Marcus Hotels & Resorts

What Marcus Hotels & Resorts does

Marcus Hotels & Resorts is a U.S. hotel investment, ownership, and management company founded in 1962 in Milwaukee, Wisconsin, and operated as a division of The Marcus Corporation (NYSE: MCS). The company manages a portfolio of 17 upper-upscale hotels and resorts with more than 4,500 guest rooms across 11 states, operating both branded properties under Hilton, Marriott, Hyatt, and IHG franchise agreements and independent lifestyle assets such as Saint Kate — The Arts Hotel and The Pfister Hotel. Approximately 56% of the portfolio is managed for third-party owners and 44% is owned outright, with equity co-investment of 5–20% provided through the affiliated MCS Capital vehicle on a pari passu basis with majority investors.

The company generates revenue across four primary streams: third-party hotel management fees, returns on owned hotel assets and MCS Capital co-investments, food and beverage operations spanning 40+ proprietary and branded restaurants and bars (including the ChopHouse steakhouse brand across four locations, WELL Spa at three locations, and the SafeHouse concept), and shared services including the Wisconsin Hospitality Linen Service (a 32,000-SF facility processing roughly 16 million pounds of linen annually) and an in-house reservation and customer care center handling more than 250,000 calls per year. Go-to-market combines enterprise field sales to property owners and capital partners with a direct-to-consumer motion via the Marcus Rewards loyalty program, brand websites, OTAs, and social channels.

Underlying technology consists of standard hospitality infrastructure — property management systems, revenue management technology, central reservation systems, and a cloud-first IT environment — rather than proprietary AI/ML platforms. Marcus Hotels & Resorts is led by President Michael Evans (joined 2020, previously COO of MGM Hospitality), with a senior team drawn from MGM Resorts, Marriott, Hilton, Hyatt, Starwood, and Great Wolf Resorts. The parent company reported $758.5 million in fiscal 2025 revenue, up 3.1% year-over-year, with Marcus Hotels & Resorts posting record total revenues and Adjusted EBITDA for the year.

Name

Marcus Hotels & Resorts

Legal name

Marcus Hotels, Inc.

Website

https://marcushotels.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Marcus Hotels & Resorts is a Milwaukee-based hotel investment, ownership, and management company (division of NYSE-listed Marcus Corporation) operating 17 upper-upscale hotels and resorts with 4,500+ rooms across 11 U.S. states under Hilton, Marriott, Hyatt, IHG, and independent brands, serving third-party property owners, institutional capital partners, and transient/group guests.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Golf Resorts (THAGACAH), Destination Spa Resorts (THAGAMAA), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Hospitality investment
• Hotel ownership
• Resort operations
• Hotel renovation services

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Third-Party Hotel Management Fees: Management fees earned from operating hotels owned by third-party investors and partners. The company manages properties under branded agreements (Hilton, Marriott, Hyatt, IHG) and independent hotels.
2. Hotel Ownership and Investment Returns: Returns on owned hotel assets and equity investments through MCS Capital. The company owns and co-invests in hotel properties, typically taking 5-20% equity stakes alongside majority investors.
3. Food and Beverage Operations: Revenue from over 40 proprietary and branded restaurants, bars, and lounges across the hotel portfolio, including ChopHouse steakhouses, casual dining, and upscale restaurants
4. Wisconsin Hospitality Linen Service: Owned laundry operations washing, drying, and processing approximately 16 million pounds of linen per year for internal properties and potentially external clients

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Marcus Hotels & Resorts is a hotel investment, ownership, and management company operating a portfolio of 17 upper-upscale hotels, resorts, and lifestyle properties across the United States. The company provides full-service hospitality management—including revenue management, sales, marketing, IT, HR, and financial services—to both branded (Hilton, Marriott, Hyatt, IHG) and independent hotel owners, and supplements this with project management, renovation, development, and equity co-investment through MCS Capital.

