Ame Trade

Name

Ame Trade

Legal name

AME Trade Ltd

Website

https://ametrade.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Event Management and Conference Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Onsite Operations & Event Staffing Management (THAHACAL), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• B2B event organizing
• Mining conferences Africa
• Energy sector events
• Infrastructure finance summits
• Professional conference services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Professional Conference Organization Services: AME Trade Ltd provides complete A-Z event management services including sales, marketing, logistics, financial planning, training, and programme management for governments, associations, business organisations, private companies, and NGOs. Revenue is generated through event registration fees, sponsorship sales, exhibition stand sales, delegate places, and advertising.
2. Digital Marketing Services: Digital team organizes webinars on behalf of clients to support strategic decision-making, increase pipeline, and advance brand positioning. Services include strategic marketing campaigns, targeted attendee acquisition, and webinar reporting.
3. Training Services: Bespoke training courses offering knowledge, expertise, and continuous professional development in specific areas. Services include both offline and online training programs certified by professionally recognised bodies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

AME Trade is a professional conference organiser (PCO) that plans, markets, and delivers B2B conferences, exhibitions, and trade events across African markets in the Mining, Energy, Finance & Infrastructure, Oil & Gas, and Agriculture sectors. The company provides end-to-end event management services (sales, marketing, logistics, programme management), bespoke training programs, and digital marketing services including webinar hosting and targeted B2B lead generation.

Product overview

AME Trade Ltd operates as a B2B events and conferences company specializing in industry-specific events across Africa. The portfolio consists of multiple flagship conference products (MOTA, IMC Morocco, ZIMEC, MMEC, PIAfrica, SIM Senegal, Africa PPP, SENHABITAT, LIMEC, SEEG, and Trans-Log Moz) organized under its core events division, complemented by three service offerings: PCO Services (full event management), Training Services (professional development programs), and Digital Services (webinars and digital marketing). The products span four core sectors: Mining, Energy, Finance & Infrastructure, and Agriculture, with events held across 30+ African markets and in Paris, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Mining on Top Africa (MOTA) High-level Africa mining summit held in Paris connecting African mining jurisdictions with international investors, financial institutions, and technology partners for dialogue on investment, industrialization, and responsible resource development.
• Morocco International Mining Congress & Exhibition (IMC Morocco) Annual mining congress and exhibition organized with the Federation of Mineral Industry of Morocco (FDIM), focusing on sustainable mining, critical minerals, and Morocco's leadership in responsible mining and industrial transformation.
• Zambia International Mining and Energy Conference (ZIMEC) Annual conference and exhibition focused on Zambia's mining and energy sectors, investment opportunities, and regional integration, bringing together government leaders, industry executives, financiers, and technical experts.
• Mozambique Mining and Energy Conference & Exhibition (MMEC) Annual conference and exhibition held in Maputo focusing on Mozambique's mining and energy sectors, natural resource industrialization, and regional cooperation.
• Pension Funds and Alternative Investments Africa (PIAfrica) Forum convening African pension funds, sovereign investors, and long-term allocators to discuss institutional capital deployment, private markets, infrastructure investment, and sustainable investing.
• Senegal International Mining Conference and Exhibition (SIM Senegal) West Africa's largest mining trade event featuring conference sessions, exhibitions, and hackathons focused on mineral resource development, economic sovereignty, and local processing.
• Africa PPP Infrastructure Finance, Investment & Partnerships Summit (Africa PPP) Annual summit focused on public-private partnerships, infrastructure finance, and project delivery across Africa, bringing together governments, PPP units, development finance institutions, and private investors.
• SENHABITAT Housing and urban development conference and exhibition held in Dakar, Senegal, focusing on sustainable urban planning, housing delivery, and territorial cohesion.
• LIMEC Liberia Mining conference and exhibition focused on Liberia's mining sector, connecting investors with local stakeholders and showcasing investment opportunities.
• SEEG (Salon de l'Énergie de la Guinée) Energy conference and exhibition held in Conakry, Republic of Guinea, focusing on energy transition and sustainable energy development across Africa.
• Trans-Log Moz (Mozambique International Transport and Logistics Conference) Transport and logistics conference and exhibition held in Maputo, focusing on ports, rail, freight, urban mobility, cross-border trade, and digital transformation in Mozambique's logistics sector.
• Professional Conference Organiser (PCO) Services Professional Conference Organiser services providing complete A-Z event management including sales, marketing, logistics, financial planning, training, and programme management for governments, associations, business organisations, private companies, and NGOs.
• Training Services Bespoke training courses and continuous professional development programs in specific industry areas, delivered offline or online by international industry experts with certificates from professionally recognised bodies.
• Digital Services Digital marketing services including webinar hosting, strategic marketing campaigns, and access to an extensive database of senior decision makers for B2B lead generation.

Quantifiable outcome

• 9,900+ participants convened across all platforms in 2025
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and major.

