TradeIndia

What TradeIndia does

TradeIndia, operated by Infocom Network Private Limited, is one of India's longest-running B2B e-commerce marketplaces, founded in 1996 and operating continuously since 1999. The platform connects 4.5 million+ verified sellers with 5.8 million+ active buyers across 90,000+ product categories spanning agriculture, chemicals, machinery, apparel, electronics, healthcare, construction, and packaging. Core mechanics include seller product listings, buyer-posted buy requirements (RFQs), and trade-lead generation, with 120 million+ inquiries processed annually and 11.7 million+ registered users on the platform. In April 2026 TradeIndia launched an AI-powered search feature for product discovery, claiming to be the first B2B marketplace in India to deploy this capability, initially on desktop with mobile expansion planned.

The platform's technology stack centers on a B2B marketplace with NLP-based AI search, supported by a surrounding service ecosystem: TIPay (escrow-based payment protection powered by Atom Technologies), TradeKhata (seller accounting), TradeUdhaar (MSME business loans), GetDistributors.com (distributor discovery), TI Logistics, a trade-shows directory, and a TradeIndia Verified Seller trust-badge program. Revenue is generated primarily through tiered seller subscription packages — domestic tiers range from SME Biz Connect at INR 48,999 to TI Super Bonanza at INR 1,514,509, with international VIP tiers priced USD 932–3,733 — plus a one-time verified-seller fee (INR 1,500, discounted from INR 2,500), advertising and premium placement, and financial services via TradeUdhaar. Distribution is entirely digital: desktop and mobile web, native iOS/Android apps, and localized domains across 14+ international markets including Japan, China, USA, UAE, Saudi Arabia, and Southeast Asia.

Go-to-market is hybrid: self-serve free registration captures the long tail of MSME sellers, while sales-led subscription packages convert high-value sellers to premium tiers. The customer base is concentrated in Indian MSMEs, manufacturers, exporters, and bulk buyers, with horizontal segmentation across industries rather than vertical specialization. TradeIndia is privately held with no disclosed funding rounds or parent company, has 1,001–5,000 employees, and is headquartered in New Delhi. The company has faced recent regulatory scrutiny — a CCPA fine of ₹10 lakh related to uncertified walkie-talkie listings and an NCB Operation WIPE action on pharmaceutical listings — highlighting platform-liability exposure under India's expanding consumer-protection and narcotics-control regimes.

Name

TradeIndia

Legal name

Infocom Network Private Limited

Website

http://www.tradeindia.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

TradeIndia is a B2B e-commerce marketplace connecting 4.5M+ verified sellers with 5.8M+ active buyers across 90,000+ categories in India and 14+ international markets, monetizing via tiered seller subscriptions and adjacent services.

Ownership category

akta.pro rank

Product category

B2B E-commerce Marketplace

NAICS

Wholesale Trade Agents and Brokers (42512), Wholesale Trade Agents and Brokers (425)

SIC

Retail-Miscellaneous Retail (5900), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• B2B marketplace
• Online trading platform
• Supplier directory
• Wholesale sourcing
• Industrial procurement

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Packages: Seller subscription tiers ranging from SME Biz Connect (INR 48,999) to TI Super Bonanza Seller Package (INR 1,514,509). Packages include product listings, visibility features, verified seller status, and promotional tools. International VIP packages also available in USD.
2. Verified Seller Fee: One-time verification fee of INR 1,500 (discounted from INR 2,500) for sellers seeking trust badges and enhanced credibility.
3. Trade Lead Subscriptions: Access to buy trade leads and business opportunities from verified buyers.
4. TradeUdhaar (Business Loans): Financial services for MSMEs including business loans, connecting lenders with borrowers through the platform.
5. Advertising & Promotions: Premium placement, featured products, and promotional banner advertising on the platform.
6. TIPay Transaction Services: Payment protection service (free currently, may introduce fees in future for payment processing).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

TradeIndia operates a horizontal B2B e-commerce marketplace that connects 4.5+ million verified sellers with 5.8+ million active buyers across 90,000+ product categories spanning industrial machinery, chemicals, agriculture, apparel, electronics, healthcare supplies, and consumer goods. The platform monetizes primarily through tiered seller subscription packages (INR 48,999 to INR 1,514,509) and a one-time verified-seller fee (INR 1,500), supplemented by advertising, premium placement, and integrated trade services such as TIPay payment protection, TradeUdhaar business loans, and TradeKhata bookkeeping. Free basic seller registration is offered with paid premium upgrades for enhanced visibility.

Product overview

TradeIndia is India's leading B2B e-commerce marketplace operated by Infocom Network Private Limited, founded in 1996 and celebrating 32 years in operation. The platform operates as a comprehensive digital ecosystem connecting over 4.5 million verified sellers with 5.8+ million active buyers globally. The core offering is the B2B Marketplace Platform enhanced by AI-Powered Search (launched April 2026, making TradeIndia the first B2B marketplace in India to offer this capability). The ecosystem includes transaction services (TIPay payment protection), financial tools (Tradekhata accounting, Trade Udhaar business loans), discovery services (GetDistributors.com), trade show directory, verified seller certification, and digital marketing solutions. Sellers can choose from tiered subscription packages including TI Super Bonanza, TI Super Premium, TI Premium, SME Biz (Connect/Plus/PRO), and VIP International packages. The platform supports 90,000+ product categories across industries including agriculture, apparel, chemicals, machinery, electronics, healthcare, and more.

