Allente

What Allente does

Allente is a Nordic pay-TV and streaming distributor serving nearly one million residential and business customers across Sweden, Norway, Denmark, and Finland. The company was formed in May 2020 through the merger of Canal Digital and Viasat Consumer, originally as a 50/50 joint venture between Viaplay Group and Telenor; in November 2025, Viaplay Group acquired the remaining 50% from Telenor, becoming sole owner. Allente is the only Nordic provider delivering TV across all four platforms: satellite dish (parabol), fiber, broadband/IPTV, and pure streaming.

The technology stack centers on Android TV-based set-top boxes (Allente 1 and OnePlace) with Google Play, Google Assistant, Chromecast, and AirPlay integration, complemented by a cross-platform Allente app (iOS, Android, Smart TV, Apple TV, Google TV Streamer) supporting up to four simultaneous streams. The platform aggregates content from Viaplay, HBO Max, Amazon Prime, SkyShowtime, TV4 Play, SVT Play, BBC Nordic+, and others under tiered subscription packages (Basic, Standard, Standard Plus, Premium). Customer operations run on the Min Sida self-service portal (with BankID authentication, Autogiro, e-faktura integration) and the Allbot AI chatbot for 24/7 support. Installation is delivered through an exclusive partnership with Smartify.

Revenue is generated predominantly through recurring monthly subscriptions across TV packages and fiber broadband (broadband promotional pricing of SEK 399/month for 500/500 Mbps), supplemented by one-time hardware sales (set-top boxes, Arris routers, satellite dishes, Netgear powerline kits), professional installation fees (SEK ~595 with RUT deduction, ~1,095 without), and transactional pay-per-view rentals. The go-to-market is primarily direct-to-consumer via allente.se and the Allente app, supplemented by phone, chat, and partner-led installation. Customer concentration is highly distributed across mass-market residential subscribers; Viaplay Group's Q1 2026 reporting indicates Allente contributed an EBITDA swing from a SEK 175 million loss to over SEK 100 million profit, with management targeting double-digit EBITDA margin by 2028 via SEK 300–400 million in cost synergies.

Name

Allente

Legal name

Allente Sverige AB

Website

https://www.allente.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Allente is a Nordic pay-TV and streaming distributor serving nearly one million residential and business customers in Sweden, Norway, Denmark, and Finland with TV packages delivered via satellite, fiber, broadband, and pure streaming, aggregated under the Allente app and Android TV set-top boxes.

Ownership category

akta.pro rank

Product category

Pay TV Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

akta.pro secondary industry

International/Multilingual Streaming Channels (MPABAHAI)

Keywords

• Satellite TV
• Streaming services
• Fiber broadband
• IPTV distribution
• Pay television

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TV Subscription Services: Recurring subscription revenue from TV packages delivered via satellite (parabol), fiber, broadband, and streaming. Packages range from Basic to Premium tiers with various channel lineups and streaming service inclusions.
2. Broadband Services: Fiber broadband services offered in Sweden, with packages such as 500/500 Mbps at promotional pricing. Revenue is recurring based on monthly subscriptions.
3. Hardware Sales: One-time revenue from sale of TV boxes (Allente 1, OnePlace), routers (Arris NVG468MQ), satellite dishes, and accessories. Includes related fees for chemical tax on electronics.
4. Installation Services: Professional installation services for parabolic antennas and fiber TV, offered through partner Smartify. Includes both standard installation and additional services with RUT deduction eligibility.
5. Pay-per-view / Rental Content: Transaction-based revenue from renting or purchasing movies and series through the Allente app, website, or set-top boxes. Movies can be rented or bought for viewing across devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Allente is a Nordic pay-TV and streaming distributor that sells tiered TV channel packages (Basic, Standard, Standard Plus, Premium) delivered to residential consumers via four platforms: satellite dish (parabol), fiber optic, broadband (IPTV), and pure streaming. The company aggregates content from multiple premium streaming providers (Viaplay, HBO Max, Amazon Prime, SkyShowtime, TV4 Play, SVT Play) into a unified app interface, and also offers standalone fiber broadband internet in Sweden, IP telephony, hardware (set-top boxes, routers), and professional installation services.

