Campus Labs
Campus Labs is a higher-education technology company (founded 2001, Buffalo, NY) that helps colleges and universities connect and act on institutional data through assessment, e-portfolio, and accreditation platforms built via three 2017-2019 acquisitions.
- Company typePrivate
- Founded2001
- HeadquartersBuffalo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Campus Labs does
Campus Labs (founded 2001, headquartered in Buffalo, NY; 51-100 employees) is a higher-education technology company whose stated mission is to empower institutions to "make valuable connections with their data." The firm built its footprint through a sequence of acquisitions: Academic Management Systems (September 2017), Chalk & Wire Learning Assessment (April 2018), and IDEA (November 2019). These deals expanded Campus Labs beyond its core institutional-effectiveness and assessment tooling into e-portfolio (Chalk & Wire), competency evaluation, and faculty/course evaluation benchmarking (IDEA), producing a multi-product stack oriented to accreditation, outcomes tracking, and program review. No pricing model, GTM motion, or revenue mechanics are disclosed in the source material.
Campus Labs was subsequently absorbed into the broader Anthology portfolio, evidenced by Chalk & Wire being rebranded as Anthology Portfolio. Anthology Inc. — the parent — has itself undergone substantial restructuring: Ellucian acquired Anthology's SIS and ERP business (Anthology Student, Finance & HCM, Payroll, Occupation Insight, Student Verification), while Encoura acquired the Lifecycle Engagement and Student Success portfolio (Anthology Reach, Engage, Advance, Baseline). The remaining Blackboard-branded entity emerged debt-free and is focused on teaching-and-learning products including Blackboard LMS, Blackboard Ally, Blackboard Illuminate, Blackboard Milestone, and assessment tools like Blackboard Evaluate, Outcomes, and Planning.
From a buyer/investor lens, the relevant facts are: Campus Labs operates in a vertical (US higher-education institutional effectiveness) with multi-year SaaS contracts, accreditation-driven stickiness, and benchmark-data assets; its growth has been primarily acquisition-led; and its acquired assets now sit inside an Anthology portfolio that has been significantly carved up across Ellucian, Encoura, and a leaner Blackboard entity. The current corporate home and strategic direction of the Campus Labs brand within that reshaped parent is not explicit in the input data.
Campus Labs firmographics
Firmographics- Name
- Campus Labs
- Legal name
- Anthology Inc.
- Website
- https://campuslabs.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Campus Labs is a higher-education technology company (founded 2001, Buffalo, NY) that helps colleges and universities connect and act on institutional data through assessment, e-portfolio, and accreditation platforms built via three 2017-2019 acquisitions.
- Ownership category
- akta.pro rank
Campus Labs industry classification
Industry- Product category
- Higher Education Technology Software
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Learning Management Systems (LMS) & Academic Application Support (EDALAMAC)
- akta.pro secondary industries
- Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Higher Education Digital Courseware & Modules (EDAGAEAB)
Keywords
Where Campus Labs is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Markets served
Campus Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Campus Labs product offering
Product offeringCore offering
Campus Labs, operating within Anthology Inc., provides a data-driven higher education software platform that empowers institutions to make valuable connections with their data. Its offerings center on the Blackboard LMS and extend to institutional intelligence, assessment management, accreditation, student engagement, career development, analytics, fundraising, and workflow automation modules used by colleges and universities.
Product overview
Anthology is a higher education technology company offering a comprehensive platform-plus-modules architecture for teaching, learning, institutional effectiveness, and student success. The core Blackboard LMS serves as the central learning management system, supported by accessibility tools (Blackboard Ally), assessment management (Blackboard Evaluate, Blackboard Outcomes), accreditation tracking (Blackboard Accreditation, Blackboard Program Review), and career development (Blackboard Milestone). The enterprise operations suite includes Anthology Student (SIS/ERP), Anthology Finance & HCM with Payroll, Occupation Insight, and Student Verification, now owned by Ellucian. Lifecycle engagement products including Anthology Reach (CRM), Anthology Engage, Anthology Advance, and Anthology Baseline are now owned by Encoura. Additional modules cover e-portfolios (Anthology Portfolio/formerly Chalk & Wire), fundraising (Anthology Raise), analytics (Anthology Insight), workflow automation (Workflow Composer), and compliance management (Anthology Encompass).
