Asphalt Green

What Asphalt Green does

Asphalt Green is a 501(c)(3) nonprofit organization founded in 1972 and headquartered in New York City, operating three physical facilities across Manhattan (Upper East Side, Battery Park City) and Brooklyn (Crown Heights). The organization delivers fitness, aquatics, sports, and recreational programming through tiered memberships ($80-$320/month), competitive team registrations ($420-$5,000 annually), summer day camps, American Red Cross certifications, and facility rentals. Core products include AGUA Swim Academy (instruction from infant through Olympic-level competition), group exercise (80+ weekly classes), personal training across three skill tiers, and competitive teams spanning swimming, water polo, basketball, soccer, and volleyball.

The business model combines recurring membership subscriptions with programmatic fee-for-service revenue, supplemented by donations, corporate sponsorships, and foundation grants consistent with its nonprofit status. Go-to-market is primarily direct-to-consumer via website/app registration and on-site enrollment, alongside institutional distribution through NYC public school partnerships. Asphalt Green operates a significant community impact layer — the Recess Enhancement Program, After-School Programs in 11+ public schools, Waterproofing (35,000+ second graders taught to swim over 30+ years), Wave Makers (free instruction across all five boroughs), and $1.2M+ in annual scholarship funding — which functions as both mission delivery and a demand-generation pipeline for paid programming.

Technology infrastructure is limited to standard digital tools: a website, mobile app for registration and class booking, email marketing, and social media presence. There are no proprietary platforms, AI/ML capabilities, or disclosed integrations beyond standard SaaS marketing tooling. The organization employs 501-1,000 staff across three campuses and operates under sub-brands including AGUA (Asphalt Green Unified Aquatics), Waterproofing, Wave Makers, Community Sports League, and Everyone Plays (inclusive programs).

Name

Asphalt Green

Legal name

Asphalt Green

Website

https://asphaltgreen.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Asphalt Green is a New York City nonprofit operating three fitness and aquatics facilities (Upper East Side, Battery Park City, Crown Heights), delivering memberships, swim instruction, sports leagues, camps, and certifications alongside free community programs reaching 18,000+ participants annually.

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

akta.pro secondary industry

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

Keywords

• Fitness facility operations
• Aquatics instruction services
• Youth sports programs
• Community recreation services
• Nonprofit fitness center

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual and month-to-month membership tiers providing access to fitness centers, pools, group exercise classes, and member-only facilities. Tiers include Gold ($165-180/month), Family I ($175-190), Family II ($295-320), Daytime ($120-130), and Gym-only ($80-86).
2. Program and Class Fees: Revenue from swim lessons, competitive teams, sports leagues, martial arts, tennis, golf, and specialty training programs. Pricing varies by program type, duration, and member/non-member status.
3. Day Passes and Drop-In Access: Non-members can access facilities for $35/day. Single class packs available for group exercise ($25-175). Swim intensives and clinics charged per session.
4. Competitive Teams: AGUA swim teams, water polo clubs, and competitive sports leagues with annual or monthly registration fees ranging from $420-$5,000 depending on age group and program.
5. Camp Programs: Summer day camps and camp programs for children with seasonal pricing. Play Days during school breaks.
6. Certifications: American Red Cross lifeguard certification courses ($450) and CPR/AED certification programs ($100-120) for professional development.
7. Facility Rentals: Private party, corporate meeting, and event space rentals at both campuses. Indoor and outdoor spaces available for photoshoots and special events.
8. Donations and Charitable Giving: 501(c)(3) nonprofit organization relying on member and donor support. Corporate and foundation partnerships, planned giving, and fundraising events support community and scholarship programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Asphalt Green operates three nonprofit fitness and recreation campuses in New York City (Upper East Side, Battery Park City, Crown Heights) delivering fitness center access, group exercise and personal training, swim instruction from infant through competitive levels, sports leagues and teams, summer day camps, inclusive adaptive programming, and American Red Cross lifeguard/CPR certifications. Services are delivered through tiered memberships (Gold, Family I/II, Daytime, Gym), pay-as-you-go program fees, day passes, scholarships, and free community programs distributed through NYC public schools. The organization is funded by earned revenue from memberships and programs plus donations, corporate sponsorships, and foundation grants that support community access.

Product overview

Asphalt Green is a nonprofit organization operating as a multi-faceted fitness and recreation center, offering a unified platform of sports, fitness, aquatics, and community programs across three New York City locations (Upper East Side, Battery Park City, and Crown Heights). The portfolio consists of core programmatic offerings organized under sub-brands: AGUA Swim Academy for swim instruction and competitive aquatics; competitive teams (AGUA) for swimming and water polo; Fitness Programs featuring group exercise, personal training, and Pilates; Sports Programs for basketball, soccer, tennis, and other sports; Summer Day Camp; Inclusive Programs for individuals with disabilities; and Community Impact Programs including after-school, recess enhancement, and free swim instruction. The organization also offers membership plans, facility rentals, and certification courses as supplementary services. Since 1972, the organization has provided over $1.2 million annually in scholarship funding and serves thousands of New Yorkers through free and low-cost community programs.