Product overview

Allente is a Nordic TV and streaming distributor offering a multi-platform product portfolio that spans satellite TV (via parabol/dish), fiber optic TV, broadband-delivered IPTV, and pure internet streaming. The core offering is organized around tiered TV channel packages — Basic, Standard, Standard Plus, and Premium — delivered across four platform options: parabol (satellite), fiber, bredband (broadband/IPTV), and stream (pure streaming). These platforms are unified by the Allente-appen (cross-platform app) and the Allente 1 and OnePlace Android TV set-top boxes. On top of the base packages, Allente sells add-on packages including sports content, multi-room TV, broadband internet, IP telephony, and bundled streaming services (Viaplay, HBO Max, Amazon Prime, SkyShowtime, TV4 Play, SVT Play, Apple TV, SkyShowtime, BBC Nordic+, Nordisk Film+, Moonbug, byNonStop, Love Nature, and FilmFavoriter). Hardware offerings include the Allente 1 and OnePlace TV boxes, Arris NVG468MQ router, wireless TV bridges, powerline kits, and external hard drives for recording. The customer-facing platform includes the Min Sida self-service portal, the Allbot AI chatbot for 24/7 customer service, and a full customer service operation. In Sweden, Allente also provides standalone broadband internet services.

Differentiator

Problem solved

Functional benefit

Products and services

• Satellite TV (Parabol-TV) Television service delivered via satellite dish (parabol) to residential customers across the Nordic region. Offers tiered channel packages (Basic to Premium) with add-on option packages for premium and sports content. This is Allente's legacy delivery platform inherited from the Canal Digital and Viasat Consumer brands.
• Fiber TV (Tv-paket via fiber) Television service delivered over fiber optic networks via open fiber networks (öppna fibernät) to residential customers in Sweden. Includes channel packages from Basic to Premium with add-on options and access to bundled streaming services. Installation is performed by partner Smartify.
• Broadband TV (Bredbands-TV / IPTV) Television service delivered over the customer's existing internet connection (broadband/IPTV). The Allente 1 set-top box connects via ethernet or WiFi to provide the same channel lineup and streaming capabilities as satellite and fiber platforms, targeted at residential customers with broadband but no satellite or fiber infrastructure.
• Streaming TV (Stream) Pure streaming TV service delivered entirely over the internet without requiring a satellite dish or fiber connection. Packages include Stream Basic, Stream Flex 2, and Stream Flex 4 with varying channel lineups and the ability to swap selectable streaming services (Viaplay, HBO Max, Amazon Prime, etc.) monthly. Targeted at cord-cutters and customers without traditional TV infrastructure.
• Fiber Broadband Internet (Bredband) Standalone fiber broadband internet service available to residential customers in Sweden via fiber networks, offered in packages such as 500/500 Mbps. Can be purchased separately or bundled with TV services. Broadband is currently only available in Sweden among Allente's Nordic markets.
• IP Telephony (IP-telefoni) Voice over IP (VoIP) telephony service offered as an add-on to Allente's broadband packages, enabling residential customers to consolidate television, internet, and home phone service with a single provider.
• Allente 1 Set-top Box Android TV-based set-top box that delivers Allente's TV channels, streaming content, and interactive features over satellite (parabol), fiber, or broadband connections. Supports Google Play Store downloads, Google Assistant voice search, Chromecast, Bluetooth peripherals, and over-the-top streaming apps.
• OnePlace Set-top Box Android TV-based set-top box (similar to Allente 1) for customers migrating from the former Canal Digital brand. Delivers TV channels, play services, and streaming apps via built-in WiFi or ethernet, with Google Play Store access and voice search.
• Arris NVG468MQ Router Wireless router offered by Allente for broadband customers who need a router for their home network. Supports dual-band WiFi and WPS (WiFi Protected Setup) for easy pairing with Allente TV boxes. Available for order via Min Sida or customer service.
• Wireless TV Bridge / Powerline Kit (Trådlös tv-brygga / Uppkopplingskit) Wireless TV bridges and powerline adapters (uppkopplingskit) that allow customers to connect their TV box to the internet without running ethernet cables. Particularly useful for homes where the router and TV box are located in different rooms.
• External Hard Drive (Extern hårddisk) External hard drive designed for use with Allente TV boxes, enabling recording and playback of TV programs and streaming content. Compatible with Samsung/Prime 680 boxes and Allente 1/OnePlace boxes.
• Professional Installation Services Professional in-home installation services for parabolic antennas, fiber TV, and broadband equipment. Delivered exclusively through partner Smartify, including equipment setup, cable routing, and customer demonstration. Standard installation priced at approximately 595 kr with RUT deduction eligibility, or 1095 kr without, with a 12-month warranty.
• Pay-per-view / Movie Rental Transaction-based pay-per-view content service allowing customers to rent or purchase individual movies and series through the Allente app, website, or set-top boxes. Rented or purchased content can be viewed across connected devices.
• PlayMaker (B2B Platform) B2B platform from Allente (referenced on the Danish Allente site) that allows business customers to manage streaming and TV subscriptions. Part of Allente's dedicated business customer offering for commercial TV solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Viaplay GroupflagshipStrategic or Co-development Partner · 1 November 2025Viaplay Group acquired 100% ownership of Allente in November 2025, having previously held 50% since Allente's formation in May 2020. Allente is now a wholly-owned subsidiary of Viaplay Group, which is listed on Nasdaq Stockholm. Allente's streaming content, including Viaplay, is integrated into Allente's service offerings.
• SmartifycoreImplementation/ SI/ Consulting PartnerSmartify is Allente's exclusive installation partner for fiber TV and broadband services. They provide professional in-home installation including equipment setup, cable routing, and customer demonstration. Services include RUT-deductible installation pricing. Smartify handles all technical installation across Sweden.
• TelenorminorStrategic or Co-development PartnerTelenor was a former co-owner of Allente, holding 50% stake alongside Viaplay Group from May 2020 until November 2025 when Viaplay Group acquired the remaining shares. Telenor continues to operate independently in the Nordic telecommunications market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Netflix: Netflix is the global SVOD incumbent whose direct-to-consumer offering competes with Allente's premium streaming tiers. While not a distribution peer, it sets the price-and-content benchmark that Allente's Stream Flex and bundled tiers must compete against.
• HBO Max: HBO Max is a major global SVOD service and one of Allente's most important content partners, integrated into Allente 1 boxes and the Allente app. It competes as both an aggregator content source and a standalone direct-to-consumer alternative.
• SkyShowtime: SkyShowtime is a European-focused SVOD service from Comcast and Paramount, bundled into Allente's Standard Plus packages. As a partner and a competing direct-to-consumer service in the Nordics, it is a relevant comparison point for Allente's premium aggregation strategy.