• ECOWAScoreStrategic or Co-development PartnerAME Trade has organized major global events for ECOWAS (Economic Community of West African States), positioning the company as a trusted partner for regional economic integration events.
• African Petroleum Producers Organisation (APPO)coreStrategic or Co-development PartnerAME Trade provides PCO services for the African Petroleum Producers Organisation, organizing major events for the oil and gas sector across Africa.
• Extractive Industries Transparency Initiative (EITI)coreStrategic or Co-development PartnerAME Trade has organized major events for the Extractive Industries Transparency Initiative, supporting transparency in oil, gas, and mining sectors.
• SODEMImajorStrategic or Co-development PartnerSODEMI (Société pour le Développement Minier de la Côte d'Ivoire) is a Gold Sponsor of MOTA 2026 and strategic partner for mining events in West Africa.
• African Legal Support Facility (ALSF)majorStrategic or Co-development PartnerALSF is confirmed as Bronze Sponsor for MOTA 2026, supporting African legal capacity building in mining and extractive sectors.
• Montage GoldmajorStrategic or Co-development PartnerMontage Gold is Associate Sponsor of MOTA 2026 and represented by CEO Martino De Ciccio as a high-level speaker.
• Bureau of Geological and Mining Research (BRGM)majorStrategic or Co-development PartnerBRGM (France) is represented by Director General Jean-Claude Guillaneau at MOTA 2026. BRGM leads the Panafgeo+ geological mapping program in collaboration with DRC's Ministry of Mines.
• IMnI (International Manganese Institute)majorStrategic or Co-development PartnerIMnI is a strategic partner for MOTA 2026, contributing industry expertise on manganese and battery minerals.
• ICDA (International Chromium Development Association)majorStrategic or Co-development PartnerICDA is represented by Executive Director Sheraz Neffati at MOTA 2026, providing expertise on chromium and stainless steel supply chains.
• MEDEF InternationalmajorStrategic or Co-development PartnerMEDEF International (France's employer federation) is a strategic partner for MOTA 2026, connecting French businesses with African mining opportunities.
• VDMA (German Engineering Industry Association)majorStrategic or Co-development PartnerVDMA is a strategic partner for MOTA 2026, represented by Dr Chukwuemeka Onaa, Regional Manager for Africa and North America Standardisation.
• CIAN (Council of Foreign Investors in France)majorStrategic or Co-development PartnerCIAN is a strategic partner for MOTA 2026, facilitating investment connections between France and Africa.
• Federation of Mineral Industry of Morocco (FDIM)coreStrategic or Co-development PartnerFDIM partners with AME Trade to organize the Morocco International Mining Congress & Exhibition (IMC), supported by Moroccan government ministries.
• Ministry of Energy Transition & Sustainable Development (Morocco)coreStrategic or Co-development PartnerMoroccan government ministry providing highest-level support for IMC Morocco events, along with Ministry of Industry and Trade and AMDIE.
• Ministry of Transport and Logistics (Mozambique)coreStrategic or Co-development PartnerMozambique Ministry of Transport and Logistics partnered with AME Trade Mozambique to launch Trans-Log Moz 2026, the inaugural international transport and logistics conference.
• African Development BankmajorStrategic or Co-development PartnerAfrican Development Bank is a satisfied client for AME Trade's training services, utilizing bespoke capacity building programs.
• Government of the Islamic Republic of MauritaniamajorStrategic or Co-development PartnerGovernment of Mauritania is a satisfied client for AME Trade's training services, participating in capacity building programs.
• World Bank GroupmajorStrategic or Co-development PartnerWorld Bank Group represented at MOTA 2026 by Namrata Thapar (Director, Metals & Minerals) and Ignacio de Calonje (Chief Investment Officer, Energy), supporting mining and energy investment dialogue.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mining Indaba (Hyve Group): The Investing in African Mining Indaba, operated by Hyve Group, is the largest annual mining investment event in Africa and the most direct competitor to AME Trade's MOTA, IMC Morocco, ZIMEC, and SIM Senegal events. Both target international investors, mining majors, and African mining ministries with a B2B conference + exhibition format.
• dmg events: dmg events operates Africa Mining Forum, Africa Energy Forum, and other mining/energy B2B events across Africa, directly overlapping AME Trade's mining and energy event franchises. Comparable scale and target audience of mining majors, DFIs, and African ministries.
• Energy Capital & Power: Energy Capital & Power produces African Energy Week, African Mining Week, and critical-minerals convening platforms across the continent. Closely comparable to AME Trade in vertical focus (African mining and energy), B2B sponsorship model, and ministerial access.
• EnergyNet (Africa Energy Forum): EnergyNet runs the Africa Energy Forum and related convenings targeting investors, utilities, and African energy ministries — a directly comparable offering to AME Trade's pan-African energy events and SEEG in Guinea.
• Spire Events: Spire Events organises B2B conferences across Africa and emerging markets in mining, energy, and infrastructure, closely mirroring AME Trade's vertical mix and PCO-style full-service delivery to governments and associations.
• African Mining Week: African Mining Week, an Energy Capital & Power event, focuses on connecting African mining jurisdictions with global investors — directly competing with AME Trade's MOTA summit and IMC Morocco for international mining investors and African mining ministries.

Broad incumbents

• Clarion Events: Clarion Events is a global B2B events organiser operating across mining, energy, defence, and infrastructure. It runs events in Africa at a broader portfolio level rather than as an Africa specialist, making it an incumbent adjacent to AME Trade's mining/energy franchises.
• Hyve Group: Hyve Group is the London-listed parent of Mining Indaba and other global B2B events. As the operator of AME Trade's most direct mining competitor, it represents a scaled incumbent with greater capital, marketing reach, and sponsor relationships across African mining events.
• Informa Markets: Informa Markets organises large-scale B2B trade shows and conferences globally, including African mining and energy-adjacent events. It competes for the same pool of international mining/energy sponsors and African government partnerships as AME Trade, but as a much larger diversified portfolio player.

Emerging players

• Critical Minerals Africa: Critical Minerals Africa is an emerging platform convening stakeholders around Africa's critical minerals value chain, intersecting with AME Trade's mining portfolio (MOTA, IMC Morocco) and the energy-transition narrative driving both companies' audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ametrade
• YouTubeyoutube.com/channel/UCsHRcza6dHlxjxrDjizzrjA
• Facebookfacebook.com/ame-trade-ltd-224018675230
• LinkedInlinkedin.com/company/ame-trade

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ame Trade