Berkshire Soccer Academy

What Berkshire Soccer Academy does

Berkshire Soccer Academy is a privately held, overnight summer soccer camp for girls founded in 2011 by Dan Zenkel (with Eric and Liza Wittenberg as co-founders) and headquartered in East Otis, Massachusetts. The academy serves approximately 170 girls per session and operates across multiple programs: Classic BSA Sessions for rising 4th-10th graders, the elite Berkshire Invitational for competitive rising 7th-12th graders, the TeamFirst Soccer Academy partnership featuring USWNT legends Mia Hamm, Kristine Lilly, and Tisha Venturini Hoch, the Bridge Program connecting consecutive sessions, and a separate TeamFirst Women's Fantasy Camp for adults 21+. The core product combines two daily soccer training periods (with consistent 4-5 coach assignments per training group of 25-30 players) and two elective periods, supplemented by a dedicated Goalkeeper Track, 1-hour private training add-ons, and a proprietary mental skills curriculum ("The 5 C's").

The business runs on a direct-to-consumer enrollment model via the CampIntouch platform, supported by demand-management tools including a Priority Program for new families, Re-Enrollment privileges for returning campers, an Early Enrollment Discount ($200/session before August 31), and Sibling Discounts ($100 per additional child). Revenue streams span overnight camp tuition (anchored by a $750 session deposit), Private Training add-ons ($150/session), the Bridge Program ($195 deposit), an optional Camper Assurance Program insurance product ($195/session), on-site merchandise via Square-powered eGift Cards, and the premium Women's Fantasy Camp ($1,795-$2,500 per attendee). Marketing is a mix of content on berkshiresocceracademy.com, earned media (Fox Sports, NPR Marketplace, Berkshire Eagle) tied to FIFA Women's World Cup events, and a Refer-a-Friend word-of-mouth program. Communications with enrolled families flow through the Campanion mobile app.

The operational footprint comprises the main East Otis campus (headquarters, soccer fields, cabins, dining, waterfront), the new Plunkett Lake site in Hinsdale, MA added in 2026 to expand July session capacity, and a Monroe, CT registration/mailing address. The company holds Massachusetts Department of Public Health compliance and Local Board of Health licensing, and reports a seasonal headcount of 51-100. Year-round leadership is led by Founder/President Dan Zenkel, Director Katy Kreiner (joined 2018), Director Paul Titley (joined 2017), and Marketing & Communications Coordinator Alley Maurer (joined 2024). No external investors, parent company, or funding rounds are disclosed.

Name

Berkshire Soccer Academy

Legal name

Berkshire Soccer Academy

Website

https://berkshiresocceracademy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Berkshire Soccer Academy is a privately held overnight summer soccer camp for girls founded in 2011 in East Otis, Massachusetts, serving roughly 170 campers per session across youth, elite, and adult segments via multi-day residential programs anchored by visiting USWNT legends.

Ownership category

akta.pro rank

Product category

Youth Soccer Camps

NAICS

Sports and Recreation Instruction (61162), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

Sports Boarding Schools & Residential Academies (MPAKAJAL)

akta.pro secondary industries

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Overnight soccer camps
• Youth sports training
• Girls soccer programs
• Soccer coaching services
• Summer camp programs

Headquarters

HQ city

East Otis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Summer Soccer Camp Sessions: Core revenue from tuition for multi-day overnight soccer camp sessions for girls. Sessions include soccer training, elective activities, meals, housing, and camp programming. Enrollment limited to approximately 170 girls per session.
2. Private Training Add-ons: Additional 1-hour private or semi-private training sessions during camp for $150 per session. Athletes select specific skill topics for focused coaching. Adds incremental revenue per camper.
3. Bridge Program: Weekend extension programs connecting multiple sessions. Includes trips to adventure parks, whitewater rafting, and other attractions. Requires separate enrollment and deposit of $195.
4. Camper Assurance Program (CAP): Optional $195/session insurance protecting families' camp investment for cancellations due to any reason. Provides refund or credit depending on cancellation timing.
5. BSA Store Merchandise: On-site store selling BSA-logoed clothing and items. Families purchase eGift cards before camp for camper purchases. Optional with recommended $50-100 load amount.
6. Women's Fantasy Camp: Adult women's soccer camp (21+) hosted by USWNT legends Mia Hamm, Kristine Lilly, and Tisha Venturini Hoch. Pricing ranges from $1,795-$2,500/person depending on accommodation type. Includes meals, activities, and pro interactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Berkshire Soccer Academy operates multi-week overnight summer soccer camps for girl players, offering training sessions, mental-skills coaching, and elective programming at two properties in Massachusetts. Its product line includes the Classic BSA Sessions, the TeamFirst Soccer Academy track, the Berkshire Invitational, the Bridge pre-season transition program, and the women's TeamFirst Fantasy Camp, with supplemental private training sold separately.

Product overview

Berkshire Soccer Academy offers a portfolio of overnight soccer camp programs for girls in a traditional camp setting. The core offering consists of Classic BSA Sessions for rising 4th-10th graders, supplemented by the elite Berkshire Invitational for competitive rising 7th-12th graders, the TeamFirst Soccer Academy program featuring USWNT legends Mia Hamm, Kristine Lilly, and Tisha Venturini Hoch, and the TeamFirst Women's Fantasy Camp for adults. Additional offerings include the Bridge Program for multi-session campers, Private Training add-on sessions, a Goalkeeper Track, and an Elective Program spanning arts, waterfront, fitness, and outdoor activities. Mental Skills Training is integrated across all sessions under 'The 5 C's' framework. Enrollment is managed through CampInTouch, communications are facilitated via the Campanion App, and the onsite BSA Store uses Square for eGift Card transactions.

