels under Hilton, Marriott, Hyatt, and IHG franchises, as well as independent properties like Saint Kate - The Arts Hotel and The Pfister Hotel. Key sub-brands include the WELL Spa brand (3 locations), ChopHouse restaurant concept (4 locations), and SafeHouse spy-themed restaurant. The company also operates shared services including Wisconsin Hospitality Linen Service (WHLS) and an in-house Reservation & Customer Care Center handling 250,000+ calls annually.
Differentiator
Problem solved
Functional benefit
Brands
- ChopHouse: Steakhouse restaurant brand with locations in Milwaukee, Lake Geneva, Madison, and Minneapolis.
- WELL Spa
- SafeHouse
Products and services
- Hotel Investment & Ownership Hotel investment, ownership, and management of a portfolio of 17 upper-upscale hotels, resorts, and lifestyle properties across major U.S. markets, including branded and independent assets.
- Hospitality Management Services Comprehensive third-party hospitality management for branded and independent hotels covering revenue management, sales, marketing, e-commerce, financial accounting, human resources, information technologies, and operational support.
- Project Management & Renovations Project management services for hotel renovations, repositioning, and new construction, including architectural design, construction, procurement, and installation oversight.
- Development & Investment Services Hotel development and investment services including ground-up development, acquisitions, financial underwriting, and equity co-investment through the MCS Capital affiliate (typically 5–20% equity stakes).
- The Pfister Hotel A 307-room historic luxury hotel in Milwaukee, Wisconsin (originally built in 1893) with 25,000 square feet of meeting and event space, featuring WELL Spa and Mason Street Grill.
- Grand Geneva Resort & Spa A 355-room premier resort in Lake Geneva, Wisconsin with 62,000 SF of meeting and event space, golf courses, WELL Spa, ski facilities, and multiple restaurants.
- Hilton Milwaukee City Center A 554-room historic hotel in Milwaukee, Wisconsin with 28,925 SF of meeting and event space, operated under Hilton franchise and recently renovated preserving Art Deco architecture.
- Kimpton Hotel Monaco Pittsburgh A 248-room boutique hotel in Pittsburgh, Pennsylvania with 11,300 SF of meeting and event space, operated under the IHG franchise and named IHG Hotels & Resorts 2025 Franchised Hotel of the Year for U.S. & Canada.
- Saint Kate – The Arts Hotel A 219-room arts-themed boutique hotel in Milwaukee, Wisconsin with 11,600 SF of meeting and event space, featuring an Artist-in-Residence Program and multiple F&B outlets, and ranked in TripAdvisor's Travelers' Choice Best of the Best Awards 2025 (top 1% of hotels worldwide).
- WELL Spa Brand Proprietary spa brand with three locations at The Pfister Hotel (Milwaukee), Grand Geneva Resort & Spa (Lake Geneva), and Platinum Hotel (Las Vegas).
- ChopHouse Restaurant Brand Proprietary steakhouse brand with four locations at Hilton Milwaukee City Center, Grand Geneva Resort & Spa, Hilton Madison Monona Terrace, and Hilton Minneapolis/Bloomington.
- SafeHouse Restaurant A spy-themed restaurant and bar in downtown Milwaukee requiring passwords for entry, a well-known tourist destination featured on television and in print.
- Wisconsin Hospitality Linen Service (WHLS) A 32,000 square foot centralized laundry facility washing, drying, and folding hotel room linens, food and beverage linens, pool towels, and spa linens with 24-hour turnaround, processing approximately 16 million pounds of linen per year.
- Reservation & Customer Care Center In-house reservation and customer care center handling more than 250,000 calls annually across the portfolio; manages room reservations as well as restaurant, special event, spa, and golf reservations.
- Marcus Rewards Loyalty Program Customer loyalty program that leverages Marcus customer relationships to drive repeat bookings and retention across the portfolio of properties via rewards and special offers.
- Timber Ridge Lodge & Waterpark A 225-room condo/hotel resort in Lake Geneva, Wisconsin with 3,500 SF of meeting space, 50,000 SF indoor/outdoor waterpark (Moose Mountain Falls), and ski facilities.
Quantifiable outcome
- Marcus Theatres outperformed industry by 7.6 percentage points in Q4 fiscal 2025
- +3 more outcomes
Companies that use Marcus Hotels & Resorts
Customer profileNamed customers4 records
Ideal customer profiles2 records
Marcus Hotels & Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Marcus Hotels & Resorts partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Hilton WorldwidecoreFranchise partnership for multiple branded properties including Hilton Milwaukee, Hilton Minneapolis/Bloomington, Hilton Madison Monona Terrace, The Lofton Hotel (Tapestry Collection), and Skirvin Hilton. Marcus operates these properties under Hilton brand standards and franchise agreements.
- Marriott InternationalcoreFranchise partnership for AC Hotel Chicago Downtown, Omaha Marriott Downtown at Capitol District, Lincoln Marriott Cornhusker Hotel, and other Marriott-branded properties operated under Marriott brand standards.
- Hyatt Hotels CorporationcoreFranchise partnership for Hyatt Regency Coralville Hotel & Conference Center operated under Hyatt brand standards.
