Campus Labs

What Campus Labs does

Campus Labs (founded 2001, headquartered in Buffalo, NY; 51-100 employees) is a higher-education technology company whose stated mission is to empower institutions to "make valuable connections with their data." The firm built its footprint through a sequence of acquisitions: Academic Management Systems (September 2017), Chalk & Wire Learning Assessment (April 2018), and IDEA (November 2019). These deals expanded Campus Labs beyond its core institutional-effectiveness and assessment tooling into e-portfolio (Chalk & Wire), competency evaluation, and faculty/course evaluation benchmarking (IDEA), producing a multi-product stack oriented to accreditation, outcomes tracking, and program review. No pricing model, GTM motion, or revenue mechanics are disclosed in the source material.

Campus Labs was subsequently absorbed into the broader Anthology portfolio, evidenced by Chalk & Wire being rebranded as Anthology Portfolio. Anthology Inc. — the parent — has itself undergone substantial restructuring: Ellucian acquired Anthology's SIS and ERP business (Anthology Student, Finance & HCM, Payroll, Occupation Insight, Student Verification), while Encoura acquired the Lifecycle Engagement and Student Success portfolio (Anthology Reach, Engage, Advance, Baseline). The remaining Blackboard-branded entity emerged debt-free and is focused on teaching-and-learning products including Blackboard LMS, Blackboard Ally, Blackboard Illuminate, Blackboard Milestone, and assessment tools like Blackboard Evaluate, Outcomes, and Planning.

From a buyer/investor lens, the relevant facts are: Campus Labs operates in a vertical (US higher-education institutional effectiveness) with multi-year SaaS contracts, accreditation-driven stickiness, and benchmark-data assets; its growth has been primarily acquisition-led; and its acquired assets now sit inside an Anthology portfolio that has been significantly carved up across Ellucian, Encoura, and a leaner Blackboard entity. The current corporate home and strategic direction of the Campus Labs brand within that reshaped parent is not explicit in the input data.

Name

Campus Labs

Legal name

Anthology Inc.

Website

https://campuslabs.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Campus Labs is a higher-education technology company (founded 2001, Buffalo, NY) that helps colleges and universities connect and act on institutional data through assessment, e-portfolio, and accreditation platforms built via three 2017-2019 acquisitions.

Ownership category

akta.pro rank

Product category

Higher Education Technology Software

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Learning Management Systems (LMS) & Academic Application Support (EDALAMAC)

akta.pro secondary industries

Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Higher Education Digital Courseware & Modules (EDAGAEAB)

Keywords

• Higher education analytics
• Student success software
• Learning management system
• Institutional effectiveness tools
• Campus engagement platform

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Core offering

Campus Labs, operating within Anthology Inc., provides a data-driven higher education software platform that empowers institutions to make valuable connections with their data. Its offerings center on the Blackboard LMS and extend to institutional intelligence, assessment management, accreditation, student engagement, career development, analytics, fundraising, and workflow automation modules used by colleges and universities.

Product overview

Anthology is a higher education technology company offering a comprehensive platform-plus-modules architecture for teaching, learning, institutional effectiveness, and student success. The core Blackboard LMS serves as the central learning management system, supported by accessibility tools (Blackboard Ally), assessment management (Blackboard Evaluate, Blackboard Outcomes), accreditation tracking (Blackboard Accreditation, Blackboard Program Review), and career development (Blackboard Milestone). The enterprise operations suite includes Anthology Student (SIS/ERP), Anthology Finance & HCM with Payroll, Occupation Insight, and Student Verification, now owned by Ellucian. Lifecycle engagement products including Anthology Reach (CRM), Anthology Engage, Anthology Advance, and Anthology Baseline are now owned by Encoura. Additional modules cover e-portfolios (Anthology Portfolio/formerly Chalk & Wire), fundraising (Anthology Raise), analytics (Anthology Insight), workflow automation (Workflow Composer), and compliance management (Anthology Encompass).

Differentiator

Problem solved

Functional benefit

Brands

• Blackboard LMS: Learning Management System for teaching and learning effectiveness
• Blackboard Ally
• Blackboard Illuminate
• Blackboard Milestone
• Blackboard Evaluate
• Blackboard Accreditation
• Blackboard Outcomes
• Blackboard Planning
• Blackboard Program Review
• Anthology Reach
• Anthology Engage
• Anthology Advance
• Anthology Baseline
• Anthology Student
• Anthology Finance & HCM
• Anthology Encompass
• Anthology Raise
• Anthology Portfolio (formerly Chalk & Wire)

Products and services

• Blackboard LMS

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ElluciancoreStrategic or Co-development PartnerEllucian completed acquisition of Anthology's SIS and ERP business. This includes Anthology Student (SIS/ERP), Anthology Finance & HCM, Payroll, Occupation Insight, and Student Verification products. The acquisition was announced as part of Anthology's restructuring following their emergence debt-free.
• EncouracoreStrategic or Co-development PartnerEncoura acquired Anthology's Lifecycle Engagement and Student Success Portfolio including Anthology Reach (CRM), Anthology Engage, Anthology Advance, and Anthology Baseline. Also includes Enrollment Management, IT Help Desk, Marketing, and One Stop services.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Instructure: Maker of Canvas, the leading direct competitor to Blackboard LMS in U.S. higher education. Both compete head-to-head for institutional LMS contracts with similar module-based ecosystems.
• D2L: Public EdTech company behind Brightspace, a direct LMS competitor to Blackboard. Targets higher education and K-12 with comparable learning platform capabilities and is publicly traded, providing a useful valuation comparable.
• Watermark: Higher-ed focused provider of assessment, accreditation, and student-success tools (including portfolio, course evaluation, and outcomes). Directly overlaps with Blackboard's Evaluate, Outcomes, Accreditation, and Program Review modules.

Broad incumbents

• Ellucian: Largest higher-ed SIS/ERP provider and now owner of Anthology's former SIS/ERP, Finance & HCM, Payroll, and Student Verification products. Overlaps with Blackboard through partner distribution and competes via its own Banner/Colleague/PowerCampus ecosystem.
• PowerSchool: Broad K-12 and higher-education EdTech incumbent offering SIS, learning, and analytics products. Comparable to Blackboard's institutional-effectiveness and student-success modules at scale.
• Workday: Enterprise cloud applications provider with a growing higher-education footprint, including Workday Student. Competes with Blackboard-adjacent ERP, HCM, and analytics use cases in universities.
• Encoura: Higher-education enrollment marketing and student-success platform that acquired Anthology's Lifecycle Engagement and Student Success portfolio (Reach, Engage, Advance, Baseline). Both companies serve the same institutional customer base with overlapping lifecycle engagement offerings.
• Cengage Group: Large education content and digital courseware provider serving higher education. Comparable as a higher-ed EdTech incumbent with overlapping institutional customers, though its core focus is content rather than LMS.
• Huron Consulting Group: Higher-education consulting and analytics firm whose Huron Education practice competes with Anthology's institutional effectiveness and student-success capabilities. Comparable for institutional buyers evaluating accreditation, planning, and outcomes solutions.

Emerging players

• Qualtrics: Experience management platform with deep higher-education adoption for course evaluations, student surveys, and institutional analytics. Comparable to Blackboard Evaluate and Blackboard Illuminate for assessment and institutional intelligence use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/campuslabsco
• Facebookfacebook.com/campuslabsco
• LinkedInlinkedin.com/company/campus-labs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus Labs