Differentiator

Problem solved

Functional benefit

Brands

• TeamFirst: A soccer program run by USWNT legends Mia Hamm, Kristine Lilly, and Tisha Venturini Hoch, offering specialized training sessions at Berkshire Soccer Academy.
• Berkshire Invitational

Products and services

• Classic BSA Sessions Multi-day overnight residential soccer camp for girl players featuring daily training, mental-skills curriculum, electives, and waterfront activities at the East Otis and Plunkett Lake campuses.
• TeamFirst Soccer Academy Team-branded soccer training program offered as part of Berkshire Soccer Academy's session lineup, modeled around team-style training blocks and shared club identity.
• Berkshire Invitational Showcase-style overnight soccer session for competitive club and high-school-age players, hosted as part of the Berkshire Soccer Academy summer schedule.
• TeamFirst Women's Fantasy Camp Overnight women's soccer fantasy camp for adult women (typically 25+ and former collegiate or club players), featuring guest appearances and training with USWNT legends.
• Bridge Program Add-on pre-season transition program for incoming campers, sold as a separately enrolled experience alongside the main overnight camp sessions.
• Private Training One-on-one private soccer training session sold separately at $150 per session, with reservation-based availability outside the standard camp schedule.
• BSA Store Online retail store selling Berkshire Soccer Academy branded apparel, accessories, and merchandise.

Quantifiable outcome

• 98% of BSA athletes reported improvement in their soccer over two summers

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Fox Sports / Girls Soccer NetworkcoreGTM or Marketing Partner · 1 January 2019Partnership with Girls Soccer Network and Fox Sports (official broadcaster of FIFA Women's World Cup) to host World Cup watch parties during camp sessions. USWNT legends attended watch parties with campers during 2019 Women's World Cup.
• TeamFirst Soccer AcademyflagshipStrategic or Co-development Partner · 1 January 2011Partnership with TeamFirst Soccer Academy founded by Mia Hamm, Kristine Lilly, and Tisha Venturini Hoch in 2011. TeamFirst brings USWNT legends to coach at camp annually for Session IX. Pros actively coach on field, lead training sessions, host Q&A sessions, sign autographs, and take photos with campers. This is the only opportunity to train with these legends in an overnight camp setting.
• Campanion AppcoreTechnology or IntegrationDigital platform for enrolled families to send messages to campers and view daily media updates. Families download app and log in using existing Berky credentials.
• Bradley International Airport (BDL)minorChannel Partner/ Reseller/ DistributorAirport shuttle transportation provided for Fantasy Camp attendees from Bradley International Airport (BDL) in Connecticut, midway between Hartford and Springfield.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• No.1 Soccer Camps: Premier residential soccer camp brand running nationwide sessions for girls and boys; direct competitor for elite female youth soccer campers in the same overnight-camp, multi-session, coach-intensive product category as Berkshire.
• US Sports Camps / Nike Sports Camps: Largest US network of sports-specific summer camps (soccer among them) running multi-week residential and day programs; competes directly with BSA for parents searching premium overnight soccer experiences.
• Lake Tahoe Sports Academy (multi-sport residential): Residential multi-sport and soccer-focused overnight camp with similar enrollment caps, similar single-campus Western US structure, and similar parent-paying camper profile.

Broad incumbents

• IMG Academy: Year-round and summer residential sports boarding academy with elite soccer boarding program; broader incumbent operating multi-sport, multi-gender, more capital-intensive version of Berkshire's residential sports academy model.
• Camp Towanda / Tyler Hill Camp (premium residential coed camps): Established premium Northeastern US residential summer camps offering multi-sport programming; compete broadly with BSA for families choosing between a traditional camp experience and a specialty sports experience.

Emerging players

• ECNL / Girls Academy Showcases and College ID Camps: League-run ID and showcase events that increasingly substitute for paid residential camps as recruiting channels for elite youth female players; compete for the same Invitational-tier BSA segment.
• Skyhawks Sports Academy: Multi-sport youth camp operator with soccer-heavy programming and a national footprint; comparable on instructional youth-soccer delivery, though more day-camp focused than residential.

Others

• Soccer Post / Soccer.com retail soccer ecosystem: Adjacent soccer retailer where BSA's Marketing Coordinator Alley Maurer previously worked; serves as a feeder channel into youth soccer participation and a brand counterpart in the girls-soccer ecosystem.

Regional players

• Match Fit Academy: EDP/ECNL youth club with New Jersey Shore operations; employs BSA's marketing lead and competes for the same elite female player pool that feeds the Berkshire Invitational.
• FC Stars / NEFC youth girls soccer clubs (ECNL/GA): Elite Northeast US girls soccer club organizations offering year-round development and showcase opportunities; primary grassroots feeder and potential competitor for the elite-tier cohort that drives Invitational pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BerkySoccer
• Facebookfacebook.com/BerkshireSoccerAcademy
• LinkedInlinkedin.com/company/berkshire-soccer-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Soccer Academy