Lumens.com
Lumens.com is a privately held, direct-to-consumer e-commerce retailer that curates more than 400 premium global brands of modern lighting, ceiling fans, contemporary furniture, outdoor furnishings, and home decor for residential consumers and design professionals across North America, complemented by a tiered Trade Program and a San Francisco Design Gallery showroom.
- Company typePrivate
- Founded2004
- HeadquartersSacramento, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Lumens.com does
Lumens, Inc. operates Lumens.com, a direct-to-consumer e-commerce platform specializing in modern lighting, ceiling fans, contemporary furniture, outdoor furnishings, and design-forward home decor. The platform aggregates more than 400 premium global brands — including Visual Comfort, Louis Poulsen, FLOS, GUBI, Four Hands, and Ferm Living — across five core merchandising categories: Lighting (chandeliers, pendants, sconces, recessed and track systems, lamps, and accessories), Furniture (living, dining, bedroom, office, and bath), Outdoor (lighting, landscape, lounge, and dining), Fans (ceiling, outdoor, and specialty), and Decor (rugs, art, tabletop, and storage). The platform is built on standard e-commerce infrastructure with OneTrust cookie consent management, live chat, and phone-based customer support at (877) 445-4486, and ships to the contiguous US, Canada, Hawaii, Alaska, and Puerto Rico with tiered delivery options including freight and white-glove assembly for oversized and fragile items.
The business monetizes through one-time e-commerce retail sales to residential consumers, complemented by the recurring Lumens Trade Program — a tiered membership for design professionals (interior designers, architects, contractors, builders, realtors, and institutional buyers) offering 20% off at the Basic tier and 25% off at the Silver tier, which requires $10,000+ in annual spend and unlocks concierge support and priority access to custom and bespoke solutions. The company also operates a physical Design Gallery at 724 Battery Street in San Francisco, open Monday–Friday, as a discovery and creative-exchange space for trade professionals and design enthusiasts. Go-to-market combines DTC e-commerce, sales-led trade account management, content marketing via The Edit blog and catalog distribution, and an affiliate program, with active engagement across email, SMS, Facebook, Pinterest, Instagram, YouTube, and LinkedIn.
Lumens.com firmographics
Firmographics- Name
- Lumens.com
- Legal name
- Lumens, Inc.
- Website
- https://lumens.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lumens.com is a privately held, direct-to-consumer e-commerce retailer that curates more than 400 premium global brands of modern lighting, ceiling fans, contemporary furniture, outdoor furnishings, and home decor for residential consumers and design professionals across North America, complemented by a tiered Trade Program and a San Francisco Design Gallery showroom.
- Ownership category
- akta.pro rank
Lumens.com industry classification
Industry- Product category
- Modern Home Lighting & Furnishings
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Furniture Stores (5712), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)
- akta.pro secondary industry
- Lamps Retail (Table, Floor, Desk) (CRAIAHAE)
Keywords
Where Lumens.com is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lumens.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online sales of lighting, ceiling fans, furniture, and home decor products. Customers purchase products at listed prices with options for standard and expedited shipping within the US and Canada.
- Trade Membership Program: Tiered membership program for trade professionals offering 20-25% discounts on full-priced products, with Silver Tier requiring $10,000+ annual spend for enhanced benefits including priority access to custom solutions and concierge support.
- Freight & White Glove Delivery Services: Premium delivery services including First Threshold Delivery, Room of Choice Delivery, and Inside Delivery with Assembly for special order, oversized, fragile, or heavy items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lumens Trade Basic Tier |
| Subscription | Annual | Lumens Trade Silver Tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lumens.com product offering
Product offeringCore offering
Lumens.com is a curated e-commerce retailer of modern lighting, ceiling fans, contemporary furniture, outdoor living products, and design-forward home decor sourced from 400+ premium global brands. The platform serves both residential consumers and trade professionals through its consumer storefront, a tiered Trade Program with dedicated specialists and discount pricing, and a physical Design Gallery showroom in San Francisco.
Product overview
Lumens.com is a curated e-commerce platform offering modern lighting, contemporary furniture, and design-forward home decor. The platform features five core product categories: Lighting (chandeliers, pendants, wall lights, lamps, and accessories), Furniture (living room, dining, bedroom, office, and bathroom), Outdoor (lighting, landscape, living, and dining), Fans (ceiling, outdoor, and specialty), and Decor (rugs, accents, tabletop, bath, and storage). The platform also offers the Lumens Trade Program as a premium add-on providing design professionals with exclusive 20% discounts, access to 400+ brands, and dedicated support. A San Francisco Design Gallery provides a physical space for discovery and creative exchange.
Differentiator
Problem solved
Functional benefit
Brands
- Lumens Trade: Trade program offering exclusive pricing and benefits for design professionals with 20% off for standard members and 25% off for Silver Tier members with $10,000+ annual spend
Products and services
- Modern Lighting Modern lighting fixtures including chandeliers, pendant lights, flush and semi-flush mounts, linear suspensions, recessed lighting, track and monorail, wall sconces, bath and vanity lights, picture lights, undercabinet lights, lighted mirrors, floor lamps, table lamps, desk lamps, cordless lamps, and lighting accessories such as bulbs, dimmers, switches, and outlets.