Direct peers

• Telia Company: Telia is a major Nordic telco offering TV, broadband, mobile, and IP-telephony bundles. It directly competes with Allente in Sweden and other Nordics and is a true quad-play operator, whereas Allente lacks a mobile offering.
• Viaplay Group: Viaplay Group is Allente's 100% parent since November 2025 and operates the Viaplay streaming service integrated into Allente's platform. While now the parent, Viaplay's standalone streaming subscription is also a comparable Nordic pay-content offering.
• Tele2: Tele2 provides broadband, mobile, and IPTV services in Sweden, including the Com Hem and TV4 Play assets. It competes head-to-head with Allente's fiber and broadband TV packages in the Swedish market.
• Telenor: Telenor is a Nordic telecom operator offering TV, broadband, and mobile bundles and was Allente's former 50/50 joint venture partner until divesting to Viaplay Group in November 2025. It remains a directly comparable pay-TV and broadband competitor across Norway and Sweden.

Regional players

• Elisa: Elisa is a leading Finnish telecom operator providing TV (Elisa Viihde), broadband, and mobile services. It is the closest comparable pay-TV and broadband provider to Allente within Finland, where Allente has limited broadband offering.
• TDC NET: TDC NET is the principal Danish fixed-line telco offering broadband, TV, and streaming bundles. It is the most direct comparable pay-TV operator to Allente within Denmark, although geographically distinct from Allente's Swedish-stronghold core.

Others

• Canal Digital (historical): Canal Digital was the predecessor satellite and pay-TV operator that merged with Viasat Consumer to form Allente in May 2020. It is no longer operating as a standalone brand, but is referenced to anchor Allente's legacy positioning as a Nordic satellite and pay-TV distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allentesverige
• LinkedInlinkedin.com/company/allente-nordic
• Instagraminstagram.com/allentesverige
• Xx.com/allentenews

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allente