TradeDay
TradeDay is a Chicago-based futures proprietary trading firm founded in 2020 that funds individual retail futures traders worldwide through evaluation challenges. It offers tiered funding programs, funded SIM and LIVE trading accounts, and educational memberships via direct-to-consumer and affiliate channels.
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What TradeDay does
TradeDay is a privately held futures proprietary trading firm founded in 2020 and headquartered in Chicago, Illinois, operating as TradeDay LLC. The company funds individual futures traders worldwide by selling access to a structured evaluation program; traders pay subscription fees to attempt the evaluation, and those who pass receive a Funded SIM account and ultimately a Funded LIVE account where they trade TradeDay's capital and keep a share of profits (up to 90%). Two core evaluation pathways are offered: a Quick Pay track (5-day pass with day-one payouts upon funding) and a Fast Pass track (introduced in the May 2026 TradeDay 2.0 release with no minimum trading days). Evaluation accounts are tiered at $50k, $100k, and $150k buying power, with Intraday or End-of-Day drawdown options, and are sold at monthly subscription prices ranging from $62.50 to $240 (after a 50% promotional discount via code TDNEW).
The underlying technology is a cloud-based simulated futures trading platform with real-time market data integration, accessed through integrations with Tradovate, NinjaTrader, TradingView, and Jigsaw Trading. Proprietary mechanics include a dynamic trailing maximum drawdown that calculates intraday or end-of-day depending on account type, position scaling rules across up to five simultaneous funded accounts, and a stated 36% evaluation pass rate. No public API, mobile app, SDK, or proprietary AI/ML systems are documented.
TradeDay monetizes through three primary revenue streams: recurring evaluation challenge subscriptions ($62.50-$240/month per tier), one-time account reset fees ($60-$225), and an optional CoPilot educational membership ($24/month). A tiered affiliate program pays partners 15-22.5% commissions on referred trader purchases. The go-to-market model is fully self-serve, product-led, and direct-to-consumer, relying on content marketing, SEO, organic social, a 15,000-member Discord community, and verified payout testimonials as social proof. Distribution is global with confirmed trader footprints in the US, UK, and Australia. The company is privately held, founder-operated (Steve Miley as COO & Co-Founder, James Thorpe as co-founder & CEO), employs 1-10 people, has not publicly disclosed revenue or outside funding, and reports over $10 million in lifetime verified payouts to funded traders.
TradeDay firmographics
Firmographics- Name
- TradeDay
- Legal name
- TradeDay LLC
- Website
- https://tradeday.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TradeDay is a Chicago-based futures proprietary trading firm founded in 2020 that funds individual retail futures traders worldwide through evaluation challenges. It offers tiered funding programs, funded SIM and LIVE trading accounts, and educational memberships via direct-to-consumer and affiliate channels.
- Ownership category
- akta.pro rank
TradeDay industry classification
Industry- Product category
- Futures Proprietary Trading
- NAICS
- Commodity Contracts Intermediation (52316)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Derivatives & Futures Brokerage (FSAEACAL)
Keywords
Where TradeDay is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TradeDay business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Evaluation Challenge Subscriptions: Monthly subscription fees for evaluation accounts at various tiers (50k, 100k, 150k account sizes). Fees range from $62.50 to $240/month depending on account size and evaluation type. Traders pay to access the evaluation platform.
- Account Resets: Reset fees charged when traders fail the evaluation and need to restart. $60-140 depending on account tier.
- CoPilot Membership: Optional monthly membership at $24/month for access to members area with trading resources, webinars, and educational content without funding access.
- Affiliate Program: Commission-based revenue share with affiliates earning 15-22.5% on referred trader purchases, creating a referral revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 50k Intraday Quick Pay - Most Popular tier |
| Subscription | Monthly | 50k End of Day Quick Pay |
| Subscription | Monthly | 50k End of Day Fast Pass |
| Subscription | Monthly | 100k Intraday Quick Pay - Best Value |
| Subscription | Monthly | 100k End of Day Quick Pay - Best Value |
| Subscription | Monthly | 100k End of Day Fast Pass |
| Subscription | Monthly | 150k Intraday Quick Pay - Expert tier |
| Subscription | Monthly | 150k End of Day Quick Pay - Expert tier |
| Subscription | Monthly | 150k End of Day Fast Pass - Expert tier |
| Subscription | Monthly | CoPilot Membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
TradeDay product offering
Product offeringCore offering
TradeDay is a futures proprietary trading firm that sells evaluation challenge subscriptions to individual futures traders. Traders pay monthly fees to access simulated evaluation accounts, pass profit and drawdown targets, and earn funded live or simulated accounts where they trade the firm's capital and keep a share of profits (up to 90%). The firm monetizes evaluation fees, account resets, and ancillary memberships, while integrating with third-party trading platforms such as Tradovate, NinjaTrader, TradingView, and Jigsaw Trading.
Product overview
TradeDay is a futures proprietary trading firm operating on a platform-plus-modules architecture. The core offering centers on two evaluation pathways—Quick Pay (5-day pass with day-one payouts) and Fast Pass (no minimum trading days, introduced in TradeDay 2.0)—that grant access to Funded SIM Accounts and ultimately Funded LIVE Accounts where traders trade TradeDay's capital. Evaluation Accounts come in three tiers ($50k, $100k, $150k) with Intraday or End-of-Day drawdown options. Supporting modules include CoPilot (educational subscription at $24/month), an Affiliate Program (up to 22.5% commission), and a free eBook Library. The company integrates with four trading platforms: Tradovate, NinjaTrader, TradingView, and Jigsaw Trading.
