Domino's Pizza Enterprises

What Domino's Pizza Enterprises does

Domino's Pizza Enterprises Limited (ASX: DMP) is an Australian-listed master franchise holder for the Domino's brand, operating 3,800+ stores across 12 markets including Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore, and Cambodia. Headquartered in Hamilton, Queensland, the company employs 100,000+ team members across corporate and franchised operations and serves more than one-fifth of households in the communities where it operates, with an average delivery time of 23 minutes. The company holds exclusive master franchise rights from Domino's Pizza, Inc. for its 12 territories.

The business operates a digital-first direct-to-consumer ordering platform spanning a website, native iOS and Android apps, SMS ordering, Google Assistant voice ordering, third-party aggregators (UberEats, Menulog, DoorDash), and 800+ physical store locations in Australia and New Zealand for pickup and delivery. Revenue is generated through company-owned store pizza sales, franchise royalties and fees across the 12 markets, delivery and service fees (including extended delivery surcharges of A$4.95-A$9.99 and Skip the Queue priority fees of A$3-A$4), and third-party aggregator commissions. Pricing follows a unit-based model with standard pizzas from approximately A$12-A$20 plus customization upcharges, supplemented by time-based surcharges (10% Sundays, 15-20% public holidays, 10% after 10pm, 20% Christmas Day) and minimum delivery order values up to A$22.90 in Australia. Proprietary technology features include On-Time Cooking geo-location triggered preparation, Domino's Anywhere outdoor delivery via virtual map pin-dropping, the DOM Autonomous Delivery Vehicle (a world-first commercial four-wheeled autonomous delivery system), Live Pizza Tracker, and GPS Driver Tracker Technology for delivery safety. The company also operates loyalty programs (VIP Club, Domino's Rewards in trial), the InstaGift digital gifting feature, and an AI-driven real-time marketing measurement system (via Mutinex) deployed across global operations in July 2025.

The company is currently executing a strategic turnaround under Executive Chairman Jack Cowin (appointed July 2025) and incoming Group CEO Andrew Gregory (effective August 2026, formerly of McDonald's Australia/NZ). The strategy involves a deliberate reduction in promotional discounting, accepting a 2.5% same-store sales decline in H1 FY2026 in exchange for a 4.5% improvement in franchisee store EBITDA to A$103,000 (a three-year high) and A$196.1M of debt reduction. H1 FY2026 NPAT was A$60.1M (up 2.2% YoY) on EBIT of A$101.5M (up 1% YoY). Recent strategic actions include the divestiture of non-core Impressu Print for A$13.5M (November 2025), a national beverage supply partnership with Coca-Cola Europacific Partners (effective September 2026), and the denial of a reported A$4B takeover approach by Bain Capital (October 2025). The company is publicly listed on the ASX with a market capitalization of approximately A$2.2B as of February 2026.

Name

Domino's Pizza Enterprises

Legal name

Domino's Pizza Enterprises Limited

Website

https://dominos.com.au

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Quick Service Restaurant (Pizza Delivery)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza delivery services
• Quick service restaurant
• Master franchise operations
• Online food ordering
• Food delivery network

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pizza Sales (Company-Owned Stores): Direct revenue from company-owned Domino's stores through pizza delivery and pickup orders placed via online, mobile app, and in-store channels
2. Franchise Royalties and Fees: Master franchise model generating recurring royalties from franchisees across 12 markets (Australia, New Zealand, Belgium, France, Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore, Cambodia)
3. Delivery and Service Fees: Revenue from delivery charges including extended delivery fees ($4.95-$9.99), Skip the Queue priority fees ($3-$4), and Sunday/public holiday surcharges (10-20%)
4. Third-Party Aggregator Commissions: Revenue share arrangements with third-party delivery platforms (UberEats, Menulog, DoorDash) for orders placed through their applications

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Domino's Pizza Enterprises is the master franchise holder for the Domino's brand in 12 international markets (Australia, New Zealand, Belgium, France, Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore, Cambodia), operating 3,800+ stores that sell pizza and related food items. The company generates revenue through company-owned store sales, franchise royalties, and delivery/service fees, distributing via website, mobile app, third-party aggregators (UberEats, Menulog, DoorDash), and physical pickup.

