Spicy Lingerie

What Spicy Lingerie does

Spicy Lingerie is a privately held, direct-to-consumer e-commerce retailer founded in 2003 and based in Ontario, United States, specializing in intimate apparel, costumes, clubwear, swimwear, footwear, accessories, and men's wear. The storefront at spicylingerie.com is built on the BigCommerce SaaS platform and carries a catalog of more than 20,000 SKUs sourced from over 20 third-party brands (Roma, Forplay, Fantasy Lingerie, Daisy Corset, Pleaser, Coquette, Leg Avenue, Mapale, and others), positioning the company as a multi-brand niche marketplace rather than a single-label brand. Customer service is operated in-house via phone (800-698-8350), email, and live chat during 9am–5pm PST business hours, with a stated headcount of 1–10 employees and founder Stacy Molugo listed as owner.

The business model is one-time-purchase DTC retail with no subscription or recurring component. Pricing spans roughly $20 to $200+ per item, with an aggressive promotional cadence that includes 24-hour flash sales up to 75% off, blowout sales up to 70% off, and clearance events up to 90% off, supplemented by discount codes (e.g., PRIME for an additional 10% off). Free shipping is offered on orders over $50 and a free gift plus panty on orders over $100; digital gift certificates with a 965-day expiration create a modest retention hook. The merchant accepts payments, manages accounts, wish lists, and a shopping cart through the BigCommerce backend.

Distribution is exclusively online through the proprietary storefront, with dedicated localized storefronts and international shipping to Canada, Australia, and the United Kingdom. Customer acquisition is driven by organic social (Facebook, Twitter, Pinterest), email newsletters, search engine optimization, and promotional sales events — there are no physical retail locations and no disclosed B2B/wholesale channel. The customer base spans women seeking intimate apparel and costumes, plus-size consumers (sizes 1X–6X plus Queen), couples, and festival/club attendees. Revenue, funding, and ownership structure beyond the founder are not disclosed.

Name

Spicy Lingerie

Legal name

Spicy Lingerie

Website

https://spicylingerie.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Spicy Lingerie is a privately held, direct-to-consumer e-commerce retailer founded in 2003 that sells intimate apparel, costumes, clubwear, swimwear, footwear, and accessories from over 20 third-party brands through its BigCommerce-powered storefront spicylingerie.com, shipping to the US, Canada, Australia, and the UK and serving individual consumers including plus-size and festival-goer segments.

Ownership category

akta.pro rank

Product category

Intimate Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

Keywords

• Lingerie retail
• Intimate apparel
• Costume ecommerce
• Clubwear fashion
• Plus size lingerie

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. E-commerce Retail Sales: Spicy Lingerie generates revenue through direct online retail sales of intimate apparel, costumes, clubwear, swimwear, accessories, and related products. The business operates on a one-time purchase model with products ranging from under $20 to $200+. Additional revenue streams include gift certificates and promotional discount programs. The company emphasizes deep discounts and clearance sales to drive volume transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Spicy Lingerie operates a direct-to-consumer e-commerce storefront selling intimate apparel, costumes, clubwear, swimwear, corsets, shoes, and accessories. The catalog contains over 20,000 SKUs sourced from multiple third-party brands and is supported by aggressive promotional pricing, flash sales, clearance events, and international shipping to the US, Canada, Australia, and the UK.

