Pilgrim's Food Masters
Pilgrim's Food Masters (operating as Pilgrim's Europe) is a UK-based B2B food producer and supplier of own-label and branded fresh chicken, pork, lamb, chilled and frozen ready meals, snacks, and food service products, serving retail grocery chains and food service operators across the UK and Europe via a portfolio of six consumer brands.
- Company typePrivate
- Founded2021
- HeadquartersWilmslow, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pilgrim's Food Masters does
Pilgrim's Food Masters (operating commercially as Pilgrim's Europe) is a UK-based food production and supply company headquartered in Wilmslow, United Kingdom. The company produces both own-label and branded fresh chicken, pork, and lamb, alongside authentic chilled and frozen ready meals, snacking ranges, added value products, and food service items. Operations are built on a platform-plus-brands model: an integrated agricultural supply chain anchored by partnerships with local British farmers across poultry, pork, lamb, and beef provides raw material sourcing and processing capability, while six named consumer brands — Moy Park Chicken, Oakhouse Foods, Denny, Richmond, Fridge Raiders, and Rollover Hot Dogs — drive consumer-facing market presence across the UK and Ireland. Employee count is stated at 1,001–5,000 and the company self-describes as a "top UK and European food company."
The business operates primarily as a B2B supplier through two principal channels. Retail grocery chains — major UK and European supermarkets and grocery retailers purchasing both branded and own-label products — constitute the primary customer segment. Food service operators (hospitality, catering, and institutional buyers) constitute the secondary segment. Revenue is generated via three streams: branded consumer food products (under the six owned brands), own-label/private-label manufacturing for grocery retailers, and food service product supply. Pricing is not publicly disclosed. The go-to-market motion is sales-led with direct enterprise relationships and food service distribution partnerships.
The core technology stack is physical rather than digital: food processing and manufacturing capabilities across fresh, chilled, frozen, and prepared food categories, supported by vertically integrated farming operations. The company maintains a marketing presence on LinkedIn, Facebook, and Instagram, and operates dedicated websites for each consumer brand. It runs structured talent development programs (Graduate Trainee, Rotational Placement, Apprenticeships), and an active vacancies portal including the Rushmere Craigavon Recruitment Campaign indicates ongoing workforce expansion. The corporate website offers an English and a French-language version, signaling intent to broaden geographic reach into French-speaking European markets.
Pilgrim's Food Masters firmographics
Firmographics- Name
- Pilgrim's Food Masters
- Legal name
- Pilgrim's Europe
- Website
- https://pilgrimsfoodmasters.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pilgrim's Food Masters (operating as Pilgrim's Europe) is a UK-based B2B food producer and supplier of own-label and branded fresh chicken, pork, lamb, chilled and frozen ready meals, snacks, and food service products, serving retail grocery chains and food service operators across the UK and Europe via a portfolio of six consumer brands.
- Ownership category
- akta.pro rank
Pilgrim's Food Masters industry classification
Industry- Product category
- Food Manufacturing
- NAICS
- Animal Slaughtering and Processing (3116)
- SIC
- Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components) (AFANAFAG)
Keywords
Where Pilgrim's Food Masters is headquartered
LocationHeadquarters
- HQ city
- Wilmslow
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Pilgrim's Food Masters business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Branded Food Products: Sale of branded consumer food products under owned brands including Moy Park Chicken, Oakhouse Foods, Denny, Richmond, Fridge Raiders, and Rollover Hot Dogs.
- Own-Label Manufacturing: Production of private-label fresh chicken, pork, lamb, and prepared food products for retail grocery customers.
- Food Service Products: Supply of food products to the food service industry including added value and prepared food products.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pilgrim's Food Masters product offering
Product offeringCore offering
Pilgrim's Food Masters (also operating as Pilgrim's Europe) is a UK and European food producer that manufactures and supplies fresh chicken, pork and lamb, chilled and frozen ready meals, snacking ranges, added-value products and food service items. The company partners with local British and European farmers across poultry, pork, lamb and beef supply chains and sells both own-label/private-label products to retail grocery chains and branded products (Moy Park, Oakhouse Foods, Denny, Richmond, Fridge Raiders, Rollover Hot Dogs) through retail and food service channels.
Product overview
Pilgrim's Europe operates as a multi-brand food production and supply company with a platform-plus-brands architecture. The core platform consists of integrated agricultural supply chains (poultry, pork, lamb, beef) producing own-label products, while the consumer-facing portfolio comprises six named consumer brands: Moy Park Chicken (fresh poultry), Oakhouse Foods, Denny (Irish pork), Richmond (sausages), Fridge Raiders (snacks), and Rollover Hot Dogs. The company produces fresh chicken, pork, and lamb alongside chilled/frozen ready meals, snacking ranges, and added value products for both retail (own-label and branded) and food service channels, with a focus on sustainable sourcing from local farmers.