Product overview

Domino's Pizza Enterprises operates a comprehensive pizza delivery and takeaway platform spanning online ordering via website and mobile applications, with over 3,800 stores across 12 markets. The core offering includes the Domino's Online Ordering Platform and Domino's Mobile App for iOS and Android, supported by technology features such as On-Time Cooking (geo-location-triggered pizza preparation), Domino's Anywhere (outdoor delivery to parks and beaches), Live Pizza Tracker (real-time order tracking), and the emerging DOM Autonomous Delivery Vehicle. Additional services include VIP Club loyalty program, Domino's Rewards, InstaGift digital cards, SMS Ordering, Skip the Queue priority service, and Text on Arrival notifications. The DPE GPS Driver App supports delivery driver safety and route tracking. The Domino's for Good sub-brand encompasses the company's ESG strategy including sustainability, community charitable initiatives (Minds & Meals, Partners Foundation, Doughraisers), and responsible sourcing commitments.

Differentiator

Problem solved

Functional benefit

Brands

• Minds & Meals: Domino's registered charity supporting youth mental health through partnerships with headspace (Australia) and Youthline (New Zealand), as well as disaster relief initiatives. Rebranded from Give for Good in 2024.
• Partners Foundation

Products and services

• Domino's Online Ordering Platform Web-based pizza ordering platform for ordering delivery and pickup, supporting online payment, order tracking, and account management for individual consumers.
• Domino's Mobile App iOS and Android mobile application providing pizza ordering, order tracking, store locator, voucher delivery, and in-app promotional offers for customers on mobile devices.
• Domino's Pizza Delivery Core pizza home delivery service with company-employed drivers and third-party delivery representatives, with average delivery time of 23 minutes across Australia and New Zealand.
• Domino's Pizza Pickup In-store pizza pickup service allowing customers to order online or in-store and collect orders from 800+ Domino's physical locations across Australia and New Zealand.
• Domino's Menu Pizza and food menu including various crust types (Classic, Cheesy, Garlic Cheesy, Gluten Free Sourdough), sizes (Mini, Large, Family), toppings, sides, drinks, and desserts available to consumers across 12 markets.
• Domino's Anywhere Specialized outdoor delivery service allowing customers to receive pizza at parks, beaches, and other outdoor locations without a specific street address, using geo-location and virtual map pin-dropping.
• VIP Club Loyalty Program Customer loyalty program providing opted-in members with promotional emails, targeted offers, SMS communications, survey opportunities, value offers, and student discounts.
• Domino's Rewards Loyalty Program Customer loyalty program allowing members to earn rewards on orders with marketing communications by email and SMS, currently in trial period available at limited ACT and SA stores.
• InstaGift Digital Gift Cards Digital gift card feature allowing customers to purchase and send Domino's gift cards to others, redeemable on the online ordering platform.
• Skip the Queue Priority Service Priority order service allowing customers to move their online order up in queue priority for a service fee of $4 for delivery and $3 for pickup orders.
• DOM Autonomous Delivery Vehicle World-first commercial autonomous four-wheeled delivery vehicle that navigates footpaths to deliver pizzas and drinks, featuring obstacle avoidance sensors and customer interaction lighting.
• SMS Ordering Text message-based pizza ordering system for Australian customers, allowing orders to be placed via SMS as an alternative ordering channel.