Product overview

Spicy Lingerie is an e-commerce lingerie and costume retail platform offering over 20,000 intimate apparel and fantasy wear products. The store operates as a single unified e-commerce platform featuring multiple product categories (lingerie, costumes, corsets, swimwear, clubwear, accessories) and distributes third-party branded merchandise alongside its marketplace model. The product portfolio includes core intimate wear categories (babydolls, bodystockings, bustiers, teddies, vinyl/leather), costumes (Halloween, fantasy, role-play), plus size lines, and various accessories. The company also offers gift certificates and provides customer service via phone, email, and live chat. Multiple third-party brands including Roma, Forplay, Fantasy, Daisy Corset, Pleaser, and others are sold through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lingerie Core intimate apparel category including babydolls, bodystockings, bustiers, camisoles, chemises, lingerie dresses, lingerie sets, panties and thongs, pantyhose, robes and night gowns, sleepwear, stockings, teddies, vinyl and leather items, plus bridal, fishnet, lace, and color-themed collections for women.
• Corsets Shapewear and waist training products including underbust corsets, outerwear corsets, waist cinchers, and shapewear for women.
• Swimwear Sexy swimwear and beachwear including bikinis, monokinis, and beachwear pieces.
• Bras Various bra styles including bralettes, cupless bras, shelf bras, strapless and backless bras, and the Eye Candy bra collection.
• Dresses & Clubwear Club dresses, bodycon dresses, casual dresses, date night dresses, little black dresses, maxi dresses, gowns, summer dresses, red dresses, and exotic dancewear for nightlife and events.
• Plus Size Lingerie Extended size intimate apparel, costumes, and clubwear for curvy and voluptuous body types ranging from 1X to 6X and Queen sizes.
• Costumes Fantasy and role-play costumes including Halloween costumes, bedroom costumes, and themed costumes such as Alice & Friends, Angels & Devils, Animal, Arabian/Gypsy, Asian/Ninja, Bunny, Christmas, Circus, Corset Costumes, Disney, Fairy Tale, Horror/Gothic, Maid, Military, Nurse, Pirate, Police, School Girl, Super Hero, and Vampire/Witch.
• Clothing Tops, pants, skirts, shorts, rompers, jumpsuits, and activewear under the Spice Fit brand.
• Shoes High heels, boots, and costume footwear.
• Accessories Jewelry, garterbelts, garters, gloves, pasties, and costume accessories including hats, wings, wigs, petticoats, and tutus.
• Men's Wear Men's costumes, pants, thongs, boxers, tops, robes, and vinyl/leather menswear.
• Gift Certificates Digital gift certificates available for purchase in any amount and in various themes including Birthday, Boy, Celebration, Christmas, General, and Girl, with a 965-day expiration.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• RomaminorChannel Partner/ Reseller/ DistributorRoma is a brand carried by Spicy Lingerie through their e-commerce platform. Roma offers costumes, clubwear, accessories, and lingerie products.
• ForplayminorChannel Partner/ Reseller/ DistributorForplay is a costume brand sold through Spicy Lingerie, featuring fantasy costumes, movie character costumes, and role-play outfits.
• Fantasy LingerieminorChannel Partner/ Reseller/ DistributorFantasy Lingerie brand is carried by Spicy Lingerie, offering lace teddies, babydolls, and plus size intimate apparel.
• Daisy CorsetminorChannel Partner/ Reseller/ DistributorDaisy Corset is a brand of corsets and costumes sold through Spicy Lingerie's platform.
• Seven Till MidnightminorChannel Partner/ Reseller/ DistributorSeven Till Midnight is a brand of fetish wear and costumes carried by Spicy Lingerie.
• DreamgirlminorChannel Partner/ Reseller/ DistributorDreamgirl is a costume brand sold through Spicy Lingerie.
• Leg AvenueminorChannel Partner/ Reseller/ DistributorLeg Avenue provides hosiery, stockings, and costume accessories sold through Spicy Lingerie.
• PleaserminorChannel Partner/ Reseller/ DistributorPleaser is a footwear brand specializing in high heels and boots for costumes and clubwear, available through Spicy Lingerie.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Agent Provocateur:

Direct peers

• Savage X Fenty: Savage X Fenty is a digitally native intimates brand selling lingerie, sleepwear, and clubwear directly to consumers, overlapping with Spicy Lingerie's core product set and inclusive sizing approach.
• ThirdLove: ThirdLove is a direct-to-consumer intimates brand focused on bras and underwear, addressing the same shopper segment as Spicy Lingerie through a digitally native storefront.
• Adore Me: Adore Me is a direct-to-consumer intimates and loungewear brand with a similar broad catalog of lingerie, sleepwear, and bras sold through its own e-commerce storefront.
• Yandy: Yandy is a direct-to-consumer e-commerce retailer of lingerie, costumes, swimwear, and clubwear with a similar promotional discount model and overlapping SKU breadth, making it the closest direct competitor to Spicy Lingerie.
• PinkCherry: PinkCherry operates a similar online intimate apparel and adult accessories marketplace carrying comparable third-party brands and a broad catalog, competing head-to-head for the same shopper.
• Honey Birdette: Honey Birdette is a direct-to-consumer luxury lingerie and intimate apparel brand with a comparable product mix of bras, briefs, bodysuits, and role-play-adjacent pieces sold through its own storefront.
• Hips & Curves: Hips & Curves is a plus-size intimate apparel and lingerie e-commerce retailer, directly comparable to Spicy Lingerie's plus-size (1X–6X) assortment and shopper demographic.

Emerging players

• Cuup: Cuup is an emerging direct-to-consumer intimates brand focused on bras and underwear, representing a newer digitally native entrant with overlapping product categories to Spicy Lingerie.

Broad incumbents

• Victoria's Secret: Victoria's Secret is the dominant mass-market lingerie retailer with a far larger assortment and brand portfolio, representing the broad incumbent against which niche DTC players like Spicy Lingerie compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myspicylingerie
• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.spicylingerie.com
• LinkedInlinkedin.com/company/spicy-lingerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spicy Lingerie