MyHammer AG

What MyHammer AG does

MyHammer GmbH (operating as MyHammer AG) is Germany's largest online marketplace for home repair, renovation, and maintenance services, connecting residential and small-business customers with over 87,744 vetted self-employed tradespeople and small craft businesses across 39 trade categories (Gewerke) including plumbing, construction, roofing, electrical, painting, HVAC, tiling, and carpentry. The legal entity is headquartered in Berlin (Dircksenstr. 4, 10179 Berlin) and is a privately held subsidiary of the Instapro Group, which itself sits within the Angi family of home-services brands operating across 8 international markets (USA, Canada, UK, Netherlands, France, Italy, Austria, and Germany). As of January–December 2025, the platform reports approximately 90,000+ jobs posted per month, over 9 million cumulative jobs processed, and more than 1.17 million independent customer reviews, with a platform-wide average rating of 4.7 out of 5.

The core product is a two-sided marketplace accessible via website (my-hammer.de) and dedicated iOS/Android apps for both customers and tradespeople. Key components include a free customer-facing job-posting and quote-comparison flow, a partner-facing lead-matching engine that filters job notifications by trade specialty and geography, a tradesperson onboarding and credential-verification system that checks trade licenses, master craftsman certificates (Meisterbrief), ID, and business registration, and a review system gated to completed, paid transactions with automated integrity checks. The company also operates 'Preisradar', a content property of price guides and cost benchmarks, alongside city-level SEO landing pages that capture top-of-funnel local search demand.

The business model is asymmetric: customers post jobs at no cost, while monetization is concentrated on the supply side via pay-per-contact fees (charged when a tradesperson contacts a customer after receiving a lead) and/or recurring subscriptions for tradespeople, supplemented by content and SEO-driven top-of-funnel traffic. The company was founded in 2005 and raised a $3.2M funding round from HV Capital in June 2008; leadership comprises Samantha Morin and Kelly Yamamoto on the management board (Geschäftsführung) with Jeff Kip serving as Deputy Chairman of the Supervisory Board.

Name

MyHammer AG

Legal name

MyHammer GmbH

Website

https://my-hammer.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

MyHammer GmbH operates Germany's largest online marketplace connecting homeowners with over 87,744 verified tradespeople across 39 trade categories. Part of the Instapro/Angi group, the platform offers free job posting for customers and pay-per-contact monetization from tradespeople.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Specialty Trade Contractors (238)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing (BPACAEAB)

akta.pro secondary industry

Contractor Payroll, Invoicing & Payment Services (BPACAGAD)

Keywords

• Online home services
• Tradespeople marketplace
• Home repair platform
• Contractor lead generation
• Home renovation directory

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tradesperson Subscription / Contact Fees: Tradespeople pay a monthly subscription/fee to access job leads and contact customers. The core monetization comes from the supply side (tradespeople) of the two-sided marketplace, with customers posting jobs for free.
2. Lead Generation Fees: When a tradesperson receives a job lead and wants to contact the customer, MyHammer charges a fee. This pay-per-contact model monetizes the marketplace's demand-side (customer) leads.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MyHammer operates an online two-sided marketplace where homeowners in Germany post jobs free of charge and receive competitive quotes from verified local tradespeople across 35+ trade categories including plumbing, roofing, electrical, painting, tiling, HVAC, carpentry, and renovation. Tradespeople register at no cost and pay subscription and per-contact fees to receive targeted job leads matched to their trade specialty and geographic region. The platform monetizes primarily from the supply side of the marketplace while delivering consumers free access to vetted contractors backed by reviews and credential verification.