Quantifiable outcome

• 23-minute average delivery time
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Coca Cola Europacific PartnersmajorStrategic or Co-development Partner · 14 June 2026Domino's Pizza Enterprises announced Coca Cola Europacific Partners as its new official beverage supplier across Australia, with the partnership commencing from 14 September 2026. This is a national drinks partnership replacing previous beverage suppliers.
• Four'N TwentyminorStrategic or Co-development Partner · 19 May 2025Product collaboration creating the Meat Pie Crust Pizza - a game-day Aussie mashup combining Domino's pizza with Four'N Twenty meat pie for footy season.
• GIVITminorStrategic or Co-development Partner · 3 January 2025Partnership with GIVIT for disaster relief efforts through Domino's Minds & Meals registered charity.
• Australian Red CrossminorStrategic or Co-development Partner · 3 January 2025Partnership with Australian Red Cross for disaster relief through Domino's Minds & Meals registered charity.
• headspacemajorStrategic or Co-development Partner · 1 January 2024National partnership supporting youth mental health through Domino's registered charity Minds & Meals, aiming to help deliver up to 300,000 digital support sessions to improve mental wellbeing of young people by 2024.
• Youthline (New Zealand)majorStrategic or Co-development Partner · 1 January 2024Youth mental health partnership through Minds & Meals charity to help counsellors respond to more than 1,500 text messages from young people reaching out for help by 2027.
• Compassion in World FarmingminorStrategic or Co-development Partner · 1 January 2021Partnership signed for Better Chicken Commitment - first for the Fast-Food Industry across Australia and New Zealand, improving conditions for broiler chickens raised and slaughtered.
• Domino's Pizza, Inc.coreOEM/ Whitelabel/ Licensing PartnerMaster franchisor relationship - Domino's Pizza Enterprises holds exclusive master franchise rights for Domino's brand and network in 12 markets. The Domino's brand is owned by Domino's Pizza, Inc, a listed US company.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Domino's Pizza, Inc. US-listed owner of the Domino's brand and global master franchisor. Comparable because DPE operates under a master franchise licence from Domino's Pizza, Inc.; the two share identical brand, menu system, and tech blueprint, making the franchisor the most directly comparable company.
• Domino's Pizza Group plc: UK-listed master franchisee for the Domino's brand in the UK, Ireland and several European markets. Runs the same master franchise economic model as DPE — store-level revenue + royalties from franchisees — making the unit economics, capital structure and growth profile directly comparable.
• Yum! Brands (Pizza Hut): Pizza Hut is the most direct pizza QSR competitor to Domino's globally, sharing the delivery/takeaway pizza category and overlapping international footprint; Yum! Brands is the parent, comparable as a global multi-brand QSR operator.
• Papa John's International: Direct pizza QSR competitor in the same delivery/digital-ordering category, with overlapping franchise model, comparable menu and comparable digital-first GTM.
• Little Caesars Pizza: US-focused pizza QSR chain competing on price-convenience in carryout and delivery; comparable because it operates in the same pizza delivery/takeaway segment with a similarly franchise-driven model.

Broad incumbents

• McDonald's Corporation: The world's largest QSR operator and a broad incumbent competing for the same meal-occasion occasions; comparable as a mature, franchise-led QSR with global scale (the new DPE Group CEO Andrew Gregory was previously MD/CEO of McDonald's ANZ).
• Restaurant Brands International (Burger King): Multi-brand QSR holding company with global franchise-driven operations; comparable as a broad QSR incumbent competing for delivery occasions and aggregators with overlapping distribution economics.

Regional players

• Crust Pizza (Australian Pizza Group): Australian gourmet pizza chain competing with Domino's in dine-in, takeaway and delivery across ANZ; a regional pizza QSR peer overlapping with DPE's home market but at smaller scale.
• Pizza Capers: Australian pizza casual-dining chain competing with Domino's in the dine-in/delivery segment in ANZ; comparable as a domestic pizza operator with overlapping customer use cases (family meals, group orders).
• Jet's Pizza: US regional pizza delivery chain with a deep menu and delivery-led model; comparable as a pizza-only delivery specialist, primarily overlapping with DPE in category and customer occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dominos_au
• YouTubeyoutube.com/user/DominosAustralia
• Facebookfacebook.com/DominosAustralia
• Instagraminstagram.com/dominos_au

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza Enterprises