Differentiator
Problem solved
Functional benefit
Brands
- Blackboard LMS: Learning Management System for teaching and learning effectiveness
- Blackboard Ally
- Blackboard Illuminate
- Blackboard Milestone
- Blackboard Evaluate
- Blackboard Accreditation
- Blackboard Outcomes
- Blackboard Planning
- Blackboard Program Review
- Anthology Reach
- Anthology Engage
- Anthology Advance
- Anthology Baseline
- Anthology Student
- Anthology Finance & HCM
- Anthology Encompass
- Anthology Raise
- Anthology Portfolio (formerly Chalk & Wire)
Products and services
- Blackboard LMS
Companies that use Campus Labs
Customer profileIdeal customer profiles1 record
Campus Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Campus Labs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ElluciancoreEllucian completed acquisition of Anthology's SIS and ERP business. This includes Anthology Student (SIS/ERP), Anthology Finance & HCM, Payroll, Occupation Insight, and Student Verification products. The acquisition was announced as part of Anthology's restructuring following their emergence debt-free.
- EncouracoreEncoura acquired Anthology's Lifecycle Engagement and Student Success Portfolio including Anthology Reach (CRM), Anthology Engage, Anthology Advance, and Anthology Baseline. Also includes Enrollment Management, IT Help Desk, Marketing, and One Stop services.
Recent moves4 records
Expansion highlights3 records
Campus Labs competitors and assessment
Company assessmentDirect peers
- Instructure: Maker of Canvas, the leading direct competitor to Blackboard LMS in U.S. higher education. Both compete head-to-head for institutional LMS contracts with similar module-based ecosystems.
- D2L: Public EdTech company behind Brightspace, a direct LMS competitor to Blackboard. Targets higher education and K-12 with comparable learning platform capabilities and is publicly traded, providing a useful valuation comparable.
- Watermark: Higher-ed focused provider of assessment, accreditation, and student-success tools (including portfolio, course evaluation, and outcomes). Directly overlaps with Blackboard's Evaluate, Outcomes, Accreditation, and Program Review modules.
Broad incumbents
- Ellucian: Largest higher-ed SIS/ERP provider and now owner of Anthology's former SIS/ERP, Finance & HCM, Payroll, and Student Verification products. Overlaps with Blackboard through partner distribution and competes via its own Banner/Colleague/PowerCampus ecosystem.
- PowerSchool: Broad K-12 and higher-education EdTech incumbent offering SIS, learning, and analytics products. Comparable to Blackboard's institutional-effectiveness and student-success modules at scale.
- Workday: Enterprise cloud applications provider with a growing higher-education footprint, including Workday Student. Competes with Blackboard-adjacent ERP, HCM, and analytics use cases in universities.
- Encoura: Higher-education enrollment marketing and student-success platform that acquired Anthology's Lifecycle Engagement and Student Success portfolio (Reach, Engage, Advance, Baseline). Both companies serve the same institutional customer base with overlapping lifecycle engagement offerings.
- Cengage Group: Large education content and digital courseware provider serving higher education. Comparable as a higher-ed EdTech incumbent with overlapping institutional customers, though its core focus is content rather than LMS.
- Huron Consulting Group: Higher-education consulting and analytics firm whose Huron Education practice competes with Anthology's institutional effectiveness and student-success capabilities. Comparable for institutional buyers evaluating accreditation, planning, and outcomes solutions.
Emerging players
- Qualtrics: Experience management platform with deep higher-education adoption for course evaluations, student surveys, and institutional analytics. Comparable to Blackboard Evaluate and Blackboard Illuminate for assessment and institutional intelligence use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Campus Labs social profiles
Digital presenceCampus Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campus Labs leadership team
Management profileNumber of profiles
Campus Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campus Labs M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campus Labs
What does Campus Labs do?
Campus Labs, operating within Anthology Inc., provides a data-driven higher education software platform that empowers institutions to make valuable connections with their data. Its offerings center on the Blackboard LMS and extend to institutional intelligence, assessment management, accreditation, student engagement, career development, analytics, fundraising, and workflow automation modules used by colleges and universities.
Is Campus Labs a public or private company?
Campus Labs is a private company. It is classified as corporate owned and is currently operating.
When was Campus Labs founded?
Campus Labs was founded in 2001. It employs 51 to 100 people.
Where is Campus Labs based?
Campus Labs is headquartered in Buffalo, United States, in the North America region.
Who are Campus Labs's main competitors?
Direct peers on record are Instructure, D2L and Watermark. Broad incumbents are Ellucian, PowerSchool, Workday, Encoura, Cengage Group and Huron Consulting Group. Qualtrics is listed as an emerging player.
Does Campus Labs have an API?
No public API is recorded for Campus Labs.
What industry is Campus Labs in?
Campus Labs's product category is Higher Education Technology Software. Its primary akta.pro industry code is EDALAMAC, Learning Management Systems (LMS) & Academic Application Support, with a secondary code of MPAJABAH, Educational Digital Courseware & Learning Platforms (LMS-Integrated). Its NAICS code is 6113 and its SIC code is 8200.