Differentiator

Problem solved

Functional benefit

Brands

• TI Pay: Tradeindia Payment Protection Service - secure transaction and payment protection platform for buyers and sellers
• Tradekhata
• Trade Udhaar
• GetDistributors.com

Products and services

• TradeIndia B2B Marketplace Platform India's leading horizontal B2B e-commerce marketplace connecting 4.5+ million verified sellers with 5.8+ million active buyers across 90,000+ product categories, facilitating product discovery, business inquiries, and transactions.
• AI-Powered Search AI-driven product discovery feature using natural language processing and recommendation algorithms to interpret user intent and match queries with relevant product listings across 90,000+ categories.
• TIPay (TradeIndia Payment Protection Service) Escrow-based payment protection service where buyers transfer payment to TradeIndia, sellers deliver products, buyers confirm shipment, and TradeIndia releases payment to sellers within 24 hours. Powered by Atom Technologies Ltd. Currently free for buyers and sellers.
• Tradekhata Business accounting and bookkeeping tool for TradeIndia sellers to manage trade finances, track invoices, and record payments within the TradeIndia ecosystem.
• Trade Udhaar (Business Loans) Business loan service providing financial assistance to MSMEs and sellers on the TradeIndia platform, connecting lenders with borrowers for working capital and growth financing.
• GetDistributors.com Distributor discovery and networking service helping businesses find distribution partners across India and internationally, cross-promoted on the TradeIndia platform.
• TradeIndia Trade Shows Platform Comprehensive trade show and exhibition directory listing 5,000+ upcoming events across industries globally, with participation tools for TradeIndia sellers including booth booking at international trade shows like Hannover Messe and electronica India.
• TradeIndia Mobile App Native mobile application available on iOS App Store and Google Play Store enabling sellers to manage their marketplace business on-the-go, including inquiry management, product updates, and trade alerts.
• TI Logistics Logistics and shipping assistance service for TradeIndia sellers and buyers to facilitate product delivery for transactions conducted on the marketplace.

Quantifiable outcome

• Platform processes over 120 million inquiries per year
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GetDistributors.comminorGTM or Marketing PartnerTradeIndia operates GetDistributors.com as a related service helping businesses find distributors across India. The service is cross-promoted on TradeIndia's platform and featured in the services section, driving B2B lead generation for companies seeking distribution networks.
• TradeUdhaarcoreGTM or Marketing PartnerBusiness loan and financial services platform for MSMEs, integrated into TradeIndia's seller services. Allows sellers to access financing for business growth. Available as a featured service on TradeIndia's homepage and seller dashboard.
• TradeKhataminorGTM or Marketing PartnerAccounting and bookkeeping service for traders, available as a sidebar tool on TradeIndia's platform. Helps sellers manage business finances and track transactions.
• TIPay (Powered by Atom Technologies Ltd.)coreTechnology or IntegrationPayment protection service powered by Atom Technologies Ltd. for secure B2B transactions. TIPay holds buyer payments in escrow until shipment confirmation, then transfers to seller within 24 hours.
• Trade Show OrganizersminorChannel Partner/ Reseller/ DistributorTradeIndia's tradeshow platform aggregates exhibitions from global organizers including those in India, China, USA, Germany, Japan. The platform facilitates participation and booth booking for TradeIndia sellers at these events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alibaba.com: Global B2B e-commerce giant that competes with TradeIndia especially in cross-border trade for Indian exporters and global importers. Operates a far larger international scale and a deeper escrow/transaction infrastructure.
• DHgate: Major Chinese cross-border B2B/C2C platform connecting Chinese manufacturers with global buyers. Operates at much larger scale than TradeIndia in cross-border B2B and offers similar transaction-protection services, competing for the same buyer demand.
• Global Sources: Hong Kong-headquartered B2B sourcing platform with strong presence in electronics, apparel, and home goods, plus integrated trade-show operations. Competes with TradeIndia for Indian sellers targeting international buyers and overlaps on the trade-show directory offering.

Emerging players

• EC21: South Korea-headquartered global B2B marketplace with a wide category catalog and competitive international seller subscription packages. Overlaps with TradeIndia's cross-border seller monetization, particularly for Asian export sellers.
• JustDial: Indian local search and B2B listings platform connecting businesses with buyers across services and goods. Overlaps with TradeIndia in Indian B2B discovery, particularly for MSMEs, and competes for seller advertising spend and buyer traffic.

Regional players

• Thomasnet: North American B2B sourcing platform focused on industrial and supplier discovery. Comparable in marketplace mechanics and supplier-verification approach, competing with TradeIndia for Indian manufacturers selling into the US market.
• TradeKey: Middle East-rooted B2B marketplace with strong presence in MENA and South Asia. Comparable marketplace model and subscription tiers, competing with TradeIndia for international sellers and regional buyers — especially relevant given TradeIndia's UAE, Saudi Arabia, and Iran domain presence.

Direct peers

• ExportersIndia.com: Indian B2B marketplace for exporters and suppliers, owned by Web.com Group. Directly competes with TradeIndia in the same horizontal Indian B2B sourcing category with similar paid membership tiers and verified supplier listings.
• Made-in-India: India-focused B2B sourcing portal positioning itself around Indian manufacturing. Comparable marketplace model targeting MSMEs and exporters with paid seller memberships — closely overlapping TradeIndia's primary value proposition.
• IndiaMART InterMESH: India's largest listed B2B marketplace connecting MSMEs, manufacturers, and buyers. Directly competes with TradeIndia in horizontal B2B sourcing across India with overlapping seller packages, verified supplier programs, and lead-generation tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tradeindia
• YouTubeyoutube.com/c/tradeindia
• Facebookfacebook.com/tradeindia
• LinkedInlinkedin.com/company/tradeindia.com---infocom-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeIndia