Madeli
Madeli USA, LLC designs, manufactures, and distributes bathroom vanities, washbasins, countertops, and illuminated mirrored cabinets to residential homeowners and interior designers/specifiers through a US showroom and authorized dealer network.
- Company typePrivate
- Founded-
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Madeli does
Madeli USA, LLC is a Miami-based designer, manufacturer, and distributor of bathroom furniture, vanities, washbasins, countertops, mirrored cabinets, and linen cabinets for residential and specification-channel buyers. Its product portfolio spans Contemporary, Shaker/Trend-sitional, Free Standing, Wall Hung, and Powder Room categories, with width configurations from 19" to 72" double-bowl and multiple wood/hardware finishes. The company's core technology stack centers on X-Stone™, a proprietary solid surface material composed of 65% organic ATH that is non-porous, fire retardant, monolithic, and 30% lighter than surface-coated mineral composites, paired with the Slique™ mirror platform using Acrylens™ acrylic medium for light diffusion, PureClear™ LEDs offering CRI 90+ lighting at 2700K/3000K/4000K, and LumenTouch™ capacitive dimming with digital memory. Select Slique products carry UL/ULC certification and lifetime warranties.
Madeli earns revenue primarily through one-time sale of bathroom furniture and fixtures via a multi-tier distribution model: company-affiliated and partner showrooms (locatable through the website), authorized dealers (with a dedicated Dealer Log In portal), and a dedicated sales representative network (with a Rep Log In portal). Pricing is not publicly disclosed; customers are directed to contact showrooms or dealers. Two primary customer segments are targeted: residential homeowners undertaking renovations, and interior designers and architects specifying bathroom fixtures for client projects. Geographic reach is described as global through the dealer and showroom network, although the company is headquartered in a single Miami location with 11-50 employees, suggesting the actual installed customer base is concentrated in markets served by its US channel partners. The company also markets through industry awards (DPHA Product of the Year 2023, Winner for Excellence in Design 2025) and content marketing via blog and showroom-locator pages.
The company has no disclosed funding rounds, no parent company or private equity backing, no subsidiaries, no acquisitions, and no leadership-team data available. It operates as an independent, privately held LLC. Recent strategic activity is almost entirely concentrated on product launches: 21 new vanity collections plus new Slique LED mirror platforms and the Slique Collection III series in 2025, new wood finishes and the Tranquility II illuminated mirror in 2024, and continued accumulation of registered trademarks (seven granted marks covering material, lighting, sensor, and brand names).
Madeli firmographics
Firmographics- Name
- Madeli
- Legal name
- Madeli USA, LLC
- Website
- https://madeli.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madeli USA, LLC designs, manufactures, and distributes bathroom vanities, washbasins, countertops, and illuminated mirrored cabinets to residential homeowners and interior designers/specifiers through a US showroom and authorized dealer network.
- Ownership category
- akta.pro rank
Madeli industry classification
Industry- Product category
- Bathroom Furniture
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)
- akta.pro primary industry
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
- akta.pro secondary industries
- Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Madeli is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Madeli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Bathroom Furniture and Fixtures: Direct sales of bathroom vanities, washbasins, countertops, and bathroom furniture through dealer network and showrooms. Products offered in various configurations (sizes, finishes, styles) with matching accessories.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Madeli product offering
Product offeringCore offering
Madeli designs, manufactures, and sells bathroom furniture including vanities, washbasins, countertops, and lighted mirrored cabinets. The company offers a wide range of styles (Contemporary, Shaker/Trend-sitional, Powder Room, Free Standing, Wall Hung) in multiple sizes, finishes, and configurations, distributed through showrooms and authorized dealers across the country.
Differentiator
Problem solved
Functional benefit
Brands
- Slique™: LED lighted mirrors collection featuring modern bathroom mirrors with Acrylens™ acrylic medium, PureClear™ LEDs, Lumen Touch™ dimmer technology, and built-in defoggers
- X-Stone™
- Quartzstone™
Products and services
- Bathroom Vanities Vanities in multiple styles including Contemporary, Shaker/Trend-sitional, Powder Room, Free Standing, and Wall Hung. Available in widths from 19" to 72" and various depths, with customizable wood and hardware finishes. Designed for residential bathroom renovations and modern design projects.
- X-Stone Top/Basins True solid surface countertops and basins made from proprietary X-Stone material with 65% organic ATH composition. Non-porous, monolithic, fire retardant, and 30% lighter than surface-coated mineral composites. Designed for bathroom vanity tops and integrated basins.
- X-Stone Trough Sinks Trough-style washbasins made from X-Stone solid surface material. Available for modern bathroom designs and integrated countertop installations.
