Melt
Melt is a Madison, Wisconsin-based health and fitness studio that operates as a collaborative of independent practitioners delivering personal training, nutrition coaching, and group exercise classes to local health-conscious individuals and athletes.
- Company typePrivate
- Founded2007
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Melt does
Melt, LLC is a privately-held health and fitness studio headquartered at 301 West Beltline Hwy, Suite 103, Madison, Wisconsin. The studio operates as a professional collaborative of independent practitioners — including Owner Ben Dreyer (a former NCAA National Champion and Olympic Training Center resident), Brian Stoltenberg (CSCS-certified kinesiologist), and Cari Sims (yoga/biomechanics specialist) — who deliver personal training, nutrition coaching, and group exercise services to health-conscious individuals and athletes in the Madison market. Melt blends traditional training methods (cardiovascular, strength, and conditioning) with techniques such as Self Myofascial Release using foam rollers, TRX RIP Trainer, Trigger Point Therapy, and Foundation Training classes led by certified instructors like Jenner McLeod.
Melt's service offering is structured around three practices: Personal Training (one-on-one individualized programs), Nutrition Services (real-food coaching), and Group Exercise Classes. Clients are onboarded through an intake process that captures goals and health history, after which the studio matches them to a suitable practitioner; group class drop-ins are welcomed with a complimentary first class for local residents.
Commercially, Melt runs a distinctive practitioner-collaborative revenue model: each trainer runs their own small business within Melt and pays the studio a session charge of $21–$25 per client session, tiered by monthly session volume. Clients do not pay Melt a membership fee; rates vary by practitioner. The studio acquires clients directly via its website intake form, Facebook presence, practitioner profile content, and word-of-mouth in the Madison community. There is no external investment, no parent company, and no evidence of geographic expansion beyond the single Madison storefront.
Melt firmographics
Firmographics- Name
- Melt
- Legal name
- Melt, LLC
- Website
- https://studiomelt.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Melt is a Madison, Wisconsin-based health and fitness studio that operates as a collaborative of independent practitioners delivering personal training, nutrition coaching, and group exercise classes to local health-conscious individuals and athletes.
- Ownership category
- akta.pro rank
Melt industry classification
Industry- Product category
- Personal Training & Fitness Studio Services
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Weight Loss & Body Transformation Training (HSADAAAC)
- akta.pro secondary industry
- Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
Keywords
Where Melt is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Melt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales
Revenue model
- Trainer Session Charges: Each time a trainer brings a client for personal training, they pay a session charge to the studio. This ranges from $21-$25 depending on monthly session volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trainer session charges to studio |
| Other | — | Client training rates |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Melt product offering
Product offeringCore offering
Melt is a professional fitness collaborative operating a Madison, WI studio where independent practitioners deliver one-on-one personal training, nutrition coaching, and group exercise classes (including Foundation Training). Each practitioner operates their own small business within the studio and pays the studio a per-session transaction charge for use of the facility and client matching.
Product overview
Melt is a health and fitness studio in Madison, WI that operates as a collaborative of independent practitioners. The studio offers three core services: Personal Training (one-on-one individualized fitness programs), Nutrition Services (coaching focused on real foods), and Group Exercise Classes (including Foundation Training). Clients can select practitioners based on their individual needs and fitness goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Training One-on-one individualized fitness programs designed by certified practitioners based on client goals and health history, incorporating cardiovascular, strength, and conditioning exercises. Targeted at health-conscious adults and athletes in the Madison, WI area.
- Nutrition Services Nutrition coaching focused on eating real foods that foster energy and vitality, without gimmicks or extensive product lines. Targeted at individuals seeking guidance on healthy eating habits.
- Group Exercise Classes Group fitness offerings including Foundation Training classes taught by certified instructors such as Jenner McLeod, focusing on healthy posture and biomechanics. Free first class available for local residents.
Companies that use Melt
Customer profileSegments2 records
Ideal customer profiles2 records
Melt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Melt partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Melt competitors and assessment
Company assessmentDirect peers
- F45 Training: Functional training franchise combining personal-coaching elements with group classes. Operates in similar mid-sized markets and competes for the same health-conscious consumer segment as Melt.
- Barry's Bootcamp: Premium boutique fitness studio combining coached cardio and strength sessions with personal-training-style attention. Comparable to Melt in its coach-led, results-oriented positioning and willingness to charge above-gym prices.
- SoulCycle: Premium boutique fitness brand built on instructor-led group sessions. Comparable to Melt in positioning around highly credentialed practitioners, brand-led experience, and premium pricing for coached classes.
- Orangetheory Fitness: National boutique fitness franchise offering group personal training with heart-rate-based coaching. Directly comparable to Melt's personal-training-led model and Madison market presence, though at vastly larger scale and as a franchise rather than independent collaborative.
- Title Boxing Club: Boutique fitness franchise offering coached group and personal sessions in a specialty discipline. Comparable to Melt as a small-format, coach-driven studio with a similar mid-market consumer target.
Broad incumbents
- Life Time Fitness: Large, multi-service fitness operator offering personal training, nutrition, and group classes as part of a broad premium membership. Comparable to Melt in service mix but operates at a national scale and as a broad incumbent.
- CrossFit (CrossFit, Inc.): Globally licensed strength-and-conditioning brand operating through affiliated gyms (boxes) that offer coached group and individual training. Comparable to Melt in its coach-led, expertise-driven model, though structured as an affiliate network rather than a single studio.
- Gold's Gym: Established global fitness brand providing personal training and group exercise. Comparable to Melt as a broad incumbent in the same personal-training service category, though at a national chain scale.
- Anytime Fitness: 24/7 franchise gym network with personal training add-ons that competes for the same Madison-area health-conscious consumer. Comparable as a broad incumbent offering coached services in the same local market.
- Equinox: Premium national fitness brand with personal training, group classes, and wellness programming. Comparable to Melt in its premium, coaching-led positioning but at vastly larger scale and a multi-product portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Melt social profiles
Digital presenceMelt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melt leadership team
Management profileNumber of profiles
Profiles3 records
Melt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melt
What does Melt do?
Melt is a professional fitness collaborative operating a Madison, WI studio where independent practitioners deliver one-on-one personal training, nutrition coaching, and group exercise classes (including Foundation Training). Each practitioner operates their own small business within the studio and pays the studio a per-session transaction charge for use of the facility and client matching.
Is Melt a public or private company?
Melt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Melt founded?
Melt was founded in 2007. It employs 1 to 10 people.
Where is Melt based?
Melt is headquartered in Madison, United States, in the North America region.
How does Melt make money?
One revenue line is on record: trainer Session Charges.
Who are Melt's main competitors?
Direct peers on record are F45 Training, Barry's Bootcamp, SoulCycle, Orangetheory Fitness and Title Boxing Club. Broad incumbents are Life Time Fitness, CrossFit (CrossFit, Inc.), Gold's Gym, Anytime Fitness and Equinox.
Does Melt have an API?
No public API is recorded for Melt.
What industry is Melt in?
Melt's product category is Personal Training & Fitness Studio Services. Its primary akta.pro industry code is HSADAAAC, Weight Loss & Body Transformation Training, with a secondary code of HSADAFAE, Medical Nutrition Therapy (Registered Dietitian). Its NAICS code is 812191.