Baker Design

Name

Baker Design

Legal name

Baker Design Group

Website

https://baker-designgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Luxury interior design
• Residential design services
• Commercial interior design
• Design-build services
• Holiday design services

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Luxury Interior Design: Full-service interior design for luxury homes including space planning, custom upholstery, furnishings, and white-glove installation. Project fees based on scope of work with design plan fees proposed after initial consultation. Revenue is project-based, typically spanning several months from concept to completion.
2. Commercial Interior Design: Corporate office, hospitality, and commercial space design services including brand integration, commercial-grade furnishings, and space utilization. Revenue generated through design fees and product procurement markup.
3. Remodels & New Builds: Construction management and renovation services with in-house construction team overseeing contractors. Single point of accountability from discovery through reveal. Revenue includes both design fees and construction management services.
4. Christmas & Holiday Design: Residential and commercial holiday decoration services including design, installation, and takedown. Also includes Christmas in a Box product for national shipping.
5. Curate Florals by BDG: Wholesale floral arrangements for interior designers and retail clients, including custom permanent and artificial floral designs, plants, succulents, and seasonal arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Baker Design Group is a full-service luxury interior design firm providing residential and commercial interior design, remodels and new builds with in-house construction oversight, custom floral arrangements, and Christmas/holiday design services. The firm delivers turnkey design experiences from discovery consultation through white-glove installation, serving affluent homeowners and commercial clients primarily in the Dallas-Fort Worth metroplex.

Product overview

Baker Design Group is a full-service luxury interior design firm offering a unified suite of services built around residential and commercial interior design, remodels, and specialty design offerings. The core offering centers on Residential Luxury Interior Design and Commercial Interior Design as parallel service lines, supported by the Remodels & New Builds division with in-house construction management. Specialty offerings include Curate Florals by BDG for floral arrangements and Christmas Design Services for seasonal installations. The Design Process Services module provides the methodological framework (Consultation, Scope Work, Design Presentation, Procurement & Receiving, and Installation) that unifies all service delivery. The firm operates as a single integrated platform rather than modular products, delivering turnkey design experiences from concept through installation.

Differentiator

Problem solved

Functional benefit

Brands

• BDG Construction: In-house construction and renovation management services for residential and commercial interior design projects.
• Curate Florals by BDG
• Christmas In A Box

Products and services

• Residential Luxury Interior Design Full-service luxury residential interior design for affluent homeowners in DFW luxury communities. Services include space planning, custom upholstery, 3D renderings, art and accessory selection, kitchen and bath design, new build design, outdoor living design, and white-glove installation. Projects are initiated via a complimentary discovery call and on-site consultation followed by a quoted design plan fee.
• Commercial Interior Design Award-winning commercial interior design services for corporate offices, banks, hospitality properties (hotels, country clubs), healthcare facilities, and other commercial spaces. Includes corporate design plans, architectural design, brand integration, 3D renderings, commercial-grade furnishings, flooring, renovations, and space utilization. Notable commercial clients include Republic Title, Omni Frisco Hotel, and The Statler Hotel.
• Remodels & New Builds Fully managed residential and commercial renovation services covering design, procurement, construction, and installation under one roof. Includes in-house construction team (BDG Construction), construction management oversight, and 3D visualization before construction begins. Single point of accountability from discovery through final reveal, eliminating the coordination burden of working with separate designers and contractors.
• Christmas Design Services Holiday and Christmas interior decorating services for residential and commercial clients, including fully decorated Christmas trees, wreaths, garlands, exterior decorations, installation, and takedown services. Also includes the Christmas in a Box ready-made holiday decoration product shipped nationwide across the continental United States. The firm has earned 17 Vickerman National Christmas Design Award wins.
• Curate Florals by BDG Wholesale and retail floral arrangement services offering custom permanent and artificial floral designs, plants, succulents, orchid arrangements, UV products, residential and commercial florals, and seasonal designs. Serves interior designers (trade) with wholesale pricing and retail clients through appointments Monday-Friday with in-house floral designers.

Quantifiable outcome

• Full home renovation and complete house design completed in 4 months on 4,000 sq ft residence
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• American Society of Interior Designers (ASID)coreStrategic or Co-development PartnerBaker Design Group is a proud member of ASID, the leading professional organization for interior design excellence in the United States. Team members Lisa Floyd and Linda Baker are active members with Lisa serving as Chair of the ASID TX Dallas Design Community multiple times. The firm regularly participates in ASID awards programs and has won multiple ASID Design Ovation Awards.
• Interior Design Society (IDS)coreStrategic or Co-development PartnerLinda Baker served on the National Board of IDS and was two-term President of the Dallas Chapter of IDS. She also served as a member of ASID. The firm has won multiple IDS National Designer of the Year awards and regularly participates in IDS awards programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marie Flanigan Interiors: Houston-based luxury interior design firm offering full-service residential and commercial design with published award-winning work. Directly comparable as a Texas-based, founder-led luxury residential/commercial design practice competing for the same HNW clientele in the Texas luxury market.
• Lucinda Loya Interiors: Dallas-based luxury interior designer known for high-end residential projects in Highland Park and Preston Hollow. Direct peer operating in the same DFW luxury submarkets with comparable client profiles and full-service offerings.
• Steve McKenzie's Interior Source: Dallas luxury interior design firm offering residential and commercial design with a showroom-based procurement model. Comparable as a DFW luxury peer with an integrated procurement capability similar to Baker Design's structured warehousing approach.
• Niven Design: Texas luxury interior design studio serving high-end residential clients with full-service design and project management. Direct peer in the regional luxury interior design segment with comparable client base and turnkey service model.
• Caitlin Wilson Design: Nationally recognized interior design brand with retail product lines and full-service residential design. Comparable as a founder-led design firm with both service-based revenue and product/retail extensions (analogous to Baker Design's Christmas In A Box product line).

Broad incumbents

• Decorating Den Interiors: Established North American franchise network for residential interior design with both in-home consultation and product sourcing. Comparable as a larger, scaled interior design franchise model offering a contrast to Baker Design's boutique single-firm structure.
• Gensler: Global architecture and design firm with a large commercial interior design practice serving corporate offices, hospitality, and financial services clients. Comparable in commercial design capability (banks, hotels, country clubs) though at a vastly larger scale and broader geographic reach.
• HOK: Global design, architecture, and engineering firm with significant interior design practice across corporate, hospitality, and healthcare. Comparable on the commercial design side of Baker Design's business, particularly for financial services and hospitality clients.

Emerging players

• Havenly: Online interior design platform connecting consumers to professional designers for virtual and remote design services. Comparable as an alternative interior design delivery model, though positioned at lower price points and lacking Baker Design's white-glove, full-build offering.
• Modsy: Virtual interior design service using 3D renderings and remote designer consultations. Comparable through its emphasis on 3D visualization—a feature Baker Design also emphasizes—but targets mid-market consumers rather than luxury clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Baker-Design-Group-Interior-Design/135385516491753
• LinkedInlinkedin.com/company/baker-design-group-interior-design
• Instagraminstagram.com/bakerdesigngrp
• Pinterestpinterest.com/bakerdesigngrp/_created
• TikToktiktok.com/@bakerdesigngrp?lang=en
• Xx.com/bakerdesigngrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Design