- Quartzstone Countertops Quartzstone surface countertops for bathroom vanities available in White, Silver Grey, and White Carrara finishes.
- Ceramic Washbasins Traditional ceramic washbasins designed for Madeli vanity installations.
- Undermount Sinks Undermount sink options for vanity countertop installations.
- Slique LED Lighted Mirrors LED lighted mirrors featuring Acrylens acrylic medium for shadow-free reflection, PureClear LEDs offering 2700K mood/3000K natural/4000K task lighting with CRI 90+, LumenTouch sensor dimmer with digital memory, Night Light mode, and built-in defogger. UL/ULC certified.
- Lighted Mirrored Cabinets Award-winning lighted mirrored cabinets (DPHA 2023 Product of the Year) combining mirror, lighting, and bathroom storage. Features integrated LED lighting and concealed cabinetry for bathroom organization.
- Plain Mirrors Non-lighted contemporary mirrors designed to complement Madeli vanity collections.
- Linen Cabinets and Accessory Organization Matching linen cabinets and drawer organizers designed to coordinate with Madeli vanity collections for additional bathroom storage solutions.
Companies that use Madeli
Customer profileSegments2 records
Ideal customer profiles2 records
Madeli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Madeli partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Madeli competitors and assessment
Company assessmentBroad incumbents
- Duravit: Duravit is an international bathroom furniture and ceramics manufacturer with a strong designer/specifier presence — competing for the same architect and designer projects as Madeli.
- Robern / Kohler Storage Solutions (Kohler): Kohler's broader storage and mirrored cabinet portfolio targets the same lighted mirror and organization niches as Madeli's Slique™ collections, leveraging Kohler's scale and dealer relationships.
- American Standard: American Standard is a large incumbent bathroom brand with vanities, sinks, and mirrors — overlapping with Madeli's mainstream renovation and showroom distribution.
- Kohler: Kohler is a multi-billion-dollar global bath and kitchen incumbent offering vanities, mirrored cabinets, lighted mirrors, and surfaces — a broad portfolio competitor that overlaps with most of Madeli's product breadth.
- Moen: Moen supplies a wide portfolio of bathroom fixtures and accessories including lighted mirrors and vanities through the same dealer and showroom channels that Madeli relies on.
Direct peers
- Native Trails: Native Trails produces premium bath sinks, vanities, and accessories with proprietary sustainable materials — competing with Madeli's X-Stone™ solid surface and bath furniture positioning.
- Robern: Robern designs and manufactures premium lighted mirrored cabinets, vanities, and bath storage — directly overlapping with Madeli's Slique™ mirror and vanity lines and competing for the same designer/specifier channel.
- Fresca: Fresca manufactures bathroom vanities, sinks, mirrored cabinets, and LED lighted mirrors, competing head-to-head with Madeli in the online and showroom bath furniture category.
- Ronbow: Ronbow is a bathroom furniture specialist offering vanities, linen cabinets, and matching mirrors in modern and contemporary styles — a close direct competitor in design-forward bathroom furniture.
- James Martin Vanities: James Martin Vanities sells premium bathroom vanities, mirrors, and linen cabinets across contemporary, transitional, and traditional styles — directly competing with Madeli's vanity lineup in the showroom channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Madeli social profiles
Digital presenceMadeli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madeli leadership team
Management profileNumber of profiles
Madeli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madeli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madeli
What does Madeli do?
Madeli designs, manufactures, and sells bathroom furniture including vanities, washbasins, countertops, and lighted mirrored cabinets. The company offers a wide range of styles (Contemporary, Shaker/Trend-sitional, Powder Room, Free Standing, Wall Hung) in multiple sizes, finishes, and configurations, distributed through showrooms and authorized dealers across the country.
Is Madeli a public or private company?
Madeli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madeli founded?
Madeli was founded in -1. It employs 11 to 50 people.
Where is Madeli based?
Madeli is headquartered in Miami, United States, in the North America region.
How does Madeli make money?
One revenue line is on record: bathroom Furniture and Fixtures.
Who are Madeli's main competitors?
Broad incumbents on record are Duravit, Robern / Kohler Storage Solutions (Kohler), American Standard, Kohler and Moen. Direct peers are Native Trails, Robern, Fresca, Ronbow and James Martin Vanities.
Does Madeli have an API?
No public API is recorded for Madeli.
What industry is Madeli in?
Madeli's product category is Bathroom Furniture. Its primary akta.pro industry code is CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms, with a secondary code of CRAIAFAF, Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms. Its NAICS code is 3371 and its SIC code is 2511.