Tri Eagle Sales
Tri Eagle Sales is a Florida-based beer and alcoholic beverage wholesaler founded in 1996, distributing across a 16-county territory in North and North Central Florida via route logistics, cold-chain execution, and event-level activation for brewery and beverage brand partners.
- Company typePrivate
- Founded1996
- HeadquartersMidway, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Tri Eagle Sales does
Tri Eagle Sales is a regional wholesaler of alcoholic beverages, principally beer, founded in 1996 and headquartered in Midway, Florida. The company distributes across a contiguous 16-county territory in North and North Central Florida, providing route-based delivery, cold-chain execution, and event-level marketing services to brewery and beverage brand partners. Its service portfolio includes temperature-controlled storage and delivery (cold-box execution), retail and venue distribution logistics, and on-site activation services such as serving as the Official Beer sponsor at major regional events, including the 2026 AMALIE Motor Oil NHRA Gatornationals.
Tri Eagle Sales firmographics
Firmographics- Name
- Tri Eagle Sales
- Website
- https://trieaglesales.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tri Eagle Sales is a Florida-based beer and alcoholic beverage wholesaler founded in 1996, distributing across a 16-county territory in North and North Central Florida via route logistics, cold-chain execution, and event-level activation for brewery and beverage brand partners.
- Ownership category
- akta.pro rank
Tri Eagle Sales industry classification
Industry- Product category
- Beverage Distribution Services
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (42481)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)
Keywords
Where Tri Eagle Sales is headquartered
LocationHeadquarters
- HQ city
- Midway
- HQ country
- United States
- HQ region
- North America
Markets served
Tri Eagle Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Tri Eagle Sales product offering
Product offeringCore offering
Tri Eagle Sales is a Florida-based regional beverage wholesaler that distributes beer and alcoholic beverages across a 16-county territory in North and North Central Florida. The company manages the supply chain end-to-end, including logistics, cold-box execution, and event-level activation for brand partners, and serves as a strategic distribution partner for brands such as American Rebel Light Beer, including sponsorship roles at events like the NHRA Gatornationals.
Product overview
Tri Eagle Sales is a Florida-based beer and alcoholic beverage distribution company operating across a 16-county territory in North and North Central Florida. The company provides integrated distribution services including logistics management, cold-box execution, and event-level activation. As a distribution partner for brands like American Rebel, Tri Eagle Sales serves as the Official Beer for major motorsport events and manages retail and venue distribution throughout its territory.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer and Beverage Distribution Services
Companies that use Tri Eagle Sales
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Tri Eagle Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tri Eagle Sales partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Rebel Holdings, Inc.coreStrategic distribution agreement where Tri-Eagle Sales distributes American Rebel Light Beer across a 16-county territory in North and North Central Florida. Tri-Eagle manages logistics, cold-box execution, and event-level activation, including serving as the Official Beer of the 2026 AMALIE Motor Oil NHRA Gatornationals. The partnership is positioned as a key component of American Rebel's Distributor-First growth strategy for 2026 and builds on existing distribution momentum with North Florida Sales.
Scale indicators2 records
Recent moves2 records
Expansion highlights3 records
Tri Eagle Sales competitors and assessment
Company assessmentDirect peers
- Southern Eagle Distributing: Florida-based beer wholesaler operating overlapping territories in Central and South Florida. Comparable regional distributor model with similar supplier relationships, route density, and event activation services.
- Gold Coast Eagle Distributing: Florida-based Anheuser-Busch affiliated beer wholesaler serving the Treasure Coast and surrounding counties. Closely matches Tri Eagle's role as a regional AB wholesaler with cold-chain logistics and retail distribution focus.
- JJ Taylor Companies: Florida-headquartered beer wholesaler with multi-county territorial rights. Operates the same regional distributor business model with comparable brand portfolios, route infrastructure, and event-marketing capabilities.
- Maitland-based Florida Distributing Company: Florida-focused beer wholesaler with similar supplier portfolio and territory-based distribution rights. Directly comparable in scale, geography, and customer base to Tri Eagle.
Broad incumbents
- Breakthru Beverage Group: Large multi-category beverage wholesaler operating across multiple U.S. states. Competes with Tri Eagle in beer distribution at a national scale and offers broader wine/spirits portfolio — same core business model but materially larger footprint.
- Reyes Holdings: One of the largest beer wholesalers in the U.S. through its Reyes Beverage Group. Directly competes for Anheuser-Busch and craft beer distribution rights and represents the consolidation counterweight to regional players like Tri Eagle.
- Republic National Distributing Company (RNDC): National beer, wine, and spirits wholesaler with operations across the U.S. including Florida. Comparable as a multi-category distributor competing in the same regional accounts and supplier relationships.
- Ben E. Keith: Regional beer wholesaler with operations across the southern U.S. Represents a scaled competitor with comparable supplier relationships and route-based distribution economics.
Regional players
- Crown Beverages: Regional beer wholesaler serving markets in the southeastern U.S. Comparable business model focused on beer distribution to retail and on-premise accounts in a defined geography.
Emerging players
- Advintage Distributing: Craft and specialty beer-focused distributor operating in the Southeast. Comparable in its role enabling emerging brand growth and event activations, though smaller and more niche-focused than Tri Eagle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tri Eagle Sales social profiles
Digital presenceTri Eagle Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tri Eagle Sales leadership team
Management profileNumber of profiles
Profiles1 record
Tri Eagle Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tri Eagle Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tri Eagle Sales
What does Tri Eagle Sales do?
Tri Eagle Sales is a Florida-based regional beverage wholesaler that distributes beer and alcoholic beverages across a 16-county territory in North and North Central Florida. The company manages the supply chain end-to-end, including logistics, cold-box execution, and event-level activation for brand partners, and serves as a strategic distribution partner for brands such as American Rebel Light Beer, including sponsorship roles at events like the NHRA Gatornationals.
Is Tri Eagle Sales a public or private company?
Tri Eagle Sales is a private company. It is classified as family owned and is currently operating.
When was Tri Eagle Sales founded?
Tri Eagle Sales was founded in 1996. It employs 251 to 500 people.
Where is Tri Eagle Sales based?
Tri Eagle Sales is headquartered in Midway, United States, in the North America region.
Who are Tri Eagle Sales's main competitors?
Direct peers on record are Southern Eagle Distributing, Gold Coast Eagle Distributing, JJ Taylor Companies and Maitland-based Florida Distributing Company. Broad incumbents are Breakthru Beverage Group, Reyes Holdings, Republic National Distributing Company (RNDC) and Ben E. Keith. Crown Beverages is listed as a regional player. Advintage Distributing is listed as an emerging player.
Does Tri Eagle Sales have an API?
No public API is recorded for Tri Eagle Sales.
What industry is Tri Eagle Sales in?
Tri Eagle Sales's product category is Beverage Distribution Services. Its primary akta.pro industry code is AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 4248 and its SIC code is 5180.