Product overview

Marcus Hotels & Resorts is a hotel investment, ownership, and management company operating a portfolio of 17 upper-upscale hotels and resorts, 24+ restaurants and bars, 3 golf courses, 2 WELL Spa locations, and 1 ski hill nationwide. The company's core offering encompasses Hospitality Management Services including revenue management, food & beverage, sales, marketing, IT, HR, and financial services, supported by Project Management & Renovations and Development & Investment services. The managed property portfolio includes branded hotels under Hilton, Marriott, Hyatt, and IHG franchises, as well as independent properties like Saint Kate - The Arts Hotel and The Pfister Hotel. Key sub-brands include the WELL Spa brand (3 locations), ChopHouse restaurant concept (4 locations), and SafeHouse spy-themed restaurant. The company also operates shared services including Wisconsin Hospitality Linen Service (WHLS) and an in-house Reservation & Customer Care Center handling 250,000+ calls annually.

Differentiator

Problem solved

Functional benefit

Brands

• ChopHouse: Steakhouse restaurant brand with locations in Milwaukee, Lake Geneva, Madison, and Minneapolis.
• WELL Spa
• SafeHouse

Products and services

• Hotel Investment & Ownership Hotel investment, ownership, and management of a portfolio of 17 upper-upscale hotels, resorts, and lifestyle properties across major U.S. markets, including branded and independent assets.
• Hospitality Management Services Comprehensive third-party hospitality management for branded and independent hotels covering revenue management, sales, marketing, e-commerce, financial accounting, human resources, information technologies, and operational support.
• Project Management & Renovations Project management services for hotel renovations, repositioning, and new construction, including architectural design, construction, procurement, and installation oversight.
• Development & Investment Services Hotel development and investment services including ground-up development, acquisitions, financial underwriting, and equity co-investment through the MCS Capital affiliate (typically 5–20% equity stakes).
• The Pfister Hotel A 307-room historic luxury hotel in Milwaukee, Wisconsin (originally built in 1893) with 25,000 square feet of meeting and event space, featuring WELL Spa and Mason Street Grill.
• Grand Geneva Resort & Spa A 355-room premier resort in Lake Geneva, Wisconsin with 62,000 SF of meeting and event space, golf courses, WELL Spa, ski facilities, and multiple restaurants.
• Hilton Milwaukee City Center A 554-room historic hotel in Milwaukee, Wisconsin with 28,925 SF of meeting and event space, operated under Hilton franchise and recently renovated preserving Art Deco architecture.
• Kimpton Hotel Monaco Pittsburgh A 248-room boutique hotel in Pittsburgh, Pennsylvania with 11,300 SF of meeting and event space, operated under the IHG franchise and named IHG Hotels & Resorts 2025 Franchised Hotel of the Year for U.S. & Canada.
• Saint Kate – The Arts Hotel A 219-room arts-themed boutique hotel in Milwaukee, Wisconsin with 11,600 SF of meeting and event space, featuring an Artist-in-Residence Program and multiple F&B outlets, and ranked in TripAdvisor's Travelers' Choice Best of the Best Awards 2025 (top 1% of hotels worldwide).
• WELL Spa Brand Proprietary spa brand with three locations at The Pfister Hotel (Milwaukee), Grand Geneva Resort & Spa (Lake Geneva), and Platinum Hotel (Las Vegas).
• ChopHouse Restaurant Brand Proprietary steakhouse brand with four locations at Hilton Milwaukee City Center, Grand Geneva Resort & Spa, Hilton Madison Monona Terrace, and Hilton Minneapolis/Bloomington.
• SafeHouse Restaurant A spy-themed restaurant and bar in downtown Milwaukee requiring passwords for entry, a well-known tourist destination featured on television and in print.
• Wisconsin Hospitality Linen Service (WHLS) A 32,000 square foot centralized laundry facility washing, drying, and folding hotel room linens, food and beverage linens, pool towels, and spa linens with 24-hour turnaround, processing approximately 16 million pounds of linen per year.
• Reservation & Customer Care Center In-house reservation and customer care center handling more than 250,000 calls annually across the portfolio; manages room reservations as well as restaurant, special event, spa, and golf reservations.
• Marcus Rewards Loyalty Program Customer loyalty program that leverages Marcus customer relationships to drive repeat bookings and retention across the portfolio of properties via rewards and special offers.
• Timber Ridge Lodge & Waterpark A 225-room condo/hotel resort in Lake Geneva, Wisconsin with 3,500 SF of meeting space, 50,000 SF indoor/outdoor waterpark (Moose Mountain Falls), and ski facilities.