- Contemporary Furniture Contemporary furniture for living rooms, dining rooms, bedrooms, offices, and bathrooms including sofas and sectionals, lounge and accent chairs, coffee and side tables, console tables, ottomans and stools, shelving and storage, game tables, dining tables and chairs, counter and bar stools, dining benches, beds, dressers, nightstands, bedroom chairs and benches, desks, and bathroom vanities.
- Outdoor Living & Lighting Outdoor lighting, landscape lighting, outdoor living furniture, outdoor dining furniture, and outdoor accessories including lounge chairs, sofas, daybeds, firepits, planters, and umbrellas.
- Ceiling & Specialty Fans
Companies that use Lumens.com
Customer profileSegments2 records
Ideal customer profiles2 records
Lumens.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lumens.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Product Protection by ExtendminorExtended warranty and product protection service offered through partnership with Extend for consumer purchases.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Lumens.com competitors and assessment
Company assessmentDirect peers
- Room & Board: Modern home furnishings retailer offering contemporary furniture, lighting, and decor with strong design professional relationships. Operates showrooms and e-commerce, comparable to Lumens in positioning and customer base.
- YLighting: Long-standing online specialty retailer of modern lighting and home illumination, often cited as Lumens' closest direct competitor. Both aggregate hundreds of premium lighting brands and have trade/design professional discount programs.
- Article: Direct-to-consumer modern furniture retailer offering mid-century and contemporary furniture and decor online. Competes on price and convenience for modern design enthusiasts, though narrower in lighting and trade programs than Lumens.
- 1stDibs: Online marketplace for luxury furniture, lighting, and decor from vetted dealers and brands. Overlaps with Lumens on premium lighting and designer-led assortment, with a marketplace model rather than curated direct retail.
- DWR (Design Within Reach): Modern furniture and lighting retailer with deep designer brand assortment and a Trade Program serving design professionals. Closely comparable to Lumens in curated modern design positioning, multi-brand assortment, and trade-focused GTM.
- Horchow: Long-standing luxury home furnishings catalog and e-commerce retailer (owned by Neiman Marcus Group). Directly comparable in curated premium positioning and lighting/furniture/decor assortment, with a similar trade and design professional orientation.
Broad incumbents
- Restoration Hardware (RH): Luxury home furnishings brand with extensive showrooms, galleries, and integrated design services. Targets the high end of the same modern/luxury lighting and furniture market as Lumens, with a much larger physical footprint and broader brand portfolio.
- CB2 (Crate & Barrel): Crate & Barrel's modern, design-forward younger brand. Competes in contemporary lighting, furniture, and decor through both e-commerce and physical showrooms, similar to Lumens' positioning but with greater retail footprint and brand recognition.
- Wayfair: Mass-market home furnishings e-commerce leader with broad assortment across lighting, furniture, and decor. Competes with Lumens on price and selection breadth but lacks the curated, design-professional focus and premium brand depth.
- West Elm: Williams-Sonoma-owned contemporary home furnishings retailer with a strong design-led brand. Overlaps with Lumens on modern lighting, furniture, and decor, though West Elm is a single-brand house brand versus Lumens' multi-brand curated model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lumens.com social profiles
Digital presenceLumens.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumens.com leadership team
Management profileNumber of profiles
Lumens.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumens.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumens.com
What does Lumens.com do?
Lumens.com is a curated e-commerce retailer of modern lighting, ceiling fans, contemporary furniture, outdoor living products, and design-forward home decor sourced from 400+ premium global brands. The platform serves both residential consumers and trade professionals through its consumer storefront, a tiered Trade Program with dedicated specialists and discount pricing, and a physical Design Gallery showroom in San Francisco.
Is Lumens.com a public or private company?
Lumens.com is a private company. It is classified as unknown and is currently operating.
When was Lumens.com founded?
Lumens.com was founded in 2004. It employs 101 to 250 people.
Where is Lumens.com based?
Lumens.com is headquartered in Sacramento, United States, in the North America region.
How does Lumens.com make money?
Three revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are trade Membership Program and freight & White Glove Delivery Services.
Who are Lumens.com's main competitors?
Direct peers on record are Room & Board, YLighting, Article, 1stDibs, DWR (Design Within Reach) and Horchow. Broad incumbents are Restoration Hardware (RH), CB2 (Crate & Barrel), Wayfair and West Elm.
Does Lumens.com have an API?
No public API is recorded for Lumens.com.
What industry is Lumens.com in?
Lumens.com's product category is Modern Home Lighting & Furnishings. Its primary akta.pro industry code is CRAGAIAL, Luxury & Premium Catalog Department Store Retailers, with a secondary code of CRAIAHAE, Lamps Retail (Table, Floor, Desk). Its NAICS code is 44912 and its SIC code is 5712.