The Bob Moog Foundation
The Bob Moog Foundation is a 501(c)(3) non-profit that preserves Bob Moog's music synthesis legacy through three programs: Dr. Bob's SoundSchool (children's STEM education), the Bob Moog Foundation Archives (10,000+ items), and the Moogseum (interactive museum in Asheville, NC), serving students, educators, musicians, and collectors.
- Company typePrivate
- Founded2005
- HeadquartersAsheville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Bob Moog Foundation does
The Bob Moog Foundation is an independent 501(c)(3) non-profit organization founded in 2005 (incorporated shortly after Bob Moog's passing in August 2005) and headquartered at 56 Broadway Street in Asheville, North Carolina. Its mission is to preserve Bob Moog's pioneering legacy in music synthesis and to ignite creativity at the intersection of music, science, history, and innovation. The Foundation is explicitly not associated with, funded by, or controlled by Moog Music, Inc., and operates three integrated core programs: Dr. Bob's SoundSchool, an experiential K-12 educational program teaching the science of sound through music and technology (40,000 children reached since inception); the Bob Moog Foundation Archives, a collection of over 10,000 archival items including Bob Moog's first electronic instrument (Rensitron), original 1967 Moog modular synthesizers, and the first Minimoog Voyager ever sold; and the Moogseum, an interactive experiential museum in downtown Asheville that opened in May 2019 and has welcomed over 50,000 visitors.
The Foundation does not develop proprietary technology in the conventional software sense; its core technology assets are the physical archival collection and the interactive museum exhibits (eight exhibits including the Patching Sound exhibit built with Sounds Amazing and powered by Cherry Audio's Voltage Modular, and the GeoDome Portal 'How Electricity Becomes Sound' exhibit built with The Elumenati). The Foundation monetizes its mission through a diversified mix: individual donations as the primary funding source, a five-tier recurring membership program ($50 Resonator, $100 Maverick, $150 Trailblazer, $250 Pioneer, $500 Inventor), high-profile vintage synthesizer raffles (tickets $25-$500), merchandise and donated gear sales through a Shopify storefront and a Reverb.com partnership, and ticketed events including in-person concerts ($20) and pay-what-you-can livestreams (from $10). Distribution extends globally via Google Arts & Culture (13 online exhibits with 275+ archival materials), Reverb, Eventbrite, YouTube, and earned media including PBS's Samantha Brown's Places to Love. Operations are run by a small team of approximately five-plus employees led by Executive Director Michelle Moog-Koussa (Bob Moog's daughter) and Board President David Mash, with no parent company, venture capital, or institutional backers identified.
The Bob Moog Foundation firmographics
Firmographics- Name
- The Bob Moog Foundation
- Legal name
- The Bob Moog Foundation
- Website
- https://moogfoundation.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bob Moog Foundation is a 501(c)(3) non-profit that preserves Bob Moog's music synthesis legacy through three programs: Dr. Bob's SoundSchool (children's STEM education), the Bob Moog Foundation Archives (10,000+ items), and the Moogseum (interactive museum in Asheville, NC), serving students, educators, musicians, and collectors.
- Ownership category
- akta.pro rank
The Bob Moog Foundation industry classification
Industry- Product category
- Cultural Heritage Museum and Music Education
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- akta.pro primary industry
- Open Courseware & Course Modules (OCW) (EDAGAJAB)
- akta.pro secondary industry
- Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)
Keywords
Where The Bob Moog Foundation is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bob Moog Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Donations and Contributions: The primary revenue source is individual donations from supporters who contribute to the Foundation's mission of preserving Bob Moog's legacy through science, education, and historical preservation.
- Membership Program: Tiered membership levels ($50-$500) providing benefits including Moogseum admission, exclusive newsletters, merchandise discounts, guest passes, and virtual tours with Executive Director Michelle Moog-Koussa.
- Fundraising Raffles: Raffles for vintage Moog synthesizers with tickets priced at $25 each, 5 for $100, 12 for $200, or 35 for $500. Proceeds support Dr. Bob's SoundSchool, the Archives, and the Moogseum.
- Merchandise and Gear Sales: Revenue from selling merchandise, art prints, apparel, and donated synthesizer gear through the Official Moogseum Reverb Shop partnership.
- Event Tickets and Virtual Tours: Ticketed events including in-person concerts, virtual tours, and educational presentations. Pay-what-you-can pricing starting at $10 for livestreams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Fundraising Raffle Tickets |
| Subscription | Annual | Resonator Membership |
| Subscription | Annual | Maverick Membership |
| Subscription | Annual | Trailblazer Membership |
| Subscription | Annual | Pioneer Membership |
| Subscription | Annual | Inventor Membership |
| Unit Pricing | One time/ perpetual license | Audio Tour Add-on |
| Transaction based/ take rate | One time/ perpetual license | Event Tickets |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
The Bob Moog Foundation product offering
Product offeringCore offering
The Bob Moog Foundation is a 501(c)(3) nonprofit organization that preserves and advances the legacy of synthesizer pioneer Bob Moog through three integrated programs: Dr. Bob's SoundSchool (educational outreach teaching children the science of sound), the Bob Moog Foundation Archives (10,000+ archival items), and the Moogseum (an interactive museum in Asheville, NC). The foundation funds these programs through donations, memberships, vintage synthesizer raffles, merchandise sales, and event ticketing.