Differentiator
Problem solved
Functional benefit
Products and services
- Quick Pay Evaluation
Quantifiable outcome
- Up to 90% profit split for Funded Live traders
- +3 more outcomes
Companies that use TradeDay
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles2 records
TradeDay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
TradeDay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TradovatecoreTradovate is TradeDay's primary futures trading platform partner. Traders access their evaluations through Tradovate, which provides the trading interface and execution infrastructure for simulated and live trading.
- NinjaTradercoreNinjaTrader is an approved trading platform for TradeDay evaluations, providing additional charting and analysis tools for traders in the platform ecosystem.
- TradingViewcoreTradingView charts and analysis are integrated into the TradeDay ecosystem for trader research and decision-making.
- Jigsaw TradingcoreJigsaw Trading tools are part of TradeDay's approved technology stack, providing advanced trading analytics and execution tools.
- BloombergminorNews source referenced on website indicating coverage or media mentions by Bloomberg financial news.
- ReutersminorNews source referenced on website indicating coverage or media mentions by Reuters.
- CNBCminorNews source referenced on website indicating coverage or media mentions by CNBC.
- RealvisionminorMedia partner referenced on website indicating coverage or media mentions by Realvision.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
TradeDay competitors and assessment
Company assessmentDirect peers
- Topstep: Topstep is the largest US-headquartered futures proprietary trading firm, offering evaluation challenges and funded accounts on Tradovate/NinjaTrader-based infrastructure. It is the most direct competitor to TradeDay across product, target customer (individual futures traders), and business model.
- MyFundedFutures: MyFundedFutures is a futures-focused prop firm offering evaluation challenges, funded accounts, and educational content to retail futures traders. It targets the same customer profile as TradeDay with similar Tradovate/NinjaTrader-based execution.
- FundedNext: FundedNext is a rapidly scaling multi-asset prop firm offering evaluation challenges across forex, futures, and indices. It targets the same retail trader segment with aggressive pricing and a similar subscription-plus-reset revenue model.
- FTMO: FTMO is the largest global prop trading firm, originally focused on forex and now expanded into futures. It sells evaluation challenges and funded accounts to individual traders globally using a similar subscription-and-reset revenue model to TradeDay.
- The Trading Pit: The Trading Pit is a multi-asset prop firm (futures, forex, and CFDs) offering evaluation challenges and funded accounts. It targets the same retail trader demographic as TradeDay with overlapping evaluation mechanics and platform integrations.
- TickTick Trader: TickTick Trader is a futures-focused prop firm offering evaluation challenges and funded accounts targeting retail futures traders. It competes directly with TradeDay on Tradovate-based execution and trader-friendly payout mechanics.
- Earn2Trade: Earn2Trade offers futures trader evaluation programs (Gauntlet Mini, Gauntlet 50K) and funded accounts through partner FCMs. It is a long-standing direct competitor in the futures prop evaluation space with comparable subscription pricing mechanics.
- Apex Trader Funding: Apex Trader Funding is a fast-growing US futures prop firm offering evaluation accounts with profit splits up to 90% and aggressive promotional pricing. It directly competes with TradeDay on product, customer segment, and Tradovate-based execution infrastructure.
Broad incumbents
- Tradovate: Tradovate is TradeDay's primary execution platform and itself operates a prop-style offering. As the dominant retail futures trading infrastructure provider and an ecosystem partner, Tradovate is both a critical dependency and a potential broad incumbent competitor.
Others
- NinjaTrader: NinjaTrader is an approved trading platform partner providing charting and execution infrastructure within the TradeDay ecosystem. It is an ecosystem enabler rather than a direct competitor, though its licensed brokerage arm sits adjacent to TradeDay's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TradeDay social profiles
Digital presenceTradeDay financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeDay leadership team
Management profileNumber of profiles
Profiles1 record
TradeDay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeDay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeDay
What does TradeDay do?
TradeDay is a futures proprietary trading firm that sells evaluation challenge subscriptions to individual futures traders. Traders pay monthly fees to access simulated evaluation accounts, pass profit and drawdown targets, and earn funded live or simulated accounts where they trade the firm's capital and keep a share of profits (up to 90%). The firm monetizes evaluation fees, account resets, and ancillary memberships, while integrating with third-party trading platforms such as Tradovate, NinjaTrader, TradingView, and Jigsaw Trading.
Is TradeDay a public or private company?
TradeDay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TradeDay founded?
TradeDay was founded in 2020. It employs 1 to 10 people.
Where is TradeDay based?
TradeDay is headquartered in Chicago, United States, in the North America region.
How does TradeDay make money?
Four revenue lines are on record. Evaluation Challenge Subscriptions are the primary driver. The others are account Resets, coPilot Membership and affiliate Program.
Who are TradeDay's main competitors?
Direct peers on record are Topstep, MyFundedFutures, FundedNext, FTMO, The Trading Pit, TickTick Trader, Earn2Trade and Apex Trader Funding. Tradovate is listed as a broad incumbent. NinjaTrader is listed as an others.
Does TradeDay have an API?
No public API is recorded for TradeDay.
What industry is TradeDay in?
TradeDay's product category is Futures Proprietary Trading. Its primary akta.pro industry code is FSAEACAL, Derivatives & Futures Brokerage. Its NAICS code is 52316 and its SIC code is 6221.