- IHG Hotels & ResortscoreFranchise partnership for Kimpton Hotel Monaco Pittsburgh operated under IHG brand standards. Kimpton Monaco Pittsburgh won IHG's 2025 Franchised Hotel of the Year for U.S. & Canada.
- VISIT MilwaukeeminorMichael Evans, President of Marcus Hotels & Resorts, serves on the board of directors for VISIT Milwaukee, the destination marketing organization for Milwaukee tourism.
- United WayminorMarcus Corporation and Marcus Hotels executives have helped raise millions of dollars and set strategic paths for success for United Way. Partnership with Helms Briscoe generated over $50,000 for United Way in support of various charitable causes.
- Variety the Children's CharityminorBen Marcus, founder of The Marcus Corporation, helped establish Milwaukee chapter of Variety, the Children's Charity, with mission to enrich lives of Wisconsin children with physical and developmental needs. Marcus Hotels continues this legacy through annual Ben Marcus Golf Outing.
- United Performing Arts FundminorMarcus Hotels & Resorts contributes to United Performing Arts Fund, supporting arts and cultural organizations in the Milwaukee community.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Marcus Hotels & Resorts competitors and assessment
Company assessmentDirect peers
- HEI Hotels & Resorts: Privately-held owner and operator of upper-upscale and luxury hotels under major brands. Directly comparable as a similarly-sized branded hotel operator with full-service and resort focus.
- Columbia Sussex Properties: Privately-held hotel ownership and management company operating full-service and resort hotels under major brands. Comparable as a family/privately-controlled hotel operator with full-service focus.
- Hersha Hospitality Management: Owner and operator of lifestyle and upscale hotels in urban gateway markets. Comparable as a branded hotel operator focused on upper-upscale and lifestyle positioning.
- Pyramid Hotel Group: Third-party hotel management company operating branded and independent full-service hotels across the U.S. Directly comparable as a similarly-sized management company with both franchise and independent properties.
- Aimbridge Hospitality: Largest third-party hotel management company in North America, operating thousands of properties across major brands. Directly comparable to Marcus as a franchise-based management platform with both full-service and select-service exposure.
- Driftwood Hospitality Management: Hotel management company operating full-service and select-service hotels under major brands. Comparable third-party manager with similar property mix and brand portfolio.
- Sage Hospitality Group: Hotel management, investment, and development company operating full-service and lifestyle properties under major brands. Comparable to Marcus in upper-upscale segment and Midwest presence.
- Highgate Hotels: Major third-party hotel management and investment company operating hundreds of full-service, lifestyle, and resort hotels under major brands. Directly comparable to Marcus's owned-plus-managed model with similar brand portfolio coverage.
Broad incumbents
- Hilton Worldwide: Major global hotel franchisor with a strong convention and full-service portfolio. Marcus manages multiple Hilton-branded hotels, making Hilton both a critical franchise partner and a broader incumbent competing for management contracts at scale.
- Marriott International: Largest global hotel franchisor and operator. Marcus operates multiple Marriott-branded properties under franchise, so Marriott is both a key partner and the broader incumbent in Marcus's primary competitive arena.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Marcus Hotels & Resorts social profiles
Digital presenceMarcus Hotels & Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marcus Hotels & Resorts leadership team
Management profileNumber of profiles
Profiles14 records
Marcus Hotels & Resorts subsidiaries and ownership
Company hierarchySubsidiaries6 records
Marcus Hotels & Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marcus Hotels & Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marcus Hotels & Resorts
What does Marcus Hotels & Resorts do?
Marcus Hotels & Resorts is a hotel investment, ownership, and management company operating a portfolio of 17 upper-upscale hotels, resorts, and lifestyle properties across the United States. The company provides full-service hospitality management—including revenue management, sales, marketing, IT, HR, and financial services—to both branded (Hilton, Marriott, Hyatt, IHG) and independent hotel owners, and supplements this with project management, renovation, development, and equity co-investment through MCS Capital.
Is Marcus Hotels & Resorts a public or private company?
Marcus Hotels & Resorts is a public company. It is classified as public and is currently operating.
When was Marcus Hotels & Resorts founded?
Marcus Hotels & Resorts was founded in 1962. It employs 1,001 to 5,000 people.
Where is Marcus Hotels & Resorts based?
Marcus Hotels & Resorts is headquartered in Milwaukee, United States, in the North America region.
How does Marcus Hotels & Resorts make money?
Four revenue lines are on record. Third-Party Hotel Management Fees are the primary driver. The others are hotel Ownership and Investment Returns, food and Beverage Operations and wisconsin Hospitality Linen Service.
Who are Marcus Hotels & Resorts's main competitors?
Direct peers on record are HEI Hotels & Resorts, Columbia Sussex Properties, Hersha Hospitality Management, Pyramid Hotel Group, Aimbridge Hospitality, Driftwood Hospitality Management, Sage Hospitality Group and Highgate Hotels. Broad incumbents are Hilton Worldwide and Marriott International.
Does Marcus Hotels & Resorts have an API?
No public API is recorded for Marcus Hotels & Resorts.
What industry is Marcus Hotels & Resorts in?
Marcus Hotels & Resorts's product category is Hotel Management Services. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.