Cathay United Bank
Cathay United Bank is a Taiwan-based commercial bank and subsidiary of Cathay Financial Holding, serving retail, SME, corporate, and HNW clients across ~969 branches in 11 Asia-Pacific markets via the CUBE digital platform and traditional banking services.
- Company typePublic
- Founded1975
- HeadquartersTaipei, Taiwan
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Cathay United Bank does
Cathay United Bank (CUB) is a Taiwan-based commercial bank founded in 1975 and a wholly-owned subsidiary of Cathay Financial Holding (TWSE: 2883). It serves retail, SME, corporate, and high-net-worth clients through ~969 branches across 11 Asia-Pacific markets, including licensed entities in Cambodia, China, Hong Kong, Singapore, the Philippines, Malaysia, Vietnam, Laos, Myanmar, Thailand, and Indonesia. The bank's distribution is anchored by the CUBE digital platform, which integrates CUBE mobile banking, CUBE Card, Global MyB2B corporate banking, private banking, and a Robo-Advisor wealth offering, with an installed base of ~11 million app users.
CUB's core technology stack combines traditional core banking with digital channels and AI-driven features including facial recognition at ATMs (reported to reduce fraud by 60%), anomaly detection for risk monitoring, and an NLP chatbot. The bank is positioned as a regional hub for sustainable and cross-border finance, evidenced by the USD 1.56 billion Green Loan Facility for Vietnam's VPBank, partnerships with Macquarie Asset Management, Pentagreen Capital, and the ALTÉRRA (Temasek) USD 5 billion Catalytic Transition Fund, and its role as the first Asian bank invited to CDP's SME Technical Working Group.
Revenue is generated through net interest income on lending and deposits, credit card interchange and fees, wealth management and private banking advisory fees, corporate banking and trade finance fees, and digital banking transactions. The parent group's assets under management exceed USD 400 billion, providing cross-sell leverage into insurance, securities, and asset management. The June 2026 resignation of Chairman Kuo Ming-jian and the July 2026 appointment of Chen Zupei, alongside an external directorship restriction, mark a significant governance transition that may affect near-term strategic execution.
Cathay United Bank firmographics
Firmographics- Name
- Cathay United Bank
- Legal name
- 國泰世華商業銀行股份有限公司 (Cathay United Commercial Bank Co., Ltd.)
- Website
- https://cathaybk.com.tw
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Cathay United Bank is a Taiwan-based commercial bank and subsidiary of Cathay Financial Holding, serving retail, SME, corporate, and HNW clients across ~969 branches in 11 Asia-Pacific markets via the CUBE digital platform and traditional banking services.
- Ownership category
- akta.pro rank
Cathay United Bank industry classification
Industry- Product category
- Universal Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Credit Cards & Revolving Credit (FSABAAAC), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Digital Banking & Neobank Platforms (BPAMAFAD)
Keywords
Where Cathay United Bank is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices15 records
Markets served
Cathay United Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Interest Income: Primary revenue stream from interest earned on loans including personal loans, mortgages, corporate loans, and trade financing. Interest rate ranges from 2.99% for promotional personal loans to 15% maximum for credit cards.
- Wealth Management and Investment Services: Fees and commissions from fund distribution, ETF sales, structured products, offshore bonds, and securities brokerage through co-marketing with Cathay Securities
- Credit Card Services: Interchange fees, annual fees, and transaction fees from credit card operations including CUBE card and co-branded cards
- Corporate Banking Services: Fees from corporate financing, syndicated loans, trade finance, cash management, and foreign exchange services for enterprise clients
- Digital Banking Services: Fees from digital services including wire transfers, foreign exchange transactions, and account management through CUBE App and online banking
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal loan rates starting at 2.99% APR for qualified applicants |
| Subscription | Monthly | Mortgage rates starting at 2.72% for home purchases |
| Subscription | Monthly | Credit card APR ranging from 6.75% to 15% based on credit score |
| Other | One time | Mortgage account management and credit processing fees |
| Transaction based/ take rate | Pay-as-you-go | Fund investment services with discount pricing on digital channels |
| One time/ perpetual license | One time | Offshore bond minimum subscription starting at 1,000 USD |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Cathay United Bank product offering
Product offeringCore offering
Cathay United Bank is a Taiwan-based universal bank offering retail banking (deposits, credit cards, personal and mortgage loans), corporate banking (financing, trade finance, cash management, syndicated loans), wealth management (private banking, funds, ETFs, offshore bonds, structured products, robo-advisory), and trust services. The bank operates through its CUBE digital banking platform (mobile app and online banking), an extensive branch network across Taiwan and Asia, and serves approximately 11 million users as a subsidiary of Cathay Financial Holding.
Product overview
Cathay United Bank operates as a comprehensive financial institution offering a unified digital banking platform through its CUBE ecosystem. The core product portfolio includes CUBE App (mobile banking), CUBE Card (credit card), and Global MyB2B (corporate banking), supplemented by wealth management services (Private Banking, VIP tiers, CUBE Prime), loan products (personal loans, mortgages), investment services (funds, ETFs, bonds, robo-advisory), trust services, and corporate banking solutions. The bank also maintains a network of overseas branches across Asia including Cambodia, China, Hong Kong, Singapore, Philippines, Malaysia, Vietnam, Laos, Myanmar, and Thailand.
Differentiator
Problem solved
Functional benefit
Brands
- CUBE Card (CUBE卡): Primary credit card product with flexible reward options including digital, dining, travel, and shopping categories with immediate point redemption.
- CUBE App
- CUBE Net Banking
Products and services
- CUBE App Mobile banking application for retail customers providing account management, transfers, foreign exchange, credit card management, loan applications, investment services, mobile withdrawals, real-time notifications, facial recognition login, and integrated financial services.
- CUBE Card Flexible credit card with customizable reward benefits allowing cardholders to switch between four benefit categories: digital spending, dining, travel, and curated selections. Points can be redeemed instantly at checkout with 1 point equaling NT$1.
- Global MyB2B (企業網銀) Corporate internet banking platform for business customers providing global account management, payment services, receivables management, FX services, and trade financing capabilities.
- Private Banking Services Private banking services for high-net-worth individuals including customized wealth management, trust planning, inheritance planning, and corporate transformation consulting.
- Investment Products (Funds/ETFs/Bonds) Comprehensive investment platform offering funds, ETFs, offshore bonds, structured products, and robo-advisory services with fund search, rankings, watchlists, and digital subscription capabilities.
- Trust Services (個人信託) Personal trust services including insurance payment trusts, children's protection trusts, inheritance trusts, micro senior care trusts, and real estate trust.
- Personal Loans (信用貸款) Installment personal loan product with rates starting from 1.88%, loan amounts up to NT$5 million, and terms up to 7 years. Includes employee-specific loan programs and green loans for electric vehicle purchases.
- Mortgage Loans (房屋貸款) Home mortgage products including general purchase loans (rates from 2.72%), policy-based mortgages, second mortgages, revolving mortgages, and green mortgages for green buildings.
- Foreign Exchange Services (外幣服務) Digital foreign exchange services including real-time exchange rates, currency conversion, scheduled alerts, and preferential rates through the CUBE App and online banking.
- Smart Robo-Advisor (智能投資) AI-powered robo-advisory service providing 24-hour investment recommendations, market volatility detection, portfolio rebalancing suggestions, and automated investment management with 0.88% annual management fee.
- Corporate Financing (企業融資) Corporate financing services including sustainable financing, working capital loans, capital expenditure financing, trade finance, SME financing, syndicated loans, and policy-based lending.
- Securities Services (證券服務) Securities account opening and trading services including Taiwan stocks, offshore stocks via omnibus accounts, futures, and OSU (Offshore Securities Unit) accounts with digital account opening via CUBE App in 5 minutes.
- CUBE Prime (CUBE精選貴賓) Premium banking tier for customers with average three-month assets of NT$500,000 to NT$3 million, offering 10 free monthly cross-bank transfers, preferential FX rates, and fund purchase discounts.
- Digital Account Opening Full digital account opening service allowing new customers to open Taiwan and foreign currency accounts entirely online through video verification and natural person certificate authentication via CUBE App.
- ESG Investment Zone (ESG專區) ESG-focused investment section offering sustainable funds, green bonds, and educational content on environmental, social, and governance investing topics.
Quantifiable outcome
- 60% reduction in fraudulent withdrawals in high-risk areas where AI facial recognition technology deployed
- +3 more outcomes
Companies that use Cathay United Bank
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Cathay United Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Cathay United Bank partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered strategic, minor and core.
- Indovina BankstrategicCathay United Bank and Indovina Bank co-hosted the CONNECT 2026 Seminar in Hanoi, Vietnam, themed 'Unlocking Growth Through Resilience,' attracting over 80 corporate leaders, CFOs, and industry experts to discuss business resilience, risk management, and sustainable growth strategies.
- SSI Securities CorporationminorSSI Securities Corporation participated as a speaker at the CONNECT 2026 Seminar organized by Cathay United Bank and Indovina Bank, addressing topics including corporate treasury management and Vietnam's economic outlook.
- TPIsoftwareminorTPIsoftware participated as a speaker at the CONNECT 2026 Seminar organized by Cathay United Bank and Indovina Bank, addressing enterprise AI adoption topics.
- First CirclestrategicCathay United Bank provided a $4.87 million (approximately P300 million) credit facility to Philippine SME financing platform First Circle, marking First Circle's first partnership with a Taiwanese bank. The facility supports working-capital loans, business financing, and solar financing solutions for underserved SMEs in the Philippines.
- Pentagreen CapitalcoreCathay United Bank joined Pentagreen Capital's Green Investments Partnership (GIP) through senior tranche lending arrangements as part of Singapore's FAST-P climate initiative. The GIP has committed capital reaching $800 million to finance green and sustainable infrastructure across Southeast and South Asia, deploying capital for renewable energy, EV infrastructure, and sustainable transport projects.
- DBS BankstrategicDBS Bank joined Cathay United Bank in supporting Pentagreen Capital's FAST-P climate initiative, both providing senior tranche lending for green infrastructure projects in Asia.
- Banle GroupminorCathay United Bank participated as a speaker at Banle Group's inaugural ESG Forum on Green Shipping in Hong Kong, discussing sustainability-linked financing, ESG measurement, and alternative fuels adoption in the maritime industry.
- HSBC Hong KongminorHSBC Hong Kong participated alongside Cathay United Bank as speakers at Banle Group's inaugural ESG Forum on Green Shipping, discussing sustainability-linked financing and alternative fuels.
- Enterprise SingaporestrategicEnterprise Singapore supported Cathay United Bank's Singapore branch in providing a long-tenor guarantee facility for Marco Polo Shipyard's NT$4.7 billion oceanographic research vessel construction project through a risk-sharing structure.
- World Climate SummitminorMichael Wen, Executive Vice President of Cathay United Bank, served as the sole Asian representative at a World Climate Summit panel discussing leveraging finance for a just energy transition at COP30 in Belém, Brazil.
- Macquarie Asset ManagementcoreCathay United Bank partnered with Macquarie Asset Management to introduce private infrastructure investment solutions to high-net-worth clients in Singapore, focusing on renewable energy, power-grid upgrades, energy-storage systems, and circular-economy infrastructure. Macquarie oversees approximately USD 634.1 billion in global AUM including USD 209.9 billion in infrastructure assets.
- CDP SME Technical Working GroupstrategicCathay United Bank became the first Asian commercial bank to join CDP's SME Technical Working Group, facilitating carbon disclosure for over 150 companies through its corporate banking programme.