Quantifiable outcome

• Marcus Theatres outperformed industry by 7.6 percentage points in Q4 fiscal 2025
• +3 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorFranchise partnership for multiple branded properties including Hilton Milwaukee, Hilton Minneapolis/Bloomington, Hilton Madison Monona Terrace, The Lofton Hotel (Tapestry Collection), and Skirvin Hilton. Marcus operates these properties under Hilton brand standards and franchise agreements.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorFranchise partnership for AC Hotel Chicago Downtown, Omaha Marriott Downtown at Capitol District, Lincoln Marriott Cornhusker Hotel, and other Marriott-branded properties operated under Marriott brand standards.
• Hyatt Hotels CorporationcoreChannel Partner/ Reseller/ DistributorFranchise partnership for Hyatt Regency Coralville Hotel & Conference Center operated under Hyatt brand standards.
• IHG Hotels & ResortscoreChannel Partner/ Reseller/ DistributorFranchise partnership for Kimpton Hotel Monaco Pittsburgh operated under IHG brand standards. Kimpton Monaco Pittsburgh won IHG's 2025 Franchised Hotel of the Year for U.S. & Canada.
• VISIT MilwaukeeminorStrategic or Co-development PartnerMichael Evans, President of Marcus Hotels & Resorts, serves on the board of directors for VISIT Milwaukee, the destination marketing organization for Milwaukee tourism.
• United WayminorStrategic or Co-development PartnerMarcus Corporation and Marcus Hotels executives have helped raise millions of dollars and set strategic paths for success for United Way. Partnership with Helms Briscoe generated over $50,000 for United Way in support of various charitable causes.
• Variety the Children's CharityminorStrategic or Co-development PartnerBen Marcus, founder of The Marcus Corporation, helped establish Milwaukee chapter of Variety, the Children's Charity, with mission to enrich lives of Wisconsin children with physical and developmental needs. Marcus Hotels continues this legacy through annual Ben Marcus Golf Outing.
• United Performing Arts FundminorStrategic or Co-development PartnerMarcus Hotels & Resorts contributes to United Performing Arts Fund, supporting arts and cultural organizations in the Milwaukee community.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HEI Hotels & Resorts: Privately-held owner and operator of upper-upscale and luxury hotels under major brands. Directly comparable as a similarly-sized branded hotel operator with full-service and resort focus.
• Columbia Sussex Properties: Privately-held hotel ownership and management company operating full-service and resort hotels under major brands. Comparable as a family/privately-controlled hotel operator with full-service focus.
• Hersha Hospitality Management: Owner and operator of lifestyle and upscale hotels in urban gateway markets. Comparable as a branded hotel operator focused on upper-upscale and lifestyle positioning.
• Pyramid Hotel Group: Third-party hotel management company operating branded and independent full-service hotels across the U.S. Directly comparable as a similarly-sized management company with both franchise and independent properties.
• Aimbridge Hospitality: Largest third-party hotel management company in North America, operating thousands of properties across major brands. Directly comparable to Marcus as a franchise-based management platform with both full-service and select-service exposure.
• Driftwood Hospitality Management: Hotel management company operating full-service and select-service hotels under major brands. Comparable third-party manager with similar property mix and brand portfolio.
• Sage Hospitality Group: Hotel management, investment, and development company operating full-service and lifestyle properties under major brands. Comparable to Marcus in upper-upscale segment and Midwest presence.
• Highgate Hotels: Major third-party hotel management and investment company operating hundreds of full-service, lifestyle, and resort hotels under major brands. Directly comparable to Marcus's owned-plus-managed model with similar brand portfolio coverage.

Broad incumbents

• Hilton Worldwide: Major global hotel franchisor with a strong convention and full-service portfolio. Marcus manages multiple Hilton-branded hotels, making Hilton both a critical franchise partner and a broader incumbent competing for management contracts at scale.
• Marriott International: Largest global hotel franchisor and operator. Marcus operates multiple Marriott-branded properties under franchise, so Marriott is both a key partner and the broader incumbent in Marcus's primary competitive arena.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarcusHotels
• LinkedInlinkedin.com/company/marcus-hotels-&-resorts
• Instagraminstagram.com/marcus_hotels
• Xx.com/marcushotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcus Hotels & Resorts