Differentiator
Problem solved
Functional benefit
Brands
- Moy Park Chicken: Brand of fresh chicken products
- Oakhouse Foods
- Denny
- Richmond
- Fridge Raiders
- Rollover Hot Dogs
Products and services
- Moy Park Chicken
Companies that use Pilgrim's Food Masters
Customer profileSegments3 records
Ideal customer profiles2 records
Pilgrim's Food Masters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pilgrim's Food Masters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Farmers (Poultry, Pork, Lamb and Beef Supply Chains)corePilgrim's Europe partners with local farmers across poultry, pork, lamb and beef supply chains. The company is committed to animal welfare through integrity and sustainable sourcing practices. This farmer partnership network forms a critical foundation of their supply chain operations.
Recent moves4 records
Expansion highlights5 records
Pilgrim's Food Masters competitors and assessment
Company assessmentDirect peers
- Cranswick plc: UK-listed food producer supplying fresh pork, sausages, cooked meats, and prepared foods to major grocers. Comparable business model combining own-label manufacturing with branded products in overlapping categories.
- Greencore Group: UK and Irish convenience food manufacturer focused on chilled ready meals, sandwiches, and prepared foods for grocery and food service. Comparable in ready-meal manufacturing capability and UK/Ireland geographic focus.
- Hilton Food Group: UK-listed food packaging business partnering with retailers to produce meat, seafood, and vegetarian products. Comparable as B2B co-manufacturer supplying major grocers with fresh and prepared protein products.
- 2 Sisters Food Group: Largest UK food manufacturer with own-label and branded poultry, ready meals, and bakery products serving the same major UK grocery customers as Pilgrim's Europe. Closest direct competitor by product mix, channel, and customer base.
- Bakkavor Group: UK-listed prepared foods specialist in chilled ready meals, salads, desserts, and pizza for major grocery retailers. Highly comparable in own-label ready-meal manufacturing and UK retailer relationships.
- Tulip Ltd: UK subsidiary of Danish Crown producing pork, bacon, and prepared meat products for retail and food service. Directly comparable in pig farming integration, processed meat capability, and UK grocery supply model.
Broad incumbents
- Tyson Foods: Largest US meat processor with prepared foods, chicken, and branded protein products. Comparable as a global protein incumbent with both retail branded and food service channels; relevant as parent Pilgrim's Pride's primary peer group.
- Kerry Group: Irish global taste and nutrition company with significant prepared foods and meat processing operations. Comparable as a larger incumbent with overlapping UK/Ireland food manufacturing and brand portfolio.
- Maple Leaf Foods: Canadian vertically integrated meat and prepared meals producer with strong sustainability positioning. Comparable in protein-to-ready-meal value chain integration and brand-led retail strategy.
Others
- Aldi Stores Limited (private label supplier network): UK discounter and large private-label buyer that sources fresh meat and prepared foods from suppliers like Pilgrim's Europe. Represents customer-side dynamics rather than direct competition but shapes category economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pilgrim's Food Masters social profiles
Digital presencePilgrim's Food Masters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilgrim's Food Masters leadership team
Management profileNumber of profiles
Pilgrim's Food Masters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilgrim's Food Masters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilgrim's Food Masters
What does Pilgrim's Food Masters do?
Pilgrim's Food Masters (also operating as Pilgrim's Europe) is a UK and European food producer that manufactures and supplies fresh chicken, pork and lamb, chilled and frozen ready meals, snacking ranges, added-value products and food service items. The company partners with local British and European farmers across poultry, pork, lamb and beef supply chains and sells both own-label/private-label products to retail grocery chains and branded products (Moy Park, Oakhouse Foods, Denny, Richmond, Fridge Raiders, Rollover Hot Dogs) through retail and food service channels.
Is Pilgrim's Food Masters a public or private company?
Pilgrim's Food Masters is a private company. It is classified as unknown and is currently operating.
When was Pilgrim's Food Masters founded?
Pilgrim's Food Masters was founded in 2021. It employs 1,001 to 5,000 people.
Where is Pilgrim's Food Masters based?
Pilgrim's Food Masters is headquartered in Wilmslow, United Kingdom, in the Europe region.
How does Pilgrim's Food Masters make money?
Three revenue lines are on record. Branded Food Products are the primary driver. The others are own-Label Manufacturing and food Service Products.
Who are Pilgrim's Food Masters's main competitors?
Direct peers on record are Cranswick plc, Greencore Group, Hilton Food Group, 2 Sisters Food Group, Bakkavor Group and Tulip Ltd. Broad incumbents are Tyson Foods, Kerry Group and Maple Leaf Foods. Aldi Stores Limited (private label supplier network) is listed as an others.
Does Pilgrim's Food Masters have an API?
No public API is recorded for Pilgrim's Food Masters.
What industry is Pilgrim's Food Masters in?
Pilgrim's Food Masters's product category is Food Manufacturing. Its primary akta.pro industry code is AFANAFAG, Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components). Its NAICS code is 3116 and its SIC code is 2000.