Differentiator

Problem solved

Functional benefit

Brands

• AGUA Swim Academy: Comprehensive swim instruction program offering classes for ages 0-5, 5-16, and adults, from beginner to competitive levels
• Waterproofing
• Wave Makers
• Community Sports League (CSL)
• Playground Pathways
• Summer Day Camp / Summer Playcation
• FIT CLUB
• Everyone Plays
• Recess Enhancement Program (REP)

Products and services

• Fitness Programs Comprehensive fitness offerings including 80+ weekly group exercise classes, three tiers of personal training (Personal, Pro, Master), buddy training, specialty training, Pilates reformer sessions, older adult fitness (65+), and youth fitness (ages 6-17). For members and non-members across all ages and abilities.
• AGUA Swim Academy Comprehensive swim instruction for ages 0-5, 5-16, and adults. Developmental pathway covers first splashes through competitive swimming, including foundations, core levels, intensives, and private lessons. Available at all three campuses for members and non-members.
• AGUA Competitive Teams Regionally and nationally ranked competitive swim and water polo teams including AGUA youth swim team (NYC's premier youth swim team producing Olympians), AGUA Masters adult swim team, AGUA Water Polo Club for youth and adults, and AGUA for Special Olympics NY. For competitive athletes from beginner to elite levels.
• Sports Programs Recreational and competitive sports programming including basketball, soccer, tennis, baseball, flag football, volleyball, martial arts, golf, and inclusive sports programs. Includes developmental and recreational leagues as well as competitive clubs (AG Basketball, AGSC, AG Volleyball Club). For all ages and abilities.
• Summer Day Camp Day camp programs for children featuring character-building, confidence development, and community building in inclusive, dynamic, and fun environments. Includes Summer Playcation programming in Brooklyn and Play Days during school breaks. For school-aged children.
• Inclusive Programs Adaptive and inclusive sports and recreation programs for children and adults with intellectual and developmental disabilities. Includes Everyone Plays sports classes, Everyone Swims, and Playground Pathways. Offered year-round in small-group settings with low instructor-to-participant ratios. For children and teens with ADHD, Autism, Sensory Processing Disorder, Gross Motor Delays, Down Syndrome, and other support needs.
• Community Impact Programs

Quantifiable outcome

• 18,000+ participants in free and low-cost community programs annually
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Battery Park City Authority (BPCA)coreStrategic or Co-development PartnerPartnership for Sunrise Yoga events at Battery Park City location. Asphalt Green and BPCA co-present outdoor yoga programming open to all community members free of charge.
• American Red CrosscoreStrategic or Co-development PartnerAsphalt Green offers American Red Cross lifeguard certification and CPR/AED training programs. Certifications satisfy professional rescuer and healthcare provider requirements and lead to job placement assistance at Asphalt Green and nearby facilities.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Equinox: Premium national fitness brand with heavy NYC presence offering group fitness, personal training, and club amenities; overlaps with Asphalt Green's premium membership tiers but operates as a for-profit chain without the community-program mission.
• Life Time Fitness: Large national operator of fitness centers offering aquatics, group exercise, sports, kids programming, and camps — broadly comparable programming breadth but as a commercial operator rather than a mission-driven nonprofit.
• New York Sports Clubs (NYSC): Multi-location NYC fitness chain offering group exercise, personal training, and basic swim/fitness facilities — competes for the same urban membership base at lower price points than Asphalt Green's premium tiers.

Direct peers

• New York Athletic Club (NYAC): Private NYC athletic club with a long heritage, providing fitness, swimming, squash, basketball, social, and youth programming to members — comparable multi-sport, member-based model with strong NYC brand.
• 92nd Street Y (92Y): NYC-based community and cultural center on the Upper East Side offering fitness, aquatics, group exercise, sports, camps, and youth programming under a nonprofit mission — the closest mission-and-programming analog to Asphalt Green.
• JCC Manhattan: Manhattan community center offering fitness, swimming, group exercise, sports, camps, and inclusive programming under a nonprofit mission; very similar multi-program community-center model.
• YMCA of Greater New York: Nonprofit community fitness operator with multiple NYC branches delivering memberships, swim lessons, youth sports, camps, and subsidized community programs — directly comparable operating model and member base to Asphalt Green.
• New York Health & Racquet Club: Long-standing NYC membership-based multi-sport club offering fitness, aquatics, racquet sports, group exercise, and personal training — directly comparable membership fitness-club model in the same city.
• Chelsea Piers: Large NYC multi-sport complex offering fitness, swimming, basketball, soccer, camps, and youth athletics in a facility-based membership model — comparable multi-sport, multi-program scope.

Emerging players

• SoulCycle: NYC-originated boutique indoor-cycling and fitness brand targeting overlapping affluent, urban demographics; competes for share-of-wallet on group exercise rather than offering comparable multi-program breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AsphaltGreenVideo
• Facebookfacebook.com/asphaltgrn
• LinkedInlinkedin.com/company/asphalt-green
• Instagraminstagram.com/asphaltgreen/?hl=en
• Xx.com/asphaltgreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asphalt Green