- Daiwa Asset ManagementstrategicCathay Financial Holdings partnered with Japan's Daiwa Asset Management to list the first Taiwan-Japan cross-border linked ETF on the Tokyo Stock Exchange, marking a key milestone in international expansion. Both Cathay United Bank and Cathay Life were approved to conduct pilot operations in the Kaohsiung Zone of the Asian Asset Management Center.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Cathay United Bank competitors and assessment
Company assessmentBroad incumbents
- OCBC Bank: Singapore's oldest established bank with strong ASEAN and Greater China commercial banking, wealth management, and insurance operations competing with CUB across Southeast Asia.
- HSBC: Global universal bank with significant Asia commercial banking, wealth management, and trade finance franchises overlapping with CUB's corporate and HNW segments across the region.
- DBS Bank: Singapore-headquartered bank and Southeast Asia's largest, with broader regional commercial banking, wealth management, and digital banking offerings that overlap with CUB's regional expansion strategy.
- United Overseas Bank (UOB): Major Singapore-based bank with extensive ASEAN commercial banking, wealth management, and regional wholesale banking operations directly comparable to CUB's regional franchise.
Direct peers
- CTBC Financial Holding: Major Taiwanese financial holding company with CTBC Bank as its core banking subsidiary, offering directly comparable retail, corporate, wealth management, and credit card products across Taiwan and Asia.
- Mega International Commercial Bank: One of Taiwan's largest commercial banks with similar retail and corporate banking, trade finance, and overseas branch network across Asia, including direct competition in syndicated lending.
- Taipei Fubon Bank: Taiwanese commercial bank under Fubon Financial Holdings with comparable retail deposits, mortgages, wealth management, and corporate banking products targeting similar customer segments.
- Taishin International Bank: Taiwanese commercial bank with similar retail banking, credit card, wealth management, and corporate lending offerings, competing directly in Taiwan's mass-market banking segment.
- E.Sun Commercial Bank: Taiwanese commercial bank focused on retail and SME banking with comparable digital banking capabilities and similar customer segments to Cathay United Bank.
Regional players
- Standard Chartered: International bank with Asia/Africa/Middle East focus, offering commercial banking, wealth management, and trade finance comparable to CUB's regional operations, though with broader geographic mandate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Cathay United Bank social profiles
Digital presenceCathay United Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cathay United Bank leadership team
Management profileNumber of profiles
Profiles2 records
Cathay United Bank subsidiaries and ownership
Company hierarchySubsidiaries3 records
Cathay United Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cathay United Bank M&A and investment
M&A and investmentM&A
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cathay United Bank
What does Cathay United Bank do?
Cathay United Bank is a Taiwan-based universal bank offering retail banking (deposits, credit cards, personal and mortgage loans), corporate banking (financing, trade finance, cash management, syndicated loans), wealth management (private banking, funds, ETFs, offshore bonds, structured products, robo-advisory), and trust services. The bank operates through its CUBE digital banking platform (mobile app and online banking), an extensive branch network across Taiwan and Asia, and serves approximately 11 million users as a subsidiary of Cathay Financial Holding.
Is Cathay United Bank a public or private company?
Cathay United Bank is a public company. It is classified as public and is currently operating.
When was Cathay United Bank founded?
Cathay United Bank was founded in 1975. It employs 5,001 to 10,000 people.
Where is Cathay United Bank based?
Cathay United Bank is headquartered in Taipei, Taiwan, in the Asia region.
How does Cathay United Bank make money?
Five revenue lines are on record. Interest Income is the primary driver. The others are wealth Management and Investment Services, credit Card Services, corporate Banking Services and digital Banking Services.
Who are Cathay United Bank's main competitors?
Broad incumbents on record are OCBC Bank, HSBC, DBS Bank and United Overseas Bank (UOB). Direct peers are CTBC Financial Holding, Mega International Commercial Bank, Taipei Fubon Bank, Taishin International Bank and E.Sun Commercial Bank. Standard Chartered is listed as a regional player.
Does Cathay United Bank have an API?
No public API is recorded for Cathay United Bank.
What industry is Cathay United Bank in?
Cathay United Bank's product category is Universal Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAAAC, Credit Cards & Revolving Credit. Its NAICS code is 52211 and its SIC code is 6021.