Pilgrim's Food Masters

What Pilgrim's Food Masters does

Pilgrim's Food Masters (operating commercially as Pilgrim's Europe) is a UK-based food production and supply company headquartered in Wilmslow, United Kingdom. The company produces both own-label and branded fresh chicken, pork, and lamb, alongside authentic chilled and frozen ready meals, snacking ranges, added value products, and food service items. Operations are built on a platform-plus-brands model: an integrated agricultural supply chain anchored by partnerships with local British farmers across poultry, pork, lamb, and beef provides raw material sourcing and processing capability, while six named consumer brands — Moy Park Chicken, Oakhouse Foods, Denny, Richmond, Fridge Raiders, and Rollover Hot Dogs — drive consumer-facing market presence across the UK and Ireland. Employee count is stated at 1,001–5,000 and the company self-describes as a "top UK and European food company."

The business operates primarily as a B2B supplier through two principal channels. Retail grocery chains — major UK and European supermarkets and grocery retailers purchasing both branded and own-label products — constitute the primary customer segment. Food service operators (hospitality, catering, and institutional buyers) constitute the secondary segment. Revenue is generated via three streams: branded consumer food products (under the six owned brands), own-label/private-label manufacturing for grocery retailers, and food service product supply. Pricing is not publicly disclosed. The go-to-market motion is sales-led with direct enterprise relationships and food service distribution partnerships.

The core technology stack is physical rather than digital: food processing and manufacturing capabilities across fresh, chilled, frozen, and prepared food categories, supported by vertically integrated farming operations. The company maintains a marketing presence on LinkedIn, Facebook, and Instagram, and operates dedicated websites for each consumer brand. It runs structured talent development programs (Graduate Trainee, Rotational Placement, Apprenticeships), and an active vacancies portal including the Rushmere Craigavon Recruitment Campaign indicates ongoing workforce expansion. The corporate website offers an English and a French-language version, signaling intent to broaden geographic reach into French-speaking European markets.

Name

Pilgrim's Food Masters

Legal name

Pilgrim's Europe

Website

https://pilgrimsfoodmasters.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pilgrim's Food Masters (operating as Pilgrim's Europe) is a UK-based B2B food producer and supplier of own-label and branded fresh chicken, pork, lamb, chilled and frozen ready meals, snacks, and food service products, serving retail grocery chains and food service operators across the UK and Europe via a portfolio of six consumer brands.

Ownership category

akta.pro rank

Product category

Food Manufacturing

NAICS

Animal Slaughtering and Processing (3116)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components) (AFANAFAG)

Keywords

• Fresh poultry products
• Frozen ready meals
• Own-label food manufacturing
• Meat processing
• Branded food products

Headquarters

HQ city

Wilmslow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Branded Food Products: Sale of branded consumer food products under owned brands including Moy Park Chicken, Oakhouse Foods, Denny, Richmond, Fridge Raiders, and Rollover Hot Dogs.
2. Own-Label Manufacturing: Production of private-label fresh chicken, pork, lamb, and prepared food products for retail grocery customers.
3. Food Service Products: Supply of food products to the food service industry including added value and prepared food products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pilgrim's Food Masters (also operating as Pilgrim's Europe) is a UK and European food producer that manufactures and supplies fresh chicken, pork and lamb, chilled and frozen ready meals, snacking ranges, added-value products and food service items. The company partners with local British and European farmers across poultry, pork, lamb and beef supply chains and sells both own-label/private-label products to retail grocery chains and branded products (Moy Park, Oakhouse Foods, Denny, Richmond, Fridge Raiders, Rollover Hot Dogs) through retail and food service channels.

Product overview

Pilgrim's Europe operates as a multi-brand food production and supply company with a platform-plus-brands architecture. The core platform consists of integrated agricultural supply chains (poultry, pork, lamb, beef) producing own-label products, while the consumer-facing portfolio comprises six named consumer brands: Moy Park Chicken (fresh poultry), Oakhouse Foods, Denny (Irish pork), Richmond (sausages), Fridge Raiders (snacks), and Rollover Hot Dogs. The company produces fresh chicken, pork, and lamb alongside chilled/frozen ready meals, snacking ranges, and added value products for both retail (own-label and branded) and food service channels, with a focus on sustainable sourcing from local farmers.

Differentiator

Problem solved

Functional benefit

Brands

• Moy Park Chicken: Brand of fresh chicken products
• Oakhouse Foods
• Denny
• Richmond
• Fridge Raiders
• Rollover Hot Dogs

Products and services

• Moy Park Chicken

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Farmers (Poultry, Pork, Lamb and Beef Supply Chains)coreStrategic or Co-development PartnerPilgrim's Europe partners with local farmers across poultry, pork, lamb and beef supply chains. The company is committed to animal welfare through integrity and sustainable sourcing practices. This farmer partnership network forms a critical foundation of their supply chain operations.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Cranswick plc: UK-listed food producer supplying fresh pork, sausages, cooked meats, and prepared foods to major grocers. Comparable business model combining own-label manufacturing with branded products in overlapping categories.
• Greencore Group: UK and Irish convenience food manufacturer focused on chilled ready meals, sandwiches, and prepared foods for grocery and food service. Comparable in ready-meal manufacturing capability and UK/Ireland geographic focus.
• Hilton Food Group: UK-listed food packaging business partnering with retailers to produce meat, seafood, and vegetarian products. Comparable as B2B co-manufacturer supplying major grocers with fresh and prepared protein products.
• 2 Sisters Food Group: Largest UK food manufacturer with own-label and branded poultry, ready meals, and bakery products serving the same major UK grocery customers as Pilgrim's Europe. Closest direct competitor by product mix, channel, and customer base.
• Bakkavor Group: UK-listed prepared foods specialist in chilled ready meals, salads, desserts, and pizza for major grocery retailers. Highly comparable in own-label ready-meal manufacturing and UK retailer relationships.
• Tulip Ltd: UK subsidiary of Danish Crown producing pork, bacon, and prepared meat products for retail and food service. Directly comparable in pig farming integration, processed meat capability, and UK grocery supply model.

Broad incumbents

• Tyson Foods: Largest US meat processor with prepared foods, chicken, and branded protein products. Comparable as a global protein incumbent with both retail branded and food service channels; relevant as parent Pilgrim's Pride's primary peer group.
• Kerry Group: Irish global taste and nutrition company with significant prepared foods and meat processing operations. Comparable as a larger incumbent with overlapping UK/Ireland food manufacturing and brand portfolio.
• Maple Leaf Foods: Canadian vertically integrated meat and prepared meals producer with strong sustainability positioning. Comparable in protein-to-ready-meal value chain integration and brand-led retail strategy.

Others

• Aldi Stores Limited (private label supplier network): UK discounter and large private-label buyer that sources fresh meat and prepared foods from suppliers like Pilgrim's Europe. Represents customer-side dynamics rather than direct competition but shapes category economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PilgrimsEurope
• LinkedInlinkedin.com/company/pilgrimseurope
• Instagraminstagram.com/pilgrims_eu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilgrim's Food Masters