Product overview

MyHammer AG operates Germany's largest handyman/tradespeople marketplace, connecting customers (Auftraggeber) with more than 87,744 registered, vetted tradespeople across 39 trade categories (Gewerke) including plumbing, construction, roofing, electrical, painting, tiling, HVAC, carpentry, and more. The platform consists of a customer-facing web portal and mobile app (MyHammer App — Kundenversion) for posting jobs and managing tradespeople, a separate partner-facing mobile app (MyHammer App — Handwerker-Partnerversion) for contractors to receive job leads, a Handwerkerregistrierung & Profilverwaltung onboarding and profile system, an Auftragsvermittlungssystem for matching job requests with qualified tradespeople, a Bewertungs- und Rezensionssystem with over 1,170,143 independent reviews, a Qualitätsprüfung & Handwerker-Verifikation service verifying credentials of regulated trades, a Preisradar content feature with cost guides, and a Handwerker-Kategorien directory. The core value proposition is free job posting for customers and paid lead generation for tradespeople, with platform verification of business registrations and trade licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• MyHammer Platform (Marketplace) Web-based online marketplace connecting homeowners and property managers (Auftraggeber) with vetted tradespeople and contractors (Auftragnehmer) across Germany. Customers post job requests free of charge, receive quotes from verified local tradespeople, and compare profiles. Covers 35+ trade categories with 87,744+ registered tradespeople.
• MyHammer Customer App (MyHammer Handwerkersuche) Mobile application for end customers (homeowners/renters) to post jobs, manage requests, browse tradespeople profiles, chat with contractors, and leave reviews. Available on iOS and Android.
• MyHammer Partner App (for tradespeople) Mobile application for tradespeople to receive job leads matched to their trade and region, manage quotes, communicate with customers, and receive push notifications for new opportunities. Available on iOS and Android.

Quantifiable outcome

• 4.7 out of 5 average platform rating from customers
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Instapro Group / AngicoreStrategic or Co-development PartnerMyHammer is part of the Instapro Group and Angi family, an international network of home services platforms. The group operates in 8 markets: Germany (MyHammer), USA (Angi & HomeAdvisor), Canada (HomeStars), UK (MyBuilder), Netherlands (Werkspot), France (Travaux), Austria (MyHammer), and Italy (Instapro). This affiliation provides international reach, shared technology, and cross-market synergies.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyBuilder (UK): Direct sister platform under Instapro/Angi serving UK homeowners and tradespeople with the same two-sided model. Most comparable because it shares product, business model, and category with MyHammer, just operating in a different geography.
• Travaux (France): Direct sister platform under Instapro/Angi serving France with the same home services marketplace model. Highly comparable in trade categories, customer profile, and monetization mechanics.
• Thumbtack (USA): Independent US-based marketplace connecting customers with local professionals across 35+ home services categories. Closely comparable in product scope (multi-trade marketplace), pay-per-contact monetization, and review system, though operating at much larger US scale.
• HomeStars (Canada): Direct sister platform under Angi/Instapro for Canada. Same review-driven marketplace product focused on home renovation and repair professionals, directly comparable in structure.
• Instapro (Italy): Direct sister platform under Instapro/Angi serving Italian homeowners and tradespeople. Same product, monetization, and category as MyHammer in a different European market.
• Werkspot (Netherlands): Direct sister platform under Instapro/Angi serving the Dutch market with the identical two-sided home services marketplace model. Functionally equivalent peer in a smaller adjacent geography.
• Checkatrade (UK): Independent UK home services marketplace requiring vetting/background checks of tradespeople and providing consumer reviews. Closely comparable model in a parallel European market, independent of the Angi/Angi network.
• Blauarbeit (Germany): Independent German trades/services marketplace connecting customers with regional Handwerker. Direct in-country competitor with similar trade breadth and review system, providing the relevant competitive benchmark within Germany.

Broad incumbents

• Angi (USA): The flagship US sister platform under Instapro/Angi. Broader incumbent that scaled similar homeowner-to-pro matching far beyond Germany with additional services (ads, leads, professional tools); comparable model, much larger scale and footprint.
• HomeAdvisor (USA): Sister platform in the US under Angi/Instapro. Operates the same two-sided lead-generation marketplace for home services with pro subscription and per-lead fees, making it a functionally identical peer at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyHammer_de
• Facebookfacebook.com/myhammerag
• LinkedInlinkedin.com/company/myhammer-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyHammer AG