Product overview
The Bob Moog Foundation is a 501(c)(3) nonprofit organization dedicated to preserving and honoring Bob Moog's legacy through science, education, and historical preservation. The Foundation operates three core programs: (1) Dr. Bob's SoundSchool, an educational initiative teaching the science of sound to children through experiential lessons; (2) the Bob Moog Foundation Archives, a collection of over 10,000 archival items documenting Moog's innovations; and (3) the Moogseum, an interactive museum in Asheville, NC with eight immersive exhibits. The Foundation supports its mission through a vintage synthesizer raffle program featuring collectible items like the Bob Moog Tribute Edition Minimoog Model D, a tiered membership program ($50-$500), an online merchandise store, and educational content including the Foundation of Synthesis video series and Thom Holmes blog. Educational offerings span Synthesis Fundamentals curriculum, The Foundation of Synthesis video series, and audio tours of the Moogseum. Digital archives are accessible through Google Arts & Culture exhibits.
Differentiator
Problem solved
Functional benefit
Brands
- Dr. Bob's SoundSchool: Educational program teaching children about the science of sound through music and technology
- The Moogseum
- Bob Moog Foundation Archives
Products and services
- The Moogseum An immersive, interactive museum in downtown Asheville, NC, featuring eight exhibits that bring Bob Moog's pioneering legacy alive through historical exploration, hands-on synthesis experiences, and multi-sensory educational content. Open for visitors with advance reservations; ticketed admission with optional $5 audio tour add-on.
- Dr. Bob's SoundSchool A hallmark educational program providing experiential, multi-sensory lessons teaching children about the science of sound through music and technology, reaching 40,000 children since inception. Includes teacher training components on the science of sound.
- Bob Moog Foundation Archives A vast collection of over 10,000 archival items preserving and protecting the history of Bob Moog's innovations in music synthesis, including rare instruments, documents, and historical materials.
- Bob Moog Foundation Membership Tiered membership program with five levels (Resonator $50, Maverick $100, Trailblazer $150, Pioneer $250, Inventor $500 annually) offering benefits including Moogseum admission, quarterly Synth-Insider newsletter, guest passes, exclusive gifts, virtual tours with Executive Director Michelle Moog-Koussa, and 10% merchandise discount.
- Bob Moog Tribute Edition Minimoog Model D Raffle Fundraising raffle featuring a limited-edition Bob Moog Tribute Edition Minimoog Model D synthesizer, serial number 001, valued at $3,999. Limited to 500 units worldwide with custom Bob Moog Foundation decal. Raffle tickets are $25 each with volume discounts; proceeds benefit Dr. Bob's SoundSchool, the Archives, and the Moogseum.
- Moogseum Audio Tours Supplemental audio narration by Executive Director Michelle Moog-Koussa available for $5 with Moogseum admission, accompanying eight exhibits including Bob Moog Timeline, Leon Theremin exhibit, Patching Sound, and Bob's Workbench.
- How Electricity Becomes Sound Exhibit Rental Interactive GeoDome Portal exhibit exploring how electricity becomes sound through an animated presentation and analog synth-style controller, available for rental to other museums, music festivals, and installations through partnership with The Elumenati for periods of one, three, and six months.
- Vintage Synthesizer Raffle Program Fundraising raffle program offering vintage Moog synthesizers as prizes, including the Memorymoog Plus valued at $15,000 from former Keyboard magazine editor Dominic Milano, with tickets priced $25-$500 and proceeds supporting Dr. Bob's SoundSchool, the Archives, and the Moogseum.
Quantifiable outcome
- 40,000 children inspired through Dr. Bob's SoundSchool since inception
- +3 more outcomes
Companies that use The Bob Moog Foundation
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Bob Moog Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bob Moog Foundation partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship, minor and supporting.
- ReverbcoreThe Official Moogseum Reverb Shop is a long-term partnership with Reverb.com, the largest online marketplace for musical instruments. The shop sells donated synthesizer gear with proceeds benefiting the Moogseum's mission. Donors receive tax acknowledgment for in-kind donations and convenience of Reverb handling sale logistics.
- The ElumenaticorePartnership to offer the Moogseum's interactive 'How Electricity Becomes Sound' exhibit as a rental opportunity to other museums, music festivals, and installations. The exhibit uses The Elumenati's GeoDome Portal technology and is available for rental periods of one, three, and six months.
- Google Arts & CultureflagshipThe Moogseum participates in Google Arts & Culture's Music Makers & Machines exhibition alongside 55 partner institutions. Features 13 exhibits with over 275 archival materials from the Bob Moog Foundation Archives.
- Aloft Asheville DowntownminorPop-up art exhibit partnership at the hotel's gallery featuring synthesizer-themed art posters from the Moogseum. Continues Aloft's commitment to celebrating Asheville's local artists through their local art program.
