The Dance Studio
The Dance Studio is a privately-held dance instruction business founded in 1995 in Chino Valley, Arizona, offering in-person weekly classes in Ballet, Jazz, Tap, Hip Hop, Lyrical, and Contemporary for students ages 3 through adult, supplemented by seasonal summer camps and an annual recital.
- Company typePrivate
- Founded1995
- HeadquartersChino Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Dance Studio does
The Dance Studio is a privately-held, single-location dance instruction business founded in 1995 by Donna Casey in Chino Valley, Arizona. It provides in-person weekly dance classes across Ballet/Pointe, Jazz, Lyrical, Tap, Hip Hop, Contemporary, and Mini/Primary combo formats, structured by age from age 3 through adult and by progressive skill levels. The studio is staffed by approximately 10 faculty members and operates year-round with seasonal supplements including four tiered summer dance camps (priced $100–$250 per camper) and an annual recital at Ruth Street Theatre in Prescott.
The business runs on a direct-to-consumer model with three distribution channels: physical studio classes at the Chino Valley location, online registration through the goStudioPro platform embedded on the studio's WordPress website (dancestudioaz.com), and third-party discovery via Lessons.com and danceclasses.com. Its underlying technology is low-complexity: a WordPress site with the goStudioPro registration plugin and a marketplace listing — no proprietary software, mobile app, or API surface is documented. Customer acquisition is community-driven, relying on annual Christmas Shows, end-of-year recitals, parade appearances (Territorial Day, Christmas Parade), and word-of-mouth rather than paid digital marketing.
Revenue streams are class tuition (recurring subscription-style), seasonal dance camp fees (one-time unit pricing), and recital/performance fees (transaction-based, including picture days). The studio has no disclosed legal entity designation beyond "The Dance Studio," no external investors, no parent company, and no acquisition or funding activity on record. Operating geographies are documented as Arizona with an incidental Virginia (Richmond area) reference tied to a facilities-rental evidence trace.
The Dance Studio firmographics
Firmographics- Name
- The Dance Studio
- Legal name
- The Dance Studio
- Website
- https://dancestudioaz.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Dance Studio is a privately-held dance instruction business founded in 1995 in Chino Valley, Arizona, offering in-person weekly classes in Ballet, Jazz, Tap, Hip Hop, Lyrical, and Contemporary for students ages 3 through adult, supplemented by seasonal summer camps and an annual recital.
- Ownership category
- akta.pro rank
The Dance Studio industry classification
Industry- Product category
- Dance Instruction Services
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where The Dance Studio is headquartered
LocationHeadquarters
- HQ city
- Chino Valley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Dance Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Dance Classes: Weekly dance instruction classes offered across multiple skill levels and styles including Ballet, Jazz, Tap, Hip Hop, Contemporary, Lyrical, and Mini/Primary combo classes. Classes structured by age groups (3 years, 4-5 years, 6-8 years, 9+ years, adults).
- Dance Camps: Seasonal dance camps during summer including Summer Dance Camp (Ages 6-9), Princess Dance Camp (Ages 3-5), Intermediate Dance Camp (Ages 8+), and Advanced Level IV/V Dance Camp (Ages 10+).
- Recital and Performance Fees: Annual performances including Christmas Show and end-of-year recital. Recital ticket sales and picture day services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer Dance Camp - Ages 6-9 yrs |
| Unit Pricing | Pay-as-you-go | Princess Dance Camp - Ages 3-5 yrs |
| Unit Pricing | Pay-as-you-go | Intermediate Dance Camp - Ages 8 yrs+ |
| Unit Pricing | Pay-as-you-go | Advanced Level IV/V Dance Camp - Ages 10 yrs+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Dance Studio product offering
Product offeringCore offering
The Dance Studio provides in-person dance instruction across multiple styles including Ballet, Pointe, Jazz, Lyrical, Tap, Hip Hop, and Contemporary for ages 3 through adults, organized by age groups and progressive skill levels. The studio supplements weekly classes with seasonal summer dance camps (multiple age tiers) and annual recitals/Christmas shows. Revenue is driven primarily by recurring weekly class tuition, per-camper camp fees, and recital-related performance fees.
Product overview
The Dance Studio is a dance instruction service business offering a comprehensive range of in-person classes across multiple dance disciplines including Ballet, Tap, Hip Hop, Jazz, Lyrical, and Contemporary. The studio provides age-appropriate programs from Mini's classes for 3-year-olds through advanced Pointe and technique classes for teens and adults. Additional offerings include seasonal dance camps and annual recitals/performances. The core product is the weekly class instruction with multiple skill levels, supplemented by performance opportunities and special events throughout the year.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Dance Classes
- Summer Dance Camps
- Annual Recitals and Performances
Companies that use The Dance Studio
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Dance Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Dance Studio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lessons.comminorThe Dance Studio is listed on Lessons.com as a dance instruction provider, allowing the studio to reach customers searching for dance classes through this third-party marketplace platform. This provides a distribution channel for customer acquisition.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Dance Studio competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Dance Studio social profiles
Digital presenceThe Dance Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dance Studio leadership team
Management profileNumber of profiles
Profiles10 records
The Dance Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dance Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dance Studio
What does The Dance Studio do?
The Dance Studio provides in-person dance instruction across multiple styles including Ballet, Pointe, Jazz, Lyrical, Tap, Hip Hop, and Contemporary for ages 3 through adults, organized by age groups and progressive skill levels. The studio supplements weekly classes with seasonal summer dance camps (multiple age tiers) and annual recitals/Christmas shows. Revenue is driven primarily by recurring weekly class tuition, per-camper camp fees, and recital-related performance fees.
Is The Dance Studio a public or private company?
The Dance Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Dance Studio founded?
The Dance Studio was founded in 1995. It employs 1 to 10 people.
Where is The Dance Studio based?
The Dance Studio is headquartered in Chino Valley, United States, in the North America region.
How does The Dance Studio make money?
Three revenue lines are on record. Dance Classes are the primary driver. The others are dance Camps and recital and Performance Fees.
Does The Dance Studio have an API?
No public API is recorded for The Dance Studio.
What industry is The Dance Studio in?
The Dance Studio's product category is Dance Instruction Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance). Its NAICS code is 61161 and its SIC code is 7900.