What Hendrix Genetics does

Hendrix Genetics is a Netherlands-based, privately held multi-species animal breeding, genetics, and technology company headquartered in Boxmeer. According to company sources, it was established in 2005 through the combination of several legacy breeding businesses and operates breeding programs across seven species — laying hens, turkeys, traditional poultry, swine, Atlantic salmon, shrimp, and trout — through a portfolio of long-standing sub-brands including ISA, ISA Brown, Dekalb, Shaver, Bovans, Babcock, Hybrid Turkeys, Sasso, Hypor, Danish Genetics, Kauai Shrimp, Konabay Shrimp, Trout Lodge, Joice and Hill, and Landcatch.

Name

Hendrix Genetics

Legal name

Hendrix Genetics B.V.

Website

https://hendrix-genetics.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hendrix Genetics is a Netherlands-based, privately held animal genetics company operating multi-species breeding programs across laying hens, turkeys, traditional poultry, swine, salmon, shrimp, and trout, selling genetic stock to commercial producers worldwide through species-specific brand divisions.

Ownership category

akta.pro rank

Product category

Animal Genetics and Breeding

NAICS

Broilers and Other Meat Type Chicken Production (112320), Turkey Production (11233), Other Poultry Production (11239), Aquaculture (1125), Animal Production and Aquaculture (112), Other Animal Production (1129)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Genomic Testing & Genetic Evaluation Services (AFAEAJAC)

akta.pro secondary industries

Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Crossbreeding & Hybrid Breeding Program Services (AFAEAJAK), Aquaculture Breeding & Genetics Services (e.g., broodstock improvement) (AFAEAJAN)

Keywords

• Animal genetics
• Multi-species breeding
• Poultry genetics
• Swine genetics
• Aquaculture breeding

Headquarters

HQ city

Boxmeer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Animal Genetics Sales: Sales of genetic stock including breeding animals, hatching eggs, and genetic material to commercial animal producers across multiple species segments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hendrix Genetics is a multi-species animal breeding, genetics, and technology company that develops and supplies genetic stock — including breeding animals, hatching eggs, and genetic material — for laying hens, turkeys, traditional poultry, swine, salmon, shrimp, and trout. The company operates through species-specific brand divisions (ISA Brown, Dekalb, Shaver, Bovans, Hybrid Turkeys, Sasso, Babcock, Hypor, Trout Lodge, Kauai/Kona Bay Shrimp) with tailored breeding programs targeting commercial producers across the animal protein value chain.

Product overview

Hendrix Genetics is a multi-species animal breeding, genetics and technology company offering a comprehensive portfolio of animal genetics across seven species. The company operates through distinct brand divisions: ISA Brown, Dekalb, Shaver, and Bovans for laying hens; Hybrid Turkeys for turkey breeding; Sasso and Babcock for traditional/colored poultry; Hypor for swine genetics; salmon breeding programs; Kauai Shrimp and Konabay Shrimp for shrimp breeding; and Trout Lodge for trout breeding. Each brand maintains its own specialized breeding program tailored to specific market needs. The company focuses on sustainable animal breeding, leveraging genetic improvement to enhance productivity, disease resistance, and animal welfare across the animal protein value chain.

Differentiator

Problem solved

Functional benefit

Brands

• ISA Brown: Laying hen breed variety
• Hypor
• Hybrid Turkeys
• Sasso
• SAPPSA

Products and services

• Laying Hen Breeding Program (ISA, Dekalb, Shaver, Bovans)

Quantifiable outcome

• Genetic progress improves feed efficiency, robustness, and longevity - key factors in reducing emissions intensity
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered regional, core and minor.

• Agro PrecisoregionalChannel Partner/ Reseller/ Distributor · 1 January 2026Agro Preciso signed an MoU with Sasso by Hendrix Genetics to serve as the sole agent for the Sasso breed in Nigeria, positioning the region as a pilot for adoption of improved dual-purpose free-range poultry varieties.
• Danish GeneticscoreStrategic or Co-development Partner · 1 October 2024Hendrix Genetics merged its swine division Hypor with Danish Genetics to strengthen global presence in swine genetics and enhance innovation. The combined entity leverages expertise and technologies from both organizations.
• Kogi State L-PRESregionalStrategic or Co-development PartnerKogi State Livestock Development ministry in Nigeria collaborated with Agro Preciso and Adva Feeds to train 67 farmers on improved poultry farming using the Sasso breed, supported by government policy framework.
• NutrecominorStrategic or Co-development PartnerHendrix Genetics joined an industry consortium led by Nutreco in the laying hen sector to explore carbon-reduction opportunities across the value chain using Life Cycle Assessment (LCA) methodology.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aviagen: Aviagen is the world's leading poultry breeding company (broilers and turkeys), directly comparable to Hendrix Genetics as a multi-breed (Ross, Hubbard, turkeys) animal genetics supplier with global distribution. Both compete for the same commercial poultry producer customers worldwide.
• Benchmark Genetics: Benchmark Genetics is one of the largest aquaculture breeding companies (salmon, shrimp, tilapia), directly comparable to Hendrix Genetics' salmon, trout, and shrimp divisions. Both operate selective breeding programs with genomic selection targeting disease resistance and growth in aquatic species.
• Cobb-Vantress: Cobb-Vantress is a major broiler breeding company (Cobb 500, Cobb 700) and primary competitor to Hendrix Genetics' traditional poultry and Hybrid Turkeys divisions. Both supply grandparent and parent stock to integrated poultry producers worldwide.
• Choice Genetics: Choice Genetics is a global swine genetics company competing directly with Hypor/Danish Genetics for share with commercial pork producers. Both sell terminal and maternal lines and run genomic evaluation programs for economically important traits.
• Genus plc: Genus is a publicly traded animal genetics company operating PIC (swine) and ABS (bovine) globally, making it a multi-species direct competitor to Hendrix Genetics' Hypor swine division. Both companies compete for share with commercial pork producers and apply genomic selection to drive genetic improvement.
• Topigs Norsvin: Topigs Norsvin is one of the largest swine genetics suppliers globally, directly competing with Hypor (now merged with Danish Genetics). Both companies supply boar lines, dam lines, and genetic services to commercial pig producers under a similar value-chain partnership model.

Broad incumbents

• CRV: CRV is a Dutch-heritage, farmer-owned cooperative specializing in bovine genetics and herd management, comparable as a multi-species animal genetics provider serving commercial producers. Its cooperative structure offers a different ownership model in the same genetic-improvement category.
• EW Group: EW Group is the privately held German parent of Aviagen and other animal genetics businesses, making it a broad incumbent competitor in the same genetic-improvement category as Hendrix Genetics. Both operate multi-species genetics platforms with global commercial reach.
• Zoetis: Zoetis is the largest global animal health company and sells genetic testing services (genomic tests for dairy, beef) as part of a broad animal-health portfolio. It overlaps with Hendrix Genetics on the genetic-services side for livestock producers, though its core business is pharmaceuticals and diagnostics rather than breeding.

Emerging players

• AquaBounty Technologies: AquaBounty is an emerging aquaculture genetics player (transgenic salmon) that overlaps with Hendrix Genetics' salmon breeding business at the intersection of genetic improvement and aquaculture production. It represents a contrasting approach (transgenic vs. selective breeding) to the same underlying genetic-improvement opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hendrix Genetics