- The Henry Ford MuseumcoreThe Henry Ford Museum in Dearborn, Michigan loaned the iconic Moog synthesizer prototype to the Moogseum for exhibition. The prototype, created by Bob Moog and Herb Deutsch in 1964, has been part of The Henry Ford collection since 1982.
- Orange Peel Social Aid and Pleasure ClubsupportingAsheville's premiere music club hosted Bob Moog's memorial in 2005 and collaborated on multiple projects including the MiniMoogseum permanent installation. The venue was voted one of the top five clubs in the country by Rolling Stone Magazine.
- Sounds AmazingcoreLos Angeles-based audio company that custom-designed the Patching Sound interactive exhibit for the Moogseum, featuring a unique modular synthesis interface.
- Cherry AudiosupportingCherry Audio's Voltage Modular software powers the sound generation for the Patching Sound interactive exhibit at the Moogseum.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
The Bob Moog Foundation competitors and assessment
Company assessmentDirect peers
- Rock & Roll Hall of Fame: Nonprofit music heritage museum in Cleveland, OH preserving the history of rock and roll. Directly comparable as a nonprofit museum dedicated to preserving the legacy of pioneering musicians, relying on admissions, memberships, donations, and events.
- Museum of Pop Culture (MoPOP): Nonprofit music and pop culture museum in Seattle, founded as the Experience Music Project by Paul Allen. Comparable as a music-technology-focused museum with interactive exhibits, educational programming, and similar funding model.
- Grammy Museum: Nonprofit music heritage museum operated by the Recording Academy, located in Los Angeles. Comparable as a music-history-focused museum with educational programs, exhibits, and donor-supported funding.
- Country Music Hall of Fame and Museum: Nonprofit music heritage museum in Nashville, TN preserving country music history. Comparable as a nonprofit music heritage museum with educational programming, archives, and donor/membership/visitor-driven revenue.
- The Henry Ford: Nonprofit American history and innovation museum complex in Dearborn, MI. Already a direct partner (loans the 1964 Moog prototype). Comparable as a technology-heritage museum with educational programming and artifact preservation.
- Motown Museum: Nonprofit music heritage museum in Detroit, MI preserving the Motown Records legacy. Comparable as a single-genre music heritage museum in a mid-sized city, focused on preserving artifacts and educational programming.
- Songwriters Hall of Fame: Nonprofit organization dedicated to preserving the legacy of songwriters. Comparable as a nonprofit music-heritage organization focused on recognition, education, and preservation of an iconic musical legacy.
- Stax Museum of American Soul Music: Nonprofit music heritage museum in Memphis, TN at the former Stax Records site. Comparable as a single-genre music heritage museum with educational programming and donor-supported operations.
- Musicians Hall of Fame & Museum: Nonprofit music heritage museum in Nashville, TN honoring instrumentalists, producers, and engineers. Comparable as a nonprofit music museum focused on technology and craft behind recorded music.
Regional players
- National Music Centre: Nonprofit music museum and performance venue in Calgary, Canada (formerly Studio Bell). Comparable as a music technology and heritage museum with interactive exhibits, but operates in a different national market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bob Moog Foundation social profiles
Digital presenceThe Bob Moog Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bob Moog Foundation leadership team
Management profileNumber of profiles
Profiles3 records
The Bob Moog Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bob Moog Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bob Moog Foundation
What does The Bob Moog Foundation do?
The Bob Moog Foundation is a 501(c)(3) nonprofit organization that preserves and advances the legacy of synthesizer pioneer Bob Moog through three integrated programs: Dr. Bob's SoundSchool (educational outreach teaching children the science of sound), the Bob Moog Foundation Archives (10,000+ archival items), and the Moogseum (an interactive museum in Asheville, NC). The foundation funds these programs through donations, memberships, vintage synthesizer raffles, merchandise sales, and event ticketing.
Is The Bob Moog Foundation a public or private company?
The Bob Moog Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Bob Moog Foundation founded?
The Bob Moog Foundation was founded in 2005. It employs 1 to 10 people.
Where is The Bob Moog Foundation based?
The Bob Moog Foundation is headquartered in Asheville, United States, in the North America region.
How does The Bob Moog Foundation make money?
Five revenue lines are on record. Donations and Contributions are the primary driver. The others are membership Program, fundraising Raffles, merchandise and Gear Sales and event Tickets and Virtual Tours.
Who are The Bob Moog Foundation's main competitors?
Direct peers on record are Rock & Roll Hall of Fame, Museum of Pop Culture (MoPOP), Grammy Museum, Country Music Hall of Fame and Museum, The Henry Ford, Motown Museum, Songwriters Hall of Fame, Stax Museum of American Soul Music and Musicians Hall of Fame & Museum. National Music Centre is listed as a regional player.
Does The Bob Moog Foundation have an API?
No public API is recorded for The Bob Moog Foundation.
What industry is The Bob Moog Foundation in?
The Bob Moog Foundation's product category is Cultural Heritage Museum and Music Education. Its primary akta.pro industry code is EDAGAJAB, Open Courseware & Course Modules (OCW), with a secondary code of EDAGALAM, Audio Learning Content (Podcasts, Audiobooks, Listening Programs). Its NAICS code is 813.